Email newsletters have taken the world by storm!

It's not hard to see why. They're a terrific way for businesses, organizations, and even individuals to keep in touch with their loyal subscribers.

But with so many email newsletter platforms out there, it can be overwhelming to choose the right one for you.

Don't worry–in this article, we'll dive into the pricing models of some of the most popular platforms, including beehiiv.

Whether you're a seasoned email marketing pro or are just getting your feet wet, I've got all the information you need to find the perfect platform for your specific needs and budget.

Let's dive in!

An email marketing platform is a web-based tool that allows businesses to create, send, and manage email newsletter campaigns to their subscribers.

Email marketing platforms are essential in today's digitally-obsessed world.

They're powerful tools that can make or break a business.

But it's not just a basic email service; these platforms offer a range of features and tools to help you create professional-looking emails that pack a real punch.

You'll be able to manage your email list, track open and click-through rates, and even automate your campaigns.

These platforms help businesses save time, energy, and money!

How much money?

That usually depends on the size of your email list and the features you need.

Email marketing platform costs can range from free to expensive, depending on what features you need.

Some platforms offer free basic plans for limited subscribers or emails, while others charge a flat monthly fee or a price per subscriber.

Of course, most offer Premium plans with advanced features, but they can be costly.

Let's see how the big players stack up against each other below.

AWeber is a popular email marketing service provider that has been around for a long time, so you can trust that they know what they're doing.

You'll have access to pre-designed email templates that you can customize, you can manage your email list, create autoresponders, do A/B testing, and track email performance with detailed insights.

AWeber offers an affordable, limited Lite tier that starts at $12.50 per month (when paid annually) and includes up to 500 subscribers.

If you need more advanced features, their pricing starts at $20 per month.

HubSpot's email marketing software has all the features you'd expect from a top-of-the-line product, including send-time optimization, high email deliverability, A/B testing, performance analytics, and drip campaigns.

You can try out HubSpot Email Marketing for free, including the CRM and its free marketing, sales, service, and operations tools.

You can send 2,000 emails, store up to 1000 subscribers, create custom signup and popup forms, create landing pages, and track your online ads. Paid plans start at $15 per month, per seat, once you need to send more than 2000 emails per month and need more advanced features.

It's no surprise that HubSpot is a popular choice for businesses of all sizes with all these great features.

Kit is great if you're a creator or professional blogger. In that case, Kit features, like paid newsletters, are specifically designed for you, which is why I rate them as one of the best email marketing services for professional bloggers.

They've even added the ability to sell digital products and subscriptions from the same platform.

Kit offers a 14-day free trial, and their pricing starts at $25 per month.

They also offer a 30-day refund policy if you're not completely satisfied with their service.

Drip is a fantastic email marketing platform for e-commerce, bloggers, and digital marketers.

With its easy-to-use features, you can easily create sales funnels, automation, and personalization for your customers.

One unique feature of Drip is its e-commerce revenue attribution feature, which allows you to track precisely how much revenue you generate from each email campaign you send.

You can try Drip for free, and their plans start at $39/month, which includes all of their features.

beehiiv offers a comprehensive set of tools to help you grow your newsletter and reach your audience.

beehiiv's platform was created by the same team behind the popular business newsletter, Morning Brew.

With that kind of expertise, you know you're getting a platform that's been designed with growth in mind.

And the best part?

beehiiv is free for up to 2,500 subscribers!

You'll have access to a sleek, minimal editor that makes it easy to craft beautiful emails and a suite of analytics tools to track your performance and subscriber growth.

beehiiv also offers a variety of paid options that give you access to even more capabilities, such as a referral program that allows you to motivate your readers to invite their friends and the opportunity to offer paid email subscriptions.

Plus, with a beautiful website that's easy to navigate, beehiiv stands out as one of the best newsletter platforms on the market.

Give it a try with a 30-day free trial and see for yourself. Most other platforms only offer 14-day trials, so with beehiiv, you’re really getting to dig in and try out the features for yourself. 

Here are the pricing options:

While many platforms offer free or inexpensive plans, they are often incredibly limited and don’t give you what you need to grow and scale your newsletter.

beehiiv gives you a free plan for up to 2,500 subscribers with everything you need to get started – and the paid plans give you an impressive amount of features at an affordable price point. 

