The 2024 Guide to beehiiv Prices

This article has been updated to maintain its accuracy and relevance.

If you’re starting a business, your marketing budget, including newsletter and email marketing software, is probably limited. You need to build an audience to make money, but you need money to build an audience. 

For most businesses, this probably means having to stick to free or low-priced options, even when that means limiting the growth potential of your company. 

Completely free, organic options like social media make less and less sense in 2024 because of constantly changing algorithms and the potential loss of your audience if you lose access to your account. 

With social media, you don’t own your audience. In the case of TikTok bans that happened in 2020 in India and the potential ban in the US in 2024, for many creators, losing their audience is becoming a reality. 

Enter beehiiv: a newsletter platform, built for growth–with a new pricing plan that gives you everything you need to build an audience you own from day one.   

The features and tools on beehiiv are now accessible to even more people, expanding the reach of great content, and making the world a better place. 

Today, let’s break down beehiiv’s new pricing and show you how beehiiv is a no-brainer investment for creators at all levels. 

TL;DR Pricing Updates for 2024 

1. Launch Plan: This completely free (!!!) plan is now more robust, and includes features that previously were only available on paid plans. This plan accommodates up to 2,500 subscribers.

2. Scale Plan: Ready to monetize and scale your audience past the launch plan limits? The new Scale plan is more affordable ($42→ starting at $39 monthly) and gives you access to even more features (including monetization). This plan accommodates up to 100,000 subscribers. 

3. Max Plan: This all-new plan (starting at $99 monthly) gives you extras like removing beehiiv branding and priority support–at pricing that makes premium features affordable. This plan accommodates up to 100,000 subscribers.

4. Subscriber Tier-based Pricing: beehiiv’s new pricing model is designed to grow with you as you gain new subscribers while still giving you affordable access to the features you need to succeed at all stages of your newsletter’s growth. 

5. Legacy Pricing: If you are an existing beehiiv user whose plan will increase in price with the new pricing updates, don’t worry! You will maintain your legacy pricing for several months before any billing change. Legacy Grow plan users will be automatically transitioned to the new Scale plan. 

beehiiv’s Launch Plan Explained

beehiiv's Launch Plan is perfect for those who are just starting out and building their audience.  

The plan is 100% free, accommodates up to 2,500 subscribers, and gives you all the features you need to get started– and then some. 

There are three features that were previously only available to paid subscribers that are now available from day one on the launch plan, completely free of charge. 

1. Audience Segmentation: Creating segments of subscribers gives you powerful insight into your audience so that you can custom-tailor your content to your most engaged readers. 

2. Custom Domains: Already have a custom website domain? Send your email from your custom domain-name, without beehiiv branding. 

3. API Access: API keys are the backbone of integration and open up a world of possibilities for you to grow your newsletter.

That’s on top of the amazing features that the launch plan already offered including: 

• Custom Website

• Custom Newsletters

• Up to 3 Publications

• Unlimited Sending

• Best-in-class CMS

• Campaign & Subscriber Analytics

• Recommendation Network

• Optimized Deliverability

• Subscriber Tagging

• Custom fields

• Custom HTML

• Magic links

• 2-Factor Authentication

• Integrations with Giphy & Unsplash

• Subscribe Forms

Pay when you are ready (and your newsletter makes you money). The best part is that the features you need to succeed aren’t hidden behind a paywall.

You have everything you need to start and grow your newsletter from day one.

You can get started for free or learn more about other beehiiv plans here.

How Does beehiiv’s Launch Plan Make It Better Than the Competition?

beehiiv’s Launch plan is a real free plan. You get all the value required to build momentum without paying a dime.

Consider that it offers you the following:

• A newsletter-focused platform built by a team with an unwavering commitment to their users 

• Unlimited email sends (these are limited or metered with competitors like ConvertKit or ActiveCampaign)

• Email validation/fraud detection (not offered with competitors like Mailchimp, ConvertKit, MailerLite, or ActiveCampaign)

• Innovative newsletter tools like automatic recommendations, campaign & subscriber analytics, granular attribution data, and more

beehiiv’s Scale Plan Explained

**Legacy Grow plan users will be automatically transitioned to the new Scale plan. 

beehiiv's Scale Plan starts at $39 per month and allows up to 100,000 subscribers.

This plan is an excellent fit for newsletters that have made it above the 2,500 subscriber count and are looking to take their monetization strategy to the next level. 

Want to try before you buy? It comes with a 30-day trial (without a credit card!) and provides everything on the Launch Plan, plus:

• New Website Templates

• Email Automations

• Referral Program

• Ad Network

• Boost Network

• 3D Analytics

• beehiiv AI

• Segment Sends

• Unlimited Teammates

• Surveys and Polls

• A/B Testing

The Scale plan is perfect for people who want to scale their strategy. Most creators that make it to this level are already making money and can leverage the Scale features to sustain and nurture that revenue stream.

Even better– anyone who is on the Scale Plan can start running ads. It’s not necessary to have thousands of subscribers or to send emails frequently. Anyone can run ads if they choose! 

beehiiv truly helps newsletters grow. It’s no surprise that, as our CEO, Tyler Denk, tweeted, “it took beehiiv 14 months to go from zero to $1M ARR but less than 3 months to go from $1M to $2M ARR.”

Smart Nonsense, a comic-style newsletter grew from zero to 10k subscribers in one month on beehiiv. The opportunities are endless. 

How Does beehiiv’s Scale Plan Make It Better Than the Competition?

With beehiiv’s scan plan, you spend little and get a lot. 

Consider that this plan offers you the following:

• No-fee premium subscriptions. You won’t find this anywhere else. It's a no-brainer, and it’s your chance to truly own your audience and the profits that come from it.

