According to Forbs, 59% of survey respondents say that email marketing impacts their purchasing decisions. Plus, 50% of respondents added that they buy from a marketing email at least once a month.

Now, let me ask you, does your business benefit from it?

If your answer is “not really” or “I’m not sure,” you might be leaving money on the table. Email marketing for companies is more than a tool. It provides direct access to your audience that can drive sales, nurture leads, and build lasting relationships. 

In this article, I’ll share three email marketing strategies for corporate growth that I‘ve personally tried. I’ll share what worked for me, what didn’t, and how you can apply these insights to your own business.

If you’re tired of sending emails that go unopened or don’t convert, this post is for you. We’ll dive into real-world strategies that can help you turn your email list into results-driven email campaigns. 

Why Trust Me?

I’m an SEO and content creator juggling client work and my own projects. One of those projects is my newsletter, which I actively grow and scale using different email marketing strategies. 

Table of Contents

• Why I Decided To Test Email Marketing Strategies For Companies

• What Happened When I Tried 3 Email Strategies

  • Strategy 1: Use Nurture Campaigns

  • Strategy 2: Drive Sign-ups and Conversions With Lead Magnets

  • Strategy 3: Boost Engagement With Personalization

• Email Marketing Strategies for Companies That Deliver The Best ROI

• Why Beehiiv Is My Top Pick For Company Email Campaigns

  • Growth Features

  • 3D Analytics

  • Robust Automation

  • Website Builder 

  • Robust SEO Toolkit

• Common Pitfalls And Lessons Learned

• My Best Practices For Corporate Email Marketing

• Final Thoughts: How Email Marketing Can Transform Companies

• FAQ

  • How Do I Do Email Marketing For My Business?

  • What Is The Best Email Marketing Platform For Business?

  • What Are The 5 T's Of Email Marketing?

Why I Decided To Test Email Marketing Strategies For Companies

As an SEO specialist and content writer, I’ve spent years optimizing content for rankings. However, I knew there was more to content marketing than just SEO. 

Google and its never-ending algorithm updates can easily sweep away organic traffic that you've been growing for years. On the other hand, email marketing gives businesses direct access to their audience. 

I was curious— Can a well-crafted email campaign outperform the best-ranking blog posts in terms of engagement and sales? 

To find out, I decided to test different email marketing strategies and document what I had learned. I wanted to see what works, what doesn’t, and how different approaches impact open rates, click-through rates, and overall revenue.  

Since I create high-ranking content, applying my skills to email seemed like a natural extension of what I do. 

My goal wasn’t just to send emails but to create email campaigns that provide value, build trust, and drive action. 

What I discovered was both surprising and insightful. In the next paragraph, I’ll break down the three strategies I tested and the results I achieved.

Let me share more details about my experience, findings, and thoughts. 

What Happened When I Tried 3 Email Strategies

Below, I'll break down the lessons I’ve learned from experimenting with email marketing strategies and the results they’ve generated.

Strategy 1: Use Nurture Campaigns

A nurture email campaign is a series of emails sent over time to build trust with your audience. It helps keep your audience engaged and gently guides them toward a purchase or action. 

The ultimate goal is to transform cold subscribers into warm subscribers who eventually say “yes” to your offers. 

Selling to strangers is hard. But once people know who you are and how you can help them, they’re more likely to stick around and listen to you. 

There are different types of lead nurturing email sequences:

• Welcome emails to new subscribers 

• Educational content about your products and services

• Promotional offers

• Re-engagement emails

• Onboarding emails

The Coastal Recruiting agency uses an email nurturing strategy to engage with their community of 20,000 engineers on beehiiv. This helps them get 5–7 qualified leads directly from the newsletter each week! 

That’s just one example of successfully using corporate email marketing strategies to drive a positive impact. 

In my experience, one of the most effective nurture campaigns that every business should implement is the “Welcome series.” You can send a couple of welcoming emails to your new subscribers, introducing yourself and sharing how often they’ll be hearing from you and what they can expect.  

