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How to Create a Successful Email Newsletter in 2024 (Best Practices)
Get Your Newsletter Off to the Right Start With These Crucial Tactics
JP Botero & Brandon Storey
December 6th, 2022
Table of Contents
Want to build an audience?
Turn followers into fans?
Create a recurring revenue stream?
Well, an email newsletter is one of the best paths to do all three.
Not only is it one of the highest ROI channels available, but it’s the only way you can truly own your audience.
But, running a newsletter and running a successful newsletter are two different things.
There are millions of newsletters in the world.
But, only those who follow newsletter best practices will reap the rewards.
Unfortunately, many creators, brands, and businesses make common mistakes that lead to unsuccessful emails with low open rates and high unsubscribe rates.
And, they often don’t know how to grow or monetize properly, leaving them spinning around in circles.
In this article, we’ll break down critical newsletter best practices to get your feet on the right foundation when starting your newsletter.
You’ll learn exactly how to create a successful email newsletter in 2024 so you can grow your list and earn more.
This guide includes dozens of tactical tips that you can implement immediately including how to:
Increase open rates
Improve the quality of your content
Tap into new growth opportunities
Increase click rates
Figure out exactly what your audience wants in a newsletter
Monetize your newsletter (even if you have a small list)
And more
Ready to build a powerful audience-building, money-making machine?
Then let’s get your newsletter set up right.
Here we go!
Ever heard of a guy named Seth Godin?
He’s best known as a marketing genius and author of several best-selling books like Purple Cow, Permission Marketing, Tribes, Linchpin, and This Is Marketing.
But, what he’s lesser known for is probably his greatest work…
He’s the guy who invented commercial email.
He made it possible for brands to send emails to regular people like you and me.
Fast-forward nearly 30 years, and regular people like you and me can launch email newsletters as a business.
This is because technology like beehiiv has made it easier than ever to launch and run a profitable creator business with a newsletter.
But, back to this Seth Godin guy.
One of his early books is called Permission Marketing.
In it, he discusses how people are sick and tired of being bombarded with marketing messages they didn’t ask for.
Surprise! An ad!
Whether it’s TV, a billboard, a magazine, or on the internet.
While it can see some results, it’s not the most effective strategy.
Instead, he explains how creators and marketers can use what he calls “permission marketing” to let someone choose if they want to hear marketing messaging or not.
Then, by focusing primarily on providing value to people who asked for it, you’ll both win.
An email newsletter is the closest definition to what the marketing guru Seth Godin defines as Permission Marketing. He says, “Permission Marketing is just like dating. It turns strangers into friends and friends into lifetime customers."
What exactly is a newsletter though?
What started out as a physical newspaper that was regularly distributed to a specific group of people in the mail has transformed into a digital business model.
They still exist – the OG kind of newsletter. But, the digital version has taken the top spot on the podium, and for good reason: you can easily scale.
An email newsletter lets you reach anyone, anywhere, at any time thanks to the internet (and modern tech).
Newsletters include information about a specific topic or area of interest. They typically include useful, relevant information for your audience to grow, learn, and get entertainment.
But, they can be about anything. All that’s required is to regularly communicate with a group of people with a common interest.
Whatever your goal is with your newsletter, starting a newsletter can be a great way to create awareness, build a brand, connect with your ideal customers, and forge relationships with your audience and clients.
Email newsletters give you a chance, unlike other mediums, to share your knowledge and expertise on a particular topic - which can help you establish yourself as an expert in your field
Matt Gray, for example, started his newsletter and scaled it to tens of thousands by helping entrepreneurs be more productive.
Jacob Robinson started The Morning Huddle around a passion for football.
Shaan Puri launched a side newsletter in the crypto space called The Milk Road to see it explode, surpassing 200,000 subscribers.
Email newsletters provide an easy way to stay in touch with your audience and build relationships with them. If you produce quality content that your readers enjoy, they will be more likely to remain engaged with your newsletter and your business over time.
