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How To Achieve High Email Open Rates With 50 Proven Strategies
How Personalized Emails Can Drastically Improve Open Rates
Linda Hwang
November 2nd, 2024
SHOCK ALERT: 306 billion emails bombard inboxes daily.
Is yours lost in the void?
The cold, hard truth: your open rates can make or break your entire campaign.
The solution: beehiiv’s arsenal and community of game-changing strategies.
beehiiv delivers:
Audience-captivating techniques
Sky-high open rates
Email marketing that’s simply magnificent
Don’t just take our word for it; Michael Nadeau, founder of the DeFi Report newsletter, said, “I think my favorite feature [of beehiiv] is the segments. I know we have a highly engaged segment of our readers where the open rates are over 70%.”
Let's dive in and shake up your email game with personalized, segmented, and optimized approaches alongside A/B testing and cutting-edge techniques.
Get ready to make a splash in the inbox!
Table of Contents
TL;DR
Importance: Email open rates are what can make or break your campaign. With over 306 billion emails sent daily, standing out is very difficult but crucial.
beehiiv Strategies: beehiiv offers personally curated, segmented, and optimized approaches that include A/B testing of next-generation techniques for driving better open rates.
Sender Reputation: Sender reputation is important in ensuring that emails will get through to your customers. This will help in cleaning the email list from time to time against high bounce rates.
Optimize Your Subject Line: Attention-grabbing, relevant subject lines do much to drive open rates. Infuse some heft into those subject lines with these formulas: power words, personalization, and A/B testing for refinement.
Time and Frequency: Timing in emailing comes with finding out the best frequency and timing of your email sends. For building loyalty with audiences, you have to find a seamless blend of consistency and quality.
Advanced Techniques: AI-driven subject line optimization and interactive elements like AMP for email will further boost open rates.
Understanding Email Open Rates
An email open rate is the percentage of recipients who open an email out of the total number of delivered emails.
The formula is:
Open Rate = [(Total # of Unique Opened Emails) / (Total # of Delivered Emails)] x 100
You might be thinking, “What exactly does this mean?”
Say you send out 12 emails, and 2 of those emails “bounced” (another term for doesn’t get delivered); you would have 10 emails that were delivered to the email inboxes of your intended targets.
If out of the 10 emails delivered, 5 of those emails were opened (the intended target clicked your email and opened it to read or scroll through it), your open rate is then 5/10 = 0.5. Multiply this by 100, and it will equal an open rate of 50%.
Let’s be clear: only the total number of unique opened emails is counted.
Well, what does “unique opened email” mean?
If the 5 readers in the above equation opened the email again on 10 separate occasions, it would still count as only one unique open. (They obviously loved your content if they opened it more than once, so keep it up!)
So what constitutes a good email open rate?
Some industry open rates can be as low as 14%, while other industries see upwards of 55%. With such a range, the best benchmark is the one for your specific industry.
Not to brag, but on average, the beehiiv newsletter family has an open rate of 39%—yes, you read that correctly!
Impact on Campaign Success
Without a solid open rate, your click-through rates, conversion rates, and, ultimately, your ROI will all suffer.
“I would edit all day the first week or two to see if I could get a feel of people signing up,” mentioned Samir Mezrahi, the creator behind the popular Instagram page and newsletter, Zillow Gone Wild.
Mezrahi continued, “At first, 5,000 a month, and now it’s between 10,000 and 15,000 per month with open rates of 40% to 50%.”
Now that’s a successful campaign.
Think of open rates as the discerning bouncers at the club of email marketing; if they don't welcome your message, it doesn't matter how fantastic the party inside is.
So concentrate on crafting attention-grabbing subject lines and timing your sends perfectly because getting that initial open is the key that unlocks your campaign's full potential.
Industry Standards
Getting actual industry standards can be challenging.
According to GetResponse, the average open rate for email marketing in 2024 increased to 39.64%.
Even when you research other major email service providers and collect all the data they offer about open rates, you’re going to find large discrepancies.
At beehiiv, we took it upon ourselves to source our data to find the industry standards within the hiiv. beehiiv has over 20,000 publications spanning over 100+ industries.
