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2025 State of Email Newsletters by beehiiv
Discover the Most Up-To-Date Newsletter Statistics & Trends in the Industry
TG, EJ White & Tyler Denk
January 29th, 2025
In 2025, a shift is taking place worldwide:
Artificial intelligence is on the rise
Social media platforms are in flux
Journalists and creators are going independent.
And, more people are online than ever before due to widespread smartphone adoption.
As big tech’s shifting algorithms disrupt communication, one channel remains a stable backbone for businesses, creators, and publishers:
Email newsletters.
The creator economy is in full force in 2025.
But, the world isn’t just scrolling TikTok videos and YouTube.
They’re opening their email inboxes.
Every day.
Because it’s the only reliable digital medium humans can rely on to hear from the friends, creators, and brands they love the most.
In fact, by 2027, there will be an estimated 4.89 billion email users worldwide. That’s over 50% of the world’s population.
Email is here to stay.
So, what does that mean for you as a creator, publisher, or business owner?
You get to take back control of your communication with your audience.
Email gives you the power to truly own your audience, unlike social platforms and search engines. With newsletters, it’s never been easier to:
Grow your audience
Create new income streams
Build a deep connection with your readers
Establish a moat for your personal or business brand
Between 2021 and 2022, 402 million emails were sent using beehiiv.
In 2023, that number rose to 4.5 billion emails.
And in 2024, we hit a record 15.6 billion emails. That’s like sending 2 emails to every person on Earth.
In this 2025 State of the Newsletters Report by beehiiv, we cover the latest insights in the email newsletter industry and the future trends to ensure you’re set up for success this year.
Ready?
Let’s begin.
In 2024, we observed several shifts in the email newsletter landscape:
Email newsletters were sent far more frequently compared to 2023
Local newsletters rose to the top as a staple in the newsletter industry
Independent journalists began breaking free from big media with their own newsletters
Plus, revenue increased for newsletter operators across the board:
The beehiiv Ad Network generated $3,726,453.84 for newsletters
beehiiv Boosts generated $2,093,152.21 in revenue for newsletters
beehiiv paid subscriptions generated $8,675,284.94 in revenue for newsletters
In 2024, we saw a 96.2% increase in newsletters on beehiiv year-over-year.
From 26,911 newsletters in 2023 to 52,809 in 2024.
The newsletter industry continues to grow yearly, and beehiiv is helping pave the path for new creators to ride the wave up.
Here, we’ve gathered 2024’s core email newsletter engagement metrics across all industries.
The data below was pulled by analyzing 15,682,102,484 total email newsletters sent across all beehiiv publications in 2024.
Below, you can assess how your open rates, click rates, and more stack up against other publications.
Newsletter Engagement in 2024: Opens & Clicks
The overall open rates are great, at 37.67%. Compared to 2023, average open rates were 38.7%, which means they’re slightly lower year-over-year.
Our analysis also reveals that within industry benchmarks, alternative email newsletter platforms exhibit average open rates between 19% to 23%.
Open rates for emails have been in flux since April 2024, raising concerns for email senders, especially since this metric is often used for KPIs and financial decisions.
This shift is largely due to changes by mailbox providers (MBPs) like Google, Yahoo, and Apple, who have tightened security measures, implemented stricter filtering, and adjusted image pre-fetching practices.
The result is that open rates are harder to track. As the email industry evolves, it’s best to do your part to keep your list healthy and engagement high. At the same time, shift more focus to impactful metrics such as deliverability, click rates, and web impressions.
Fitness, Mental Health, and Health Are the Most Engaged Industries
Here’s how engagement across key industries has evolved over the past year on beehiiv, focusing on open rates, click-through rates (CTR), and spam rates:
Spam Rate Stability
Across both years, spam rates remained consistently low across all categories, reinforcing the quality of newsletters on beehiiv.
Key Takeaways
Categories like art and media saw remarkable improvements in CTR, while traditionally strong niches like fitness experienced slight declines.
Mental health, health, and writing maintained strong engagement metrics year over year.
Emerging topics like media and art show a renewed focus on audience interaction.
For newsletter creators, these trends highlight the importance of adapting to changing audience preferences and continuously optimizing content for engagement.
When you send your newsletter matters.
If you want your readers to engage more, you need to know the days and times they’re hanging out in their inboxes.
What Days of the Week Have the Highest Engagement Rates?
Midweek Is On the Top
In 2023, Sunday and Monday had the highest engagement days.
But, in 2024, the days with the highest open rates and click-through rates are Tuesday, Wednesday, and Thursday.
