Building a website isn't the finish line anymore—it's just the beginning.

These days, your website should be doing more than just looking good. It needs to work for you 24/7, automatically handling your content, nurturing leads, and keeping customers happy without you having to jump in constantly.

After trying out countless website builders, I’ve discovered that the best ones now come with really powerful automation features. Automation tools can totally change how you run your online business.

I spent way too much time on boring, repetitive tasks like sending follow-up emails, updating web pages and landing pages, managing bookings, or answering customer questions. Gullible that this was the only way? Sure.

But what if your website could handle all that stuff for you? Well, it can.

In this guide, I'll share what I’ve learned about the top website builders that excel at automation—so you can choose the one that works as hard as you do. Some of these platforms have automation features built right in, while others connect easily with services like Zapier.

The million-dollar question—what does a website builder with automation look like? 

Modern website builders with automation features are like having a digital team assistant that’s always on call and eager to help you attract visitors, nurture leads, and keep your online presence lively, without the coffee breaks.

Here are the three main areas where automation makes magic happen:

These powerful features turn a static website into a dynamic, responsive business asset that works smarter, not harder.

If you’re like me, you're always on the lookout for a productive, less tedious way to check things off your to-do list.

Schedule my newest blog post? Check.

Jane Doe hasn’t opened that promotional email. No problem, check.

Enter automation.

Here are some perks of website builders with built-in automation.

The most immediate benefit of using a website builder with AI automation is the dramatic reduction in time spent on routine tasks.

By far, the most important thing for me when it comes to automation and running my own business.

Instead of me manually responding to every form submission or scheduling social media posts one by one, automation handles these processes instantly and consistently.

What’s the typical workflow when someone books a consultation through your website?

I've personally seen businesses save 10-15 hours per week by automating just their basic email workflows.

Would you enjoy responding to every inquiry that comes from your website manually?

I wouldn't have chosen to do it if I had my way.

I worked at two companies with outdated websites, where I spent a significant amount of time answering emailed questions or form submissions about products or addressing incidents at various locations. It wasn’t something I enjoyed, but I did it because it needed to be done.

I was so naïve back then—I always wondered how I could have improved the process or helped them enhance their websites.

Automating lead generation and follow-ups would have been the answer.

Here's how modern website builders facilitate this process:

By integrating these automation strategies, website builders empower your business to convert more visitors into loyal customers while saving time and resources.

Automation can enhance customer experience with instant, personalized responses.

Chatbots handle inquiries 24/7, providing immediate help when your team is unavailable.

Personalization at scale is possible through automation, showing different content to visitors, offering relevant product recommendations, and tailoring messages based on location or referral. 

Automated booking systems streamline scheduling, enabling customers to view availability, book appointments, and receive automatic confirmations, allowing you to focus on other tasks.

Marketing automation in website builders streamlines campaign management and enhances marketing effectiveness through various key features. 

Some features include:

During an interview with Roland Frasier, founder of Roland’s Riff newsletter, and two of his dynamic team members, Mike and DeAnna, Mike mentioned, “With beehiiv, it's really easy to expand your reach. It has the audience metrics. It has the outreach… It has the segmentation.”

Frasier also added, “It’s really fun to watch the [analytics] reports that we get. It’s like, ‘You had this many people come on and look at your open rates and your click-through rates.’ I like the gamification of the KPIs that you get so regularly.”

Linda Hwang has extensive experience in B2B marketing and previously worked at a renowned international facilities management company. There, she played a crucial role in creating effective content and social media marketing plans. Now, Hwang is a marketing consultant who helps small businesses create compelling brand stories.

Simplify your business by choosing the right website builder with the automation features that will make all the difference to your workflow and growth.

Let’s explore some of the top platforms that stand out for their innovative automation capabilities.

The real question we want to know is, can Wix do automation? Absolutely.

Wix offers integrated automation tools for email marketing, customer management, and more. Its visual drag-and-drop automation builder enables the creation of complex workflows without coding, triggered by visitor actions like purchases or form submissions.

New AI features enhance automation by generating personalized content, analyzing visitor behavior, and optimizing website performance. Wix's automation excels in e-commerce and service industries, supporting abandoned cart recovery, post-purchase follow-ups, loyalty programs, and appointment management.

Wix's Automation Capabilities:

Squarespace has been one of my favorite tools because it’s so easy to use and implement.

Squarespace has upgraded its automation features, notably in email marketing and customer engagement. Its integrated platform ensures consistent branding across websites and campaigns, with automated drip sequences, welcome series, and triggers based on customer actions.

These automations connect smoothly with the website, enabling seamless data flow without third-party tools. The platform also offers content scheduling, social sharing, notifications, and automated analytics to monitor engagement and effectiveness.

Recent upgrades include inventory alerts, re-engagement campaigns, and post-purchase follow-ups, making it ideal for small businesses and creatives seeking a balance of design and automation.

Key Features:

Webflow has been my newest venture when it comes to website builder platforms.

Webflow stands out for its robust design platform and seamless integration with external automation tools. While it lacks built-in automation, its flexibility and compatibility with solutions like Zapier, Integromat, and custom APIs make it highly effective for businesses with complex automation needs.

Webflow’s CMS APIs enable dynamic content management, automated publishing workflows, and personalized user experiences, while membership features support automated content gating and access control.

Developers and agencies benefit from virtually unlimited automation potential through custom code, webhook integrations, and API connections.

