Email Drip Campaign Software: An Overview of the Most Popular Platforms

Are you exhausted from the never-ending email grind? I mean, who has the time or patience to manually send emails to every subscriber on your list?

It's like attempting to scale Mount Everest in flip-flops – daunting, time-consuming, and, let's face it, not exactly the definition of a good time.

Thankfully, there's a more efficient way to tackle your email campaigns.

Enter email drip campaign software.

These digital sidekicks are on a mission to rescue you from the laborious task of manual email campaigns.

Now, with so many options to choose from, how do you determine the one that's right for you?

That's where we come in. Let's embark on a journey to explore these software solutions and closely examine what they bring to the table.

What Is Email Drip Campaign Software?

Email drip campaign software is a tool/service that enables businesses to send a series of pre-written emails to subscribers on their email lists.

The emails are sent at predetermined intervals, aiming to nurture leads and guide them through the customer journey.

Benefits of Using Email Drip Campaigns

There are several benefits to using email drip campaigns.

These include:

• Time-saving: Once set up, email drip campaigns run automatically, saving you time and allowing you to focus on other areas of your business.

• Increased engagement: Email drip campaigns enable businesses to stay top of mind with subscribers, increasing the chances of engagement and conversions.

• Higher conversion rates: By nurturing subscribers towards a desired action, email drip campaigns can lead to higher conversion rates.

• Personalization: Email drip campaigns can be personalized to the recipient, making them more relevant and engaging.

Email Drip Campaign Software (Top Pick)

beehiiv

With its variety of features and simplicity of use, beehiiv came out as a top choice when comparing the finest email drip campaign software choices.

It includes an easy-to-use visual drag-and-drop editor for building email sequences, segmentation features for personalizing emails depending on subscriber behavior, and robust statistics for tracking/testing campaign effectiveness.

beehiiv also has low-cost pricing options for organizations of all sizes, making it an excellent choice for small and medium-sized enterprises wishing to automate email marketing campaigns.

Features

beehiiv has several features that make it a top pick for email drip campaigns. These include:

Custom Newsletters

beehiiv allows you to create customized newsletters that can be sent out as part of your email drip campaign.

Campaign and Subscriber Analytics

beehiiv provides detailed 3D analytics on how your email drip campaign is performing, including open and click-through rates.

Audience Segmentation

With beehiiv, you can segment your audience and target specific groups of subscribers with personalized content.

Custom Fields

beehiiv enables you to add custom fields to your subscriber data, which can be used for further segmentation.

Pop-ups and Advanced Email Capture

beehiiv allows you to create pop-ups and other forms to capture email addresses and grow your subscriber list.

Optimized Inbox Deliverability

beehiiv optimizes your email drip campaigns for inbox deliverability, which can help improve open and click-through rates.

Pricing

beehiiv offers a free plan along with several pricing options. The paid plans start at $49 monthly for up to 5,000 subscribers.

Pros:

• Easy-to-use interface

• Automation features save time

• Personalization options make campaigns more engaging

• Detailed analytics help optimize campaigns

Cons:

• Pricing plans can be relatively costly for businesses with large email lists

• Limited integrations for the time being. However, they are constantly rolling out new integrations

Email Drip Campaign Platforms (Best Options)

Aside from beehiiv, several other email drip campaign software options are on the market.

Here are some of the best options:

Mailchimp

Mailchimp is a popular email drip campaign software that simplifies the process of creating and managing email campaigns.

With automation options like personalized messages and triggered emails, it's easy to keep subscribers engaged.

The software offers a free plan for small businesses and paid plans ranging from $9.99 to $299 per month, making it a cost-effective option for businesses of all sizes.

Pros:

• User-friendly interface

• Customizable templates

• Analytics dashboard that provides insight into campaign performance

Cons:

• Limited customization options on the free plan

• Advanced automation features are lacking compared to other options on the market

Sendinblue (now Brevo)

Sendinblue is another powerful email drip campaign software that offers automation options on par with Mailchimp.

The pricing is determined by the number of emails sent per month, with a free plan for small businesses and paid plans starting at $25 per month.

Pros:

• User-friendly interface

• Advanced automation options

• A/B testing capabilities

Cons:

• Limited design customization options

• Its pricing model can be more expensive for businesses that send large volumes of emails each month

Drip

Drip is explicitly designed for e-commerce businesses, offering features that allow you to segment your email list based on customer behavior and purchase history.

Just like the two above, you can personalize messages and send triggered emails.

Pricing for Drip is based on the number of subscribers on your list, with a free plan available for up to 100 subscribers and paid plans starting at $39 per month.

Pros:

• Advanced segmentation capabilities

• Customizable templates

• A robust analytics dashboard provides insight into campaign performance.

Cons:

• Steeper learning curve compared to other options on the market and limited customization options for some design elements

ConvertKit

ConvertKit is designed specifically for bloggers, podcasters, and creators.

Pricing for ConvertKit is based on the number of subscribers on your list, with a free plan available for up to 1,000 subscribers and paid plans starting at $15 per month.

Pros:

• User-friendly interface

• Customizable templates

• The ability to create landing pages and forms within the platform

Cons:

• Limited design customization options

• Automation features are less advanced than some other options on the market

Constant Contact

Constant Contact is another top contender offering a wide range of features to help you create and manage your email campaigns.

Pricing for Constant Contact is based on the number of subscribers on your list, with a free trial and paid plans starting at $20 per month.

Pros:

• User-friendly interface

• Customizable templates

Cons: 

• Limited design customization options and automation features are less advanced than other options on the market

Comparison of Email Drip Campaign Software Options

When choosing an email drip campaign software option, it is crucial to consider factors such as ease of use, automation features, and pricing.

Here is a comparison of some of the top choices:

How Do I Create a Drip Email Campaign?

Creating a drip email campaign is a relatively simple process.

Here is a step-by-step guide:

Step 1: Choose a Software

Choose an email drip campaign software that meets your business's needs and budget.

Step 2: Define Your Goals

Determine the goals of your email drip campaign. What do you want to achieve with your campaign? What actions do you want recipients to take?

Step 3: Define Your Target Audience

Determine the audience for your email drip campaign. Who are you targeting with your campaign? What are their interests and needs?

Step 4: Create Your Content

Create the content for your email drip campaign. This should include a subject line, body text, and a call to action.

Step 5: Set up Your Automation

Set up your email drip campaign automation. This should include the frequency of emails and the triggers that will initiate each email.

Step 6: Test Your Campaign

Test your email drip campaign to ensure that it is working correctly and that your content is engaging.

Final Step: Launch Your Campaign

Launch your email drip campaign and monitor its performance using the analytics provided by your email drip campaign software.

Don’t Wait Any Longer

Email drip campaigns have proven to be an effective way to engage with your subscribers and drive conversions.

Using software such as beehiiv can help you save time, increase engagement, and improve conversion rates. With its easy-to-use visual drag-and-drop editor, segmentation features, and visually appealing dashboard for tracking campaign effectiveness, beehiiv stands out as the top pick.

So why wait?

Sign up for beehiiv today and start creating successful email drip campaigns!