On Tuesday, newsletter readers are opening emails the most at 38.25% open rates.
Interestingly, it also has the lowest click through rates (CTRs) at 4.49%.
There is no change for the lowest open rate day from 2023 to 2024. Saturday comes in last place again, with average open rates of 35.48%.
The Late Morning Wins
The times of day for the best engagement are right before lunch at 11 am UTC, with average open rates of 42.87%, and 10 am UTC, with open rates of 42.06%.
The third highest open rate time of day is 8 am UTC with average open rates of 39.96%.
The lowest open rate time is 5 am UTC at 27.33% average open rates.
How Often Are Creators Sending Newsletters?
We reviewed the cadence of how often beehiiv users are sending emails split between daily, weekly, bi-weekly, and monthly. Here’s what we found:
Daily vs. Weekly vs. Bi-Weekly vs. Monthly
Daily newsletters are surging in 2024. In 2023, only 4.9% of beehiiv users sent daily emails.
But, in 2024, 15.82% of users sent out a daily email, more than three times as much.
Plus, in 2023, 37.9% of users sent out weekly emails, but in 2024, this number is almost double at 65.62%.
The conclusion?
Creators are landing in readers’ inboxes much more than the year before, which means you need to make an even greater effort to ensure yours is worth reading through quality content and engaging subject lines.
Next, we gathered email newsletter engagement statistics for regular newsletter posts vs. automated emails sent on beehiiv.
For open rates, regular newsletter sends took a slight lead with 37.74% open rates compared to automated emails at 35.12%.
**Keep in mind, many beehiiv users leverage automations to clean their email list from unengaged subscribers.
However, once again, automation click-through rates (13.48%) were nearly three times higher than newsletter posts looking at click-through rates (4.59%).
It’s important to balance both regular newsletter posts with automated emails to deliver a holistic experience to your readers and keep engagement up.
Here, we’ve collected open rate data based on the number of characters in your subject line.
The result?
The longer your subject line, the lower your open rate will be on average. Keep your subject lines short, ideally under 20 characters.
There’s not a significant difference between the 0-20 character range and 21-40, so if you need to write up to 40 characters, it’s okay. But, the moment you write more than 40 characters, open rates begin significantly dropping.
Just how long is a 20-character and 40-character subject line?
We’ve examined how much creators are earning by leveraging beehiiv’s core three monetization tools: Ads, Boosts, and Premium newsletters.
Ad Network
The beehiiv Ad Network is a premium advertising marketplace built within the beehiiv newsletter platform that connects brands and publishers under a single roof.
beehiiv users receive inbound advertising opportunities from premium brands that they can place within their newsletters in just a few clicks (receiving income on autopilot).
In 2024, 4,728 newsletters on beehiiv placed ads through the beehiiv Ad Network.
Boosts
One of the easiest ways to monetize your newsletter is with beehiiv Boosts. Simply recommend other newsletter publications to your subscribers automatically when they subscribe to you and get paid.
In 2024, 3,112 newsletters earned revenue through beehiiv Boosts.
The third core strategy beehiiv newsletter operators leverage to monetize their publication is with a paid newsletter subscription.
In 2024, 1,498 newsletters earned revenue through a paid subscription model.
The best part?
beehiiv doesn’t take a cut of your earnings, unlike some platforms. Simply pay a flat fee for your beehiiv plan and you get to keep 100% of your paid subscription revenue.
For years, local businesses and event planners had to rely on traditional marketing to reach their audiences. This meant relying on word-of-mouth marketing, flyers, brochures, and paper-based advertisements.
Then, Facebook and Google ads came on the scene which made it easy for local businesses to reach their audiences with a simple pay-to-play model. The problem now is big tech’s advertising fees have skyrocketed since their inception, making local advertising extremely costly, and forcing local businesses to figure out a different path.
Newsletters are that new path.
While they’ve typically been used by online-based businesses to serve their worldwide audiences, a new trend is emerging:
The local newsletter.
Here are a few local newsletters and geographical newsletters that have taken off in 2024:
LA Raver Generated $100,000 in Revenue in One Year
LA Raver is an LA-based newsletter focused on the latest raves and other parties in the SoCal region. Danielle Tudahl grew her newsletter to 16,000 subscribers and generated $100,000 in one year.
Creator Economy NYC Monetizes Through Event Sponsorships
Creator Economy NYC is a New York City community that delivers a weekly dose of inspiration and information tailored to the city's creator ecosystem. Since launching, founder Brett Dashevsky has been able to monetize through brand and event sponsorships in bulk packages.
