What if I told you there is a response rate improvement of 12% when using “thanks in advance” over “regards?”

Ending your emails with a great sign-off is one of the easiest ways you have to improve your response rate and increase your engagement. By the end of this article, you will have the inspiration and ability to create engaging email sign-offs that will keep your audience coming back for more.

Need some help getting started? Let's dive into some inspiration with 50 of the best sign-off phrases for your email newsletter.

Salutations For Emails (50 Ideas)

We’ve sorted the ideas into categories for you to choose from. Find the category that best fits your brand’s tone of voice and grab some inspiration for creating your own.

Oh, and be sure to check out our tips following the list for some bonus ideas and expert advice to ensure your unique sign-offs are of the highest quality.

Unique Email Sign-Offs

A unique email sign-off is a great way to catch your readers by surprise and create a great lasting impression on your audience. The more memorable you are, the more engagement you can expect with any future correspondence.

1. Excited to get started on [project/topic] with you!

Making your sign-off topical helps to reinforce your message. Conveying your excitement to work with the reader is a great way to make them feel special - and more likely to respond as well.

2. Drop me a line if you have any questions about [topic].

Drop me a line is a unique spin on feel free to ask any questions. This will help you stand out from the rest of the emails your audience receives. Again, this helps your audience to feel connected and supported.

3. Hope your [day of the week] is going swimmingly.

Swimmingly is another unique term that will catch your readers by surprise. “Your” helps the messaging to feel personal instead of like a mass message.

4. Virtually yours.

Sincerely yours and truly yours are commonly used throughout emails. Virtually yours can bring a smile to your audience’s face and catch them off guard simply by being different.

5. Enjoy the [event]!

If your email contains information about an upcoming event, then this is a great sign-off to go with. It’s topical and shows you care about your audience which makes it a fantastic email sign-off in the right situation.

6. I hope you get that [result].

This is another friendly and relatable sign-off that connects you to your readers. This sign-off shows your readers you’re invested in their success.

7. Saw it will be cold in [city] next week, stay warm!

This is a unique way to show your readers you have personalized your email to them. If you have location information on your audience, ending your email with this sign-off during a particularly cold or hot stretch can help your readers feel a closer connection to you.

8. Your friendly [topic] expert.

At face value, this isn’t an overly unique sign-off. With a little creativity to the fill-in-the-blank, you can make this sign-off unique and funny, catching your readers by surprise. Including industry-specific jargon or topical play on words can take this sign-off from basic to boss.

9. Have a great weekend. Hope you have something great planned.

Another personalized email that lets your readers know you’re thinking about them. The topical nature - which needs to be timed with the right day of the week - can make this a unique and fun way to end your emails.

10. Hope your week is off to a great start!

Sending an email with this sign-off on a Monday is another way to stand out from others in their crowded inbox, and is an easy way to make your message feel less spammy.

Cool Sign-Off Phrases

Leaving your readers with a cool sign-off phrase is another way to leave a great last impression. Similar to how a unique sign-off can improve engagement with future emails, a cool sign-off leaves your readers with a smile and a good impression of your brand.

11. Hope you’re able to fit some [hobby/newsletter topic] in this week.

This thematic phrase connects your sign-off to your newsletter’s content and lets your audience know you are paying attention to their interests. How many other marketing emails can address their audience’s interests in the way a niche newsletter can?

12. To an amazing rest of the week!

Simple and to the point, this is another example of building a connection with your audience. This sign-off works best in a semi-casual situation.

13. As ever.

This sign-off only works with an established subscriber base who is used to hearing from you in an email newsletter format.

14. Stay tuned.

If your email is going to have follow-up information or future emails related to the topic, then this sign-off lets your audience know they can expect to hear more from you. Fewer words are better, and this gets the message across quickly.

15. Hope [topic in the email] helps!

This sign-off is a cool way for your audience to know you care about them getting value from your email. Building connections and letting your audience know you care always makes for a great sign-off.

16. Click here to learn more about [topic].

This sign-off helps your audience to stay engaged with your content. It’s an easy call to action that doubles as a sign-off and triples as a value-add.