So, what are the secrets to creating a winning email newsletter?
Whether you’re new to newsletters or already have one, these 13 best practices will help you take your newsletter efforts to the next level.
Why Listen to Me? I’ve generated over $1 million with email and get over 50,000 monthly visits on my niche blog, Hockey Question. I also run Storey Time, a newsletter on how to launch a creator business.
13 Best Practices to Take Your Email Newsletter to New Heights
1. Value Over Everything
Launching a successful newsletter requires stacking a number of different skills.
There are dozens of moving parts that you need to keep track of – if you want to be successful.
You need to figure out how to implement a variety of these tactics into one strategy to make it work.
But, there’s one practice that trumps them all: create a valuable experience.
If you follow every single tactic in this guide, but forget this first one, your newsletter will fail.
You need to make your content valuable to your readers, or your newsletter won’t be given a chance to take off.
The only way to do this is by knowing who your readers are.
This means understanding their:
Pain points
Demographics
Interests
Desires
Wants
Needs
Goals
Struggles
Language
And more
Essentially, you need to understand them inside and out.
When you know who you’re talking to, you can deliver something you know they want.
Try talking to vegans about grilling up T-bone steaks and see how well that goes.
You can’t just write about anything in your newsletter.
You have to tie your content back to your audience.
If you’re unsure if something is worth writing about, ask yourself the following:
Would my subscribers find this interesting?
Does this solve a problem my readers are currently facing?
How does this solve their problem?
Will this make my reader's day easier?
Forget about your content for a second.
Just think about what your audience wants the most in life right now.
Now think of how you can help them.
Use your newsletter to deliver that solution.
For example, if there’s a saturated industry on the internet, it’s sports. Not only is it saturated; it has powerful players who deliver great content almost every hour of the day. How do you compete against that?
Justin Schnell has distributed +500,000 emails to an audience of more than 5,000 people with his newsletter, Even the Odds. The secret: turn an average sporting event into the most exciting thing in the world.
The key to creating a valuable newsletter is to know your target audience. What are their interests? What sorts of things are they looking for? Once you have a good understanding of who your target audience is, you can start to create content that's relevant and valuable to them.
For example, if you run a business that sells fitness products, your target audience might be people who are interested in staying fit and healthy. You could then create content that discusses the latest diet trends or offers tips on how to get back into exercise after a long break.
You can read the full Creator Spotlight on Even the Odds here.
2. Write Great Content
Once you understand how to help your audience with the information in your newsletter, it’s time to master writing.
You must make sure that your content is well-written and engaging so that people will actually read it. By writing valuable content for your target audience, you'll be able to build a loyal community of readers who are interested in what you have to say every week.
This is really a “part two” to step number one because it’s impossible to provide value with a newsletter without good writing.
You could have the most valuable information in the world for your audience.
But, if you don’t know how to:
Piece it together
Format it
Make it compelling
Make it easy to read…
Then you’ll be out of luck.
You need to ensure you’re able to convey the information that’s helpful to your audience effectively.
That’s where your writing comes in.
Keep in mind that not every newsletter has to teach something. In most cases, it should. But, depending on your style of newsletter, entertainment could be just as valuable.
Think about Netflix for a second.
People have no problem binge-watching their favorite show.
Why? Because they find it entertaining.
As long as your newsletter provides value in the form of education or entertainment, then you’re on the right track.
Here’s an action tip: Educate and entertain your subscribers simultaneously and your content will be seen as even more valuable.
Critical for engagement, you must focus on those two pillars: education and entertainment.
Depending on your brand and personality, you may choose to lean more into one than the other.
But, both work effectively to keep people’s attention.
So, how else can you make your writing strong enough to keep people coming back every week?
Here are a few writing tips to make your newsletter a success:
Create attention-grabbing subject lines and headers
Use captivating hooks that build curiosity
Write in 2nd person (use the word you)
Use short sentences and short paragraphs.
