The Ultimate Guide to Boosting Your Email Newsletter Signups

This article has been updated to maintain its accuracy and relevance

As a business or solopreneur, signups are the lifeblood of your email newsletter. 

It's what keeps your list growing and your subscribers engaged. But how do you create a signup form that draws attention and convinces people to subscribe?

Do not fret! 

We will answer all your burning questions about how to boost your email newsletter signups. 

Covering everything from designing a form to choosing the proper placement, this guide will enable you to get the most out of your email marketing campaigns. 

Table of Contents

• How Do I Make People Sign Up for a Newsletter?

• How Do I Create a Signup Form?

• Where Do I Put My Newsletter Signup Form?

• How Do I Create a Newsletter Landing Page?

• How Do I Tell People to Subscribe to My Newsletter?

• What Is the Average Newsletter Signup Rate?

How Do I Make People Sign Up for a Newsletter?

Before creating your newsletter, determine what it will provide for your subscribers. It's essential to establish the purpose of your newsletter to communicate with your audience effectively.

Do you have an E-commerce site where users go to buy a product? Or is it a blog where they’re searching for information?

This is an important question because when you know your visitor’s intent, you can tailor your incentives to get more mailing list sign-ups.

You could offer coupons or a special subscription deal if they are shopping.

If they are reading a blog, you could offer them more quality content in the form of an ebook, checklist, or access to a video course.

Some simple ways to encourage more sign-ups are:

1. Embed your mailing list sign-up forms in the middle of relevant content (so the reader wants to learn more).

   These embedded email sign-up forms have an advantage because the user doesn’t have to click through a link. All they do is type in their email to get more of the content they are currently enjoying.

2. Leverage your social media posts to drive people to sign up for your newsletter.
   If you share a tweet on how your marketing agency is doing right now, you can add another tweet below that goes something like “Want to know my strategy for this growth? Subscribe to my newsletter as I share that in next week’s edition.”

3. Offer an incentive for signing up, such as a free eBook, exclusive content, or a discount on your services.
   This gives potential subscribers an immediate benefit and increases their motivation to join your mailing list.

Provide something of value to your subscribers and be innovative with your offering. Ensure that it aligns with your audience's interests. To create an attractive signup form, include captivating graphics and use bold, straightforward language emphasizing the benefits of subscribing.

How Do I Create a Signup Form?

Making a signup form is a straightforward process. You can utilize a form builder tool to personalize your form. A high-quality form builder will provide options for adding fields, modifying fonts, and uploading images. Keep your form design simple and only request the necessary information to avoid obstacles that could deter potential sign-ups.

We have compiled a list of three form builders that can create visually attractive and easy forms for users to use 

beehiiv

If you are on beehiiv’s free plan, you have access to features like polls and custom domains that allow you to build a subscribe form through the platform. beehiiv offers two question types: free response and multiple choice, and the ability to create custom fields.    

Here’s a walkthrough of how to create a signup page on beehiiv:

Jotform

One of the most popular form builder tools online, Jotform offers 10,000+ ready-made form templates and the ability to integrate with multiple third-party apps, which is excellent for all-size businesses looking to streamline their data. 

Formstack

Look no further than Formstack! It's a productivity platform that helps businesses gather data. With advanced security features, you can be assured your data is safe and compliant. 

Where Do I Put My Newsletter Signup Form?

Now that you’ve created your signup form, you may be wondering where you should place the form. 

Placing your signup form in the right location is essential to increase the number of people signing up.

If you have a blog, website, or landing page, there are many options for your sign-up form placement. Some will work better than others, and you might do better by having more than one.

Take the time to test these various locations:

• In the header

• In the footer

• Top of the sidebar

• A pop-up when users arrive at the page

• A pop-up when they leave the page

It's crucial to be strategic about where you place it, ensuring it's visible, above the fold, and doesn't interfere with the user's experience. 

How Do I Create a Newsletter Landing Page?

A newsletter landing page is a dedicated page where people can sign up for your newsletter. 

Creating a landing page is easy. You can use a landing page builder tool to create a page from scratch or utilize customizable templates. Many email marketing campaign tools offer landing page builder features. Below, we have listed three landing page builder tools that can help individuals and businesses build visually engaging content. 

beehiiv

beehiiv is your all-in-one email marketing platform that offers template customization to help enhance your content! 