Below are our open rates insights:
While benchmarks can vary, aiming for at least a 20%-30% open rate is a good starting point.
Factors Affecting Email Open Rates
Think of email open rates as the Holy Grail from Indiana Jones and the Last Crusade.
Just like finding the Holy Grail requires the perfect mix of intellect, strength, and skill, getting your emails opened involves a delicate balance of several key factors.
In the following sections, we'll break down each factor, helping you master the art of email marketing and ensuring that your campaigns hit the right steps every time.
Sender Reputation
Marketing guru Neil Patel once said, “Your emails are useless unless they actually make it to the user’s inbox.”
That leads us to sender reputation—what is it, and how do we maintain a good one?
Are you a Harry Potter fan?
Sender reputation in email marketing is like your Hogwarts house reputation—it determines whether your emails get sorted into the inbox or banished to the spam dungeon.
Just like how Hogwarts professors judge students on their behavior and achievements, email service providers (ESPs) assess your sender reputation based on factors like open rates, spam complaints, and bounce rates.
A high sender reputation means that your emails are more likely to reach your recipients' inboxes, much like how a good reputation at Hogwarts might earn you a spot on the quidditch team.
Conversely, a poor sender reputation can result in your emails being flagged as spam or even blocked entirely, akin to being sent to the Forbidden Forest for detention.
Maintaining a strong sender reputation is crucial for email deliverability.
Cliff Worley, founder of the Cliff Notes newsletter, said in a recent interview, “Deliverability is always on point [with beehiiv].”
Worley continued, “My newsletter always gets opened and clicked on, and that’s one of the biggest challenges with a lot of other newsletter platforms.”
So how do you avoid email newsletter spam filters and protect your sender reputation (on top of picking beehiiv as your platform)? With good email list hygiene.
List Hygiene
It’s one thing to watch your social media accounts gain millions of followers, but nothing compares to reaching a clean email newsletter subscriber list.
Take it from Samir Mezrahi, the creator of Zillow Gone Wild, “I’ve been in social media for over ten years, and social platforms are scary. They’re always changing the algorithms and decreasing your reach, and it’s always a constant chase.”
Mezrahi concluded, “But with the newsletter space, you can connect with your audience; and it feels more safe, and I haven’t been in that space before.”
Maintaining a clean email list is like tending a garden.
Your reputation score can suffer if you have high bounce rates because of an unreliable email list.
Always validate your email list and clean it often. Okay, so how do you do this? By regularly weeding out inactive subscribers and those who never engage with your emails.
Even Dakota Robertson, founder of Capital Creators and the Wrongs to Write newsletter, does!
“I’ve got the data right here. I’m at 10,266 subscribers. I wiped off like 6,000 subscribers a while ago just to clean my list.”
Go on, clean your email list regularly!
Subject Line Optimization
Subject lines directly impact open rates.
With over three billion newsletter campaigns sent from beehiiv alone (beehiiv stat), standing out in someone’s inbox is more important than ever.
Subject lines are the pick-up lines of email marketing. They determine whether your email gets noticed or swiped left into oblivion.
The good news is that subject line creation is a skill that can be learned and honed.
With practice and a bit of creativity, you can craft subject lines that consistently grab attention and boost your open rates.
So what makes a good subject line? Something eye-catching and relevant to your subscribers.
Crafting Compelling Subject Lines
Creating effective subject lines requires a balance of intrigue and clarity.
Here are some tips to get it right:
Be Intriguing But Honest: Avoid clickbait. Make sure that your subject line accurately reflects the content of your email.
Use Wordplay and Humor: A well-placed joke can make your email stand out in a crowded inbox. Puns and wordplay grab attention and add personality to your messages.
Personalize: Including the recipient’s name can make your email feel more personal and engaging.
Use Psychology: Subject lines with higher open rates leverage psychological or emotional triggers. They make your subject line more compelling, encouraging readers to dig deeper or take action.
Scroll below for some more helpful tips on creating compelling subject lines.
Timing and Frequency
When you send your emails can be just as important as what you send.