A welcome series is not a place to actively sell your products or services. This may only push people toward unsubscribing. Instead, it is your chance to 

• Establish trust

• Build relationships with your audience

• Learn more about your audience’s likes and preferences

• Segment your audience

For example, I’ve recently created a welcome series automation using beehiiv that sends emails to new subscribers three days in a row. The open and click-through rates have been pretty high since then. 

The reason why this strategy has worked for me is that my newsletters are personalized (more on that later), feel “human,” and share valuable content with my audience. 

Strategy 2: Drive Sign-ups and Conversions With Lead Magnets

Lead magnets like ebooks, checklists, free trials, or exclusive templates attract potential customers and turn them into leads. They offer something valuable in exchange for an email address, which allows businesses to nurture these leads over time.

For example, Noah Kagan, founder of AppSumo, once shared that giving away free tools helped grow his email list by over 100,000 subscribers: 

“When you’re promoting anything, there are three main factors that play into your success: the offer, the audience, and the presentation (including design, copy).

The offer and the audience together account for about 80 percent of the promotion’s success. Get these right, and you’re going to get some results.”

Big names like HubSpot also offer free templates and ebooks in exchange for email addresses. This helps them grow their database of leads who might potentially become their software buyers. 

I’ve downloaded plenty of HubSpot’s e-books by filling out their lengthy opt-in forms. Too many input fields can discourage users from joining an email list. However, it is a great opportunity for businesses to segment the audience from the very beginning. 

Below, you can see a lead magnet example that HubSpot offers in exchange for an email address. 

Since I’m HubSpot’s target audience, I regularly download their materials for educational purposes. As a result, I get their nurture email campaigns that advertise their software solutions.

This is a classic way to lead new subscribers through a nurturing process and turn them into paid customers. 

According to HubSpot, a good lead magnet must

• Be hyper-relevant – A lead magnet must attract prospects who are interested in your offer and might potentially convert into paying customers. 

• Deliver value – It should give people something they can’t easily find elsewhere. For example, solve a real problem, offer exclusive insights, or help them achieve a quick win.

• Build trust and authority – While creating a lead magnet, you have to back up claims with data. Typos and poorly structured content can kill credibility.

• Leave people wanting more – Provide enough value to hook your audience, but don’t give everything right away. For example, you could offer a free tool but lock premium features for registered users. 

• Make it easy to share – Create a dedicated landing page and promote it on social media. If people like the offer, they might spread the word for you. It could potentially lead to getting more subscribers. 

If you're wondering how to put a powerful lead magnet together, beehiiv has an in-depth, step-by-step guide on creating a lead magnet. It's worth checking out. 

beehiiv, my favorite newsletter growth platform, also uses lead magnets to get more people to try their service.

In beehiiv’s case, the lead magnet isn’t something you can download. Instead, it’s a 30-day free trial. 

Free trials are a popular strategy in the software and service world because they let potential customers experience the product firsthand before purchasing a subscription. 

And honestly, it works. That’s exactly how I went from a free user to a happy paying customer. I signed up for the trial, explored beehiiv’s powerful newsletter growth and monetization tools, and never looked back.

What started as a simple free trial turned into an exciting journey. So, if you’re looking to grow your newsletter, why not give beehiiv a try? You can test it out for 30 days completely free.

Having a lead magnet isn’t enough to boost your business performance. 

After dealing with lead magnets at a B2B company, I’ve learned that simply giving away a helpful resource to your audience won’t lead to boosting sales. Your audience might not even check it and will simply forget about your brand. 

It’s your task to explain how to use a lead magnet, what benefits a user will get from it, and how it may help solve their problems. A smart way to do it is via an email marketing campaign since you’ve already collected their email addresses. 

You can send a welcome email introducing your lead magnet and explaining how to use it. Then, follow up with a few emails that show real-life benefits, like case studies or success stories. 

Another trick is adding social proof. For example, you could mention how many people have already downloaded your ebook or used your trial. You can also set up an automated reminder email for those who haven’t claimed their lead magnet yet. 

The key is to keep the emails short and focused on how your lead magnet can help solve a problem. 

If done right, lead magnets and email marketing can work together to turn visitors into paying customers.

