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100K TikTok Followers: Counting Coins in Your Digital Treasure Chest!

Turning TikTok Fame Into Real-World Wealth

Since its inception, TikTok has very quickly become the undisputed champion of short-form video content.

It managed to do the seemingly impossible task of capturing the attention of Gen Z!

That’s because TikTok has more to offer than lip-syncing and dance challenges.

It's a place where trends are born, sure.

But more than that, the platform offers the potential to turn a digital spotlight into a source of income. 

The ability to turn likes and shares into dollars is what some dreams are made of. 

But just how lucrative can TikTok be?

How much money can I make with 100,000 followers?

These are the burning questions many of you are asking. 

Before I dive in and show you how to make money on TikTok, I want you to understand the broader context of why monetization matters and how TikTok works.

Why has it become such a key player in the ever-evolving landscape of digital marketing?

Let’s get into it then.

How Much Can You Make With 100k Followers on TikTok?

Wondering about the money you can pull in on TikTok with around 100,000 followers? 

Well, it's a bit of a mixed bag, and it all boils down to a few factors like how engaged your audience is, the type of content you churn out, and how you choose to make that moolah. 

Let's break it down:

Per Post Earnings:

100K TikTok Followers: Counting Coins in Your Digital Treasure Chest!

On average, micro-influencers, categorized as those with 10,000 to 100,000 followers, can earn between $60 to $90 per post through influencer marketing deals and collabs.

Sponsored Posts:

Now, if you've hit that 100k followers mark, you're looking at an average of about $3,500 for a sponsored post. This figure can fluctuate based on the specifics of the brand partnership and the influencer's engagement rate​.

Monthly Earnings:

TikTok's Creator Fund can put some extra bucks in your pocket if you've got over 100,000 followers. I’m talking anywhere from $200 to $1,000 a month. The Creator Fund pays based on the performance of individual videos rather than follower count. So if you've got content that's going viral or an epic engagement rate, you're looking at the higher end of that scale.

Having tons of followers is great, but it doesn't guarantee stacks of cash. 

Your engagement rate, the quality of your content, and how savvy you are at making money on TikTok are just as important as the follower count alone, so keep that in mind as you navigate the world of TikTok earnings.

How To Monetize Your Audience

100K TikTok Followers: Counting Coins in Your Digital Treasure Chest!

There’s a stack of ways you can monetize your audience on TikTok, and one of those is TikTok Live.

This is where your viewers can shower you with virtual gifts. 

Those gifts can turn into real money, and the more followers you've got, the better your chances of getting some generous presents during your live sessions.

Do you have a decent following that's super into your content? 

Then, why not dip your toes into merchandise sales? 

Think t-shirts, mugs, and personalized gear related to your TikTok vibe. Your loyal followers, those "TikTok stans," will probably be all over it, boosting your bank account.

And then, there is good old-fashioned affiliate marketing

Hook up with brands, push their stuff using special links, and watch the commissions roll in. 

With 100k followers, you have a bigger crowd to pitch products to, which means more cash.

Some TikTok whizzes even put their know-how to work by offering coaching or consulting services. 

Your follower count proves you're the real deal, and folks looking to up their TikTok game might just become your clients.

As your TikTok presence grows, expect invites to events and conferences in your niche. 

You might score speaking gigs, travel perks, and chances to connect and earn even more.

But remember, it's not all rainbows and dollar signs. 

To keep the money flowing, keep your audience engaged with killer content. 

The more they're hooked, the more doors open to cash in on your TikTok fame. 

The sky truly is the limit when it comes to earning potential on TikTok. 

The TikTok Trap

100K TikTok Followers: Counting Coins in Your Digital Treasure Chest!

Everyone can agree that TikTok is a fantastic platform for content creation and building your brand, but there's a catch. 

You don't fully own your TikTok audience.

Think of TikTok as a rented apartment. 

You can decorate it, throw parties, and have a great time; but at the end of the day, it's not your property. 

If TikTok decides to change its algorithms and policies, or even shut down (though unlikely), you risk losing your audience overnight.

So what should you do?


The Importance of Diversification

Diversifying your income streams as a content creator is like investing in multiple stocks rather than putting all of your money into a single company. 

It's a strategy for long-term financial stability.

So what is the number one way you can diversify?

I personally believe that’s with email. 

Shocker, I know! 

But it has been proven time and time again to be the best way you can safeguard your income and build a more stable financial future.

Why Trust Me?

