After seeing thousands of newsletters sent via beehiiv, we've compiled a list of 14 simple things you can do to make your newsletter look 💯.
Also worth noting— all of these newsletters were created, styled, and sent using beehiiv's no-code newsletter editor. So if you see something you like, consider moving your newsletter to beehiiv.
This is especially recommended if you have recurring sections in your newsletter. These custom headers look much better than standard plain-text headers and can help convey your brand identity.
Everyone's inbox is filled with emails with white backgrounds. If you can find a background color that compliments your newsletter, it can help your newsletter stand out and appear more interesting, encouraging people to engage.
Content breaks are great for breaking up your newsletter into subsequent sections— make yours distinct.
🤤Unstyled content breaks serve their purpose.
😎Styled content breaks provide originality.
🤯Custom image content breaks give your piece a unique edge and allow your content to cut through the noise.
Try incorporating custom image content breaks to elevate your newsletter.
When people open your newsletter, make a statement with a strong header and/or logo up top.
It's not for everyone, but if it works with your content, a border can tie the design together, giving your newsletter a unique aesthetic.
Find an additional font (or two) to compliment the primary text of your newsletter.
Most images you see online are standard rectangular with straight edges. Do something to make yours stand out (and keep it consistent). Try rounding the corners slightly, or choosing a completely round image altogether.
Add some dimension to your newsletter with a secondary color for accents. In the example below you can see that beehiiv uses pink.
Highlighting specific content with a background color is a great technique for breaking up the newsletter visually and allowing for certain sections to stand out.
Probably the most important but overlooked is optimizing the readability of your newsletter.
Some ways this can be accomplished is by ensuring the font isn’t too big or too small and the vertical spacing is even.
Strategically using bold and italics can effectively emphasize information and diversify the aesthetic of your newsletter.
Including a consistent section will give your brand character. Try implementing an inspirational quote at the beginning of your newsletter or a fact of the day somewhere in the middle.
It's It's the last impression you'll make on your readers, make it fun and aesthetically pleasing.
And you want to see exactly how to accomplish these in beehiiv, check out the video below:
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