• A form builder included (not offered with competitors like Substack, Mailchimp, or MailerLite)

• Unlimited subscriber polls. Gather insights and collect feedback from your audience with a few simple clicks. This is another signature beehiiv feature–you won’t find this anywhere else.

You can get started for free or learn more about other beehiiv plans here.

beehiiv’s Max Plan Explained

The Max Plan starts at $99 per month and allows up to 100,000 subscribers.

It comes with a 30-day trial (without a credit card) and provides everything on the Scale Plan, plus:

• Removal of beehiiv branding

• NewsletterXP Course ($999 value)

• Multiple Publications (Up to 10)

• Priority Support

This plan was designed to be used by the world's top newsletters.

The Max Plan comes with everything on Launch and Scale plans with the extras you want. 

As you have probably learned by now, beehiiv never takes a “cut” of subscription revenue from your paid newsletter. Never. 

Your hard-earned revenue is entirely yours. beehiiv’s business model is creator-friendly, and we want you to succeed.

Why keep giving 10% of your revenue (or more) to your newsletter platform when beehiiv gives you the best technology available for a simplified monthly fee?

That’s why so many newsletters, big and small, are moving to beehiiv. Jasper Polak, for example, of The Minimum Viable Project moved to beehiiv and in three months had grown his audience size 5x. 

How Does beehiiv’s Max Plan Make It Better Than the Competition?

Impressed by what the Scale & Max plans offer? beehiiv offers the most robust and comprehensive menu of features on the market, while staying committed to being the most affordable platform on the market. 

Here’s how beehiiv stacks up: 

You can get started for free or learn more about other beehiiv plans here.

beehiiv’s Enterprise Solutions

**Enterprise users will not be impacted by the pricing changes.

Yes, you’ve made it to the top tier!

If you're a newsletter powerhouse with no intention of slowing down, beehiiv is here to support you.

This plan is for lists with over 100,000 subscribers, and you need to contact us for pricing.

With Enterprise, you’ll get all features in the Scale Plan, plus:

• Unlimited Subscribers

• Unlimited Publications

• Unlimited Sends

• Early Feature Access

• No Contract Lock-In

• Dedicated IP Addresses

If you're a publisher or media organization that is serious about owning your brand experience, beehiiv is the only solution on the market that provides a white-labeled platform with best-in-class tools for discoverability, shareability, and growth.

Although publications bigger than 100,000 subscribers must be on an enterprise plan—any size publication can explore enterprise options. Just contact us.

P.S. There are no enterprise lock-ins of any sort. You can pay monthly or commit to an annual contract at a discount.

Email Marketing Pricing FAQs

Still got questions? Don’t worry, I have answers. Here are some of the most frequently asked questions about beehiiv’s pricing plans. 

How Does the Subscriber Tier Pricing Work?

Pricing for each of the plans (except for the launch plan) goes up based on how many subscribers you have. 

This model lets users at stages of growth pay based on their size, while also having access to an amazing menu of features. 

Here’s a breakdown of the prices by tier: 

How Much Does Email Marketing Cost?

The final price of these types of software can vary a lot depending on the type of email marketing campaign that you are running (assuming you are doing all of the work yourself).

Luckily, beehiiv is here to make newsletter marketing costs simple and predictable.

• Don’t pay per email sent but pay as your list (and revenue) grows

• Don’t pay a percentage of your revenue but pay a simple flat fee instead

• Don’t pay when you are not earning but pay as an investment with monthly returns

How Much Does It Cost To Send 10,000 Emails?

As I mentioned above, all of beehiiv’s plans include unlimited sending. You could send 1,000 or 100,000 emails for free with beehiiv, and beehiiv would not charge you more.

Is beehiiv Better Than Substack?

Absolutely. beehiiv was built to serve and empower newsletter creators. The tools, features, innovations, and even the pricing scale are meant to help creators scale and achieve their goals.

You can say that our comments are biased, but please take a look at this graphic before taking your side:

I’m sure you noticed that ten of the features in this list are only available with beehiiv.

And that’s just the beginning–we are constantly building more.

I invite you to try us out so you can speak from your own experience when you say that beehiiv is the best newsletter platform out there. The beehiiv support team is always there to help you figure things out if you feel stuck! 

How Much Should I Charge for Email Marketing Freelance?

Are you sufficiently skilled in email and newsletter marketing to charge for your services? You may have found a “goose that lays golden eggs.”

There isn’t a perfect answer to this question. However, email marketing is an in-demand skill that pays very well.

Depending on your experience, contacts, and how good you are at selling yourself, you could be making from $20-$25 to $200 per hour and more.

Probe the market in different places (freelance sites, check with more experienced freelancers on social channels or groups, and even pitch your services to some prospective clients).

You can start by closing one of those clients and grow by consistently delivering, gathering social proof, and improving the quality of your services.

In fact, you can start learning everything about beehiiv with this free resource we’ve created - beehiiv Academy

Getting additional training on newsletter marketing is never a bad idea, either.

Priced for Anyone Looking to Build a Newsletter

beehiiv is growing rapidly because its business model is based on providing value. Even the Launch Plan, which is completely free, offers a comprehensive suite of tools to make growing your newsletter easier. 

As your newsletter grows and you crush your goals, the pricing and premium features grow with you–and you also won’t pay a penny until you have grown your audience. The features that you need the most to succeed are never hidden behind a paywall. 

If you’d like to give beehiiv a chance and join thousands of other successful email marketing entrepreneurs, get started for free.

read more about the beehiiv features you get access to, on a free trial here.