20 of the Best Black Friday Email Subject Lines

Black Friday is just around the corner, and it's time to reach out to customers and let them know why they should be shopping with you this holiday season.

Your customer's inbox will be stuffed like a Thanksgiving turkey this week, so if you want your message to stand out, you need an attention-grabbing subject line.

A great subject line can be the difference between a customer opening your email and deleting it. The best approach is to create a sense of urgency with a call to action that entices customers to open the email and learn more about what you have to offer.

In this blog post, we will discuss the key components of a great Black Friday email subject line and common mistakes to avoid. We'll also give you 20 suggestions to help get you started.

Effective Black Friday email headers: 3 key components

When writing a Black Friday email, you'll want to infuse your subject line with a sense of urgency and generate a little FOMO (fear of missing out) in your customer's mind. There are three key components to consider: Urgency, incentive, and personalization.

• Urgency: The most effective subject lines create a sense of urgency. They should be time-sensitive and encourage customers to act now before the deal expires or stock runs out. This could come in the form of terms such as “one day only,” “while stocks last,” or “last chance.”

• Incentive: Offer customers a reason to open the email by providing an incentive or offer that they can’t refuse. This could be limited-time offers, discounts, and free shipping on orders above a certain amount.

• Personalization: Make the subject line stand out amongst other emails with personalization such as including the customer’s name, their previous purchases, or relevant interests.

Tips for Writing Strong Black Friday Subject Lines

1. Highlight exclusive offers: Let your customers know that you’re offering something that they won’t find anywhere else.

2. Include numbers: Numbers add a sense of urgency and create an expectation of limited availability. For example, "Three days left to save up to 25%" is super specific.

3. Focus on the reader: Put yourself in the customer's shoes and think about what they would want to see. Using the word "you" is always a good idea.

4. Keep it simple: Use straightforward language and avoid complex phrasing or jargon.

5. Make sure it’s relevant: beehiiv's segmentation feature lets you personalize your messages according to the customer's interests, making it easy to connect with them on a deeper level.

6. Use action words: Words like "start," "grab," and "save" will encourage customers to take action immediately.

7. Use urgency: Include words like “now” or “today only” to encourage people to act quickly.

8. Be specific: Try to be as detailed as possible about the offer in your subject line.

9. Ask questions: Use questions to spark curiosity and prompt customers to open your email.

10. Make the recipient feel special: Phrases like "...just for you" or "exclusive offer" can make people feel like they have access to something that no one else does.

11. Test your best ideas: beehiiv lets you run A/B tests on your subject lines and can help you determine which ones will get the most opens and clicks.

Common Mistakes to Avoid

When it comes to Black Friday subject lines, there are some common mistakes to avoid.

• Don't be long-winded: Your subject line should be short, sweet, and to the point. Readers using mobile devices will only see the first few words - so if it’s too long, they won’t see the full message.

• Avoid being too generic: Generic email subject lines are easily ignored and forgotten, so try to be as specific and creative as possible.

• Don't be misleading: It's important to be honest and transparent when crafting your subject line. If you make promises that can't be delivered, customers will become frustrated and unsubscribe from your list.

• Avoid being too ‘salesy’: Customers don't want to feel like they're being sold to, so avoid using overly sales-oriented language in your email subject line.

• Don't use too much punctuation: Using multiple exclamation marks, question marks, or ellipses can be distracting and make it hard to read.

Black Friday Subject Lines: 20 Suggestions

These examples of effective subject lines might inspire you to create your own unique Black Friday emails.

1. Last chance to save big on Black Friday!

2. 24 hours only: Get 20% off everything!

3. Hurry - Cyber Monday deals start now!

4. Don't miss out - 50% off today only!

5. Your exclusive Black Friday offer

6. Last chance: Get 25% off today!

7. Get ready to save BIG this Black Friday

8. Don’t miss out on our amazing Black Friday offers!

9. Treat yourself this Black Friday

10. The countdown is on: Black Friday deals start now!

11. It’s time to upgrade your wardrobe with our Black Friday deals

12. Get ready for a shopping spree: Black Friday discounts are here!

13. Unwrap amazing deals this Black Friday

14. Ready, set, shop: unbeatable Black Friday deals ahead!

15. Don’t miss your exclusive deals this Black Friday

16. Get ready for the biggest shopping day of the year

17. Prepare for a Black Friday bonanza

18. It’s time to take advantage of our Black Friday deals

19. Hurry! Last chance to save this Black Friday

20. Get ready for the ultimate Black Friday experience!

Get Started Now Writing Your Best Email Subject Lines For Black Friday

Creating the perfect Black Friday subject line can be tricky, but it’s worth taking the time to craft an engaging message that will make customers take notice.

Start by reading through the 20 examples in this post, then adapt your favorite ideas to suit your business. Use our tips to make your email subject line as powerful as it can be, making sure to steer clear of the common mistakes.

While you’re at it - beehiiv is an all-in-one newsletter solution that’s built to help you grow your business to the next level. Check it out!