Top Personalized Email Marketing Software for Effective Campaigns

Recall the moment you wake up and start getting bombarded with countless marketing emails every day.

The never-ending messages jade you so you don’t even bother opening them. This doesn’t benefit you or the marketer, which is why marketers are constantly looking for new ways to grab their customer's attention and make a lasting impression. One thing that always works is personalized marketing, which tailors messages to each of its customer's unique needs and preferences.

Personalization in email marketing has a significant impact on engagement, conversion rates, and customer loyalty. But all this is not just for the sake of saying it, it is psychology.

Have you heard of the cocktail party effect? The brain can focus on a particular stimulus, such as a conversation, amidst a noisy environment, just as you would notice your name being called out even through the noise and conversations of a party. Just including the customer's name in the subject line or body of an email can make the message stand out and create a stronger connection with the customer. That’s not it. Personalization can create a sense of relevance that can trigger a dopamine release in customers, leading to a more rewarding experience.

In this blog, we will delve deeper into the benefits of personalization in email marketing, what is the best platform to begin with, and how can you make your email marketing strategy more of a personalized experience for your audience.

Can Email Marketing Be Personalized?

Yes and if you're not leveraging it, you’re doing it wrong. Personalization can increase your open rates by 50%. Personalization goes beyond just the subject line. You can tailor content based on your audience’s interest and hence build a strong foundation for your audience to connect with you.

Consider two situations. What are the chances of you opening an email that mentions your name vs one that feels like it was sent to 1000 other people?

We feel an email is irrelevant if it is sent to so many other people. When an email is personalized with your name or other relevant information, it creates a sense of connection and familiarity, which can make you more likely to engage with the email.

Humans love being heard and feeling seen. With so much noise in inboxes, personalization will set you apart. Here’s how you can do it:

Use the Recipient’s Name

Addressing your email directly to the recipient by name can make it feel more personal and engaging. This is one of the basic steps to begin personalizing your email list. This will also grab their attention, which will boost your open rates.

Segment Your Email List

Segmenting your email list based on demographics, behavior, or preferences can help you tailor your message to each recipient's unique needs and interests. Later, you can share more dynamic content based on the recipient's past behavior, location, and other insights.

Send Triggered Emails

Triggered emails, such as welcome emails or abandoned cart emails, can be highly personalized and relevant based on the recipient's actions or behaviors. As this can be automated, you also won’t have to put in extra effort every time.

Use Personal Stories

Sharing personal stories or anecdotes in your emails can create a more authentic and relatable experience for the reader. Stories sell, and more importantly, they connect with people beyond the screens.

How Do I Create a Personal Marketing Email?

Consider the way Amazon shows you products that you might like or Spotify makes a playlist for you based on your recent plays. Everybody loves it — and expects it to a certain degree at this point. Your audience should have a similar experience when they interact with your content.

In 1999, Seth Godin revolutionized email marketing with his book, Permission Marketing, which laid the foundation for a successful email marketing strategy. He highlighted three essential factors that should guide email marketing campaigns:

Anticipation

Your subscribers should eagerly await your emails. One great example of it is the way fans eagerly await the new episodes of the popular animated TV show "Rick and Morty." Fans are passionate about the show and can't wait to see all the new plot twists keep coming along with every episode.

Relevance

Your emails should be about topics that your subscribers are genuinely interested in. Once you have a community of people who relate with you and believe in your content, you will gradually build a tribe where everybody is playing a positive sum game. What is something that you can do well? Leverage your specific knowledge.

Personalization

Your emails should be directly related to the individual. While a strong personalization strategy can certainly make emails more relevant, it is important to remember that it does not necessarily make them feel personal. In a world full of savvy consumers, personalization alone is not enough to create a genuine and meaningful connection with your subscribers.

How Do I Choose the Best Email Marketing Software?

When you’re working on a long-term project, the process needs to be sustainable and supportable for you. Choosing the right email software is the foundation of building your newsletter. Use this checklist to help you choose the best one:

Features

Look for software that offers the features you need to create effective email campaigns. Say email templates, automation tools, A/B testing, segmentation, personalization, and analytics. You might not need these right when starting, but gradually these things will matter.

Ease of Use

Choose software that is user-friendly and easy to navigate, especially if you or your team are new to email marketing. You’re going to spend a lot of time working on your newsletters and you need it to be easy to figure out.

Pricing

Does it support your long-term and short-term plans? Make a budget accordingly and see if the features included are worth the price compared to other platforms. Invest in a platform that offers you the best.

Integration

Check if the software integrates with other tools you use, such as your CRM, social media platforms, or e-commerce sites. This makes it easier to streamline your marketing efforts and track results.

Customer Support

While building, you might face some challenges or need help to figure things out. Choose an email service provider that offers you customer support and help as and when required.

What Are the Users Saying?

The best way to know if a platform is good or not is by checking out the reviews of its existing users, which gives you a perspective on the features, flaws, and personal experiences of people currently using the service.

Best Options for Personalized Email Marketing Platform

How are you going to figure out how to make your content personalized? Using A/B testing, automation, segmentation, etc. is the best way to understand, analyze, and segment your audience based on their preferences. To work towards this aspect, you need a platform that makes it easy. So what are the best options available where you can start for free?

beehiiv

1. Build an email list of up to 2,500 subscribers without paying a dime.

2. Automate your emails.

3. Track your audience’s interest with A/B testing.

4. Analyze your data easily.

5. Segment your audience based on the data.

6. Deliver more personalized content.

7. Ask questions with custom fields and have polls to keep your audience engaged.

Mailchimp

1. Grow your audience for free up to 500 subscribers — pay if you want to add more subscribers.

2. Survey your audience to get insights on how to improve your newsletter using the feedback you gathered from your survey.

3. Segment your list as well as A/B test your campaigns to see what works the best.

Sendinblue

1. Leverage the inbuilt CRM.

2. Share transactional emails.

3. Send 300 emails/day in the free version

Mailerlite

1. Their e-commerce block is integrated with WooCommerce and Shopify to let you include store items in your newsletter.

2. Free with some limitations and up to 1,000 subscribers

3. 24/7 support for the first month of your free subscription.

Personalized Email Marketing Software (Top Pick)

beehiiv: the all-star. beehiiv takes 0% of your revenue and the platform is constantly evolving to support your growth. Your close-knit community deserves more, and beehiiv is all in for that.

beehiiv is an all-in-one platform for your email marketing needs including all the basic functions along with referrals, integrations, magic links, and recommendations. To keep your audience engaged you can also enable comments on beehiiv to have a one-on-one conversation with your audience!

What Is the Most Popular Email Marketing Software?

Well, as previously mentioned, ask the users what they have to say. Over the past month, beehiiv has had more than __ number of people who started building their newsletter with us.

But do not just take it from us, take it from the people who used beehiiv and are now hooked. Our wall of love.

Start building your brand and make your audience a part of it. A community is stronger when everybody feels seen and valued.

Personalization will only do good for your emails and we at beehiiv want the best for you.

Start today, we’re always here to help if you feel stuck.

Until next time,

Ciao!