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Maximize Your Email Marketing Budget with beehiiv

An In-Depth Look at Platform Pricing

Email newsletters have taken the world by storm!

It's not hard to see why. They're a terrific way for businesses, organizations, and even individuals to keep in touch with their loyal subscribers.

But with so many email newsletter platforms out there, it can be overwhelming to choose the right one for you.

Don't worry–in this article, I'll take a deep dive into the pricing models of some of the most popular platforms, including beehiiv.

Whether you're a seasoned email marketing pro or are just getting your feet wet, I've got all the information you need to find the perfect platform for your specific needs and budget.

Let's dive in!

What is an Email Marketing Platform?

An email marketing platform is a web-based tool that allows businesses to create, send, and manage email newsletter campaigns to their subscribers.

Why Is the Right Email Marketing Platform Important for Businesses?

Email marketing platforms are essential in today's digitally-obsessed world.

They're powerful tools that can make or break a business.

But it's not just a basic email service; these platforms offer a range of features and tools to help you create professional-looking emails that pack a real punch.

Maximize Your Email Marketing Budget with beehiiv

You'll be able to manage your email list, track open and click-through rates, and even automate your campaigns.

These great platforms help businesses save time, energy, and money!

How much money?

That usually depends on the size of your email list and the features you need.

How Much Does an Email Marketing Platform Cost?

Email marketing platform costs can range from free to expensive, depending on what features you need.

Some platforms offer free basic plans for limited subscribers or emails, while others charge a flat monthly fee or a price per subscriber.

Of course, most offer Premium plans with advanced features, but they can be costly.

Let's see how the big players stack up against each other below.

Pricing Models of Email Marketing Platforms


Maximize Your Email Marketing Budget with beehiiv

AWeber is a popular email marketing service provider that has been around for a long time, so you can trust that they know what they're doing.

You'll have access to pre-designed email templates that you can customize, manage your email list, create autoresponders, do A/B testing, and track email performance with detailed insights.

AWeber offers a limited free plan for up to 500 subscribers.

If you have more than 500 subscribers on your list or need more advanced features, their pricing starts at $16 per month.


Maximize Your Email Marketing Budget with beehiiv

HubSpot's email marketing software has all the features you'd expect from a top-of-the-line product, including send-time optimization, high email deliverability, A/B testing, performance analytics, and drip campaigns.

You can try out Hubspot Email Marketing for free, including the CRM and its free marketing, sales, service, and operations tools.

You can send 2,000 emails, store unlimited subscribers, create custom signup and popup forms, create landing pages, and track your online ads. Paid plans start at $50 per month once you reach over 2000 subscribers and need more advanced features.

It's no surprise that HubSpot is a popular choice for businesses of all sizes with all these great features.


Maximize Your Email Marketing Budget with beehiiv

ConvertKit is great if you're a creator or professional blogger. In that case, ConvertKit's features, like paid newsletters, are specifically designed for you–which is why I rate them as one of the best email marketing services for professional bloggers.

They've even added the ability to sell digital products and subscriptions from the same platform.

ConvertKit offers a 14-day free trial, and their pricing starts at $15 per month.

They also offer a 30-day refund policy if you're not completely satisfied with their service.


Maximize Your Email Marketing Budget with beehiiv

Drip is a fantastic email marketing platform for eCommerce, bloggers, and digital marketers.

With its easy-to-use features, you can easily create sales funnels, automation, and personalization for your customers.

One unique feature of Drip is its eCommerce revenue attribution feature, which allows you to track precisely how much revenue you generate from each email campaign you send.

You can try Drip for free, and their plans start at $9/month, which includes all of their features.


beehiiv offers a comprehensive set of tools to help you grow your newsletter and reach your audience.

beehiiv's platform was created by the same team behind the popular business newsletter, Morning Brew.

With that kind of expertise, you know you're getting a platform that's been designed with growth in mind.

And the best part?

beehiiv is free for up to 2,500 subscribers!