Catskill Crew Reached Six Figures With 10,000 Subscribers
Catskill Crew is the most popular newsletter in The Catskills, a region in southeastern New York known for its rich wildlife, endless hiking trails, and fly fishing. Founder Michael Kauffman has grown his newsletter to over $100,000 in revenue in one year by sharing the latest events in the area
Tech Safari Grew to 15,000 Subscribers In One Year
Tech Safari is a beehiiv newsletter focused solely on the tech world in Africa. Maru and his team have been able to grow to over 15,000 subscribers and six figures in revenue by sharing the latest news, trends, tools, and events in the African tech space.
Cliff Notes Generates Speaking Gig Invites Across the U.S.
Cliff Notes is an AI newsletter geared towards venture capitalists and VC funds with a focus on both news and the newest AI tools. Founder Cliff Worley leverages his newsletter to land speaking gigs at events around the U.S.
While email was traditionally only used on desktop computers and laptops, the times have changed.
Now, 96.2% of global internet users are accessing the internet through mobile phones. On the other hand, only 62.8% of internet users are doing so by laptops and desktop computers.
This means it’s more important than ever to ensure your newsletter is optimized for a mobile reading experience.
3 Ways to Optimize the Mobile Experience
So, how can you improve your mobile readership?
Here are three of the best ways in 2025:
1. Design
Design is everything with your newsletter.
Having great content is important, but if your newsletter isn’t easy to read, your audience won’t engage with it—and they may end up unsubscribing.
Here are a few tips to improve your mobile design in the inbox:
Use a 16+ font size to make it easy to read
Leverage white space to give your readers’ eyes a break
Add in images to improve engagement
Remember to always preview your newsletter before you hit ‘send.’ beehiiv lets you easily preview the look of each newsletter you send in the four ways readers can consume your newsletter: mobile web, mobile email, desktop web, and desktop email.
As a bonus, send a test email to yourself and open the email from your smartphone to see how it reads.
Also, newsletters of times past only landed in the inbox. Now, they’re also being published as web pages on websites so your readers can come back to them over and over again.
This means you can’t just focus on your email design. You need to focus on your web design when it comes to readability and user experience. Thankfully, with beehiiv, optimizing your web and email design under a single roof with our intuitive web builder has never been easier.
In early 2025, we’re launching a brand-new website builder.
After acquiring AI-based website builder, Typedream, we’ve been working hard behind the scenes to release a robust drag-and-drop web builder with:
A library of hundreds of different web templates to choose from
An analytics suite to collect and analyze valuable performance and conversion data
Integrated AI tools to assist with building robust sitemaps, copy, design, and website optimizations.
The new web builder will be accessible native to beehiiv, making it easier than ever to create exceptional experiences for your audience, whether they’re viewing your content on desktop or mobile.
2. Subject Line Optimization
Did you know your subject line needs to be optimized for mobile?
The reality is that mobile screen layouts are about half the size of desktop.
Why does this matter?
If your subject is too long, it will get cut off on a mobile device. If you have a longer subject line, you may get away with it if someone is reading it on desktop, but it won’t work on mobile.
If your subject line is cut short, your readers won’t understand the full context of your subject line, which means your open rates will drop.
The key?
Make sure your subject line is as short as possible while still maintaining the message behind it.
In 2024, we found a direct correlation between subject line length and open rates.
The more characters a subject line had, the lower the open rate.
For example, subject lines with 20 or fewer characters led to an average open rate of 37.6% while subject lines with 80 or more characters had an average open rate of 28.68%.
To further optimize the effectiveness of your subject lines to improve your open rates, remember to always do an A/B test when you hit ‘send.’
3. beehiiv Mobile App
There’s another way you can reach your mobile users more effectively in 2025:
beehiiv’s mobile app feature.
In 2024, beehiiv launched a brand new mobile app, white-labeled for every beehiiv newsletter operator, for free.
Your readers can download your newsletter as an app on their smartphone. This means they can access your newsletter with one click, making it easier than ever to consume newsletters as a mobile user.
Captain Yar Earned $65,000 in 7 Months With beehiiv
Cyber Corsairs is an AI newsletter that shares the latest news, trends, tools, and tips about optimizing your productivity with AI.
In less than one year, founder Yaroslav Sobko was able to grow his newsletter to over 50,000 subscribers and $16,000 in monthly revenue.