The truth is, there's no one-size-fits-all answer to this question, as it really depends on your specific business needs and goals.

That being said, there are a few factors you can consider to help you determine a realistic email marketing budget.

Begin by defining your precise objectives for email marketing. Are you aiming to:

Boost Sales: If your primary goal is to increase revenue, your strategy can focus on promoting products, offering exclusive discounts, and tracking sales conversions.

Enhance Brand Awareness: To improve brand visibility, you should emphasize content-rich emails, engaging storytelling, and sharing valuable industry insights.

Expand Your Email List: Growing your subscriber base can involve lead-generation campaigns, incentives, and opt-in strategies.

Understanding the size of your email list is crucial since many email marketing platforms charge based on the number of subscribers. 

Consider your list's current size and potential growth as your business expands. 

For instance, relying solely on Gmail may become impractical as your audience grows, so opting for a platform that supports scalability and provides growth-oriented features is a wise choice.

Decide whether your campaigns will be straightforward newsletters or if you need more advanced features like automated sequences and personalized emails. 

Keep in mind that more intricate campaigns might necessitate additional tools or services, which could impact your budget.

Explore a variety of email marketing platforms. 

Take a detailed look at finding a platform that aligns with your budget and requirements. Consider how each platform's cost structure may evolve as your email list expands.

Think about the platform's customer service, support, and even the community that uses it. 

Beyond the email marketing platform's costs, remember to factor in potential supplementary expenses, such as hiring a copywriter or designer to craft compelling emails. 

These additional services aren’t always cheap and can easily blow your budget out of the water.

Based on your research, calculations, and the specific goals you've defined, establish a clear and realistic budget for your email marketing campaigns. 

This budget should be tailored to meet your objectives and align with the costs associated with your chosen platform and campaign complexity.

While setting a budget is crucial, be prepared to adapt it based on the results and performance of your email marketing efforts. 

Regularly monitor and assess your campaigns, allowing room for adjustments when needed to optimize your budget allocation.

By following these steps, you can determine a realistic email marketing budget that will help you achieve your business goals without breaking the bank.

Here are some compelling stats to keep in mind.

Approximately 55% of people prefer email as their top choice for hearing from businesses and nonprofits.

This preference aligns with the remarkable growth in the number of active email users worldwide, which reached 4.2 billion in 2022 and is projected to surpass 4.7 billion by the end of 2026.

These numbers reflect the immense potential of email marketing.

In fact, the global email marketing market is expected to reach a value of 17.9 billion dollars by 2027, a significant increase from its 2020 valuation of 7.5 billion dollars.

It's clear that email marketing is not only essential but also highly profitable.

Brands leveraging email marketing strategies are reaping the rewards, with an average return of $44 for every U.S. dollar spent.

This impressive ROI underscores the effectiveness and value of email marketing.

beehiiv is a relatively new email marketing platform. Still, it is quickly gaining popularity among businesses and creators looking for an easy-to-use, sustainable, and effective way to create and send newsletters.

Here are some ways beehiiv stacks up against other email marketing platforms

User-friendliness: beehiiv's drag-and-drop editor and customizable templates make it easy for users of all experience levels to create engaging newsletters.

The platform's interface is intuitive and easy to navigate, which can save time and minimize frustration for users.

Segmentation and targeting: It features powerful segmentation and targeting capabilities that enable users to establish custom categories based on subscriber behavior, location, and interests.

This makes it easy to send targeted messages to specific groups of subscribers, increasing the chances of conversions and engagement.

Analytics and Reporting: beehiiv provides detailed analytics and reporting on the performance of email campaigns, including open rates, click-through rates, and more.

This information can help users optimize their campaigns and improve results over time.

beehiiv offers a range of unique features and benefits that make it a standout choice among email marketing platforms.

Its user-friendliness, segmentation capabilities, analytics and reporting, and sustainability focus are just a few reasons businesses and individuals are turning to beehiiv to create and send effective newsletters.

And you can give beehiiv a try for free by signing up for a free account today! 

What are you waiting for? 

Get started creating the perfect newsletter with beehiiv and take your marketing to the next level.