How To Sell Your 7-Figure Newsletter

Maximize Profit with These Top Tips

Russell Cargill
March 10th, 2023

Ever dreamed of selling a 7-figure email newsletter business?

I’ve got good news and bad news.

The bad news–it’s not (usually) a get-rich-quick kind of business. It does require time and effort. The good news is, with the right strategy and knowledge, it can be done.

In this article, I'll provide you with all the tips and tricks you need to successfully build and sell a 7-figure email newsletter business. From understanding the market to creating an attractive offer, I'll show you how to maximize your profits and get the best deal possible.

Let's get started!

How Much Money Do Email Newsletters Make?

The amount of money you can make from your email newsletter depends on many factors, from the size of your list, to your niche, to analytics like conversion and open rates.

For example, a subscriber list of 1,000 people interested in your products or niche market could bring in $5,000 a month with the right affiliate system in place.

The possibilities don't stop there–in fact, they are literally endless.

With a much larger subscriber base and top-notch content, an email newsletter could bring in millions of dollars in annual revenue. Ultimately, the size and quality of your subscriber base will make all the difference in your top-line revenue.

Can A Newsletter Be Profitable?

Yes, email newsletters can absolutely be profitable.

Here are a few things to take into account when determining how much you can make from email newsletters:

What is the cost of your subscription?
What price do you offer to potential advertisers?
What is the size of your current email list?
What type of content do you publish?

How Much Is A Newsletter Worth?

A newsletter's value is based on various factors, like how many subscribers you have, how engaged they are with your content, and how you make money from your newsletter.

It's common for a successful newsletter, with a large and engaged subscriber base, to be sold for a multiple of 5 to 10 times its annual revenue.

So, if you're making $100,000 a year from your newsletter, it could potentially sell for $500,000 to $1,000,000.

But of course, it's not just about the revenue, other factors that could influence the price are:

Monetization opportunities
What niche are you in
Distribution capabilities
The team behind the newsletter

Who Buys Them?

Email newsletters can be purchased by various buyers looking to expand their reach and access to a specific target audience. These buyers can include businesses and entrepreneurs in the same industry, investors, media companies, digital marketing agencies, and strategic buyers.

How Do I Monetize My Email Newsletter?

There are plenty of ways to monetize your newsletter and start seeing some serious cash flow. Email newsletters can make money through various methods, such as advertising, affiliate marketing, sponsorships, and more.

Here's a quick rundown on the three most common ways email newsletters make money:

Advertising: Email newsletters can make money by selling ad space to businesses. This can include banner ads, sponsored content, or sponsored product placements.
Affiliate marketing: Email newsletters can also make money by including affiliate links in their content. These are special links that track any sales made from clicks on the link, and the newsletter publisher earns a commission on those sales.
Sponsorships: Email newsletters make money by partnering with a company or brand to create content or other types of campaigns. This usually involves a brand paying for visibility or being included in a newsletter.

There are other ways, like:

Paid subscriptions
Selling e-books
Merchandise
Tip Jar
Audience Data (advanced)
Sell courses, and so on.

You can read more about monetizing your newsletter with these five tactics here.

8 Steps To Sell Your Email Newsletter Business

Step 1: Build A Large And Engaged Subscriber List

Start by identifying your target audience and creating content that speaks to them. Building a large and engaged subscriber list is crucial to monetizing and increasing the newsletter's value. Subscribers bring potential revenue, and engagement increases monetization chances.

How do you go about building a large and engaged subscriber list?

There are a few key strategies you can use, such as:

Using opt-in forms: You can add opt-in forms to your website, social media profiles, and blog posts to capture new subscribers.
Hosting giveaways: Running giveaways or contests can effectively grow your email list by offering a desirable prize to entice new subscribers.
Using social media: Promote your newsletter on your social media platforms, share the content and use social media to grow your email list by attracting more readers to your website.

Use social media, SEO, and other online channels to promote your newsletter and attract new subscribers. Keep in touch with your subscribers, ask for their feedback, and ensure you create content that resonates with them.

Subscribers alone are not enough, though. It's also important to provide valuable content and to encourage readers to share their thoughts, ideas, and feedback. That way, readers will have a reason to stay engaged and keep coming back for more.

Step 2: Develop A Clear Monetization Strategy

Now that you have a substantial subscriber base, it's time to start thinking about monetization. There are several ways to monetize an email newsletter, and you'll want to explore the different options available to you.

Research and test different monetization methods, such as:

Sponsored content
Affiliate marketing
Selling advertising space
Selling products or services
Offering a premium subscription

Step 3: Create A Track Record Of Consistent Revenue

Keep your financial records in good order, document your revenue and expenses, and create financial statements. This information will be helpful to potential buyers as it gives them an idea of your newsletter's potential revenue and growth.

Step 4: Network With Potential Buyers

Attend industry events and trade shows, join online forums and communities for newsletter publishers and marketers, and reach out to other newsletter publishers and inquire about potential buyers or investors.

Step 5: Hire A Business Broker

Selling a business can be a complex process. Most people will find it helpful to hire a business broker to assist them throughout the process.

Look for a reputable broker, like empire flippers.

You can sign a contract and work with them to determine the value of your newsletter and to prepare a sales package.

Step 6: Determine The Value Of Your Newsletter

The valuation of an email newsletter business is determined by a combination of factors, including the average net profit and the business multiple. It's essential to clearly understand your business' financials and analyze subscriber data regarding the number of subscribers, subscription model, niche/target audience, and click-through rate.

Valuation = Average Net Profit x Business Multiple

The valuation of an email newsletter business is a complex process determined by a combination of factors. One of the critical components of this valuation is the average net profit, which is the income that the business generates after accounting for expenses such as email service provider subscription fees, hosting fees, and domain fees.

Another important factor in determining the value of an email newsletter business is the business multiple.

This metric takes into account several different elements related to the newsletter's subscribers, such as:

Number of subscribers
Subscription model (recurring or one-off lifetime subscriptions)
Niche/Target audience
Customer acquisition cost (CAC) and Customer lifetime value (LTV)
Click-through rate (CTR)
Unsubscribe Rate

To calculate the value of your email newsletter business, it is essential to understand your business' financials, including expenses, and to analyze the subscriber data regarding these factors.

Step 7: Prepare A Sales Package

A good sales package will include all the important information about your newsletter, such as subscriber numbers, revenue, growth potential, and any other relevant information that might interest potential buyers.

If you already hired a broker, they may be able to provide some guidance here. You may also consider hiring someone to put together a stunning pitch deck to showcase your business and really seal the deal.

Step 8: Negotiate And Close The Deal

Once you have a potential buyer, it's time to start the negotiation process. Work with your business broker to come up with a fair and reasonable offer for both parties.

Be prepared to negotiate on price, terms and conditions, and other important details. Once both parties are happy with the deal, it's time to close the sale.

Happy selling!

Putting It Into Practice

Selling a 7-figure email newsletter business is definitely doable with the right approach.

Remember, the keys to success:

Building a large and engaged subscriber base
Develop a clear monetization strategy
Create a track record of consistent revenue
Network with potential buyers

If you're looking for an easy and efficient way to manage your email newsletter, why not try beehiiv?

beehiiv is a powerful tool that can help you grow your subscriber base, improve your open rates, and increase your revenue.

So, why wait?