Email Templates for Photographers: 2023 Guide

If you’re a budding photographer, you may have tried your hand at some different marketing methods to get your photography business off the ground. You’ll be all too aware of the fact that you need to get your work out there to get noticed–but what’s the best way of doing this in a cost-effective, targeted way?

This is where email marketing comes in. Emails or newsletters are a fantastic way of building your photography brand, providing you with the ability to showcase your work to thousands of people at just a click of a button. By using a simple email template, you can make your work quick and easy, while making sure your audience receives all the right information to get them interested in your business.

In this article, we’ll show you not only the best email templates from successful photography companies, but also give you a quick run-through of why email marketing will be good for your photography business, and why you should start building your next email campaign.

Why Should Photographers Use Email Marketing?

So why should photographers use email marketing to promote their business? We’ve got five great reasons, which we’ve gone into in further depth below–check them out!

Exposure

Arguably the best reason to choose email marketing to promote your photography business is exposure.

Email marketing gives you the ability to reach a much wider audience, enabling you to connect with potential customers from around the world that may not have heard of your brand otherwise.

You could start building an email marketing list for your business by creating a newsletter sign-up section on your website, encouraging people to sign-up in return for an incentive (e.g. a discount code/early access to a sale, etc.). You can then begin marketing to this list of people by regularly sending out newsletters and increasing the number of followers.

Targeting Methods

Email marketing is particularly successful due to the targeting methods that it provides. When you start using an email list, you can determine different facts about your audience, such as how often they open your emails, or if they’re more likely to visit your website after reading your latest newsletter.

Using Audience Segmentation (a great feature of the beehiiv email marketing platform), you can break down these subscribers and target them with new emails. Audiences can also be segmented by demographic; for example, if you know that a certain number of your subscribers are based in the UK, you could target them with photography of famous landmarks in the UK.

This allows you to tailor your newsletters to your audience and encourage better results from your campaigns.

For some top tips on targeted list segmentation, head over to the beehiiv blog.

Brand Reputation

Brand reputation is another key benefit of email marketing. Sending out regular newsletters to your subscribers is a great way to establish your brand and show that you’re dedicated to the promotion of your business.

Email marketing can also give you more presence online, with your audience becoming accustomed to hearing about your brand and helping to build your brand reputation.

Work Showcasing

One of the best benefits of using email marketing as a photographer is that it allows you to showcase your work. For a photography business, the key aim is to show off the fantastic pictures that you take and ultimately want your customers to purchase; so, what better way to do this than by regularly updating your customers with your recent work?

Email marketing allows you to display your photographs in high resolution, essentially providing a teaser to your full portfolio, which would be viewable on your website.

Take a look at our blog for some extra insight into newsletter template ideas to improve how you showcase your work!

Cost Effective

Cost-effectiveness is our final main benefit to email marketing campaigns for photographers. Unlike traditional forms of media, email marketing–and digital marketing in general–is a more affordable, measurable way of marketing your business.

Once you’ve got a good template and email marketing platform established (more on this later), you can create highly engaging email newsletters to send to your audience at a relatively low cost.

Example Email Templates For Photographers

Now that you know why email marketing is a great avenue for photographers, let’s take a look at some engaging email templates that different photography businesses are using.

There are many great examples out there, but we’ve collected a few of our favorites to ensure that you have some great inspiration when creating your next email marketing campaign for your photography venture.

Template for Showcasing Work - House of Spoils

Our first example is the photography business House of Spoils, which successfully uses email marketing to share some of its best photos and then sells these prints by directing users back to its website.

They cleverly position their photo in a frame, showing how it might appear when framed on a wall of someone’s home. The name of the piece and the photographer are noted below the photo, with a clear ‘Shop Now’ Call To Action (CTA) directing users where they can purchase the photo for their property.

Offering a Discount - Desenio

Below we’ve included a great example of a photography email template by print brand Desenio, which has promoted one of its best offers to a new customer.

You can see clearly that Desenio started the email by saying ‘We’re Happy To Have You’, making the customer feel valued and pleased that they’ve signed up to their newsletter. Subscribers are then offered 30% off photography prints, with a personal discount code that can be used at checkout. There’s even a link to frames that you can purchase–a great little upsell for this brand.

This is an excellent way of increasing sales via an email campaign, and will also allow the brand to track whether its campaign has been successful via customized discount codes–clever!

Brand Reviews - King & McGaw

Photography and prints brand King & McGaw are next up on our list for the beautiful email template featured below. This brand has welcomed the subscriber for joining its community, with an example of one of its prints and a short spiel explaining what can be expected by being a part of their email list.

What we love the most about this template is the review element. It’s obvious that King & McGaw are proud of their positive reviews, including a customer testimonial that reads ‘Quality service, great product. Will shop here again for framed prints’, with a big five stars displayed underneath.

This instantly instills brand trust and shows that this is a company that not only has a glowing reputation, but isn’t afraid to shout about it.

A Personal Touch - East End Prints

East End Prints are another great example of a photography business that has produced a great email template by embracing a personal approach with their audience.

This brand has featured a personal letter to their subscribers, thanking them for taking the time to view their photography and providing a custom discount code. What’s really special about this template is that it’s been signed off by the director and owner of the company.

The way this has been done is fantastic for instilling customer trust and making a subscriber feel valued rather than one of thousands receiving a blanket email.

Brand USPs - Saatchi Art

Our last example is of a brand that effortlessly displays its unique selling points (USPs): Saatchi Art.

This famous brand has clearly shown its top three USPs at the top of the email template, focusing on its great selection, expert art advisors, and personal delivery as main points. This instantly gives the subscriber an indication of what’s important to this brand, and that as a customer they are safe in purchasing photography from Saatchi Art.

They further back this up with emphasis on global shipping, 7-day returns, and a 100% money-back guarantee to give their audience extra reassurance, while also including two example prints that can be purchased with custom discount codes.

This email template is nicely rounded off with links to the company’s social media platforms, giving extra ways their audience can get in touch with them.

Wrap Up

So there you have it–the main reasons why you should start an email marketing campaign if you’re a photographer keen to get your work out there, as well as some great email templates from other photography businesses to get you motivated.

As promised, for the best platform for your next newsletter campaign, check out beehiiv. Our email newsletter platform is an excellent choice for photography businesses, providing customers with affordable plans with unlimited sending, audience segmentation, custom HTML, and much more.

Sign up for free with beehiiv today and get your first photography newsletter out to your audience!