Key Insights:
To serve your audience best, you need to figure out what they love. From the start, Sobko tested different types of content, and different send cadences, and asked his readers what they wanted to learn.
Sobko reached $16,000 per month in revenue by tapping into multiple revenue streams: the beehiiv Ad Network, beehiiv Boosts, Premium Subscriptions, private ad deals, and a newsletter agency.
Geekout offers valuable insights and insider information to social media professionals and creators. It covers algorithm changes, new features, trending memes, and viral content, keeping readers informed and engaged.
In one year, founder Matt Navarra was able to generate $25,000 from beehiiv Boosts (on top of different revenue streams).
Key Insights:
Navarra utilized X (Formerly Twitter), Threads, and LinkedIn to share information about trends and news in social media, providing the initial surge needed to build the Geekout newsletter.
He customizes his pricing for advertising and sponsorships, staying up-to-date with the latest trends and tactics used by other successful newsletters.
Vegan Tech Nomad Made $16,000 on beehiiv in Less Than 4 Months
Vegan Tech Nomad, is a newsletter all about Jennifer Chou’s online business experience, with a focus on how you can improve your productivity in your business and life.
In less than 4 months, Chou was able to grow her newsletter to over 18,000 subscribers and generated $16,000 in revenue.
Key Insights:
Part of Chou’s revenue has come through ad sponsorship deals through beehiiv’s integrated Ad Network.
Chou is all over social media. She’s constantly fueling newsletter growth by engaging and posting consistently on social platforms like Instagram and TikTok.
Last Money In Monetized Generated $500,000 ARR in 7 Months
Last Money In is a weekly newsletter and community for Venture Capitalists and private markets investors to learn where to find the best deals and become a more informed VC.
Deal Sheet is Last Money In’s paid newsletter upgrade that gives VC access to startup investment opportunities, directly to your inbox at a discount.
In less than seven months, co-founders Alex Pattis and Zachary Ginsburg were able to secure six-figure sponsorship deals with Last Money In, while their paid newsletter, Deal Sheet, has reached $500,000 in annual recurring revenue (ARR).
Key Insights:
Ginsburg and Pattis niched down. While other newsletter operators focus on broad niches, they decided to own a specific lane — venture capital syndicates — to set them apart in a crowded market.
Pattis and Ginsburg were able to generate half a million dollars in annual recurring revenue (ARR) by offering a premium version of their newsletter. They turned it not just into a newsletter with premium content, but they transformed it into a complete product, with access to investment deals at a discount.
LA Raver Turned TikTok Fame into a $100K Newsletter Business
LA Raver is a newsletter that shares the latest raves and other parties in LA and SoCal.
In just one year, founder, Danielle Tudahl, was able to grow her newsletter to over 16,000 subscribers and has generated $100,000 in revenue.
Key Insights:
Once Tudahl launched her newsletter, she began monetizing through various sources, including event ticket sales, affiliate codes, newsletter ads, and sponsored content.
She doesn’t just rely on one growth engine. Tudahl posts on TikTok 5-6 times daily and has grown an Instagram following of 40,000 for The LA Raver. Plus, at every event, she places QR codes on signs and employee t-shirts with a call to action to find more raves by subscribing to her newsletter.
As we move into 2025, the newsletter landscape is poised for exciting shifts. Below, we’ve gathered expert insights from the beehiiv team, highlighting key trends shaping the future of email marketing and newsletters.
From Journalistic Integrity to Creator Savvy
Francis Zierer, beehiiv’s Lead Editor, reflected on the shifting identities of creators and journalists: “I've had many conversations this year about the differences and similarities between creators and journalists. Some people identify as both. Some are creators whose audiences view them as journalists, but they insist they're not. Some are journalists who reject the creator label. This blending of roles—journalist, creator, and everything in between—has sparked significant changes in how we engage with and trust information, leading to moments like this election being dubbed the 'podcast election,' highlighting the growing influence of independent media.”
The Rise of Creator-Led Media
Elden Mirzoian, beehiiv’s Talent Lead, shared insights into the evolution of creators:, “In 2024, we witnessed a significant shift in creator maturity, as more creators recognized themselves as their own distribution channels and took meaningful steps to strengthen and deepen their relationships with their audiences.”
Investing in Independence
Preeya Goenka, COO of beehiiv, emphasized the importance of independent journalism: The launch of the Media Collective has shown that there's a huge desire for journalists to control their own careers and destiny, and now is the best time to focus on that journey. Writers and readers alike don't want to rely upon legacy media for their news, and it's finally time for us to invest in independent reporting, journalism, and distribution. More people are entering the world of writing and journalism and looking for ways to share their content with the right audience.”