Maximize Your Email Marketing Budget with beehiiv

You'll have access to a sleek, minimal editor that makes it easy to craft beautiful emails and a suite of analytics tools to track your performance and subscriber growth.

beehiiv also offers a variety of paid options that give you access to even more capabilities, such as a referral scheme that allows you to motivate your readers to invite their friends and the opportunity to offer paid email subscriptions.

Plus, with a beautiful website that's easy to navigate, beehiiv stands out as one of the best newsletter platforms on the market.

Give it a try and see for yourself.

Here are the pricing options:

  • Launch: $0/month, up to 2,500 subscribers, and includes most features

  • Scale: $39/month, up to 100,000 subscribers, includes polls, custom domain, and premium subscriptions

  • Max: $99/month, up to 100,000 subscribers, consists of all Scale plan features and a referral program

There aren't many newsletter platforms that offer you 2,500 subscribers for free!

Features and Pricing Plans of Popular Email Marketing Platforms

Maximize Your Email Marketing Budget with beehiiv

How Much Should I Budget for Email Marketing per Month?

The truth is, there's no one-size-fits-all answer to this question, as it really depends on your specific business needs and goals.

That being said, there are a few factors you can consider to help you determine a realistic email marketing budget.

Maximize Your Email Marketing Budget with beehiiv

Set your business goals

Before you can determine how much to budget for email marketing, you need to understand what you're trying to achieve.

Are you trying to:

  • drive more sales

  • Increase brand awareness

  • Grow your email list

Once you know your goals, you can start to plan your campaigns and estimate the costs.

Determine your email list size

Many email marketing platforms charge based on the number of subscribers you have. Take some time to calculate the size of your email list, and consider how this will impact your budget.

Decide on the complexity of your campaigns

Are you planning on sending simple newsletters, or do you need more complex campaigns, like automated sequences or personalized emails? More complex campaigns may require additional tools or services, which can impact your budget.

Research email marketing platforms

A wide variety of email marketing platforms are available, each with its own pricing models and features. Take some time to research different platforms and their costs, and find one that fits your budget and needs.

Consider additional expenses

In addition to the cost of your email marketing platform, there may be additional expenses to consider, such as the cost of hiring a copywriter or designer to create your emails.

Set your budget

Based on your research and calculations, set a realistic budget for your email marketing campaigns.

Be prepared to adjust your budget as needed based on your results.

By following these steps, you can determine a realistic email marketing budget that will help you achieve your business goals without breaking the bank.

Which Platform Is Best for Newsletters?

beehiiv is a relatively new email marketing platform. Still, it is quickly gaining popularity among businesses and individuals looking for an easy-to-use, sustainable, and effective way to create and send newsletters.

Here are some ways beehiiv stacks up against other email marketing platforms

User-friendliness: beehiiv's drag-and-drop editor and customizable templates make it easy for users of all experience levels to create engaging newsletters.

Maximize Your Email Marketing Budget with beehiiv

The platform's interface is intuitive and easy to navigate, which can save time and minimize frustration for users.

Segmentation and targeting: It features powerful segmentation and targeting capabilities that enable users to establish custom categories based on subscriber behavior, location, and interests.

Maximize Your Email Marketing Budget with beehiiv

This makes it easy to send targeted messages to specific groups of subscribers, increasing the chances of conversions and engagement.

Analytics and Reporting: beehiiv provides detailed analytics and reporting on the performance of email campaigns, including open rates, click-through rates, and more.

Maximize Your Email Marketing Budget with beehiiv

This information can help users optimize their campaigns and improve results over time.

beehiiv offers a range of unique features and benefits that make it a standout choice among email marketing platforms.

Its user-friendliness, segmentation capabilities, analytics and reporting, and sustainability focus are just a few reasons businesses and individuals are turning to beehiiv to create and send effective newsletters.

And you can give beehiiv a try for free by signing up for a free account today!

What are you waiting for?

Get started creating the perfect newsletter with beehiiv and take your marketing to the next level.

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