I’ve subscribed to over 100 newsletters, but only a few keep me coming back for more. 

What makes those few stand out? They’re easy to read. It’s not only about great content; the layout matters too. A clear structure, well-placed visuals, and thoughtful section breaks make a big difference in holding my attention from start to finish.

If you’re starting a newsletter—or you’ve set one up but haven’t sent your first issue yet—you might be wondering which newsletter template will help to bring your content to life.

That’s why I’ve rounded up the best email templates from Mailchimp and beehiiv that you can easily customize to fit your brand.

Why Trust Me?

Kawusara has spent plenty of time testing the features of newsletter platforms like Mailchimp and beehiiv. She’s also sent newsletters to over 1,500 subscribers and read hundreds more, giving her a strong sense of what makes a newsletter template effective and engaging for readers.

Mailchimp offers over 300 templates, mostly geared toward e-commerce, non-profits, and medium to large businesses.

However, only a handful are available on the free plan. The rest require a paid plan, and some premium templates come with an additional fee.

I went through the entire library and picked out my top favorites. These templates cover the most common email types you’re likely to send, from event invites to product promos and holiday sales.

Use this simple newsletter template to welcome new subscribers and customers. You can customize it with your own welcome message, a clear CTA—like grabbing a discount, browsing your products, or reading your latest blog post— and your social links to stay connected across platforms.

If your business has a mobile app, this template helps you promote it and boost signups via email. It’s designed to get your email subscribers to take a single action: download your app. You’re free to tweak it with your own images, brand colors, and links before sending it out.

Are you planning a product launch? Or have you got some new arrivals to your shop? This template makes it easy to showcase your products with brief descriptions and links, so subscribers can sign up for pre-orders or check out what’s available. 

When it’s time to promote an event (whether it’s a webinar, workshop, or conference), this template helps you get the word out. The boldened text lets you highlight key details like the event name, date, time, and location, so they’re easy to spot at a glance. There’s also a button at the end, so interested readers can reserve their seat right away.

This template is great if you host recurring events and want a simple way to share them in one email. It helps your audience see what’s coming up and register in advance for the ones they’re interested in.

Done right, holiday emails with discount offers could lead to a big boost in sales. Most subscribers expect them and are ready to grab a good deal. With this template, you can join the holiday buzz and share cool offers for occasions like the 4th of July, Black Friday, Thanksgiving, and Christmas.

When was the last time you visited your favorite brand’s website just to check for updates? Probably never. But if those updates landed in your inbox, are you likely to check them out? Probably yes. Your audience isn’t any different. So, use this template to share your latest blog posts via email, so they’re more likely to be seen and read.

Never forget to appreciate your customers with a thank-you email like this one. Whether they attended an event, made a purchase, or have been with your business for years, a quick note of appreciation goes a long way.

It might even be what keeps them around for the long term. 

While Mailchimp’s templates lean toward visual-heavy, product-focused designs, beehiiv’s templates focus on structuring long-form content in an easily digestible format.

They’re ideal for content creators, journalists, and businesses looking to share stories, deep insights, lessons, and personal experiences in their newsletters.

If you run a tech blog, publication, or business, the Tech Roundup template is a solid choice for rounding up the latest news and updates in one place. It lets you organize content into sub-sections and use headers, emojis, bullet points, buttons, and images to break up the text, highlight key info, and keep readers engaged all the way through.

This Classic Editorial template uses a standard intro-body-conclusion layout that fits almost any kind of newsletter, whether you’re writing a personal essay, sharing updates, or offering recommendations. You can remove any blocks you don’t need and easily customize the rest with images, quotes, links, and more.

The Product Rundown template works well for tech newsletters that share product updates or software recommendations. It comes with sections for highlighting product features, benefits, and use cases, plus links for readers to learn more. Even if you’re not in tech, you can adapt it to promote your brand’s products and services.

The Featured Interview template is exactly what it says it is. It works best for structuring expert interviews in a visually appealing and engaging style. Start with a short intro about your guest, follow it up with the interview in a Q&A format, and wrap it up with CTAs that invite readers to submit their own story.

This simple, zen-like template comes in handy for health newsletters that share wellness tips along with updates from their blog, YouTube channel, or socials. You can even embed videos and posts directly inside this Wellness Wire template, making it more likely that readers will check them out.

Share the latest fashion news, trends, and tips with this bold, visual-rich Runway Roundup template. It’s also a great fit for beauty, lifestyle, and wellness brands that want to feature industry news, brand announcements, product and service updates, and upcoming events in one place.

The Community Pulse template is designed for sharing community updates with your subscribers. This includes upcoming events along with signup links, past event highlights, and member shoutouts, all arranged in neat sections with supporting photos to keep it interesting and fun.

Mailchimp and beehiiv have a variety of newsletter templates to choose from, but the best one for you comes down to your brand’s niche and your content’s purpose.

If your goal is to share consistent, content-driven newsletters that educate your audience and keep them in the loop on brand or industry updates, beehiiv’s template library is a great place to start. 

All of beehiiv’s newsletter templates are mobile-friendly, free to use, and easy to customize. You can even save your edited version as a custom template for future use.

Ready to give it a try? Sign up for a free beehiiv account and start designing the perfect newsletter template for your brand!

Yes, Mailchimp has free newsletter templates. However, they are very few and the designs are basic. The premium templates are only available on paid plans.

Yes, beehiiv templates are fully customizable. You can adjust colors, fonts, layout, and content, as well as embed social media posts and interactive elements like polls. You can also save your customized design as its own template to reuse later.

The best email marketing templates are tailored to specific use cases, easy to customize, mobile-friendly, and have strategically placed CTAs that encourage clicks.

Choosing a newsletter template primarily depends on your industry and the type of content you want to share. For instance, e-commerce brands often go for templates that allow them to showcase their products, while creators and publishers usually prefer simple, content-focused layouts that make their newsletters easier to read and more engaging.