Integrate persuasive copywriting principles
Include a strong call to action (even if it’s just to another post)
Leverage storytelling
Encourage a two-way conversation
If you screw up with every other step after this (and just do these first two), you’ll be alright.
Just remember to lean into your audience’s pain points and learn how they speak. Then, lean into those pain points and use their language in your writing.
Jason Levin has a unique newsletter, Cyber Patterns, about upgrading your social media content game. He’s mastered the art of teaching through storytelling and knows how to keep his readers engaged with his writing.
3. Grab Attention
Why do movies have trailers?
Because they grab your attention and prepare you to watch the whole movie.
They build excitement and anticipation.
The subject lines are the trailers of your newsletter. A strong subject line can make or break your email newsletter, so it's important to spend some time testing different options until you find one that works.
Your subject line is indeed part of writing great content (as we just covered in point number two).
But, it needs more attention.
Why?
Because it is the key to capturing more attention from your subscribers.
Write the wrong subject line, and the hours of work you poured into your newsletter content will be a waste.
To catch people's attention, try using an action-oriented approach. In almost every case you should clearly indicate what the email will contain. The alternative is to drive with curiosity by hinting at something that will hook readers in.
Let’s look at these two subject lines and see which one attracts you the most:
1) “New blog from x company.”
2) “10 best newsletters for entrepreneurs.”
Number one is boring. Number two is exciting, it’s challenging. Subject lines don’t just matter - they are critical to capturing your reader's attention!
Alternatively, you could also personalize the subject lines for your subscribers by including their first names in the text, making them more likely to open your email.
Copywriting legend Joe Sugarman once said, “The sole purpose of the first sentence in an advertisement is to get you to read the second sentence of the copy.”
That principle holds true with newsletter subject lines.
Test out different subject lines to find out which ones resonate most with your audience. If there is one thing that directly impacts your open rate, it’s subject lines.
Better subject lines = more open rates = more newsletters read = more newsletter revenue.
To test a subject line, try using beehiiv’s A/B testing.
Here’s a fantastic guide on how to do effective A/B tests.
As a bonus, with beehiiv you can preview your email with just one click. This option will save you time so you can preview — in real time — the full body of your email. This can really help you prevent mistakes before you send it.
You can see how it looks both on a computer and mobile device. There is a difference, so don’t overlook this detail.
Dakota Robertson does an excellent job with his Full-Stack Creator subject lines by capturing attention with outlandish storytelling hooks (and driving curiosity).
You can read the full Creator Spotlight with Dakota Robertson here.
4. A/B Test
We just covered the importance of A/B testing your subject lines
But, what about the body of your newsletter?
You can (and should) also A/B test the inside of your newsletter.
For example: long or short copy? Which is better?
A successful newsletter surprises their readers with both short and powerful information, as well as long and educating content.
If people see the same length every time they open an email from you, they’ll likely lose interest in your newsletter.
When using long copy, make sure to include a story or point to a common problem your audience can identify with. This makes them want to dive into the whole article to find a solution.
People say long copy is dead; however, Joe Rogan’s podcast is the most listened-to podcast in the US, and each episode has a length of three to four hours.
Long copy is the best way to educate your audience, explain the benefits of your offerings, answer more of your customers' objections, and get them on board with your products.
Short copy is necessary too!
In today's world, we are constantly bombarded with information.
Short copy helps you to break through the noise, test ideas, give quick advice, or share something you find useful for your audience. If you want to create short copy, get to the point and keep it simple.
One of Rohan Mahtani of Resume Worded’s favorite beehiiv features is the A/B testing.
In a beehiiv interview about his newsletter, Career Supplement, he shared, “I've gotten instant value out of the A/B testing. That's super useful. I know how important subject lines are, but at my old [newsletter platform], I would just come up with a subject line on the fly and send it out. I wouldn't really care or think twice whether or not it's the best subject line to be using.”
He explained, “It's pretty easy in beehiiv to add a variation. I've previously been doing that process ad hoc—just coming up with subject lines, but [with beehiiv] I have a little more room to experiment.”
