You published one of your best newsletter editions yet.

Open rate is high, readers are replying, and it feels like your work is landing.

But a week later, it fades. Like most newsletters, it gets buried in subscribers’ inboxes. And unless someone subscribed at just the right time, they’ll probably never see it.

This is where many creators unknowingly limit their reach. Even if the content is great, it only lives in the inbox and limits your long-term visibility.

That’s why having a website matters. 

In this article, we’ll explore why a website is worth building, what to include, how it supports your newsletter, and how to create one using beehiiv’s no-code builder.

Why Trust Me?

I have extensive experience in writing landing page copy, blog posts, and newsletters. And, throughout my career, I have seen firsthand how valuable organic traffic can be to build authority, boost awareness, and create a content engine that works years down the line. In this article, I distill my learnings.

The idea of owning one’s audience and escaping from the whims of algorithms spread fast among creators.

Email newsletters became the go-to channel to grow an email list, connect directly with readers, and create a space that felt truly yours.

And, we’re seeing the growth. In 2024, newsletters sent using beehiiv grew 96.2% year-over-year.

But even with all the shiny benefits, newsletters have limits. They’re best suited for building and nurturing connections, but not so much for discoverability.

So, if your content only lives in emails, it’s essentially locked behind the inbox door.

The bottom line is that a newsletter only gives you control over the feed, but you don’t own the front door.

Think of your website as your home base—a hub to share your story, house your content, and generate revenue opportunities.

Here’s what you get by building a website as a creator:

Above all, a website gives you stability. It frees you from relying on a single channel for growth. And, unlike email, it isn’t at the mercy of spam filters or inbox fatigue.

Now that you’re ready to build your website, here are the key pages and elements to include.

The homepage is typically the first (and only) page visitors might visit. Make it count by clearly answering two things:

Now, in most cases, your homepage might be the newsletter sign-up page. In that case, the headline and subtitle should closely tie to the reason why someone should subscribe.

We loved the top fold of Sheldon’s website. It nails the basics—a clear and bold headline, strong social proof, and a direct value pitch.

Your readers follow you. Your about page is your time to shine and give visitors a sneak peek into your backstory, purpose, and values.

Girlboss’s about me page is clear and full of personality. It lets the reader connect with the humans behind the words and makes them wanna be part of their journey.

Create a newsletter archive page where all your previous issues can live. If you use beehiiv, every issue is automatically published to your site.

Take the archive page up a notch with these features.

Check out this example from Kristi Digital’s website where she organizes her archive in three themes.

Arnold’s Pump Club, on the other hand, features his posts on the homepage using carousels with subtle animations.

If you want inbound brand deals, a sponsorship page is non-negotiable. This page will make it easy to advertise your offer and generate inbound leads.

Add the following details:

Hasan Toor, creator of ProHuman AI, has a clean and straightforward sponsors page that is compelling enough to catch the attention of potential sponsors.

But building a solid website isn’t just about content. 

It’s also about how easily visitors can navigate it. Even with great copy and visuals, if readers can’t find what they’re looking for, they’ll bounce.

To make your site intuitive and user-friendly, add these features:

We love how Maker Thrive has kept the theme relevant to their audience of digital-native and design-conscious people.

The use of dynamic color gradients on keywords such as successful projects draws attention and adds to their overall brand personality.

I love how Escapism's website leads with bold typography and zero confusion. The headline makes it instantly clear who it’s for (creatives) and what they’ll get out of it (thrive in the age of AI).

The design is impactful and intentional, with a focused call-to-action that makes signing up feel like a no-brainer.

The Press Public website is saved in my web design swipe file. The retro, creator-culture vibe, with pixel-style visuals, an event-style layout, and an on-brand color palette, makes it stand out from the crowd.

The use of GIFs and subtle animations throughout adds movement, making it feel more like an experience than a static page.

Every example I’ve shared—from clean minimalist layouts to personality-packed sites—was built with beehiiv’s no-code website builder 2.0.

It’s flexible enough for beginners, yet powerful enough for creators pushing the envelope with modern, creator-first design.

To build your own, follow these steps:

And some more features will make your website much more powerful.

Optimize every page to rank higher and get subscribers organically.

For example, Steven Van, product marketer at beehiiv, shared how merely posting his newsletters as web posts brought in organic traffic month after month.

And, creators who optimized their website using beehiiv’s built-in SEO show up on the top for high-volume keywords like ‘AI newsletter.’

Customize welcome sequences based on where someone subscribes. A visitor from your “Services” page can receive a different email journey than someone signing up from your newsletter archive.

Add analytics or ad pixels to track website visitors’ engagement or use the data to retarget them.

Once your site is live, make it easy for people to find.

Start with the low-key tactics such as

Then, move on to long-term plays

Newsletters help you stay connected to your audience.

A website is your home base. It helps you get ground, grow, and monetize at a much bigger level.

If you haven’t started building yours, beehiiv’s website builder is the easiest way to launch. Start with one page, and build section by section.

What are you waiting for? Go build something amazing with beehiiv. (Psstt! It’s free for 30 days!)