I bring expertise, results-driven strategies, and a powerful arsenal of email marketing knowledge to supercharge your business. 

With a track record of driving substantial revenue through compelling copy, I'm here to help make an impact on your email marketing efforts.

So Why Should You Care About Email?

100K TikTok Followers: Counting Coins in Your Digital Treasure Chest!

It might seem like a bit of a leap to get people to go from short video content to emails, but it’s something worth doing. 

Here’s why I think building an email list from your TikTok audience should be a priority. 

Ownership Is Power

Your email list is a direct, uninterrupted line of communication with your audience. 

Platforms like TikTok, YouTube, Instagram, and even Google constantly change their algorithms to provide users with a better experience. 

While that’s great for users, it does have a knock-on effect for the creators. 

For example, I’ve seen website owners' traffic drop 80% overnight from a Google Update! 

With an email list, that simply can’t happen! Unless you do something drastically wrong (breaking terms and conditions) and your email gets shut down, your email list will be your golden goose. 

Your email subscribers are your VIP guests. 

Best of all, they've given you the green light to reach out to them whenever you want.

That also means you're not at the mercy of platform changes. 

The power is back in your hands. 

The Monetization Potential

Let's talk cold, hard cash. 

TikTok can be profitable, especially if you're scoring brand deals and sponsorships. 

But what about email marketing? 

Well, that's a whole new level of monetization. Businesses have seen ROIs of up to 40:1 with their email marketing campaigns. 

With email, you can: 

Sell Anything: Well, just about anything! Think merchandise, digital courses, or any other goodies. Imagine having an online store where your biggest fans are always just a click away from making a purchase. Heck, you can even sell your email newsletter

Offer Premium Content: Fancy offering exclusive content or memberships? You can charge a fee and deliver it to your subscribers' email newsletters. This not only adds value for your subscribers but also adds dollars to your bank account.

Cross Promote Your TikTok: Use email to drive traffic to your TikTok, or any other socials for that matter, to boost your follower count.

100K TikTok Followers: Counting Coins in Your Digital Treasure Chest!

Branding Control

Learning how to build your brand on TikTok will take a lot of time and a lot of practice. 

With email, you get to do it in minutes thanks to a plethora of templates.

This allows you to design your emails in a way that reps your brand identity perfectly every time. 

This means you can create a seamless experience for your audience, and what that does is build trust and loyalty among your followers.

Privacy and Security

Email marketing platforms provide the necessary tools and controls to maintain data privacy, offering subscribers peace of mind. 

Unlike social apps, where privacy concerns are prevalent, email is generally perceived as a more secure channel. 

To strengthen this trust, be transparent about your data handling practices, adhere to data protection regulations, and respect subscriber preferences. 

So if you're wondering how to up your earnings on TikTok beyond brand deals and sponsorships, build that email list. 

Now, for those of you marketers out there, I can already hear you saying, "Having an email list is one thing, but how should you leverage it effectively?" 

Should you launch a flurry of emails haphazardly, craft enticing offers tailored to your list, or perhaps kickstart an engaging email newsletter?

It’s a great question! My answer would be to start an email newsletter. 

Without sounding like a broken record, there’s nothing more powerful than owning your audience. 

And for me, there’s no better way to do that than becoming a newsletter creator! 

How To Get TikTok Followers To Subscribe To Your Newsletter?

100K TikTok Followers: Counting Coins in Your Digital Treasure Chest!

But how do you get your TikTok followers to willingly hop on board your email newsletter

It's not as tricky as you might think.

Offer Exclusive Content

One of the most effective ways to entice your TikTok followers to subscribe to your newsletter is by offering them something exclusive

This could be:

  • Behind-the-scenes Insights: People love to see what happens behind the camera. Offer sneak peeks into your creative process, funny bloopers, or personal stories that don't make it to TikTok.

  • Exclusive TikTok Content: Share TikTok videos that are only accessible to your email subscribers. This could be extended versions of your TikToks or content that's too niche for your general TikTok audience.

  • Early Access: Give your subscribers a first look at your upcoming TikTok videos or any other content you produce. They'll feel like VIPs, and it might keep them eagerly awaiting your emails.

Run Contests and Giveaways

People love free stuff! 

Organize contests or giveaways on TikTok with one condition: users must subscribe to your email list to enter. This can quickly boost your subscriber count and generate excitement among your followers.

Tease Exclusive Deals

Let your TikTok followers know that your email subscribers get access to special discounts, promotions, or early access to your products or services. 