5. Consistency > Perfection
If you're managing a brand, it's important to keep your audience updated on what's going on.
One of the best ways to do this is through a newsletter. Sending out regular newsletters helps to keep your customers and followers in the loop, and it also helps to build brand awareness and loyalty.
And, if you’re a creator, a newsletter can be the backbone of your one-person business, allowing you to consistently reach your audience.
One place that new creators in the newsletter space get stuck is with consistency.
Many people dive too far into perfectionism that they never launch. Others spend too much time on their newsletter that they rarely hit send.
Instead, it’s better to start with flaws and iterate (than never start at all).
Ryan Holiday has created the biggest newsletter on stoicism. His brand, Daily Stoic, reaches +1M users every day with short reminders about philosophy and stoic life. The idea behind the Daily Stoic newsletter is to have daily contact with its users. However, you don't need to reach your audience daily to be successful; every brand is different
To choose the right frequency for your newsletter, think about what your target audience expects.
For example, if you're running a blog or website that covers a variety of different topics, sending out a weekly newsletter might be the best option.
Alternatively, if you have a more focused business that targets a specific niche market, you may only need to send out monthly newsletters.
Henry Belcaster and Dylan Jardon run a daily comic-style newsletter called Smart Nonsense.
In a recent beehiiv interview, they shared how they have to publish their newsletter quickly every day with a fail-fast philosophy to ensure they’re consistent.
Henry explained, ”Dylan doesn't get to give me feedback on it before it goes live because that gets in the way of shipping stuff. So my newsletter will go out, then Dylan will give me feedback. Now I can apply that feedback moving forward.”
Dylan added, “Our little internal catchphrase for that is perfection through iteration, not revision.”
6. Offer Value First — Then Ask
Amateurs look at newsletters as a way to send promotional codes, to offer new products, or to spam people.
Gary Vee was right when he introduced the "Jab, Jab, Jab, Right Hook" concept.
In his book, he says, "You gotta throw some jabs before you throw your right hook."
What he means is you need to offer a TON of free value upfront to your audience before asking for a sale. You need to constantly jab them with free value before offering the knockout blow with a right hook.
This means you need to build relations, share valuable content, and connect with your audience even before you send a proposal. Three jabs (free value content) and then one right hook (your offer).
You might share a few articles from your latest blog posts, discuss the latest news in your industry, or highlight any upcoming events that you're hosting.
You could even offer a free, downloadable lead magnet, free 30-minute consultations, or a Q&A.
This way, your readers will feel connected to your brand and will know what you have to offer without feeling like they're being "sold to."
Ben Teller knows all about this formula because he lives it with his real estate newsletter, The Blueprint.
In it, he shares actionable advice to real estate agents on how to level up in their field. After months of providing free value (jabs) through his weekly newsletter, he decided to launch a paid course for his audience.
He even got his audience involved in the “right hook” by asking them for feedback via beehiiv polls.
7. Provoke Action
No matter how great your content is, if it doesn't lead to an action, it’s worth nothing.
This doesn’t mean you have to promote a product every single issue.
It simply means you need to ask your readers to do something.
A call to action (CTA) is the cherry on top of your newsletter sundae.
You MUST include a call to action, even if it’s something like, “Make sure to check your inbox for the next issue!”
What exactly is a CTA?
It’s a short statement or button that tells your readers what you want them to do next.
This could be downloading an ebook, signing up for a webinar, or making a purchase.
Before writing your call to action, it's important to know exactly what you want to achieve with the piece of content you are creating.
Is it for people to sign up for your email list?
Purchase an item on your e-commerce site?
Share a post with their friends and family?
Help your readers take actionable steps toward their goals?
A successful call to action must have the following elements:
Begin your CTA with a command verb. "Buy," "Subscribe," "Download," "Join", “Read”, and "Order" are command verbs.
Use power words that generate emotion. "Just for today," "New," "Upgrade," "Save 30% by joining today", or "One-time-only" all create emotion and urgency.
