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- Maximizing Your Email Marketing Budget: A Guide to beehiiv's Pricing
Maximizing Your Email Marketing Budget: A Guide to beehiiv's Pricing
Why beehiiv's pricing makes it a no-brainer for creators at every level
While building a product, having a limited budget for tech, including newsletter and email marketing software is something many creators and businesses face.
Unsurprisingly, one might have to stick with free or low-priced options, even when such practice may limit their project’s growth.
Since sometimes it’s difficult to spot which software solutions will represent an investment (instead of yet another bill to pay), I’ve created this guide to beehiiv’s pricing.
beehiiv is the newsletter platform built for growth. It serves creators rather than just taking their money by offering pricing that's simple, predictable, and built to scale.
We believe making these tools accessible to more people will significantly expand the reach of great content, making the world a better place.
I will use this piece to break down beehiiv’s pricing and show why its value highly exceeds its cost, making it a no-brainer for creators at all levels.
beehiiv’s Launch Plan Explained
beehiiv's Launch Plan is perfect for those looking to start a newsletter, test the platform, or are on a budget.
The plan is 100% free and allows up to 2,500 subscribers.
Don’t get me wrong. This free but not “cheap” plan includes all the features needed to start your newsletter and grow it successfully.
Web Hosting (SEO Optimized)
Campaign & Subscriber Analytics
Audience Segmentation (Limit 3)
Pop-ups & Advanced Email Capture
External Subscribe Forms
Granular Attribution Data
Real-time Email Verification
Optimized Inbox Deliverability
Dynamic RSS Feed
Pay when you are ready (and your newsletter makes you money).
How Does beehiiv’s Launch Plan Make It Better Than the Competition?
beehiiv’s Launch plan is a real free plan. You get all the value required to build momentum without paying a dime.
Consider that it offers you the following:
A newsletter-focused platform, while most solutions are general email marketing tools
Unlimited email sends (these are limited or metered with competitors like ConvertKit or ActiveCampaign)
Email validation/fraud detection (not offered with competitors like Mailchimp, ConvertKit, MailerLite, or ActiveCampaign)
Innovative newsletter tools like automatic recommendations, campaign & subscriber analytics, granular attribution data, and more
beehiiv’s Grow Plan Explained
beehiiv's Grow Plan costs $42 per month when billed annually and allows up to 10,000 subscribers.
This plan is an excellent fit for newsletters that have made it above the 2,500 subscriber count and are looking to “professionalize” their content and take it to the next level.
It comes with a 14-day trial (without a credit card) and provides everything on the Launch Plan, plus:
Custom Domains (Email + Web)
Offer Premium Subscriptions
Unlimited Audience Polls
Audience Segmentation (Unlimited)
Multiple Team Members
Promotional Offers & Trials
A/B Testing Subject Lines
As you can sense from those added features, this level of service allows creators and businesses to:
Improve their newsletter’s appearance, content, and the user experience
Learn more from their audience via interaction, testing, and data collection
Monetize their efforts
Most creators that make it to this level are already making money and can leverage the Grow features to sustain and nurture that revenue stream.
beehiiv truly helps newsletters grow. It’s no surprise that, as our CEO, Tyler Denk, tweeted, “it took beehiiv 14 months to go from zero to $1M ARR but less than 3 months to go from $1M to $2M ARR.”
Check out this case study to see how beehiiv’s users are growing.
How Does beehiiv’s Grow Plan Make It Better Than the Competition?
With beehiiv’s Grow plan you spend little and get a lot. That’s more than a fair deal. Don’t get oversold or pay for things you don’t use!
Consider that this plan offers you the following:
No-fee premium subscriptions. You won’t find this anywhere else. This is a no-brainer by itself, and it’s your chance to truly own your audience and the profits that come from it.
A form builder included (not offered with competitors like Substack, Mailchimp, or MailerLite)
Unlimited subscriber polls. Gather insights and collect feedback from your audience with a few simple clicks. This is another signature beehiiv feature–you won’t find this anywhere else.
beehiiv’s Scale Plan Explained
Scale costs $84 per month when billed annually and allows up to 100,000 subscribers.
It comes with a 14-day trial (without a credit card) and provides everything on the Grow Plan, plus:
Dedicated Email Blasts
Multiple Publications (Limit 3)
Full A/B Test Customization
Webpages & Navigation
This plan was designed to be used by the world's top newsletters.
The final bundle comes with everything on the Free, Launch, and Grow plans, plus the features I mentioned above, which can help you achieve anything in the newsletter and email industry.
As you have probably learned by now, beehiiv never takes a “cut” of subscription revenue from your paid newsletter. Never.
