Increase Your Conversions With These CTA Examples

Want a set of email CTA examples you can adapt for your own brand? Read this blog post now!

I love an easy win. Since you've already clicked on this link, I assume you intend to read further. Most of the time, conversion-rich CTAs are more challenging.

But important. Without a clear next step, your readers lack the direction they need to support your brand. The support can take different forms—purchasing, reading, following, etc.—and it’s crucial to growing your business or digital platform.

If you want to get people to interact with and, ultimately, convert on your call to action, you need to keep your list trim, craft compelling content, and capitalize on reader attention with an effective CTA. Here are some tips and examples that should help you accomplish the last of these.

What Is a Good CTA for Email Marketing and Newsletters?

A call to action, or CTA for short, is an attempt to motivate consumers to do...something. You might urge your audience to purchase a product, subscribe to a newsletter, or fill out a form. When a reader does so, it counts as a conversion.

The ultimate goal of a CTA is to get the consumer to engage with the brand in some way. That may be an immediate sale, or it may simply be the next step in their journey as customers or readers.

Your email conversion rate is simply the number of conversions (people who took the desired action) divided by the number of delivered emails and multiplied by 100. The exact numbers vary between industries and studies, but the average conversion rate falls near 2.5%.

How Do You Write a CTA Email?

There are two main elements to an effective CTA: the call and the action. In other words, you need to give your readers a quick pitch and — if you can — provide them with the means of following through.

In some cases, you may not be able to directly link to their next step but try to make it as easy as possible for them to move forward.

Email CTAs: Best Practices

Keep these tips in mind. They will help you optimize your email CTAs for better conversion rates.

• Highlight CTAs Visually: Make sure your CTAs are striking and easy to find. Use contrasting colors or bold text to make the CTA stand out in the email. You can also create linked buttons with simple commands, such as "Read More.”

• Be Clear and Concise: Use language efficiently and capitalize on action-oriented verbs. Don't be coy. Readers should know precisely what you want them to do. Be specific, with phrases such as "Sign up now," or "Get your free trial today."

• Incentivize Prompt Action: Give them a reason to act NOW. You can create a sense of urgency with a limited-time offer or a deadline, or you might showcase the immediate benefits the customer will receive.

• Optimize Their Destination, Too: If you can, create landing pages for your newsletter or pages related to special promotions. But wherever your link takes them, make sure that the page is user-friendly and directed toward the desired conversion.

Different Types of CTAs (And When To Use Them)

Your business model, audience, and immediate objective will shape the CTA for any given email. Common types of email CTA examples include invitations to:

• Try Now. Works for publications or services that offer free trials of digital tools or premium content.

• Click to Download. Works for brands that invest in informational content marketing with relevant whitepapers or ebooks.

• Buy Now. Works for brands looking to drive immediate sales.

• Learn More. Works for brands that are looking to nurture leads and drive website visits.

• Schedule Your Free Consultation. Works for professional services, home repair companies, and event planners.

• Sign Up Now. Works for email newsletters or subscription-based services.

• Share on Social Media. Works for brands that rely heavily on social media engagement to build their audiences.

• Follow Us on [Social Platform]. Works for brands looking to grow a multi-channel community.

• Leave a Review. Works for businesses sending follow-up messages after purchases or services.

• Refer Your Friends. Works for brands with well-developed newsletter referral programs.

Email CTA Examples to Adapt for Your Own Publication

These sample email CTAs offer you a bank of usable phrases to repurpose in your own content. If you're struggling to focus your CTA, use one of them as a model.

Email CTA Examples:

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Learn More About Emails That Convert

Strong CTAs will improve your conversion rates. Pick the type of CTA that fits your immediate purpose and craft a call that's clear, concise, and easy to find. Strong verbs and a sense of urgency also help drive readers where you want them to go.

But the CTA is only one of the elements in content that converts. Your work starts as early as the subject line and continues throughout the body of the email.

Learn more about effective email marketing content in an article that lays out the best tactics and practices. Read the article.

(See what I did there?)