Give them a reason why they should take action. Show them what they will win. "Why piece together (and pay for) a dozen different tools when you can do it all with beehiiv?" is a fantastic reason to take action. Sign up now!
Add social proof and examples of people who have taken action.
Someone who never fails to give her readers a call to action in her newsletter is Robin Arzon.
In her newsletter, The Pivot by Robin, she always asks her subscribers to take action. Whether it’s to join a fitness challenge, purchase a product, or simply reply to the email. Her newsletter isn’t passive. Instead, it’s very involved and action-oriented, with a focus on continuously leveling up your fitness.
8. Be Visual
If you're like most people, you probably receive a lot of newsletters in your inbox.
And if you're like most people, you probably don't read all of them.
More than 347 billion emails are sent every single day.
You need to make yours stand out.
When your subscribers see yours pop up in their inbox, it should immediately draw them to it.
One way to set your newsletter apart is with visuals.
Chances are, you only read the ones that have interesting images or videos.
That's because our brains are wired to pay attention to visual information.
We can process images 60,000 times faster than we can process text. And, videos are even more engaging.
So if you want your newsletter to stand out and actually be read, it needs to include images. Otherwise, it's just going to end up in the virtual trash can.
Images also help you to summarize your articles and break up large chunks of information into bite-size pieces.
They may be useful for your readers to remember what they have read, and they may even share it with their friends.
Bengingi does an excellent job of incorporating fun, bright, and attention-grabbing visuals in every single newsletter. YASSSletter is a food-oriented publication that features a variety of playful design elements and a variety of beautiful food imagery.
9. Ask & Listen
If you don't want to die out like Blockbuster did, you need to innovate.
They should have started a newsletter…
Jokes aside, one crucial element you need to remember when launching a newsletter is this:
It’s not a one-way street.
It’s a two-way street.
Your email isn’t just you throwing something at your readers, hoping they’ll like it.
It’s a communication platform you can use to talk with your audience.
It’s also a relationship-building tool.
The most successful newsletters get their subscribers involved.
Whether it’s through:
Replies
Reviews
Feedback
Surveys
Polls
You need to encourage your readers to be a part of the experience.
Think about it.
Innovation usually comes from listening to your customers and audience.
They’re the ones that use your products and services every day. And, they’re the ones who consume your content.
They can give you useful information about what’s working, what’s not, and what they would like.
For this reason, it's crucial to ask for feedback from your readers and to pay attention to engagement metrics like opens, clicks, and unsubscribes.
This will help you fine-tune your email newsletter so that you can continue improving the content and keep providing value to your subscribers.
Whether you do this through an online survey or by reading comments from your readers, it's important to stay on top of what works (and what doesn't).
That way, you can make ongoing improvements to your email marketing strategy.
Look at Uber.
They always ask for feedback from their users.
That feedback has helped Uber to dominate the industry.
They’ve been able to keep great drivers and end relationships with bad ones before the brand even suffers. They’ve protected their customers with safe rides. And they’ve provided free rides when their customers are short of money.
Uber didn't become what they currently are by magic; they became what they are because they always ask for feedback.
One of the easiest ways to get subscriber feedback is through a poll. It’s incredible how few people use polls in their email newsletters. With beehiiv, you can integrate a simple one-click poll in your newsletter that helps you gather subscriber feedback.
Polls not only help you to ask questions, but they also boost the click-through-rate of your newsletter. It creates more of a two-way relationship with your audience as they share their opinion and you share the results of the polls with them.
Another way you can gather feedback is by sending out a monthly survey to your readers asking them for input on the types of content that they would like to see in future newsletters.
Or, you could create a simple email newsletter template and send it out to a small group of users, asking them to provide their honest opinions on what you could do better.
Take a look at this simple poll at the end of Young Money by Jack Raines.
He asks his readers to let him know how good the newsletter was overall.
That way, he can track what content resonates (and what doesn’t) so he can optimize his newsletter strategy and keep readers happy.
