A Quick Guide to Email Content Management

Email content management should be non-negotiable.

Whether you want to publish a newsletter or run a business, you have more important things to do than keep track of every piece of content.

Having the right email content management system in place will do more than save you time. It will help you gain new subscribers, and eventually generate more revenue.

Let’s jump in and learn how to set up email content management.

What Is Email or Content Management?

Email or content management is a system to handle content and improve the overall quality of your content. It’s meant to make the creation and delivery of content more efficient.

In practice, email or content management makes your content look right and show up in your blogs, emails, and social media at the right time.

Email Content Management (How Does It Work?)

Email content management refers to different platforms and systems, such as Gmail, WordPress, Mailchimp, and beehiiv. What they all have in common is that they help you manage the creation and delivery of your content.

These systems may sort your content by purpose, audience, or intention. You can also use them to schedule content to be automatically sent or posted at a given time.

An email content management system may also fit your content into a specific email template.

Why Is Email Content Important?

Email content is the lifeblood of any business that doesn’t have a large advertising budget or an endless stream of referrals.

Creators such as Sam Ryan have transformed their careers using email content. In fact, email marketing alone delivers an ROI of 3000 to 4000%.

If you’re not investing a substantial amount of time and other resources into email marketing and email content, you are losing fans and customers you never knew you had.

What Should Be Included in Email Content?

When it comes to email content and content management, there’s so much to consider that it’s easy to feel overwhelmed.

It’s a good idea to sort email content management features by “must-have” and “good-to-have.”

You will have your own needs, but here are some guidelines:

• Deliverability: Assuming you want to build your business with a newsletter or email marketing, having a platform that actively manages deliverability would be in the must-have category

• Editing & Templates: An intuitive editor and a rich library of templates are also must-haves, unless you’re already skilled at design and coding

• Integrations: If your business involves e-commerce, then the ability to integrate order buttons and a shopping cart into your content would be a must-have

Other must-haves include an easy interface with social media, integrated sign-up pages, and the ability to create automations and A/B testing.

Good-to-have features include anything you would like to have, but which isn’t essential. Good-to-have email content management tools might include:

• A system for delivering lead magnets and other incentives

• An automated referral program

• A way to convert your newsletters into blog posts

• Various AI tools

• Magic links

• The ability to embed dynamic content into email

What Are 4 Examples of a Content Management System?

There are literally hundreds of content management systems. Here are just four of the more widely used versions to give you a sense of what can be done.

Gmail as Content Management

You may not think of Gmail as a form of email content management, but it fits most of the requirements. You can send Gmail to multiple people at once, and you can schedule when it will be sent.

This essentially makes Gmail a free content management platform.

If you're trying to run a newsletter-based business, Gmail will quickly fall short. But if you have a small audience and zero budget, you can still run a newsletter or promote your business by using Gmail for content management.

WordPress as Content Management

For many, WordPress is the go-to for building a blog or other website. In fact, 43% of all websites run on WordPress according to W3 Techs.

With thousands of plug-ins to cover almost any function you need, it's no wonder WordPress is a popular content management system.

MailChimp's Content Management System

We've written extensively about MailChimp.

MailChimp offers most of the must-haves we listed above and is a powerful tool for service businesses and e-commerce.

While we think beehiiv is the best content management system for newsletters, there are many situations in which MailChimp is an ideal content management solution.

We did a direct comparison between Mailchimp and beehiiv to help you decide which one might be best for you.

Why is beehiiv the Ultimate Content Management System

There's an elephant in the room that nobody talks about.

Here's the situation. Most email content management systems charge you by the size of your audience, so when you grow you end up paying more.

beehiiv doesn't penalize you for your success. In fact, we help you. We support active referral programs so readers can share your newsletter with a single click and automatically reap rewards for doing so.

The beehiiv platform has a wealth of optimized templates, A/B testing, analytics, segmentation, and all of the must-haves for content management that we listed above.

In addition, you get an SEO-optimized website on which your articles are automatically posted as blogs. It’s just one more way to show off your work and gain new subscribers.

beehiiv also has magic links and other tools to leverage your social media.

In fact, if you're serious about content management, the best thing you can do is start a beehiiv newsletter today.