Your hard-earned revenue is entirely yours. beehiiv’s business model is creator-friendly, and we want you to succeed.
That’s why so many newsletters, big and small, are moving to our service.
Why keep giving 10% of your revenue (or more) to your service provider when beehiiv gives you the best technology available for a simplified monthly fee?
How Does beehiiv’s Scale Plan Make It Better Than the Competition?
Impressed by what the Launch & Grow plans offer?
Well, that’s not all. Let’s discuss some of the Scale plan's top features.
These are either unique to beehiiv or rarely found among top competitors:
Integrated Referral Program. Turn your readers into a growth engine and unlock the true potential of your subscribers. If you have a powerful tool like this handy, why stay stuck with slow growth?
3D Analytics. This dashboard is an advanced analytics solution designed to help creators understand their performance metrics related to their content and readers. Don’t go one more second without understanding subscription trends. Take actionable steps to improve and optimize your newsletters’ growth.
Boosts. You choose the price you’re willing to pay for a new subscriber, and only pay for genuine, active, and engaged subscribers. It’s like using Facebook ads to grow, but getting refunded for subscribers who weren't actively engaging with your newsletter.
beehiiv’s Enterprise Solutions
Yes, you’ve made it to the top tier!
If you're a newsletter powerhouse with no intention of slowing down, beehiiv is here to support you!
This plan is for lists with over 100,000 subscribers, and you need to contact us for pricing.
With Enterprise, you’ll get all features in the Scale Plan, plus:
Early Feature Access
No Contract Lock-In
Dedicated IP Addresses
NewsletterXP Course Access
If you're a publisher or media organization that is serious about owning your brand experience, beehiiv is the only solution on the market that provides a white-labeled platform with best-in-class tools for discoverability, shareability, and growth.
Although publications bigger than 100,000 subscribers must be on an enterprise plan—any size publication can explore enterprise options. Just contact us.
P.S. There are no enterprise lock-ins of any sort. You can pay monthly or commit to an annual contract at a discount.
Email Marketing Pricing FAQs
I want to finish by answering some frequently asked questions on this topic.
How Much Does It Cost To Buy 1000 Emails?
All of beehiiv’s plans include unlimited sending. You could send 1,000 or 100,000 emails for free with beehiiv, and we would not charge you more.
How Much Does Email Marketing Cost?
The final price of these types of software can vary a lot depending on the type of email marketing campaign that you are running (assuming you are doing all of the work yourself).
Luckily, beehiiv is here to make newsletter marketing costs simple and predictable.
Don’t pay per email sent but pay as your list (and revenue) grows
Don’t pay a percentage of your revenue but pay a simple flat fee instead
Don’t pay when you are not earning but pay as an investment with monthly returns
How Much Does It Cost To Send 10000 Emails?
As I mentioned above, all of beehiiv’s plans include unlimited sending. You could send 1,000 or 100,000 emails for free with beehiiv, and we would not charge you more.
Is beehiiv Better Than Substack?
Absolutely. beehiiv was built to serve and empower newsletter creators. The tools, features, innovations, and even the pricing scale are meant to help creators scale and achieve their goals.
You can say that our comments are biased, but please take a look at this graphic before taking your side:
I’m sure you noticed that ten of the features in this list are only available with beehiiv.
And that’s just the beginning–we are constantly building more.
I invite you to try us out so you can speak from your own experience when you say that beehiiv is the best newsletter platform out there. The beehiiv support team is always there to help you figure things out if you feel stuck!
How Much Should I Charge for Email Marketing Freelance?
Are you sufficiently skilled in email and newsletter marketing to charge for your services? You may have found a “goose that lays golden eggs.”
There isn’t a perfect answer to this question. However, email marketing is an in-demand skill that pays very well.
Depending on your experience, contacts, and how good you are at selling yourself, you could be making from $20-$25 to $200 per hour and more.
My advice is to probe the market in different places (freelance sites, check with more experienced freelancers on social channels or groups, and even pitch your services to some prospective clients).
You can start by closing one of those clients and grow by consistently delivering, gathering social proof, and improving the quality of your services.
In fact, you can start learning everything about beehiiv with this free resource we’ve created - beehiiv Academy
Getting additional training on newsletter marketing is never a bad idea, either.
Priced For Creators
Thanks so much for reading. Hopefully, this pricing review has been valuable and eye-opening for you.
beehiiv is growing rapidly because its business model is based on providing value.
At the end of the day, we stop paying for things we don’t use or that lack value, but never for those that make our lives easier or make us money. beehiiv can do both of those for you, and do them well.