Your Investing Newsletter Niche

Even if you’re not acquired in your first year, like Milk Road,  a solid investing newsletter could be your key to financial freedom.

But you have to deliver more than just stock picks. Here’s why and how.

What Is the Best Content for an Investment Newsletter?

Almost everyone who reads your investment newsletter will be interested in two things. 

First, they’ll want news that could impact their investing success. 

Second, they want advice they can use.  

One of the easiest ways to choose the best content for a newsletter is by curating relevant news and information.

The best investing newsletter topics might include:

• 10 Best AI Tools for Investors

• Best YouTube Investing Videos of the Month

• This Week’s Must-Read Blog Posts on Crypto

• How to Cash In on the Hottest AI Trends

How Do I Make My Investing Newsletter More Interesting?

Readers enjoy news, but they’ll like your take on the news even more. If biotech stocks are going down, can you weigh in on why they’re going down?

A few sample topics could look like this:

• The Inevitable Demise of REITs

• Breaking: NFTs Are Coming Back

• Why I Disagree with Basically Everything David Ramsey Has Said This Year

Inserting your opinion creates an edgier, more interesting newsletter. Readers who agree with your opinions will become your biggest fans, and many of those who disagree will still read you because they can’t resist the controversy.  

This brings us to one of the most important questions you need to answer: Who are your readers?

Why Trust Us? All beehiiv writers are carefully vetted for their knowledge and experience. Jacob Bear has been writing email marketing campaigns for more than 10 years, including 3 investing newsletters. He was recently named a Top Copywriting Voice by LinkedIn. 

How Do I Choose an Investing Newsletter Niche?

Readers have different investing interests, depending on factors such as their age, outlook, net worth, and income.

For example, an investor in their 20s probably has different interests and concerns than a 60-year-old who is thinking about retiring. A business owner is going to have a different approach to investing than a post office clerk with a secure job and a pension. 

When you choose an investing newsletter niche, think about who you are most qualified to help.

It’s a good idea to write for an audience that has something in common with you. But when you’re deciding what to write about, you have more freedom.

How Do I Choose an Investment Newsletter Topic?

Regardless of the demographic you write for, your newsletter could focus on one or more approaches to investing such as:

• Stock options

• Real estate 

• Digital assets

• Lifestyle

• Psychology

One of the quickest routes to investment newsletter success is to choose a topic you already know and love. This gives you the power to create tremendous value from day one. 

But it’s not the only way to choose a newsletter topic.

Is there a specific asset class or investment approach that you want to explore, something you believe you could stay passionate about for years? 

Writing a newsletter is the quickest way to become an expert.

When you first launch your newsletter, you only have to know a little bit more than your readers. Your passion will be contagious and will fuel your steep climb up the learning curve. 

As the weeks turn into months, you’ll build your expertise at the same time as you build your reputation as an expert, especially if you archive your newsletter articles on a website or a blog. 

How Do I Make My Investment Newsletter Stand Out?

If you want to make your investment newsletter stand out, offer something useful and edgy. 

If you ridicule the infotainment that masquerades as financial advice, your investment letter will probably do well. 

Ultimately, your passion and creativity matter more than anything else. But you also need the right tools. This is why successful investment newsletters like Young Money switched to beehiiv.

A unique layout and design are key to standing out. The beehiiv no-code template editor lets you control every aspect of your newsletter’s appearance.

Unlike many email service providers, beehiiv won’t penalize you financially for growing your audience. In fact, we help you with a growing suite of services including recommendations, an automated referral program, and custom landing pages. 

Overall, one of the best investments you can make is to launch a beehiiv newsletter.