Brett Dashevsky, creator of the Creator Economy NYC newsletter and a thriving community on beehiiv, emphasized the importance of consistency and quality, “Delivering a high-quality newsletter regularly is crucial for building loyalty with your audience.”
Here’s how to optimize your timing and frequency:
Best Send Times
Studies suggest that the best time to send your emails is between 9 AM and 12 PM, with Thursday and Tuesday being the best days, but are those the best days for you?
There is no one-size-fits-all answer.
There have been studies suggesting that sending emails during the workday and after lunch can yield better open rates.
However, the best time can vary depending on your audience and your industry, so A/B testing is crucial.
Frequency
Just like finding the best time to send your newsletter is important, finding the right frequency can scale your newsletter.
Dave Schools, the mastermind behind the Entrepreneurship Handbook (EH), stated that publishing three times a week is what works for EH.
“Sunday, we publish a podcast episode with a recap, high-level notes, and takeaways. We do a roundup of the best articles published the previous week.”
Schools continued, “On Thursdays, we do a deep dive into a company, a founder, an idea I’m obsessed with and find interesting.”
Sending your newsletter at the optimal frequency can benefit you by increasing your brand’s visibility, increasing your engagement and loyalty from readers, and ensuring that your subscribers are notified of important happenings on time from your brand.
So what’s the sweet spot?
Just like the best time to send your newsletter, there is no one-size-fits-all answer.
Different businesses require different sending frequencies. Some businesses may thrive by sending out weekly newsletters; others may be better off with monthly or even bi-monthly updates.
By testing different frequencies and measuring the engagement and ROI from each campaign, you can pinpoint what works best for your business and use that as your ideal newsletter frequency.
Consistency is key to effective newsletter open rates.
50 Proven Strategies To Boost Email Open Rates
Now that we’ve covered the basics, let’s dive into the meat of the article—50 proven strategies to boost your email open rates.
Think of these strategies as tools in your email marketing toolkit.
Subject Line Strategies
1. Use Power Words: As the gatekeeper to your email’s success, subject lines are important. Use persuasive, emotionally-charged terms that trigger a psychological response, compelling the readers to take an action.
Evoke Curiosity: “Secret,” “Insider,” or “Hidden”
Promise Value: “Proven,” “Essential,” or “Game-changing”
2. Ask Questions: Engaging questions can pique curiosity. They can also create a sense of relevance and prompt readers to seek answers by opening the email.
Examples of arousing curiosity:
Are you making these SEO mistakes?
John, do you remember us?
Ready to boost your productivity?
3. Use Emojis: A well-placed emoji can make your subject line stand out. Emojis can convey emotions quickly and not eat into your word count.
Next time, try these emoji placements:
🎉 Exclusive offer inside!
New arrivals just for you 👀
Don't miss out on these deals 🔥
4. Create a Sense of Urgency: Urgency can prompt immediate action from the recipients, increasing open rates and conversions.
Power words to create urgency: “Limited time,” “ending soon,” or “last chance”
For instance:
Last chance: Sale ends tonight!
Only 3 spots left for our webinar!
24-hour flash sale starts now!
5. Personalize: Include the recipient’s name or location. This makes emails feel more relevant to readers.
Try these:
Cindy, we’ve picked these items just for YOU!
Your exclusive birthday offer awaits, Paul
Based on your recent purchase, you’ll love this…
Sam, did you forget something in the cart?
6. Keep It Short: Aim for 6-10 words. beehiiv publications' subject lines perform best when they are under 40 characters.
7. Be Clear: Ensure that your subject line accurately reflects the email content. Clarity allows your readers to understand the purpose of your email immediately. We don’t want assumptions here.
Things like:
Your order has shipped
New product launch: Introducing beehiiv new editor
Important account update
8. Use Numbers: Lists and statistics can make your subject line more compelling. Numbers can grab attention and provide specific and tangible information.
5 tips to boost your productivity
Save up to 50% in our summer sale
Join 5,000+ satisfied customers
9. Test Different Styles: Try formal vs. informal and humorous vs. serious. You can also try mixing questions, commands, or teasers to see what resonates with your audience.
Ideas to try:
Ready to transform your marketing strategy?