Media and Revenue Opportunities
Tyler Denk, CEO of beehiiv, highlighted the potential for growth: “I’m entirely talking my own book here — but tools and platforms will continue to get considerably more powerful, which will lead to better media properties, more growth, and more revenue opportunities. Now I can only really speak to beehiiv here (I can’t control the output or development of other platforms) but from websites to automated funnels to building massive revenue-generating businesses … I think beehiiv will make that far easier and more accessible than ever before. The result is more prosperity and success across the entire ecosystem.”
Community-Driven Ecosystems
As we stand at the cusp of 2025, the newsletter landscape has undergone a remarkable transformation. The past year has seen newsletters evolve from simple email updates to dynamic, community-driven ecosystems.
EJ White, Head of Growth at beehiiv, shared: “At beehiiv, we’ve been at the forefront of this revolution, empowering creators and brands to build meaningful connections with their audiences. Our platform has facilitated the sending of over 10 billion emails in 2024, a testament to the growing power and reach of newsletters. As we look ahead to 2025, we’re excited to share insights that will shape the future of this vibrant industry.”
beehiiv’s Head of Brand Partnerships, Jake Schonberger shared: “In 2024, we observed a significant shift as advertisers sought to diversify their marketing spend away from platforms like Meta, Google, and other programmatic channels. Rising costs, coupled with limited measurement capabilities and a lack of optimization, have driven advertisers to explore alternative, higher-value avenues.
Simultaneously, high-value consumers have increasingly curated their own news and content consumption, signaling a broader shift in engagement patterns.
Tyler Gillespie, Head of Partnerships & SEO, shared insights on emerging trends for 2025:
So, where is the newsletter world heading in 2025?
A few key trends are continuing to rise (and new ones emerging):
1. AI Continues to Rise
2024 saw AI take new leaps and bounds:
ChatGPT 4o, a new flagship model of the popular generative AI tool
Google launched the Gemini 1.5 Pro with advancements in model math, reasoning, vision, code generation, and multilingual understanding
AI has become more integrated into everyday tools like Google Workspace, enabling functionalities like document summarization and photo organization
X (formerly Twitter) announcing Grok as a competitor to OpenAI’s ChatGPT
After becoming the world’s first newsletter platform to roll out its own suite of AI tools, beehiiv made updates to its AI functionality
The era of email newsletters being a one-way communication channel is long gone.
As AI continues to rise, humans are craving more personalized connections with other humans. This is forcing newsletters to become more interactive. The age of the two-way newsletter is here.
This means your newsletter needs to be immersive and engaging. Here are some ways newsletter operators are creating interactive experiences:
beehiiv Polls: With beehiiv, you can conduct polls within your newsletters to encourage interaction and gain insights from your readers to help you optimize your newsletter. The best part? Readers don’t have to leave their inbox. Instead, they can submit a response with one click and continue browsing their emails, making it easy to interact and collect reader data.
Surveys: You can also create an onboarding survey the moment someone subscribes to your newsletter. This is an automation built into beehiiv that allows you to gather feedback from your audience so you can craft a custom-tailored newsletter experience for them.
Audio & Video: Newsletters can be simultaneously sent as an email and published to the web on a free beehiiv website. On the web version, you can add video content to create a more engaging experience. Plus, in just one click, you can create an audio version of your newsletter automatically that your readers can listen to if they’re on the go (and don’t have time to read it).
3. Independent Journalism
Newsletters aren’t just taking their shot at big tech. They’re also coming for big media.
In times past, a handful of large media institutions protected information as unbiased gatekeepers. But today, tech giants have taken their place. The problem is that their ever-shifting algorithms are standing between publishers and their readers.
In 2024, beehiiv launched the beehiiv Media Collective, a multimillion-dollar commitment to support the next generation of independent journalism by enabling access to:
Health Insurance: Monthly stipend and access to our network of insurance partners.
Legal Support: Access to pre-publication legal review and Errors & Omissions (E&O) coverage.
Powerful Software: Editorial tools like Perplexity Pro and Getty Images, plus essential accounting, tax, and back-office software to keep your business running smoothly.
Platform Support: A dedicated Customer Success Manager, access to business strategy support, and budget to grow your audience.
This puts ownership back in the hands of creators — empowering anyone to build a sustainable business around their work, grounded in direct audience relationships.
Social media platforms like YouTube, Instagram, and TikTok paved the way for independent creators to break up big entertainment.
