49 Statistics Showing Why Videos Boost Email Marketing

In the past five years, the pervasive influence of videos on our daily lives has been undeniable.

Whether it's the rise of Zoom meetings for daily standups, the way TikTok has shaped our attention spans, or the depth and immediacy that videos offer compared to static photographs, videos are an integral part of our digital experience.

But is using videos for email marketing a good idea?

Absolutely! It's a proven strategy that can catapult your email marketing success to new heights. 

How so, you may ask? Simply attaching a video to an email can work wonders, resulting in a remarkable 200-300% increase in click-through rates (CTR).

Numbers never lie which is why we are bringing you the statistics to back our claim. 

Top Video Email Marketing Statistics You Need to Know in 2024

2024 has given rise to emailing and newsletters. These top 10 stats will brief you on all that you need to know about videos in email marketing.

1. 3.37 billion internet users consumed video content in 2022. That is 41.2% of the total world population!

But how did this happen?

• Platforms like TikTok and Instagram Reels have popularized short-form video content, appealing to audiences with shorter attention spans. 

• User-generated content on platforms like YouTube and social media encourages interaction as people enjoy watching content created by their peers, leading to a sense of community and connection.

• Videos are an effective medium for storytelling. Brands and content creators use videos to convey narratives, emotions, and messages more vividly, creating a deeper connection with viewers.

2. Online videos have an audience reach of 92% worldwide. 

High-speed internet and improved mobile technology have made video content easily accessible to a broader audience.

People can watch videos on their smartphones, tablets, and computers anytime, anywhere, making it a convenient form of entertainment and information.

3. 82% of global internet traffic in 2022 came from video. 

Sharing videos has become a social norm. GenZs prefer sharing reels over actually having conversations with their friends. 

People share videos they find entertaining, funny, or inspiring, contributing to the virality and spread of video content.

4. 81% of marketers believe that video can help in increasing sales. There are a few reasons why this works:

Product Demonstrations: You can create videos that showcase your products or services in action. Demonstrations help potential customers understand how your offerings work, addressing their questions and doubts. 

Explainer Videos: Develop short, engaging explainer videos that highlight the key benefits and features of your products or services. Here’s how beehiiv does it:

Customer Testimonials: Encourage satisfied customers to share their experiences in video testimonials. Authentic endorsements from real customers can build trust and credibility. Take a look at beehiiv’s wall of love.

5. 49% of marketers remark that an attractive video can reduce support calls.

Attractive and informative videos serve as powerful tools for customer education and problem-solving. 

When customers can find answers to their questions or solutions to their issues through videos, they are less likely to reach out to customer support, reducing the workload for support teams. 

This not only enhances the customer experience but also contributes to cost savings for businesses.

6. 93% of marketers say that video can increase brand awareness.

Video content has a unique ability to capture attention and convey brand messages. As such, it plays a pivotal role in boosting brand awareness, as it can reach a broad audience and leave a lasting impression.

7. Over 90% of individuals wanted more brand videos in 2023.

Videos are eye-catching and fast to consume. 

The majority of individuals express a desire for more brand videos, indicating a strong appetite for video-based marketing. 

Meeting this demand by creating engaging and relevant brand videos and merging those with emails can help you connect with your target audience more effectively.

8. 81% of marketers use video as a marketing tool.

The widespread adoption of video as a marketing tool highlights its effectiveness in achieving marketing goals. 

Businesses across various industries are leveraging video content to engage customers, drive conversions, and tell compelling brand stories.

9. 78% of marketers who use video say it increases ROI.

A significant majority of marketers who incorporate video into their marketing strategies report a positive return on investment (ROI). 

This statistic underscores the financial benefits of video marketing, as it can drive conversions, boost sales, and generate brand loyalty, all contributing to a higher ROI.

10. Using the word “video” increases open rates by 19%, and CTR by 65%.

The inclusion of the word "video" in email subject lines has a profound impact on email marketing metrics. 

It piques curiosity, leading to higher open rates, and it signals valuable content, resulting in increased click-through rates.

Video Email Marketing Spending Statistics

Before deciding if video email marketing is perfect for you, it is important to know the investment required compared to the return on investment. Here are some statistics you should consider:

11. According to OptinMonster, 42% of video marketers spend between $0 and $500 on an average video. 

12. 39% of video marketers feel that video marketing is becoming more expensive. Productized video-creating services have expanded the video marketing landscape.

13. In 2022, online video ad spending was almost $75 billion, which was almost 30% of total display ad spend worldwide. 

14. Ideally, one should allocate 10% of their annual revenue for marketing expenditure, encompassing video marketing and all other promotional endeavors.

Video Email Marketing ROI Statistics

Video content can increase social media reach, improve email deliverability, and enable better email metrics tracking.

What are the returns you can expect from video email marketing? Take a look at some of the numbers to understand:

15. Video email marketing has a 300% higher return on investment (ROI) than generic email marketing campaigns. 

16. 55% of video email marketers see higher click-through rates.

17. 44% of users spend more time watching the video in the email.

18. 41% of users share and forward a video email.

19. 36% of marketers say that product videos produce the best ROI over other types of videos.