With some thoughtful engagement and feedback from your audience, you can continue building an email newsletter that really resonates with your readers!
Join beehiiv now and start gathering subscriber feedback with polls and surveys.
10. Play with Email Designs
Have you ever looked inside the kitchen at a high-end restaurant?
It’s like a war zone.
There are dozens of chefs and sous chefs working tirelessly to create delicious meals.
But, they’re not just making food that tastes good.
They’re designing dishes that look good too.
Presentation is a crucial aspect of the restaurant experience.
How a chef plates a meal can dramatically alter the experience.
In many cases, it increases the perceived flavor of the food, as a recent study has proven.
The same is true for your newsletter.
You need to ensure you spend some time on its design to enhance the experience.
Your newsletter may taste good. But, it will taste great if you know how to implement different design elements.
You should test different layouts and formats until you find one that works best for you.
This could mean experimenting with:
including more images or videos
Adding more design blocks
Incorporating different colors
Using different fonts
Incorporating different newsletter templates
With some patience and persistence, you can create a newsletter that people will actually enjoy reading!
Here are 14 creative ideas to help upgrade your newsletter templates.
Once you’ve found a format that works for your email newsletter, it's important to stick with it.
Congruency and consistency are important when it comes to design.
By doing so, you will be able to build a loyal following that looks forward to a consistent, familiar, and tasty experience.
The B-Side is a local Boston newsletter focused on providing Gen-Zs with a unique, fresh take on what’s going on in their area on a daily basis. Their newsletter design is strategic, visually appealing, and consistent, allowing them to give their readers bite-size news and other helpful information to make reading the news informative (and fun).
11. Leverage Data
Want your newsletter to succeed?
You need to analyze how it’s performing.
With newsletters, data is everything.
If you don’t look at your numbers, how will you know how to improve your publication?
Understanding and using analytics is what separates successful email newsletters from average email newsletters.
With beehiiv, you get access to 3D Analytics, letting you see at a glance (and in-depth) exactly how your newsletters are performing.
With it, you can:
Check email performance by day and by post.
Find your open rate
Find your click through rate
See your top performing emails
One of the features that beehiiv users love the most though is the Subscribers Report.
In it, you can see where your subscribers are coming from and figure out which channels are bringing you the best conversions.
For example, here’s the Subscribers Report for my newsletter for the past 7 days.
In it, I can see that the majority of new subscribers have come through X (Twitter), followed by direct sign-ups, and then embedded forms.
If you look in the top left at the pie chart, I can also see how many of my subscribers have confirmed their subscription via double opt-in – and a few of them still need to do so.
In this case, I can strategize by either reminding my subscribers to opt-in better during the sign-up process, or I can remove double opt-in entirely.
Or, I could use beehiiv’s feature called Smart Nudge to send out an automated reminder to confirm a subscription after 48 hours.
The Subscribers Report also lets you see the demographics of your audience including their country.
And best of all — you can see all your analytics at once, on a single page.
You don’t have to guess what works.
With beehiiv, you can see key newsletter metrics to help you learn more about your content and your audience — including what’s working, and what’s not.
Matthew Berry’s Fantasy Life is a daily newsletter all about fantasy football. Leveraging beehiiv’s 3D analytics, Eliot Crist was able to increase their click-through rates by 200%.
You can read the full case study here.
12. Pull the Right Growth Levers
Your newsletter could be the greatest publication on earth.
But, if you only sent it to your mom, chances are, it wouldn’t be successful (or earn you much money).
A critical component of a successful newsletter is your list size.
If you spend all your time writing newsletters, but you don’t have an audience, it doesn’t matter how valuable your content is.
You need to get eyeballs on your newsletter.
That’s where growth levers come in.
You have to pull people into your email list.
Thankfully, there are dozens of ways to do this.