You can customize your newsletter with drag-and-drop features and quickly add content from other sources like YouTube, Instagram, or Twitter; plus, beehiiv has analytics features to track who opens your newsletters and how they interact with your content. 

Other excellent features beehiiv offers are A/B testing and landing pages—a one-stop shop for all your email marketing needs!

Mailchimp

Often ranked as the best overall marketing platform, MailChimp is one of the most well-known email campaign management software. 

It's best known for its email marketing service, featuring a drag-and-drop editor and email templates designed to meet various business goals. 

It also has features to help you build and market your business online with a website builder, landing pages, and social media ads. It is ranked highly by many because of its simplicity to use. 

Moosend

Moosend is a comprehensive email newsletter platform that includes a drag-and-drop editor feature for building landing pages, which is particularly useful for beginners. 

Their interface is user-friendly, simplifying the process of designing and adding content. 

Wix

Wix is great for beginners. It’s a free website and landing page builder. You can create custom landing pages or utilize pre-made widgets. You don’t have coding skills; everything is done with the drag-and-drop editor.  

A good landing page will have a clear headline, a brief description of your newsletter, and an eye-catching signup form. Be strategic about the layout and design of your landing page to make the signup process as seamless as possible. 

How Do I Tell People to Subscribe to My Newsletter?

Once you have your landing page designed and published, your next goal is to let your target audience know where to go to subscribe to your newsletter. 

How do you do this? 

You can promote your newsletter in several ways.

If you have an E-commerce site, you have a unique opportunity to employ this tactic: put an email sign-up form on your check-out page.

You’re already collecting the user’s contact information, and you can set up a form so they all have to check a box. If you sweeten the deal with coupons or other incentives, you can expect to amplify your mailing list sign-ups with this tactic.

Another way to get people to subscribe is by adding a call-to-action (CTA) at the end of your blog posts, promoting your newsletter. Include a CTA at the end of your videos or podcasts for extra impact.

To promote your newsletter effectively, stay active on your social media accounts and include a link to your signup form in your bio. This way, your followers can easily subscribe to your newsletter. 

What Is the Average Newsletter Signup Rate?

Before we delve into the numbers, let’s define newsletter signup rates. Newsletter signup rates refer to the number of people who sign up to receive your emails divided by the number of people who visited your signup form. This metric helps you understand whether your email newsletter signup form effectively captures visitors’ attention or needs fine-tuning.

To calculate newsletter signup rates, divide the number of people who signed up by the total number of visitors to the newsletter signup form. For example, if your website had 1,000 visitors and 100 signed up for your newsletter, your signup rate would be 10%.

Now, the million-dollar question: what is the average newsletter signup rate? 

Unfortunately, there’s no universal answer to this. Yieldify says the average signup rate across all industries is 1.95% and 4.77%. This number might sound low, but it’s essential to consider that different industries have different standards.

Your company’s newsletter signup rate will also depend on your email newsletter signup form placement, your CTA copy, and the incentives you offer. Therefore, use the industry average as a benchmark and strive to improve your mailing list with the numbers relevant to your niche.

There are several strategies you can follow to improve your newsletter signup rate. Firstly, optimize your email newsletter signup form by A/B testing different copy, headline, and placement.

Secondly, consider offering an incentive, such as a free trial, an e-book, or exclusive content.

Thirdly, make sure your CTA button stands out visually, is easy to locate, and is compelling.

Boosting your email newsletter signups takes effort but is well worth it in the long run. You can increase your signups by creating a compelling incentive, designing a catchy signup form, and strategically placing it on your website or social media pages. Now that you have all the tips and tricks you need, it's time to start and watch your email list grow. Consistency is vital, so stay committed, and you'll see the results quickly!

Are you searching for an email newsletter platform that caters to growth and has everything you need in one place? Look no further than beehiiv! beehiiv can help you create signup forms and landing pages so you don’t have to worry about missing out on subscribers!

Why Trust Us? 

I have extensive experience in B2B marketing and previously worked at a renowned international facilities management company. During my time there, I played a crucial role in creating effective marketing plans for content and social media. Now I work as a marketing consultant, helping small businesses create compelling brand stories.