    

20. In 2023, e-mail marketing revenue was estimated at more than 10 billion U.S. dollars.

Even though the new year is around the corner, these are some video email marketing statistics from 2023, that can help you develop an evergreen marketing strategy:

21. Marketers can see 66% more solid leads every year when they use video – as they are more interactive as well as engaging.

22. A video thumbnail can improve subscriber engagement by almost 41% when it's included in an email.

23. Do videos in emails work? Embedding videos in emails can increase click-through rates by 65 percent.

24. Marketers leveraging video marketing can boost their revenue 49 percent faster than those who don't.

25. Globally, people are watching around 84 minutes worth of videos every single day. 

Video Email Social Media Marketing Statistics

Videos are not limited to just emails, social media has made the words “reels” and “shorts” synonymous with videos. Here are some statistics you need to know about using videos on social media.

26. 25% of marketers say live video is the most valuable type of social content.

27. Half of social media users prefer video over other types of content.

28. 35% of all North American B2C marketers use live video.

29. 58% of viewers will watch the entirety of a business video if it's less than 60 seconds long.

30. The top video content types by global reach are:

Any kind of video (92%)

Music video (48.9%)

Comedy, meme, or viral video (34.7%)

Tutorial or how-to video (25.9%)

Video Email Marketing Effectiveness Statistics

How effective is video in email marketing?

While all the statistics I shared above prove how effective it is, here are some more:

31. Unsubscribe rates: Emails with videos can reduce unsubscribe rates by 75%.

32. 84% of people watch videos on a desktop, while only 14% watch them on mobile devices.

33. People are 13% more likely to remember details from video emails.

34. Marketers have seen a 54% increase in brand awareness by using videos in their marketing strategy.

35. What percentage of marketers use video? 93% of marketers say they've landed a new customer thanks to a video on social media.

Video Email Marketing Statistics for 2024 and Beyond

Using videos for marketing has taken a front seat for many businesses. Be it User Generated Content (UGC) or the way brands post videos on their emails and social media. Leveraging videos while sending out emails can help get the best of both worlds while owning your audience and boosting your conversion rates!

36. 92% of internet users between the ages of 16 and 64 consume video content every week. 

37. 73% of marketers use live-streaming videos.

38. 54% of businesses use videos on their landing pages – A landing page is a great way to introduce people to your brand as it’s the first point of contact.

39. 46% of marketers created video ads in 2022.

40. 40% of marketers created sales videos in 2022.

41. 36% of marketers created product demo videos in 2022.

42. 86% of marketers used videos on Facebook for marketing purposes.

43. 90% of marketers used YouTube for marketing purposes

44. 35% of marketers used TikTok for marketing purposes.

Video Email Marketing Growth Statistics

Growing by using videos with emails is not an experimental strategy but rather something that works. See how:

45. The percentage of marketers who say video is an important part of their strategy increased from 82% in 2017 to 92% in 2020.

46. 96% of marketers agree that videos have helped increase user understanding of their product or service.

47. Video uploads have increased by 263.4% in 5 years.

48. 89% of people say watching a video has convinced them to buy a product or service.

49. Brands who use video in their marketing will grow their revenue 49% faster than those who don't.

Importance of Video Email Marketing Statistics for Long-Term Planning

Video marketing can be important for long-term planning because it can help you: 

• Increase important email marketing metrics - No matter what your brand is about, the end goal is to have great conversion rates and revenue. Infusing your email content with videos for a long time will help you achieve that and more.

• Boost conversions and search engine rankings - SEO is not dead, and optimizing your marketing strategy after understanding these statistics can help you ace it.

• Build long-term loyalty - Building consumer loyalty in a decade where everything is accessible to everyone is not easy. To have a loyal community, you have to stand out.

• Increase engagement - Storytelling is the heart and soul of a marketing strategy as it boosts subscriber interaction.

• Create new business leads - Consistent growth requires new and consistent leads, emailing will help you achieve this.

• Strengthen your brand profile - A beautifully designed landing page, an email that tells your story and talks about the benefits of your brand, must be noticed.

• Convey critical information to customers - With emails, you own your audience and this gives you the liberty to connect with them whenever you want without worrying about an algorithm (that keeps changing every day).

Tools and Resources for Measuring Video Email Marketing Metrics

You know the numbers and want to start using videos in your emails. But where do you start and what are the best tools and resources to measure its effectiveness? Here are our top 3 picks:

beehiiv: With beehiiv, you can leverage email the most. Build a community, grow, and scale, all of it with one platform. 3D analytics on your beehiiv dashboard will always keep you posted with your email marketing metrics.

Google Analytics: The best tool that you can use for free that tracks and reports website and mobile app traffic. It collects data from websites and apps to create reports that provide insights into a business.

Testimonial: To collect video testimonials from your clients and users, you can use Testimonial and also track the metrics from all embedded videos.

That’s a wrap for this one. Are you inspired to use videos and emails together? We at beehiiv would love to help you get started.

You can start for free today.

Why Trust Me: I have been a writer for 6 years and part of the beehiiv content team for 10 months now. This has given me a deep understanding of email marketing and the way it can be optimized.