Strategy 3: Boost Engagement With Personalization

Did you know personalized emails generate six times more revenue per email than non-personalized emails?

If you are an individual creator or a business, you definitely don’t want to miss out on this opportunity! 

Let me explain what email personalization is and how you can use it for your email marketing campaigns. 

Personalization is all about making your emails feel like they were written just for one person. Instead of generic messages, you can use first and last names, past purchases, or interests to create a more personal touch. 

Would you rather get a boring, one-size-fits-all email or one that speaks directly to you? 

Personalized emails make people feel valued, which can increase open rates, clicks, and even sales for your business. Here are several ways to implement email personalization:

1. Use the recipient’s name – You can address subscribers by their first name in the subject line or email body. This will make messages feel more personal.

2. Segment your audience – You can group subscribers by experience level, interests, or past interactions to send content that resonates with each segment.

3. Track engagement behavior – Monitor which links people click, which emails they open, and what content they engage with most to personalize future emails.

4. Send targeted content based on interests – If a subscriber frequently engages with a specific topic, you can send them more content related to that subject.

5. Use personalized subject lines – You can customize subject lines to reflect the subscriber’s interests, behavior, or recent actions to boost open rates.

6. Ask for preferences through surveys – Collect direct feedback on what subscribers want to receive and adjust your content accordingly.

For example, The Fantasy Life Newsletter has seen impressive results when using beehiiv’s segmentation and entry polls:  

“Open rates are up 100%, with a 200% increase in click-through rates. Plus, unsubscribe rates have decreased, and deliverability is through the roof.”

Similar to the Fantasy Life Newsletter, you can use beehiiv’s features to segment your audience and create personalized experiences for your readers. Here are a few ways to do it:

Polls within emails: Polls make it easy to gather insights and engage with readers. Since responses can be submitted with a single click without leaving the inbox, it’s a quick and low-effort way to understand what your audience is interested in.

Onboarding surveys: When someone subscribes, you can ask a few short questions to learn about your audience's interests. It helps personalize the content they receive and makes the newsletter feel more relevant. 

Tags and segmentation: Not all readers engage with content in the same way. Tags allow you to categorize subscribers based on interests, behavior, or interaction levels. For example, tag those who frequently open emails but rarely click. This way, you can experiment with different ways to boost click rates. 

Segmentation isn’t just about organizing your email list. It helps to make sure content stays relevant and useful to different readers. Over time, small adjustments based on audience behavior can help improve the overall newsletter experience.

You can learn more about segmentation strategies from the beehiiv’s guide on email segmentation ideas.

Email Marketing Strategies for Companies That Deliver The Best ROI

A Statista survey carried out among marketers worldwide found that for every $1 spent on email marketing, brands make $36. That’s an insane ROI! However, it only happens when you do email marketing right.

Earlier, I shared real examples of companies using simple email marketing strategies to grow. As you can see, these methods work:

Depending on where your business is right now, you can try these strategies all at once to attract, nurture, and convert your audience. It will help you grow your email list faster and find high-quality leads.

But what if you and your team are new to email marketing? You’re not alone. 

I once worked at a B2B startup that ignored email marketing because they were focused on other channels. I believe it was a huge mistake since an email list is one of the few things you truly own.

EJ White, head of growth at beehiiv, put it well when he said the newsletter industry hadn’t been hit by algorithm changes the way other platforms have. And it’s not just social media. As an SEO writer, I’ve seen how Medium and Google’s algorithms constantly shift, making it harder to reach a new audience.

Why Beehiiv Is My Top Pick For Company Email Campaigns

I’ve pivoted my newsletter several times before finally setting it up on beehiiv. 

I’m not saying this to argue that beehiiv is the best email marketing tool for businesses (though many creators, including me, think it is). Instead, I want to show what it can do for businesses.

After using beehiiv for over a year, I’ve realized its biggest advantage is its support for newsletter growth and monetization. That last part is actually why I left Kit. Their monetization options for creators were limited.

Growth Features

If you run a business and want to grow your email list quickly, beehiiv has many helpful features to help you do it on autopilot: 

• Boosts: This feature lets you grow faster by partnering with other newsletters and getting in front of the target audience.