Key features:

I've always been a big fan of HubSpot—it's been one of my favorite companies for years, especially in the world of customer relationship management (CRM) software. If you’re willing to spend money for a single platform that combines your customer database with marketing tools, HubSpot is definitely one of my top picks!

HubSpot CMS seamlessly combines enterprise-grade CRM with robust website building tools, ensuring that every visitor interaction supports your overall marketing and sales strategy. This unified data approach tracks website activity, email engagement, and sales in a single system, enabling highly personalized and adaptive automation workflows.

Benefits of HubSpot CMS:

I tell my clients about beehiiv any time they are looking for a newsletter platform, but lately, I’ve been telling them to use beehiiv if they are just looking to build a website quickly.

beehiiv is an innovative website builder designed specifically for newsletter publishers and content creators aiming to grow media businesses. Its platform seamlessly blends website creation with advanced automation and monetization tools, enabling users to build, grow, and profit from their audience efficiently.

Benefits of going with beehiiv:

One of my favorite benefits of beehiiv is its customer service. Customer experience is the golden ticket—don’t just take it from me!

Saeed Ezzati, the founder of Superpower Daily newsletter, once commented during an interview, “My favorite thing about beehiiv is that I can message almost everyone on the beehiiv team on Twitter and get a response — even the founder, the CEO. I did not expect this when I first started.”

The true potential of your website doesn’t lie in the design or the speed—it’s the automation.

How, you ask? Read on below!

In my opinion, email automation is probably the most important and impactful automation you can add to your website. For sure, the low-hanging fruit to check off ASAP for your business.

How do you create a website automation?

The key is to start simple and build complexity over time.

Start with basic trigger-response automations (form submission → welcome email) before advancing to multi-step sequences and conditional logic. Most platforms offer templates for common automation scenarios, providing a starting point to customize for your specific needs.

Automating your email workflows in beehiiv is simple and effective. Follow these steps to set up welcome or nurture emails for your subscribers:

Identify key moments in your subscriber’s experience—such as first website visit, sign-up, and purchase—to pinpoint where automated emails can make an impact.

Log in to your beehiiv dashboard and navigate to the automation section. Use the visual workflow builder for an intuitive, drag-and-drop setup.

Set up an automated email to greet new subscribers. Include a brand introduction, what to expect, and immediate value (like exclusive content or resources).

Use beehiiv’s triggers (e.g., form submission, email open, content download) to start workflows. Choose actions like sending a welcome email or adding the subscriber to a nurture sequence.

As you gather subscriber data, create segments based on behaviors (such as guide downloads or page visits) to send targeted nurture emails.

Begin with basic automations (like “form submission → welcome email”). Gradually add complexity with multi-step sequences and conditional logic, using beehiiv’s templates for common scenarios.

Review automation performance regularly in beehiiv. Adjust triggers, content, and timing to improve engagement and conversion.

The second automation I’ve identified that significantly frees up your time is social media posting.

Social media automation enhances your website's reach by seamlessly sharing content across platforms through integrated tools. Modern website builders like beehiiv facilitate this by connecting directly with social media scheduling solutions, enabling automatic promotion of blog posts, product launches, and offers without manual effort.

beehiiv supports integration with major social media platforms, including Facebook, X, LinkedIn, and Instagram. This enables users to schedule and publish posts directly from the platform, streamlining content distribution.

To post on social media via beehiiv:

Cross-platform automation offers numerous benefits, including maintaining a cohesive brand presence, increasing engagement across audiences, and amplifying marketing efforts by automatically sharing user-generated content and notifications, thereby maximizing ROI and audience reach.

Zapier integration enhances your website builder’s automation by connecting it to thousands of business tools, enabling large-scale workflows triggered by your website activity.

Start by automating your most repetitive manual tasks, like syncing form submissions with your CRM, adding email subscribers to marketing lists, or generating calendar events for bookings. Native Zapier integration is available with most website builders, making setup easy even for beginners.

For advanced workflows, include error handling and monitoring to catch issues early and keep your automations running smoothly.

Popular Zapier automations for website builders include syncing leads with sales platforms, automating email campaigns, and automatically updating inventory or invoicing systems.

You may be wondering, does beehiiv integrate with Zapier?

Yes, it does.

Effective automation relies on data-driven optimization.

Most website builders, including beehiiv, offer analytics dashboards that track key performance indicators such as email open rates, click-through rates, conversion rates, and lead progression through your sales funnel.

These insights empower you to make informed business decisions—identifying what’s working, where leads drop off, and which automation strategies drive results.

Automated analytics streamline this process by delivering real-time data and automated reports, making it easier to spot trends, replicate successful tactics, and address weaknesses without manual tracking.

For example, beehiiv’s analytics dashboard provides detailed metrics on subscriber growth, engagement rates (like opens and clicks), and revenue generated from campaigns. You can set up A/B tests for subject lines, timing, and content, and beehiiv automatically applies the winning variations, ensuring your workflows continually improve.

By leveraging these automated analytics, you can quickly adjust messaging, timing, or offers to boost conversions, ultimately making your automation smarter and your business more agile as it grows.

After testing many website builder platforms, the best ones are those that offer automation.

The unstoppable growth you can achieve with the right automation-driven website builder—your platform choice can be the difference between stagnant lists and a thriving audience.

My advice?

Ready to transform your content strategy?

Try beehiiv’s free plan today and let automation power your growth from day one.