In the same way, independent journalism will continue to rise in 2025, breaking up the former strongholds of big media and big tech to ensure independent publishing thrives
Despite the dominance of social media, email newsletters remain a stable and effective communication channel, with an estimated 4.89 billion users by 2027.
Engagement rates are strong, particularly in industries like fitness, health, and mental health, indicating a broad appeal across various sectors.
Action Steps:
Invest More Time & Money Into Newsletters: Email is the backbone of any business’ marketing and communications. But, the newsletter has also become a business model of its own, as its own media entity.
Capitalize on New Industries: If you’re considering expanding your newsletter business into, some of the best industries are fitness, health, and mental health.
2. Increased Frequency and Engagement:
There's a noticeable increase in the frequency of newsletter sends, with daily and weekly newsletters seeing significant growth.
Midweek sends (Tuesday to Thursday) and late morning times (10-11 am UTC) offer the highest engagement for newsletter operators.
Action Steps:
Send Timing: Schedule your emails for midweek and late morning to maximize opens and clicks.
Subject Lines: To maintain high open rates, keep them concise (under 40 characters) to ensure they’re easy to read (and aren't cut off on mobile devices).
3. Monetization Opportunities:
beehiiv's monetization tools (Ad Network, Boosts, Premium Subscriptions) have demonstrated substantial revenue potential for publishers, with millions in revenue generated across these tools in 2024.
Action Steps:
Diversify Revenue Streams: Leverage multiple monetization methods like Ads, Boosts, and premium subscriptions. Experiment to see which works best for your audience.
Local or Niche Focus: Consider how you can tailor your content to local or very specific audiences to increase engagement and open new revenue opportunities.
The rise of local newsletters shows that targeted, community-focused content can lead to high engagement and monetization. Niche content in specific geographic or interest areas as seen in Tech Safari or LA Raver can be particularly lucrative.
Action Steps:
Focus on Local Regions: Look for opportunities to fill in the gaps with a local or regional newsletter.
Network Locally: Look for local businesses, events, and organizations who you can partner with to spread the word and monetize.
5. AI, Tools, and Interactive Elements:
AI integration in newsletters is rapidly growing, boosting personalization, efficiency, and user engagement. However, this rise in AI also underscores the increasing importance of authentic human content and strong personal branding.
Interactive features like polls, surveys, and multimedia content are transforming newsletters from static to dynamic communication tools.
Action Steps:
Embrace New Technologies & Tools
AI Tools: Utilize beehiiv’s AI enhancements for content creation and personalization to stay ahead in content delivery and user satisfaction.
Build-In-Public: Share your journey, successes, and learning to connect with your audience genuinely. Show your face, and your humanity, and maintain that human-to-human connection
Mobile Optimization: Ensure your newsletter is visually appealing and functional on mobile devices, given the majority of users now access email from their phones.
Engage Your Audience: Use polls, and surveys, and include audio/video elements to make your newsletter a two-way communication platform. This can increase reader retention and provide valuable feedback.
By focusing on these takeaways and action steps in 2025, creators, publishers, and businesses can leverage the evolving landscape of email newsletters to grow and monetize their audience more than ever this year.
A: Yes, newsletters have never been more relevant. With shifting algorithms on social media and search engines, it’s never been more challenging to consistently reach your audience. The best solution is to diversify your marketing and communication by launching your own email newsletter.
A: Newsletters are easy to monetize in 2025. Some of the most common strategies include ad sponsorships through beehiiv’s Ad Network, launching a premium newsletter that users can subscribe to, getting paid to recommend other newsletters through beehiiv Boosts, promoting your own products and services, and leveraging affiliate marketing.
Q: What are the trends in email newsletters?
A: In 2025, a few trends emerging in email newsletters include the rise of AI, local newsletters, mobile optimization, and independent journalism.
Q: How do I choose the best newsletter platform?
A: There are three key considerations when choosing a newsletter platform: interface and usability, growth features, and monetization capabilities.
First, your newsletter platform should be easy to navigate (and content creation should be simple in a modern newsletter editor).
Second, you should ensure your platform has built-in growth features like easy signup forms, subscribe landing pages, newsletter recommendations, paid newsletter recommendations, an integrated referral system, and the ability to promote your publication in other newsletters through an ad network.
The third core consideration is monetization. Your chosen software should allow you to turn on a paid newsletter subscription where users can pay for a premium version of your newsletter. It should also allow you to easily place sponsored ads from different brands within the platform. And it should allow you to earn revenue by recommending other newsletter publications.
