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8 Newsletter Marketing Strategy Ideas
How to Build your Audience Quickly
Lauren Haas
May 29th, 2023
If you’re struggling to grow your newsletter audience, you’re not alone.
Newsletter marketing strategy is one of the most difficult aspects of being a creator. Sometimes an approach works well for a few weeks and then starts to fizzle, so it’s vital to keep testing new methods and reaching out in different ways. If you're looking for fresh ideas, you've come to the right place.
A well-thought-out email newsletter marketing strategy will help you attract subscribers, build relationships with them over time, and convert more subscribers into paying customers.
These email newsletter marketing strategies are some of the most effective ways to get your newsletter in front of potential customers and keep them engaged.
Make sure you're taking full advantage of any social media where you have a strong presence. You'll want to post original, compelling content regularly–but don't give away the farm. Instead, share enough valuable material to intrigue your readers, then invite them to subscribe to your newsletter for more depth.
Keep growing your social media audience so you can market your newsletter more effectively.
Build a Strong Referral Program
Word-of-mouth from your existing subscribers is one of the best ways to bring in new readers. beehiiv makes it easy to build a referral program that incentivizes existing subscribers and makes it easy for them to share your newsletter with their friends.
Some potential incentives you could use for your referral program include:
A downloadable ebook or tip sheet
Interactive checklists
Access to a Google sheet template with useful calculators built in
An in-depth report on some aspect of your industry
Some kind of swag (coffee mug, hat)
Access to the paid tier of your newsletter, if you offer one
Offer a Sign-Up Bonus
Nothing entices newsletter subscribers like a bonus offer. Consider what kind of bonus would be a good fit for your newsletter topic and start offering it to anyone who signs up.
You might draw on the ideas listed above for your sign-up bonus, but use a different incentive for your referral and bonus.
Take Advantage of Recommendations
beehiiv offers a built-in newsletter recommendation program that lets you recommend other newsletters to your subscribers — and helps other newsletters recommend you in return.
Make Yourself Visible as an Expert
Every person you help as a subject matter expert is a potential subscriber, so think about how you can reach beyond your network to hand out advice. For example:
Partner with a non-competing business to offer their customers a free webinar
Write guest blog posts
Offer to be a guest on your favorite podcast or YouTube program
Answer questions on Q&A websites like Quora
Look for opportunities to speak at seminars
Optimize for SEO
Ensure that the newsletter sign-up page and all your content are optimized for SEO. This will increase the likelihood that people find your content when they are searching for topics related to yours.
If you're using beehiiv, your posts are archived on a website that Google can index, so make sure each post is optimized around a specific long-tail keyword phrase. Creating an internal link structure by linking to your best posts using the keyword phrase as your anchor text will help Google understand which posts are the most important for each topic.
Build a Website Tool
If your newsletter is attached to a website, create a web-based tool that your newsletter readers can use to accomplish their goals. This could be a calculator, an interactive checklist, or some other type of online resource.
You've probably seen this done with calculators on websites like the New York Times or BankRate. Whatever you decide to offer should be uniquely related to your newsletter content. Be sure to include a strong CTA that connects your newsletter signup form to the perceived value of your tool.
Sites like Interact let you create quizzes and collect email addresses when people tally up their results. These quizzes are very popular on social media as long as they tell the customer something valuable about themselves.
For example, if your newsletter is about real estate investing, you might create a quiz that helps people determine what type of investor they are or what their next real estate investment should be.
Here are some tips for making sure you get the most from your newsletter marketing strategy:
Focus on Content Strategy
You only get one chance to make a first impression. Don't start promoting your newsletter until you're confident that you're offering the best possible content. Be sure you have a plan for offering original, valuable, actionable content in every newsletter.
Build Solid Systems
By the same token, you want to deliver reliable, well-branded newsletters to your new subscribers. The best way to look professional to new subscribers is to create a robust template and use a publishing calendar to help you deliver strong content regularly.
Email Marketing Strategy vs Email Newsletter (Which Is Better?)
Keep in mind, as you learn about newsletter marketing, that two different ideas are being discussed around this topic.
An email marketing strategy is often something that's employed by e-commerce or brick-and-mortar businesses to stay in touch with prospects and clients. In that case, the e-mail list is used to promote the business.
That's different from building an email newsletter that is a business itself.
In this post, we're talking specifically about strategies to market your email newsletter.
How do you market a newsletter?
There are many strategies for marketing a newsletter, including creating a website tool, offering webinars and guest blog posts, answering questions on Q&A websites like Quora, creating viral quizzes, and focusing on content strategy.
What is the best newsletter marketing strategy?
The best newsletter marketing strategy depends on your newsletter's purpose and your target audience, but some of the most effective tactics include using social media, driving traffic to your website, and focusing on content strategy.
What is email newsletter marketing?
Email newsletter marketing is a type of digital marketing where businesses create email newsletters to stay in touch with prospects and clients. It can also refer to building an email newsletter as its own business.
What is a newsletter in marketing?
A newsletter in marketing is an email that newsletter businesses create to stay in touch with prospects and clients. It can also refer to building an email newsletter as its own business. Newsletter marketing aims to promote a brand, increase sales or lead generation, or build loyalty.
The strategies discussed in this post are just the beginning. Experiment with a variety of tactics and test what works best to grow your newsletter and reach your target market. Keep your message consistent, focus on delivering high-quality content, and you’ll soon build a devoted readership.
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