Discover your next favorite read
You won’t believe what’s inside…
10. A/B Test: Regularly test different subject lines to see what works best.
An example A/B Test:
A: Limited-time offer: 20% off all products
B: Exclusive for you: Save 20% sitewide
List Segmentation and Targeting
11. Segment by Behavior: Target based on past interactions with your emails.
Ways to segment by behavior:
Segment users who frequently abandon their carts
Group customers based on their preferred product categories
Identify and target users who engage most with your email content
12. Segment by Demographics: Tailor emails based on age, gender, location, etc.
Examples:
Age-based segments for generational marketing
Income-level segments for luxury vs. budget product lines
Education-level segments for tailored messaging complexity
13. Segment by Purchase History: Send personalized offers based on past purchases.
Here are ways to segment purchase history:
Create a segment of customers who buy seasonal products
Target customers who haven’t purchased in the last 6 months
Develop upsell campaigns for frequent buyers of specific product lines
14. Segment by Engagement: Re-engage inactive subscribers with special offers.
Here are some ways for engagement segmentation:
Highly engaged segment: VIP Preview! Be the first to shop our new collection
Moderately engaged segment: Based on your interests—Top picks just for you
At-risk segment: We miss you! Here’s 20% off your next purchase
Re-engagement segment: Is this goodbye? Confirm your subscription to keep receiving our emails
15. Use Dynamic Content: Personalize email content based on subscriber data.
Here are some ways to use user data:
Recommending product: Hi Jane, we noticed you’ve been checking out our running shoes! Here are some recommendations for you…
Location: Join us at our [City] store for an exclusive event on [Date]! Enjoy refreshments and special discounts just for attendees.
Gender-specific: Hi Tom, check out our latest collection tailored just for you! Explore these stylish options designed for men.
16. Create VIP Segments: Reward your most loyal customers with exclusive content.
These segments allow you to identify and cater to your most valuable customers, fostering loyalty and increasing lifetime value.
Use this for your next email:
Subject Line: Exclusive Preview! Our New Collection Just for VIPs Like You!
Body: Dear John Doe, As one of our most valued customers, we’re giving you early access to our latest collection before anyone else. Shop now to get 20% off and free shipping on all items for the next 24 hours!
17. Use Predictive Analytics: Predict future behavior and tailor content accordingly.
Here’s an email example using predictive analytics:
Subject: We think you’ll love these new arrivals, Julie!
Body: Based on your past purchases, we’ve handpicked these new items we think will complement your style. Plus, enjoy 10% off your next purchase when you shop within the next week!
18. Automate Segmentation: Use tools to automatically segment your list based on set criteria.
To implement:
Set up rules in your email marketing platform to automatically categorize subscribers
Use triggers like purchase behaviors, email engagement, or website activity
19. Test Different Segments: Regularly test and refine your segmentation strategy.
Here are some tips:
Conduct A/B tests with different segmentation criteria
Compare engagement and conversion rates between segments
Adjust your strategy based on test results
20. Use Geo-Targeting: Send location-specific offers and content.
To add to your email, consider the following:
Collect location data during sign-up or from IP addresses
Create location-specific content or offers
Use dynamic content blocks to customize emails based on location
Email Design and Content Optimization
21. Use Responsive Design: Ensure that your emails look great on all devices.
Tips to improve responsiveness:
Use a single-column layout for mobile-friendliness and test your emails on various devices before sending
Idea:
Create a template with flexible images that resize based on screen width and use larger fonts (minimum 14px) for easy reading on mobile devices.
22. Keep It Simple: Avoid clutter and focus on clear, concise content.
A great tip is to use white space effectively and limit your email to one main message or call-to-action.
Next email, try using:
Today Only: 30% Off All Jackets with a clear CTA button
23. Use High-Quality Images: Visuals can enhance your message.
Always include alt text for accessibility.
For example:
For a product launch, use high-resolution lifestyle images showing the product in use, with descriptive alt text like a model wearing our new ultra-light running shoes.
24. Include Clear CTAs: Make sure that your call-to-action stands out.
Here is a quick tip for CTAs:
Use contrasting colors for your CTA buttons and keep the text action-oriented.
