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2025 State of Email Newsletters by beehiiv
Discover the Most Up-To-Date Newsletter Statistics & Trends in the Industry
TG, EJ White & Tyler Denk
January 14th, 2025
In 2025, a shift is taking place worldwide:
Artificial intelligence is on the rise
Social media platforms are in flux
Journalists and creators are going independent.
And, more people are online than ever before due to widespread smartphone adoption.
As big tech’s shifting algorithms disrupt communication, one channel remains a stable backbone for businesses, creators, and publishers:
Email newsletters.
The creator economy is in full force in 2025.
But, the world isn’t just scrolling TikTok videos and YouTube.
They’re opening their email inboxes.
Every day.
Because it’s the only reliable digital medium humans can rely on to hear from the friends, creators, and brands they love the most.
In fact, by 2027, there will be an estimated 4.89 billion email users worldwide. That’s over 50% of the world’s population.
Email is here to stay.
So, what does that mean for you as a creator, publisher, or business owner?
You get to take back control of your communication with your audience.
Email gives you the power to truly own your audience, unlike social platforms and search engines. With newsletters, it’s never been easier to:
Grow your audience
Create new income streams
Build a deep connection with your readers
Establish a moat for your personal or business brand
Between 2021 and 2022, 402 million emails were sent using beehiiv.
In 2023, that number rose to 4.5 billion emails.
And in 2024, we hit a record 15.6 billion emails. That’s like sending 2 emails to every person on Earth.
In this 2025 State of the Newsletters Report by beehiiv, we cover the latest insights in the email newsletter industry and the future trends to ensure you’re set up for success this year.
Ready?
Let’s begin.
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