Top 10 AI Platforms for Email Marketing
Master the Art of leveraging AI for your Newsletter
At the beginning of this year, millions feared ChatGPT, worrying it might replace their jobs, especially people in the writing industry, such as email marketers.
H.P. Lovecraft described this fear when he said, "The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown."
What was terrifying about ChatGPT was the unknown behind it. It scared people because they didn't understand how it worked, leading to fear and skepticism.
The reality is that AI systems like ChatGPT can automate tasks traditionally performed by humans. Where some people are afraid, others see opportunity.
After reading this article, you will feel fully confident leveraging these AI platforms to optimize your email marketing.
How Does AI Help Email Marketing?
With numerous benefits and its ability to streamline workflow, email marketers should embrace AI.
Let's dive into AI’s primary uses for email marketers.
By analyzing vast amounts of data, AI algorithms can understand individual customer preferences, behavior patterns, segmentations, and demographics.
Using AI is like having a big data expert working for you!
AI enables email marketers to create highly targeted and relevant campaigns, resulting in increased engagement, open rates, and conversion rates.
AI can be used to automate audience segmentation and craft personalized content, saving marketers valuable time and effort.
Another benefit of using AI-powered platforms is that they help predict analytics and optimize email campaigns. AI algorithms can analyze historical data to identify trends and patterns, allowing marketers to predict customer behavior and preferences.
This insight helps optimize email content, timing, frequency, and information on best delivery days. Using all of this information will lead to higher open and click-through rates and conversion.
AI algorithms can give instant feedback on campaign effectiveness, identifying areas of improvement and suggesting optimizations.
With beehiiv AI services, email marketers can perform A/B testing on different email variations, enabling marketers to identify the most effective strategies for driving conversions.
AI helps marketers make data-driven decisions and adapt their strategies in real-time, enabling them to measure the impact of their efforts. This allows marketers to accurately attribute conversions to specific email campaigns and optimize marketing budgets.
Top-Quality Content From End to End
One of the best benefits of AI is that it can enhance email personalization.
90% of all emails end up in the Promotions tab — and only 0.3% of emails make it to the primary tab. That is a huge waste of emails before you land in the primary inbox.
AI can improve email deliverability and inbox placement. AI-based tools can analyze factors that affect deliverability, such as subject lines, email content, and sender reputation.
Improving your reputation is one of the greatest benefits of using email marketing platforms like beehiiv.
Last but not least, AI-powered tools can automate tedious tasks in email marketing workflows. For example, AI can automatically generate great subject lines and write email copy.
It is like having a full-time copywriter working to allow marketers to focus on higher-level strategy, data analysis, and creativity.
Top 10 AI Platforms for Email Marketing
As mentioned, AI tools and platforms have emerged as valuable assets for marketers seeking to enhance their campaigns.
As an email marketer, I have tried many AI tools with one single objective: to generate sales and conversions. After testing and playing with many tools and platforms, here are my best picks that have helped me in my goals.
beehiiv utilizes AI to assist email marketers in reaching top-level performance.
beehiiv helps marketers create highly targeted email campaigns through data analysis, personalization, and optimization.
beehiiv provides insights on subject line optimization, send time optimization, and A/B testing. It is the perfect definition of preparing to win.
With predictive analytics and automation, beehiiv enables marketers to forecast customer behavior, streamline workflows, and automate personalized follow-ups.
Additionally, beehiiv enhances email deliverability by leveraging AI to optimize content and sender reputation.
beehiiv has introduced a game-changing suite of integrations for newsletters, encompassing an array of powerful tools designed to enhance content creation and engagement.
The improved writing tool assists writers in crafting compelling and error-free content.
With grammar and style suggestions, contextual recommendations, and language optimization, the writing tool ensures that each newsletter is polished and coherent, ultimately captivating readers and bolstering the brand's credibility.
Furthermore, beehiiv's AI image creation feature allows users to generate eye-catching visuals to accompany their newsletters effortlessly.
In addition to these features, beehiiv integrates an AI writer that assists in generating newsletter content from scratch.
The AI writer can produce well-structured and engaging text by analyzing user inputs, desired outcomes, and relevant data.
In conclusion, beehiiv's AI integrations for newsletters — including the improved writing tool, AI image creation, and AI writer — provide businesses with a comprehensive suite of tools to optimize content creation, enhance visual appeal, and streamline the newsletter production process.
Phrasee is an AI-powered tool that generates engaging and personalized email subject lines.
