How to Make a Newsletter People Will Read

Don't send boring emails. 

Nobody wants to read them, and you're setting yourself up for unsubscribes and lost revenue. 

There's plenty you can do to make your newsletter more fun to read.

How Can I Make My Newsletter More Interesting?

One of the easiest ways to make your newsletter more interesting is to give your readers something to do.

For example, actionable tips are a staple of successful newsletters such as Future Social.

Audience polls are another great way to collect feedback and valuable data while keeping your readers engaged.

As long as you’re consistently giving your readers the kind of content they signed up for, share something from time to time that's not directly relevant to your business. 

Give them your favorite recipe, show readers how to polish a katana, or teach a breathing exercise that reduces stress. Variety is the spice of life.

And while you’re off the subject, make your newsletter more interesting by sharing what you are currently reading or interested in. Sharing more of yourself makes your email feel more like a letter from a friend.

How Do You Make a Newsletter People Will Read?

It's simple to create a newsletter that people will read. If they feel like it was written just for them, they are likely to read it.

This is why personalization is so important.

People will also read a newsletter if others have said they enjoy it. Newsletter recommendations are a powerful way to bring in new readers who arrive with positive expectations. 

For the same reason, a referral program is another important tool for a newsletter people will read. 

And here's one more bonus tip. A lot of newsletters curate news and information.

This works well, but you can raise the stakes by including your own opinion about the news you’re sharing. This edgy approach might alienate a few readers, but it will make the others more loyal.

Why Trust Us? All beehiiv writers are carefully vetted for their knowledge and experience. Jacob Bear has been writing email marketing campaigns for more than 10 years, and most of his original subscribers are still reading his newsletter.

How Do I Make My Newsletter More Visually Appealing?

One way to make a newsletter more visually appealing is to add photos of you and your team. Have fun coming up with crazy situations and expressions to photograph. Readers will like this glimpse behind the scenes.

You can also make your newsletter more visually appealing by creating an infographic to express an important point.

If you add a screenshot of an interesting and relevant Instagram post or tweet, this will make your newsletter more visually appealing to many people.

You could use some relevant wording from your newsletter to create a MidJourney prompt and share the most weird or entertaining results.

GIFs or cartoons will also make your newsletter more visually appealing.

All of these tactics should rest on the solid foundation of a good layout and design. Use a platform like beehiiv to build an email template that fits your brand.

How Do You Write an Enticing Newsletter?

If you follow the above tips, you're going to write an enticing newsletter. But we've got one more tool that will make the whole thing work better.

A beehiiv newsletter enables you to use referrals and recommendations to build a more enthusiastic audience for your newsletter. 

Our no-code editor lets you create the exact layout and branding you want to make your newsletter more visually appealing.

If you want to bring all these elements together to make your newsletter more fun to read, start a beehiiv newsletter today.