17. Happy to have you with us.

Letting your readers know you appreciate their time and engagement with your content makes a thoughtful ending to your email. Making your readers feel appreciated is never a bad idea.

18. See you around!

Similar to our last sign-off, this one will let your audience know they can expect to see or hear more from you in the future. This is another one that’s best for less formal situations.

19. Roll the credits.

This is a fun, succinct way to wrap up your email.

20. Sending you good vibes.

Another relationship-building sign-off that’s simple, to the point, and friendly.

Formal Email Sign-Offs

A formal email sign-off works best in any situation where you don’t know your audience well. Very few people will ever be offended by a sign-off that is too formal. If you’re wanting to play it safe, stick to something formal and you have a low chance of doing any harm to your reputation.

21. Thanks in advance.

Again, this is the best-performing of the formal email sign-offs. If you need a fall-back option, this should be it.

22. Thanks.

An even simpler way to finish your email than number 21.

23. Enjoy the holidays.

In December you’ll be hard-pressed to offend anybody with this email sign-off. Topical, respectful, and formal enough to be used in any situation in December.

24. Thank you for your consideration.

If your email is about a product, application, or proposal, this formal, considerate sign-off is the way to go.

25. Thanks for your time.

For particularly lengthy emails, thanking your readers for their time is a respectful way to end. It shows your appreciation for having them stick around and helps with relationship-building.

26. Best regards.

A simple spin on the simpler “regards,” this is a safe way to end an email if you’re trying not to ruffle any feathers.

27. Wishing you well.

This sign-off will be situation-specific. “Wishing you well” doesn’t work as a great ending in every situation, but where the content is appropriate, wishing you well is a neutral and formal send-off.

28. Many thanks.

Another way of showing thanks to your audience, could be in response to a community goal, a newsletter update, or a year-end wrap-up. Many thanks is a simple and formal way to show appreciation.

29. Let’s catch up again next week.

This sign-off is a reasonably formal way to let your readers know you will be sending another email again next week. It creates an expectation on a timeline - just make sure you follow through.

30. Respectfully.

Another simple and safe way to sign off from your email.

Funny Sign-Off Phrases

Who doesn’t love to laugh? An email sign-off that gets a chuckle or a smile also leaves a great last impression. The more your audience associates your emails with enjoyment or positivity, the more quickly you’ll develop a loyal following.

31. May your Monday be filled with coffee.

Who doesn’t feel a bit sluggish on Monday morning? A sprinkle of humor to your emails will help endear you to your audience and bring a smile to their face on a Monday morning.

32. To infinity and beyond!

The classic Buzz Lightyear line makes for a great sign-off in the appropriate context. For a light-hearted and friendly email, using movie quotes can be a great way to end an email.

33. Thanks for reading this email. Here’s a picture of a cute baby [animal]

This is a pattern-interrupt sign-off. Nobody expects the end of your email to hit them with a cute baby animal. Bring a smile to your reader’s face and stand out from the crowd with this uniquely humorous sign-off..

34. May the force be with you.

Bringing back the Star Wars line is an excellent way to end an email, but with any movie quote sign-off, you’ll want to check your targeting and ensure you pick a quote that resonates.

35. May the sales be with you.

A fun spin on number 34, in the right context “may the sales be with you” works as an unexpected sign-off that grabs your reader’s attention and leaves a lasting impression.

36. May the odds be ever in your favor.

Remember this line from The Hunger Games? Who doesn’t? A fun and unique spin on “Good Luck!” In the appropriate context, this makes for a fun way to end your email.

37. That’s all folks.

Who doesn’t love the Looney Tunes? “That’s all folks” is a classic ending, with Porky Pig sending off viewers from Looney Tunes episodes. It’s another fun quote to use to wrap up your emails.

38. That’s a wrap.

Literally, you’re wrapping up your email with this one. Short and sweet, that’s a wrap is a fun and unexpected way to send your readers off.