By analyzing language patterns and data from previous campaigns, Phrasee suggests optimized subject lines that increase open rates.
Marketers can test multiple variations and receive real-time feedback to improve their email performance.
However, one of the issues with Phrasee is that it does not provide A/B tests.
Persado employs AI to craft compelling email copy that resonates with the target audience. You need to train the AI about your tone and voice to avoid sounding like a generic copy.
By analyzing emotions, language, and linguistic patterns, Persado generates persuasive content that drives conversions.
This tool helps marketers create more engaging and effective email content for their campaigns.
Optimovel is an AI platform that optimizes email send times based on recipient behavior patterns.
By considering factors such as time zones, demographics, open rates, and click-through rates, Optimove determines the optimal timing for each recipient.
This ensures that emails are delivered at the most opportune moment, increasing engagement and response rates.
This tool may be useful for segment campaigns but not large ones.
Emarsys is an AI-powered marketing platform offering a comprehensive email marketing suite.
It uses AI algorithms to segment audiences, personalize content, and automate workflows.
Emarsys also provides real-time analytics and predictive capabilities, enabling marketers to create targeted, data-driven email campaigns.
The platform may require time and effort to understand and leverage its features fully. Users have also noted compatibility issues and may require technical expertise to ensure smooth integration with their CRM, e-commerce platforms, or other third-party applications.
Brevo is a platform with several email marketing tools that utilize AI to optimize email deliverability.
Analyzing content quality, sender reputation, and engagement metrics, Brevo ensures that emails reach the inbox rather than being flagged as spam. However, it doesn’t provide significant feedback.
Brevo also offers AI-powered email personalization and automation features.
While Brevo provides basic reporting and analytics on email campaign performance, some users may need more than the available metrics and insights compared to more comprehensive analytics tools such as beehiiv 3D analytics.
Also, if your business has specific branding requirements or desires highly customized email templates, you may encounter constraints within the platform.
#7: Seventh Sense
Seventh Sense leverages AI to enhance email send-time optimization. Analyzing recipient engagement patterns predicts the best time to send emails to maximize open and click-through rates.
Seventh Sense integrates seamlessly with popular email marketing platforms, making it easy to implement its AI-driven capabilities.
However, Seventh Sense relies on accurate and reliable data to determine optimal send times. The campaign's effectiveness may be compromised if the underlying data, such as historical recipient engagement patterns, is incomplete or inaccurate.
Zeta is an AI platform that enables marketers to deliver personalized and relevant email content.
It analyzes user behavior, preferences, and historical data to generate tailored recommendations for each recipient.
With Zeta, marketers can create highly targeted email campaigns that drive engagement and conversions.
While Zeta is valuable, the platform may lack certain advanced features found in other comprehensive marketing automation platforms.
If your business requires sophisticated automation workflows, advanced segmentation, or multi-channel campaign management, Zetas's feature set may be limited.
Siftrock combines AI and automation to improve email list hygiene and lead management.
It automatically detects and filters out invalid or inactive email addresses, ensuring that marketers maintain a clean and engaged subscriber list.
Siftrock also provides insights on email responses and replies, enabling better lead nurturing and follow-up.
This platform is great to curate your email list and improve your open rates.
#10: Twilio SendGrid
Twilio SendGrid offers an AI-powered email delivery platform that optimizes email performance and engagement.
It provides real-time insights into email deliverability, engagement metrics, and recipient behavior. With its AI-driven capabilities, Twilio SendGrid helps marketers enhance email campaign effectiveness and increase ROI.
However, as an AI platform, it lacks several other tools that may require third-party integrations.
In conclusion, embracing AI in email marketing can revolutionize how campaigns are planned, executed, and measured.
From personalized content and predictive analytics to automated workflows and improved deliverability, AI offers email marketers powerful tools to engage customers, drive conversions, and achieve greater ROI.
By leveraging the capabilities of the right AI platforms, email marketers can stay ahead of the competition in a rapidly evolving digital landscape.
If you want the best all-in-one AI tool for an email marketer, think no more and use beehiiv.
beehiiv offers comprehensive features designed to empower email marketers and optimize their campaigns.
With AI-driven personalization, marketers can deliver tailored content based on customer preferences and behavior.
With beehiiv, you can have an AI writing tool, AI image generation, subject-line optimization, send-time optimization, A/B testing, the most complete and accurate real-time analytics and reports, polls for better engagement and feedback, automation capabilities, and personalized follow-ups.
These features collectively enhance engagement, conversions, and the overall effectiveness of email marketing efforts. Sign up now!