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Maximizing Your Email Domain’s Potential in 2023

Avoid Spam Filters and Boost Deliverability With These Domain Practices

Disclaimer: Our blog posts on deliverability and DNS settings, including DMARC, SPF, and DKIM records, are informative but not exhaustive. Making these changes can impact your sending capabilities. We strongly recommend consulting a deliverability expert or the beehiiv support team before implementing any changes.

Email is a fundamental part of our digital lives–and it's only going to become more important as we move into the future. But with so many options and ways to use email, it can be hard to know how to make the most of it.

That's why we've put together this comprehensive guide on the best practices for maximizing your email domain's potential this year. We'll take you through everything you need to know to make your email work harder for you, from choosing the best email service for your business to figuring out a domain name that works the best for you.

What Is the Best Email Service in 2023?

Maximizing Your Email Domain’s Potential in 2023: 10 Best Practices

Choosing the best email service might seem like finding seashells on a mountain. The good news? It’s not that hard. You just need to know your needs.

Maximizing Your Email Domain’s Potential in 2023: 10 Best Practices

Different services excel in different areas, and what is best for one person may not be the best for another. The best service should provide you with features like encryption, two-factor authorization, multiple-device usability, etc. Here are some of the most popular email service providers:

  • G Suite: It is user-friendly and allows greater collaboration than Microsoft 365. It’s scalable, with no limit to the number of users regardless of the plan.

  • Microsoft 365: It is better suited to companies that are Windows-based. It offers greater functionality than G Suite (easier to sort and group emails) and provides greater storage on its basic plan.

  • Zoho Mail: This service is part of the Zoho suite of productivity tools, and includes features such as email, calendar, and tasks. Zoho is popular among small and medium-sized businesses.

  • ProtonMail: ProtonMail uses end-to-end encryption to protect your email messages, which means that only the intended recipient can read the message–not even ProtonMail themselves can access the content of the message. It also offers two-factor authorization which makes it more secure for your use.

What Is the Most Secure Email 2023?

Maximizing Your Email Domain’s Potential in 2023: 10 Best Practices

Services that offer end-to-end encryption (and other security measures to help protect the confidentiality of your emails) should be one of your top priorities, as data is the new gold.

There are several secure email services available, each with its own unique features and levels of security. Some of the most secure options include

  • ProtonMail: As I previously mentioned, ProtonMail uses end-to-end encryption to protect your messages. It also offers two-factor authentication and a "zero access" architecture to keep your data as secure as possible.

  • Tutanota: Tutanota uses end-to-end encryption and offers a built-in password manager. Tutanota also does not require any personal information for registration, making it one of the most secure email providers.

  • Hushmail: Hushmail is a Canadian-based email service that offers end-to-end encryption, two-factor authentication, and the ability to send "self-destructing" messages.

  • StartMail: StartMail is a paid service that uses PGP encryption to protect your messages. The service also offers a "privacy inbox" feature that allows you to create disposable email addresses for increased anonymity.

  • Mailfence: Mailfence is an open-source email service that provides end-to-end encryption, two-factor authentication, and a digital signature feature.

What Is the Most Professional Email Domain?

Maximizing Your Email Domain’s Potential in 2023: 10 Best Practices

The most professional email domain is generally considered to be a domain that is associated with your business or profession. For example, if you are a lawyer, a professional email domain for you might be something like "[email protected]."

A few more examples:

“YourName.com”

Having a professional email domain can lend credibility to your business and make it easier for clients and colleagues to remember your email address. Many companies offer domain registration services and can help you set up a professional email domain for your business.

✅Here’s your checklist to a professional email domain:

  • It is easy to remember and pronounce.

  • It signifies you/your brand.

  • It excites the other person while highlighting you - intriguing, humorous.

What Will Replace Email in the Future?

Maximizing Your Email Domain’s Potential in 2023: 10 Best Practices

Emails will continue to be a popular and widely used form of communication for the foreseeable future. Emails will still hold immense value, as they are adopted by the masses, and making such a huge transition to another form of communication isn’t that easy at scale. Another reason is the data and insights that emails provide. That being said, there are a number of new technologies and communication methods that have the potential to supplement, or even, eventually, replace email. Some examples of these technologies include:

  • Messaging apps: Services like Slack and Microsoft Teams allow users to send messages and files to each other in real-time, and are becoming increasingly popular in workplaces as a way to communicate and collaborate.

  • Virtual reality: Virtual reality technology has been a mode of communication in the tech space lately, and companies have even tried holding meetings in a VR space.

  • Blockchain-based systems: There are a number of companies that are working on using blockchain technology to create secure and decentralized communication systems that could eventually replace email.

Which Professional Email Is Best?

Maximizing Your Email Domain’s Potential in 2023: 10 Best Practices

It is difficult to say which professional email is the best, as different services excel in different areas, and what is best for one person may not be the best for another. Some popular professional email services include:

  • G Suite: Offered by Google, G Suite includes a number of productivity tools such as Gmail, Google Drive, and Google Calendar, and is popular among businesses of all sizes.

  • Microsoft 365: This service includes a range of productivity tools such as Outlook, Word, and Excel, and is often used by larger businesses.

  • FastMail: This is a paid email service that emphasizes privacy, security, speed, and reliability.

When choosing a professional email service, it's a good idea to consider your business's specific needs and preferences, as well as the cost and available features of different services.

Final Thoughts

Maximizing Your Email Domain’s Potential in 2023: 10 Best Practices

We hope this blog gives you a better understanding of factors that you should consider while selecting your email service. After all, this is the first step towards building your brand through emails.

Few more things to consider before you begin:

  • Secure your email domain

  • Keep your contact information up to date

  • Stay on brand and reflect the same through your emails.

  • Keep your email domain short and memorable.

  • Use a reliable hosting service.

Now that you know about email domains, you might also want to find the best platform to help you build your email list.

Don’t worry - we’ve got you covered with that too! Built for creators, by creators, beehiiv is a secure professional email option for newsletter creators. Try beehiiv for free today, and we assure you, you’ll love it.

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