39. One step closer to Friday.

Everyone looks forward to Fridays. Acknowledging it with your timely email - don’t send this one on Saturdays - brings a smile to your reader’s faces and leaves the reader with a memorable ending.

40. I think this is the beginning of a beautiful friendship.

Casablanca left us with this great quote. This is an amazing sign-off for an email to a new audience that sets a collaborative, laid-back tone.

Sign-Off Phrases To Get A Response

Engagement is an important metric for newsletters, an engaged audience will increase open and clickthrough rates. As an added benefit, getting a response from a subscriber means your emails will automatically end up in their primary inbox - which helps with your email deliverability.

41. Let me know how things go with [topic].

A call to action asking to hear back from your reader goes particularly well after a guide or how-to content.

42. Let’s talk about [topic] over coffee.

If you hope to get a segment of your readers to attend a meetup or event, this sign-off makes for a great way to end your email.

43. I appreciate you helping me with [ask].

Asking your subscribers for something like feedback or a survey is perfectly acceptable, and should be commonplace. Signing off with appreciation reinforces your ask and is an excellent way to elicit a response.

44. I Look forward to hearing from you.

This one is a nice, subtle way to set the expectation that they’ll be responding. No one likes letting people down, so this one increases the odds that they’ll respond.

45. I will follow up next week if I don’t hear from you.

Setting an expectation, and a timeline for that expectation, can help to improve engagement and build trust with your audience.

46. Reach out with any questions this week.

Here’s another example of pairing an expectation and timeline with a call to action.

47. Keep me updated on [topic]

A nice, easy way to let your readers know you share their interests and care about what’s happening in their lives.

48. Tell me what you think of [topic].

This sign-off is an excellent way to ask for some feedback on your email. This is especially important for a course or how-to guide.

49. Let’s catch up again next week!

Not technically fishing for a response, this sign-off shows you want to continue the conversation If you’re looking to continue a planned email sequence, this makes for an excellent sign-off.

50. Tag, you’re it!

A fun and playful way to look for a response. It doubles as a unique and memorable sign-off as well.

Top Tips For Writing An Email Sign-Off

Here at beehiiv, we stress the importance of frameworks over templates. When you’re creating your original sign-offs, keep these tips in mind.

Consider Context

Having an inappropriately matched sign-off for your email content is a big mistake.f Having some fun is great, but don’t throw humor into a serious or sensitive topic.

Know Your Relationship

Do you know your audience well? Do they know you well? Sarcasm isn’t as easily detected through text. If your audience doesn’t have a great relationship with you, you could confuse at best, or elicit unsubscribes at worst, with an ill-timed or inappropriate sign-off.

Have Some Variety

Humans are creatures of habit, but don’t let that lull you into using the same sign-offs over and over again. As we discussed above, uniqueness is great for catching your reader’s attention and leaving a good impression. You’ll lose that edge by continuing to reuse your sign-offs.

When In Doubt, Lean Formal

If you’re in doubt about how your audience may take a sign-off, lean towards the formal side. Very few people in your audience will ever be upset or put off by a sign-off that’s too formal. You may lose some of the benefits a clever sign-off can give you, but you also won’t upset anybody either.

The Best Email Sign-Off (You Can’t Beat This One)

Thanks in advance.

It’s so simple, and yet so effective - all with a slim chance of offending anybody with its formality.

To reiterate, “thanks in advance” outperform “regards” by 12% in response rate, according to a Boomerang study. And “thanks in advance” beats baseline email sign-offs by a whopping 18.2%!

Wherever appropriate, thanks in advance makes an excellent fallback option. An 18% improvement in responses makes an enormous difference to a newsletter’s engagement, improves IP reputation with inbox providers, and creates a more dedicated subscriber base.

Put Your Knowledge To Work

Did you know beehiiv lets you save templates of your email newsletters so you can have a bunch of amazing sign-offs ready to go at a moment's notice?

We want your newsletter to succeed - that’s why we won’t limit or punish you for scaling. We also offer an industry-best free plan. So what do you have to lose? Sign up for a free account with beehiiv today. Click here to get started.