• Ad Network. If you have a budget for ads, this is an easy way to reach more people. Just set your preferences, and beehiiv will connect you with newsletters that have a similar audience.

• Referral Program. People love rewards, so give them a reason to refer friends. You can offer exclusive content, early access, or small perks for referrals. A simple “Refer a friend, get a free guide!” can encourage people to share your newsletter. 

• Recommendations: This tool lets you cross-promote with other newsletters in your niche. They recommend yours, and you recommend theirs. It’s a win-win for both.

These features don’t take much effort to set up. But they’ll keep bringing in new subscribers while you focus on other business tasks. A good example is Morning Brew, which gets around 33% of its growth from referrals alone!

If your website already gets traffic from sources like SEO (which is the case for me), I highly recommend adding sign-up forms. Placing them in high-traffic spots like your homepage, blog posts, or even the footer makes it easy for visitors to subscribe. You can add a simple call to action, like "Get the best tips straight to your inbox," to invite users to join your email list. 

For example, my website is my biggest source of new subscribers because I embed beehiiv’s sign-up forms in every blog post that gets organic traffic like this. 

3D Analytics

Most email marketing platforms offer basic reports, but beehiiv goes a step further with its 3D Analytics dashboard. This feature can provide you with unique insights about the performance of your email marketing campaigns with three key reports:

• Subscribers report: Tracks your audience growth

• Post report: Shows how well your content performs

• Clicks report: Measures engagement by tracking link clicks

This data can help your business clearly see what email marketing strategies work. As a result, you’ll focus on the channels that bring in the most engaged subscribers.

Here’s a quick look at the insights you can measure and track with beehiiv 3D Analytics. You can find more details in the beehiiv’s post on analytics for email marketing. 

Robust Automation

Imagine someone signs up for your company newsletter. Instead of getting a generic confirmation email, they receive a personalized welcome series introducing them to your brand, your best content, and maybe even a special offer. 

This is one of the many things you can do with beehiiv automations.

Here’s what’s possible with beehiiv automations:

• Set up different triggers and actions

• Add custom conditions to improve your workflow

• Drag and drop steps anywhere in the builder

• Control time delays for each step

• Create conditional branches to personalize the journey

And it's just the beginning! You can build automated welcome sequences, lead nurturing campaigns, re-engagement emails, upsells, and even churn recovery messages.

Businesses can also use automations to segment their audience based on interests. This way, readers will get emails that matter to them. It also means better open rates, more clicks, and, ultimately, more sales or conversions. 

A simple way to use automation for segmentation is by adding surveys or polls to your sign-up flow. 

For example, Tyler Denk, beehiiv’s founder, uses surveys to better understand his audience and segment them accordingly. Below is what new email subscribers see first.

Suppose you run a B2B company. You could ask new subscribers about their job roles and then customize your email campaigns based on their responses. Additionally, survey responses can be used to create automations.

You can learn more on how to create surveys and set up automations based on user responses in this video:

Website Builder 

beehiiv’s Website Builder is one of my favorite features. It lets you create a professional website without touching a single line of code. Just drag, drop, and you're good to go.

This can be a game-changer for local businesses and small companies that need a simple website fast without spending hours (and a fortune) on web design.

If you run a startup and need to showcase your product or services, beehiiv can make it easy for you. You can build custom pages and add sign-up forms to grow your email list. This is all without dealing with complicated design themes or third-party site builders.

Honestly, if beehiiv had this tool years ago, I might have skipped WordPress altogether. It saves time and makes it easier to optimize pages for search (more on that in a bit).

And now, beehiiv’s Website Builder just got even better! You can drag and drop everything, including sections, headers, widgets, and animations, to name a few. 

Total creative control, no coding required.

Robust SEO Toolkit

If you count on organic traffic to grow your audience and business, beehiiv has your back. Their Website Builder comes with built-in SEO tools to help you optimize your content.