This incentive can motivate them to join your email list to reap these benefits.

Here are some more creative ways you can entice your followers to subscribe to your email newsletter:

  • Use TikTok's Link Feature

  • Collaborate With Other TikTokers

  • Host Q&A Sessions

  • Leverage A TikTok Challenge

  • Use a consistent CTA

  • Engage with your comments

Remember, the key is to make the process seamless and beneficial for your TikTok followers. 

The easier and more rewarding it is for them to subscribe, the higher your chances of growing your email list. 

Real-Life Success Stories

Ben Gingi's YASSSletter Adventure

100K TikTok Followers: Counting Coins in Your Digital Treasure Chest!

Once a self-taught baker and now a social media sensation, Ben Gingi has whisked his way into the hearts of over a million TikTok followers. 

His YASSSletter, a delicious blend of recipes, stunning photos, and global holiday food traditions, showcases his culinary creativity beyond the 60-second TikTok timeframe. 

Partnering with his wife Zikki, this culinary duo also runs a catering business, making their gastronomic journey a family affair. 

The YASSSletter isn't just a newsletter; it's an exclusive club where subscribers get the first taste of Ben's latest creations. 

This love letter to food and community is Ben's recipe for building a strong brand identity and a closer connection with his ever-growing audience.

The Workbook

Meet Kat Norton, better known as Miss Excel, the Excel wizard who's turning spreadsheet sorcery into a viral sensation.

Her journey started as a friendly dare to post on TikTok in March 2020; and in the blink of an eye, she transformed into the "Miss Excel" sensation we all adore today. 

On TikTok, you can find her as the "Chief Excel Officer," where she's got a staggering 930k followers and 2.2M likes. 

See How Much You Could Be Making With a Newsletter

To illustrate the potential of starting an email newsletter, let's take a look at how TikTok follower counts can lead to extra revenue through newsletters. 

We'll use some real-world examples to break it down:

1. Bengingi: 1.1 Million TikTok Followers to 65,000 Newsletter Subscribers (Conversion Rate: 5.91%)

100K TikTok Followers: Counting Coins in Your Digital Treasure Chest!

Bengingi, boasting 1.1 million TikTok followers, achieved a conversion rate of approximately 5.91%, resulting in 65,000 newsletter subscribers. 

This conversion potentially translates to an estimated monthly revenue of $8,816.00 through newsletter ads.

2. “The Raven” newsletter’s Men in Blazers: 125,000 TikTok Followers to 51,000 Newsletter Subscribers (Conversion Rate: 40.80%)

100K TikTok Followers: Counting Coins in Your Digital Treasure Chest!

“The Raven” newsletter’s Men in Blazers stood out with their exceptional 40.80% conversion rate, converting a significant portion of their 125,000 TikTok followers into 51,000 loyal newsletter subscribers. 

This remarkable conversion suggests a projected monthly revenue of $6,936.00 through newsletter ads.

3. Marketing Max: 76,000 TikTok Followers to 40,000 Newsletter Subscribers (Conversion Rate: 52.63%)

100K TikTok Followers: Counting Coins in Your Digital Treasure Chest!

Marketing Max, with a TikTok following of 76,000, achieved an impressive conversion rate of approximately 52.63%.

That transformed his followers into an engaged community of 40,000 newsletter subscribers, which hints at a potential monthly revenue of $5,504.00 through newsletter ads.

As you can see, the potential for newsletter revenue is substantial, especially when you have a sizable following on platforms like TikTok.

Remember, these figures are estimates, and actual results may vary based on factors such as engagement and ad rates. 

To find out how much you could potentially make from your newsletter, check out the beehiiv talent page – Just add your following and see how much you can earn from a newsletter!


The potential for income with 100k followers on TikTok is truly astonishing! 

But by expanding your horizons beyond TikTok and diving into the world of email marketing, you can take charge of your audience, diversify your income sources, and unlock even greater financial possibilities. 

The examples of real creators who have seamlessly integrated TikTok and newsletters should serve as a wellspring of inspiration.

Now, it's your moment to shine! 

Start by cultivating your email subscriber list, crafting compelling content, and exploring various avenues for monetization. 

And remember, there's no better place to start on your email newsletter journey than beehiiv.

beehiiv is specifically designed for growth. 

Join beehiiv today to supercharge your TikTok earnings, expand your audience, and achieve financial growth like never before. 

Your financial success story awaits!

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