Here are the most common:
Sharing your newsletter with your friends and family
Promoting organically via social media
Using email signup forms on your website
Leveraging a referral program
Getting recommended by other newsletters
Placing sponsored ads in newsletters
Launching paid ads on social media (i.e. Facebook/Instagram ads)
Driving search engine traffic to your newsletter posts (SEO)
Paying for paid recommendations that show up in other newsletters
Cross-promoting on other channels (i.e. YouTube, Spotify, Blog, etc.)
There are many ways to get people on your email list.
Some are free, and some are paid.
It’s important that you start somewhere. And consistently promote your newsletter.
At beehiiv, you have access to several growth features.
We’re the newsletter platform built for growth.
So, it would be weird if we didn’t give you some awesome tools to grow your list.
With beehiiv, you have access to three main growth tools:
Integrated Referral Program: launch your referral program directly within beehiiv. Easily offer your subscribers rewards for sharing your newsletter with their friends.
Recommendations: Get recommended by other creators who run their newsletter on beehiiv for free.
Boosts: Pay to get your newsletter promoted as a paid recommendation on other newsletters via Boosts.
Regardless of how small your list is, you can start using beehiiv’s free and paid growth tools to help your newsletter get lift off.
Milk Road is a daily crypto newsletter that took off on beehiiv last year. By utilizing beehiiv’s integrated referral program, and other growth tactics, Shaan Puri and Ben Levy were able to grow to over 250,000 subscribers (before getting acquired for seven figures).
You can read the full story of how Milk Road was acquired in 10 months here.
13. Turn on Monetization
Don’t head out yet.
There’s one final practice you need to understand.
More than anything else, this will be the difference between keeping your newsletter a side hustle and turning it into a full-blown business.
Consider this…
If you have a list of 50,000 people, you have a hobby.
If you have a list of 5,000 people and you earn $5,000 per month, you have a business.
You see, the size of your list is important. But, at the end of the day, if you plan on generating income from your newsletter, you have to flip the switch on monetization at some point.
If your goal is to launch your own creator business and work for yourself, then you need to know how to monetize your newsletter.
Here are a few of the best ways to monetize:
Paid Newsletter: Offer a premium newsletter to your audience as a monthly subscription. People pay for Netflix, Crave, and Prime every month, so why wouldn’t they pay for your newsletter? This is a proven way to generate consistent recurring revenue at scale.
Sponsored Ads: With beehiiv, you can easily access a network of thousands of advertisers who are willing to pay a great rate to place ads in newsletters. Our Ad Network is a simple, automated process to help you earn without the complications of finding, securing, and managing sponsors.
Boosts: Get paid to recommend other newsletters. beehiiv Boosts allows you to soft-promote other newsletter publications. Once someone subscribes to your newsletter, they’ll be shown other recommended newsletters they can subscribe to. If they subscribe, you earn money.
Affiliate Marketing: It’s simple – promote other people's products and get paid a commission via affiliate links. beehiiv even has its own partner program, allowing you to earn 50% of revenue for a year for anyone that signs up through your partner link.
Promote Your Own Products: If you know your audience’s pain points, you know what kind of solutions they need. Why not make your own solution and sell it to them? This is a great way to earn a high profit margin from your audience who already knows and trusts you.
Rowan Cheung earns in a few ways with his AI newsletter, The Rundown AI. He places sponsored ads and earns thousands every single send. Plus, he’s already earned over $8,000 with beehiiv Boosts!
You can read the full Creator Spotlight on The Rundown AI here.
Launching a newsletter can be a challenging task.
You have to pick your niche, your logo, and a platform. Then, you have to find subscribers and start writing.
Even after all that, you’re not guaranteed to succeed.
You need to ensure you’re following the best practices in this article if you want to make your newsletter a success.
Rather than going it alone, your best path to growing a newsletter is to leverage a platform like beehiiv.
Built by the same team that scaled Morning Brew to millions of subscribers, our software is built by creators, for creators.
You can try to put all the puzzle pieces together yourself, but that’s a tough, difficult path.
Instead, use our all-in-one newsletter platform to launch and grow your email newsletter beyond your wildest dreams.
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