Try adding a bright color button (orange) with white text saying “Shop Now” on a mostly blue email design and see how it pops.
25. Use Interactive Elements: Add polls, quizzes, and other interactive content.
A great way to raise engagement is to include a simple poll like: Which new product are you most excited about? A) Wireless earbuds B) Smartwatch C) Fitness tracker
26. Personalize Content: Tailor content to individual preferences.
You can use merge tags to include the recipient’s name and reference past purchases or browsing history.
Try using this for your next email:
Hi Beatrice, based on your recent purchase of joggers, we thought you might be interested in our new moisture-wicking shirts.
27. Use Video: Videos can increase engagement and click-through rates.
Create a video and embed or link the video in your email along with a message like:
Watch our 2-minute tutorial on getting the most out of your new coffee maker.
28. Test Different Layouts: Experiment with different email layouts.
Try testing a text-heavy newsletter format against a more visual, image-based layout for your monthly updates.
29. Optimize for Accessibility: Ensure that your emails are accessible to all users, including those with disabilities.
A good tip is to use sufficient color contrast, provide text alternatives for images, and structure your content with proper headings.
Instead of Click Here, use descriptive link text like Read our full return policy.
30. Include Social Proof: Use testimonials and reviews to build trust.
Include some short, impactful quotes from real customers, along with their names and photos, if possible.
Try adding some to your next email:
I’ve never slept better! These sheets are a game-changer. - Sarah B., Verified Buyer ⭐⭐⭐⭐⭐
Timing and Frequency Optimization
31. Test Send Times: Experiment with different times to find what works best.
A test could be:
Send half of your list an email at 9 AM and the other half at 5 PM, and compare the open and click rates.
32. Use Send Time Optimization Tools: Leverage tools that analyze the best times to send.
Many email platforms have automation tools that you can use to send emails to each individual subscriber when they are most likely to engage based on their past behavior.
33. Be Consistent: Stick to a regular sending schedule.
Send your newsletter every Tuesday at 10 AM and your promotional emails every Friday at 2 PM.
34. Avoid Over-Sending: Don’t bombard your subscribers with too many emails.
A great tip is to monitor your unsubscribe rates closely. If they spike, you may be sending them too frequently.
35. Monitor Engagement: Adjust the frequency based on engagement metrics.
Here are some tips to help with engagement:
Create segments based on engagement levels and adjust frequency accordingly
Reduce email frequency for subscribers who haven’t opened in the last 30 days while maintaining or increasing frequency for highly engaged subscribers.
36. Use Triggered Emails: Send emails based on specific actions or events.
Consider your setup for automated flows:
When a customer abandons their cart, send an email 1 hour later reminding them of the items and include a small discount to encourage completion.
37. Send Welcome Emails: Engage new subscribers with a welcome series.
Create a 3-5 email series introducing your brand, products, and value proposition.
Email 1: Welcome, and thank you
Email 2: Brand story and values
Email 3: Product Showcase
Email 4: Special offer for new subscribers
38. Re-Engage Inactive Subscribers: Use special offers to win back inactive subscribers.
A good tip is to try a re-engagement campaign for subscribers who haven’t opened or clicked in 3-6 months.
Try this as your next email:
We miss you! Here’s 25% off your next purchase to welcome you back.
39. Send Birthday Emails: Personalize emails with birthday wishes and offers.
Something like this goes a long way:
Happy Birthday, [Name]! Enjoy a free gift with your next purchase this week.
40. Use Seasonal Timing: Tailor your email timing to seasonal events and holidays.
Create a calendar of relevant holidays and events for your brand and plan campaigns in advance.
Try “Black Friday Preview” email to VIP customers a week before the general announcement.
Sender Name and Email Address Optimization
41. Use a Recognizable Sender Name: Ensure that your sender name is familiar to your subscribers.
A good example is Nike Running, which is used instead of just Nike for running-focused emails.
42. Avoid Generic Email Addresses: Use a personalized email address instead of generic ones like “[email protected].”
Use:
43. Test Different Sender Names: Experiment with different sender names to see what works best.
Use A/B testing to compare open rates between different sender name variations, such as Company Name or John from Company Name. You can try the Company Newsletter as the sender's name, too.