Here’s what you can do with beehiiv’s SEO features:

• Create SEO-friendly custom pages and newsletters

• Control search visibility by turning indexing on or off

• Enable breadcrumbs across your site

• Customize URLs for better optimization

• Fine-tune metadata for each page and newsletter

• Verify your site with Google Search Console to track performance

• Adjust your robots.txt and sitemap settings

• And more!

From my experience, these features cover everything you need to optimize your website. It’s like optimizing content in WordPress but way easier. 

Additionally, beehiiv takes care of the technical stuff, like page loading speed and image compression. This means you can focus on what really matters: get your newsletter discovered by people all over the world.

Check out this quick video on how to get started with SEO on beehiiv!

Common Pitfalls And Lessons Learned

Before I went solo, I worked at a B2B agency, handling different aspects of online marketing, including email marketing.

I still remember being nervous before hitting “Send.” That one click would instantly deliver our newsletter to thousands of decision-makers worldwide. Even though they had signed up for it, I kept wondering, “Why would they bother reading it?”

Turns out they mostly didn’t. Our open rates were low, and unsubscribes were high. Since I was the only one managing email marketing, I had to figure out what was going wrong.

Here’s what I found:

• No segmentation. We were sending the same emails to every decision-maker, even though they worked in various industries and had different needs.

• Inconsistent communication. There was no schedule for newsletters. Now and then, we’d send a big promotional campaign, which often led to a wave of unsubscribes.

• Not understanding intent. We were focused on selling, but our audience had signed up expecting valuable insights, not constant pitches. That disconnect was a big issue.

• No lead qualification system. We had no way to filter and nurture potential clients. If we had, we could have identified warm leads and passed them to sales at the right time.

These were just a few of the problems I ran into while managing email campaigns for companies. 

Mistakes like these are part of the process when you try to build something meaningful. But looking back, I wonder if we could have avoided them. 

Now, thanks to both my corporate experience and my solopreneur journey, I see email marketing differently. I know the value of expertise and seek advice from those ahead of me. 

Trust me, taking a little extra time to understand the problem is always better than rushing into solutions that don’t work.

My Best Practices For Corporate Email Marketing

After running email campaigns for a company and pivoting my newsletter multiple times, I’ve learned one big lesson:

That’s why businesses that only focus on numbers, like open rates and click-through rates, often miss the bigger picture. Subscribers aren’t just data points. They’re real people who signed up because they want to learn something new from you. 

I don’t know about you, but I ignore most emails that feel like a sales pitch or don’t grab my attention. I get tons of emails daily, and I only open the ones from people or brands I actually care about. And I bet most people do the same, whether they’re busy executives or Gen Z professionals.

So, based on my experience, here are the email marketing strategies I use. They have helped me create effective campaigns for my online business, and hopefully, they’ll work for you, too.

1. Segment your audience. I don’t recommend sending the same email to everyone on your email list unless it’s a general company update. Instead, group your audience by industry, interests, job title, or where they are in the buying process. The more relevant your emails are, the better your engagement.

2. Stick to a schedule. Once you start emailing your audience, stick to a schedule. This way, your audience will know when to expect your messages. You can send emails daily, weekly, or monthly. Personally, I prefer weekly emails. It’s enough to stay on people’s radars without being overwhelming.

3. Provide value first. Selling to a “cold” audience rarely works. I’d recommend sharing helpful insights, tips, or industry updates before trying to promote anything. If people find your emails helpful, they’ll be more likely to engage (and eventually buy).

4. Personalize beyond a name. Personalization isn’t just about adding someone’s first name to an email. People pay attention to things that matter to them. Try personalizing emails based on their behavior, interests, or past interactions with your brand.

5. Test different approaches. If you have a decent-sized email list, you can test different approaches to see what resonates. You can A/B test subject lines, content styles, and call-to-action buttons to figure out what gets the best response.

6. Qualify your leads. Not every subscriber is a potential buyer, but some are. That’s why it makes sense to have an automated system in place to spot warm leads before handing them over to the sales team. This is especially crucial for B2B companies, where leads are expensive. 

