How to Structure Your Email Newsletter

Looking for a sample email for sending newsletter content? Following a good model could be one of the most important choices you make for your business.

There’s no need to reinvent the wheel–er, newsletter. We’re going to give you all the essential tips right here.

Sample Email For Sending Newsletters (Best Template)

The secret to good email is to have the best stuff right up front.

Start with a subject line that is short and compelling. Try to keep it to eight words or less in order to make sure your subscribers can see the entire subject line.

Begin your newsletter with a striking graphic or header to show people that this is going to be an interesting read. Then make a top-of-mind story the first item in the newsletter.

If you want a sample email for sending newsletters, here are seven email templates to inspire you.

What Do You Write in an Email When Sending a Newsletter?

Your email newsletter should combine value with calls to action. What you write in your email depends on what you want to accomplish.

Here are a few examples of what your newsletter could include:

• Best practices or tips

• Listicles (for example "The 10 Best AI Tools for Creators")

• A list of your most popular videos (with links to the videos)

• Case studies

• Special deals and promotions

• An invitation to an upcoming webinar

• News about your industry

How Do You Introduce a Newsletter in an Email?

Your best tool to introduce a newsletter in an email is your welcome email.

While many businesses have a short, straightforward welcome email–or even worse, none at all–this is a costly missed opportunity.

You can build a stronger bond with your subscribers, and even prime them to become customers in the future, by sending a carefully-crafted welcome email.

Do this by sending a welcome email that’s fun and even quirky, unless that goes completely against your brand.

Give your readers a small task in the welcome email. Not just safelisting you, but answering a question or replying with the word “crayon.”

These small, easy tasks create engagement and normalize the practice of doing what you ask.

How Do You Format an Email for a Newsletter?

Whenever you look at a sample email for sending newsletters, you're going to see a few similar elements.

Even though there are no absolute rules on how you format your email newsletter, here are a few guidelines:

1. Think about the audience. What’s most important to them? Subscribers are more likely to read your newsletter (not to mention respond to your call to action) when you offer them value.

2. Break your content into short, small paragraphs. Make it look like a quick and easy read.

3. Include pictures and graphics to liven things up and make your newsletter more fun.

4. Place the most essential information either near the beginning or at the very end. These sections are more likely to be noticed if a reader scrolls and skims through your newsletter.

5. If you can, be creative and personal in your closing. This will give readers a warm and fuzzy feeling to help them remember your newsletter.

How Do I Make My Email Newsletter Look Good?

If you really want to make your newsletter look good, there are a couple of things you are going to need.

First, start with some beautiful templates so you're not doing everything from scratch.

Get this right, and the only thing you will need to customize is your logo, or maybe just a good-quality photo.

Our email newsletter platform, beehiiv, comes with an abundance of ready-made templates. But that's just the start.

We also have one of the most intuitive editors you're going to find, which means you can take a sample email for sending newsletters and quickly tweak it to look exactly the way you want.

In fact, beehiiv comes with a whole suite of tools to help you not only create your newsletter but grow it and make it a big success.

Be it about automation or editing your newsletter templates, your best option for sending a newsletter is to start emailing with beehiiv today.