44. Include Your Brand Name: Make sure that your brand name is visible in the sender field.
45. Use a Real Person’s Name: Adding a real person’s name can make your email feel more personal.
Example:
Sarah from HubSpot
Tim Cook, Apple
Re-engagement Campaigns
46. Send Win-Back Emails: Use special offers to re-engage inactive subscribers.
Next email, try:
We miss you! Here’s 25% off your next purchase.
47. Ask for Feedback: Engage inactive subscribers by asking for their feedback.
Add a feedback section to your email like:
Help us improve—Quick 2-minute survey inside.
48. Offer Exclusive Content: Provide exclusive content to win back inactive subscribers.
Example:
Exclusive access: Our 2024 Industry Trends Report
49. Use Humor: A funny re-engagement email can catch attention.
You can try to use this in your next email:
Is it us? Let’s kiss and make up with 50% off
50. Segment Re-Engagement Emails: Tailor re-engagement emails based on subscriber behavior.
Measuring and Analyzing Email Open Rates
Email Open Rates are vital to a newsletter’s success.
Take it from The Blueprint newsletter, a straight-to-the-point newsletter that breaks down the hottest residential real estate topics into bite-sized pieces.
The Blueprint is a twice-a-week publication (see, not one frequency for all) designed to help real estate agents take their careers to the next level.
Ben Teller, founder of The Blueprint, said, “In just 18 months, the newsletter has over 25,000 subscribers and boasts a 52% open rate!”
Super impressive, right?
Understanding and improving your email open rates requires more than just sending out emails and hoping for the best. It involves carefully measuring and analyzing key metrics, experimenting with different strategies, and continuously optimizing your approach.
Let's dive into the essential components of this process.
Key Metrics To Track
Unless you are statistic-driven, numbers may scare you.
Breathe, we’re here for you.
To effectively measure and analyze your email open rates, you need to focus on several key metrics.
Obviously, one is the Open Rate.
We discussed this metric heavily at the beginning of the post, but here are other metrics you need to be aware of:
Bounce Rate: the percentage of emails that could not be delivered to the recipient's inbox
There are two types of bounces:
Hard bounce happens when the email address is invalid or closed.
Soft bounces occur when there are temporary issues with the recipient’s server or inbox.
Your bounce rate goal should be as low as possible.
Unsubscribe Rate: the percentage of recipients who opted out of your email list after receiving your email
Don’t let this number weigh you down—no company will have a 0% unsubscribe rate. It’s absolutely impossible to please everyone!
This number is important in order to help you understand your email list subscribers and the content you’re providing.
Click-to-Open Rate (CTOR): the percentage of recipients who clicked on a link within your email after opening it
More on this is coming in the following section.
Click-to-Open Rate (CTOR): The Click-to-Open Rate (CTOR) measures the effectiveness of your email content after it has been opened. It is calculated as follows:
CTOR = [(# of clicks) / (# of opens)] x 100
If 50 out of the 200 recipients who opened your email clicked on a link, your CTOR would be 25%.
This metric provides deeper insight into how engaging and relevant your email content is to those who open it.
“We found that 3x a week was a great balance between keeping our readers engaged and sustainable for us to write a high-quality newsletter while building new products,” remarked Ryan Schneider on engagements on beehiiv for the Thrive25 newsletter.
Schneider added, “We have good engagement with our subscribers, 50+% open rates, and excellent click-through rates.”
A/B Testing for Open Rate Optimization
A/B testing is a powerful method to optimize your email open rates.
By testing different variations of your emails, you can identify what resonates best with your audience.
Don’t take our word for it.
Alex Banks, the creator of Through the Noise newsletter, had this to say about beehiiv’s A/B testing tool, “One of the great ways that beehiiv lets you build [a healthy open rate] is through A/B testing.”
Banks continued, “Doing that and saying, ‘Oh, my goodness, the headline that I wasn’t actually going to use is now performing better than the one that I thought I was going to be all in on.’”
Currently, Through the Noise newsletter has a readership of just over 13,500 subscribers and an open rate that fluctuates from the low 40s to just shy of 50%. That’s some impressive A/B testing going on here!