7. Track engagement. If people engage with your emails, your content resonates with them. To keep track of this, I’d recommend regularly checking open rates, click-through rates, unsubscribes, and spam reports. This way, you can update your strategy on the go and keep your audience interested.

8. Give an easy opt-out. Let subscribers update their preferences or unsubscribe easily. This will help maintain your email list and improve engagement metrics. 

Final Thoughts: How Email Marketing Can Transform Companies

This has been one of my longest posts yet, and I truly hope it’s been insightful. I’m so glad you made it to the end!

My goal was to highlight the opportunities that email marketing can unlock for your business. 

In times of massive algorithm changes and rapid traffic drops, your email list will never vanish. Your business will always be just one email away from your potential customers. That’s the distinguishing advantage of email marketing over all the other channels. 

That’s why companies are investing heavily in it. Email marketing is expected to bring in a massive $17.9 billion by 2027.

Is your business tapping into this yet?

If you haven’t started yet, now is the perfect time to build and nurture your email list with resonating content and strategic email campaigns. 

Platforms like beehiiv make launching, scaling, and monetizing your newsletter easier than ever. With user-friendly tools and in-depth 3D Analytics, you can track exactly how your audience interacts with your emails.

Plus, beehiiv’s Launch plan is free for up to 2,500 subscribers, letting you segment your list and send unlimited emails. No hidden costs!

What I love about beehiiv is how fast they roll out new, powerful features. Even their CEO, Tyler Denk, posts about their updates on LinkedIn. It’s clear they’re building beehiiv on public based on what creators actually need.

If you wonder whether beehiiv is right for your business, why not test it out? The 30-day free trial gives you access to all of beehiiv’s growth and monetization tools. Max plan users get unlimited team seats, which is perfect for scaling brands.

Start today, play around with different strategies, and see firsthand how a strong email list can boost your brand and revenue. Your future audience is waiting. All that’s left to do is hit “Send” with beehiiv.

FAQ

How Do I Do Email Marketing For My Business?

Before implementing effective email marketing for companies, it’s important to understand that an engaged email list makes all the difference. 

It’s better to have 100 engaged subscribers than 10,000 people who don’t care. 

If you are getting started, I’d recommend growing your email list by offering a valuable lead magnet, like a free guide or a software trial. 

Then, start audience nurturing to turn your audience from cold subscribers into warm leads. No one likes getting bombarded with sales emails. So, better to focus on sharing stories or deals people actually want. A friendly and conversational tone of voice works better than sounding too corporate.

Lastly, test different content formats and schedules to figure out what works best for your audience. Consistency is key! Whether you email your audience once a week or twice a month, showing up regularly keeps people engaged.

Email marketing software like beehiiv can speed up your journey with its powerful growth, monetization, and tracking tools. And since beehiiv is free for up to 2,500, why not give it a try? 

What Is The Best Email Marketing Platform For Business?

After trying multiple solutions, beehiiv is hands down one of the best email marketing platforms out there.

It’s built by former Morning Brew employees, meaning they know exactly what it takes to grow and monetize a newsletter. 

In my opinion, beehiiv’s main distinguishing point is that it’s built for newsletters that scale—whether you have 100 or 100,000+ subscribers. 

Unlike many other platforms, you get advanced growth tools like Recommendations, Referral Programs, and Boosts, even on the most affordable plans. 

Plus, its deliverability is top-notch! This means your emails actually land in inboxes, not spam folders. If you plan to monetize your newsletter, beehiiv also makes it easy with a built-in Ad Network, Boosts, and paid subscription options. 

So, if you’re serious about email marketing, beehiiv is worth checking out.

What Are The 5 T's Of Email Marketing?

The 5 T’s of email marketing are Tease, Target, Teach, Test, and Track, which means the following:

1. Tease means writing compelling subject lines to spark curiosity and boost open rates.

2. Target is about segmenting your audience based on interests, behavior, or demographics.

3. Teach is about delivering value by sharing educational content, insights, or solutions that make your emails worth reading. 

4. Test refers to A/B testing subject lines, CTAs, and email formats to optimize performance. 

5. Track is about measuring key metrics like open rates, CTR, and conversions to improve your email marketing performance.