Subject Line Testing
Subject line testing involves creating multiple versions of your email's subject line and sending them to different segments of your audience.
By comparing the open rates of each version, you can determine which subject line is most effective.
You might test a straightforward subject line against a more creative or personalized one to see which garners more opens.
Mady Maio of Camber App and creator of LA Happenings by Camber had this to say about beehiiv’s A/B testing tool: “I love the A/B testing of subject lines. That’s been really cool.”
Send Time Testing
Send time testing involves experimenting with different times and days to send your emails.
The goal is to identify when your audience is most likely to open their emails.
For example, you might test sending emails on weekday mornings versus weekend afternoons.
By analyzing the open rates for each send time, you can optimize your email schedule to maximize engagement.
David Tao, the author of The Ripped Report newsletter, found beehiiv’s A/B testing tool to be exceptional. “We really appreciate the A/B testing capabilities. It’s a pleasure to use and lets us focus our time on content.”
By tracking these key metrics and employing A/B testing, you can continually refine your email marketing strategy, ensuring that your messages not only reach your audience but also engage them effectively.
Advanced Techniques for Boosting Open Rates
We talked about email analytics tools in the bulk of this guide.
We discovered that without accurate and robust email analytics, newsletter publishers can lose their way.
In the section below, we’ll discuss some techniques that are fresh off the market thanks to artificial intelligence (AI).
These advanced techniques can significantly boost your open rates and keep your audience eagerly anticipating your next email.
AI-Powered Subject Line Optimization
Newsletter pro Rohan Mahtani, the founder of Resume Worded, said this about subject line testing in beehiiv: “I know how important subject lines are.”
Mahtani added, “At my old [newsletter platform], I would just come up with a subject line on the fly and send it out. With beehiiv, I have a little more room to experiment.”
beehiiv has helped Mahtani increase his open rate to 50% on weekly sends.
That’s mind blowing!
But how do we continue to improve our subject lines? Artificial intelligence (AI).
With the rise of AI in recent years, it’s no wonder artificial intelligence is making its way into the email marketing space.
Lately, it’s been transforming the way we craft subject lines, making them more engaging and effective.
Personalization is one of the most prevalent areas for AI and automation use. Twenty-two percent of marketers use it to recommend products and content and personalize email subject lines. That’s a pretty powerful impact by AI!
Machine Learning Algorithms
Imagine having a super-smart assistant who knows exactly what your audience wants to see in their inbox. That’s what machine learning algorithms can do for your subject lines.
These algorithms analyze vast amounts of data from your previous email campaigns, identifying patterns and trends that resonate with your audience.
Interactive Email Elements
Static emails are so last decade.
Today’s savvy marketers are incorporating interactive elements to make their emails more engaging and dynamic.
AMP for Email
AMP (Accelerated Mobile Pages) for email is like adding a dash of magic to your emails. It allows you to create interactive and dynamic content directly within the email itself.
Imagine your recipients being able to RSVP to an event, fill out a survey, or even purchase without ever leaving their inbox.
AMP for email makes this possible, creating a seamless and engaging experience that can significantly boost your open rates.
By embracing these advanced techniques, you can not only increase your open rates but also create a more engaging and interactive experience for your audience.
Final Thoughts
There you have it — all the knowledge and tips to improve your email open rates.
Mastering the art of boosting open rates is crucial to your campaign's success.
beehiiv offers tools that can help your open rates.
The founder of one of the top Fantasy Football newsletters, Eliot Crist, said, “We want to continue to have open rates above 50%, to have our click-through rate (CTR) climb north of 9% — where it is now — to 15-20%.”
Crist’s newsletter Fantasy Life has 300,000+ subscribers and is growing, “beehiiv is all about scalability. We don’t have to pay any more money till we cross the 500,000 mark.”
beehiiv is one powerful platform.
Remember, the journey doesn't stop at getting your emails opened; it's about creating a holistic experience that keeps your readers coming back for more.
Ready to elevate your email marketing game?
Join the beehiiv community and access cutting-edge tools and insights to supercharge your newsletters.
Sign up today and start transforming your email marketing strategy!
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