5 Best Newsletter Landing Page Examples (And Why they Work!)
Need some inspiration? Here are 5 proven landing page examples you can copy to grow your newsletter
Brandon Storey
March 11th, 2023
Landing pages aren’t popular—at least among newsletter publishers.
But guess what? Newsletter landing pages have the highest conversion rate of all signup forms.
According to Omnisend research, newsletter landing pages have a 23% conversion rate. Yet, oddly enough, landing pages are the least popular signup form for publishers to create.
While there are a variety of tools to grow your email list, landing pages are something worth paying attention to. If you’re looking to convert more of your visitors into subscribers and grow your newsletter, then keep reading.
Remember, you could have the most engaging newsletter of all time, but it won’t do you any good if you can’t get people to sign up to your list.
If you’re not sure where to start when it comes to crafting a successful landing page, we’ve got you covered. In this article, we’ll give you five prime newsletter landing page examples you can emulate to get your marketing juices flowing.
Let’s dive in.
1. Milk Road
What they do well:
- Headline concisely breaks down their value proposition
- Subheadline shows great social proof and how often to expect newsletter
- Two places to enter email (including a scrolling footer popup)
Milk Road is something special. Their newsletter—built on beehiiv—is one of the most popular crypto newsletters in the world. In fact, they recently got acquired! Their landing page does an excellent job to showcase exactly what kind of newsletter they are and who it’s for.
They lead with a clear and concise headline: “Get smarter about crypto.” They also don’t shy away from social proof. They show off how many subscribers they have twice on their landing page. Plus, they highlight a feature review and logos of authorities (i.e. Coinbase, Binance) who read their newsletter. Finally, they display a graphic of their newsletter being read on a smartphone to help the visitor visualize themselves as a subscriber.
What they do well:
- Crisp, clear headline
- Set the right expectations in subheadline
- Leverage social proof through their example newsletter graphic
Colin and Samir, the famed YouTubers, launched their own newsletter for creators. They do a great job with their newsletter landing page, with a bright, vibrant design.
Their landing page features a crisp, clear headline: “WHERE CREATORS GET THEIR NEWS.”
They also excel in the expectations department. One crucial part of running a successful newsletter is setting the right expectations with your readers. Their subheadline reads “The Publish Press delivers the latest creator news—plus why it matters—straight to your inbox, 3x/week. See you there ✌🏼✌🏽”
So you know right out of the gate, you’re going to receive three newsletters every single week. And the content inside? It’s all about creators.
One striking aspect of their landing page is their smartphone graphic displaying an example of the Publish Press newsletter. On the graphic, they show off the pretty faces of some of the top creators. The featured creator they show is Mr. Beast, a creator with 128 million YouTube subscribers. Showing off an authority figure in your niche, like Mr. Beast, is a smart way they leverage trust and expertise without having to display a proper endorsement from Mr. Beast himself.
3. Payload
What they do well:
- Impressive call to action
- Three calls-to-action for several chances to sign-up
- Excellent trust signals and social proof
Payload is a newsletter all about space, particularly when it comes to the business side of the industry. They have a solid scrolling landing page that covers all the essentials and more. Their headline, “We cover the business and policy of space,” is followed up with a great call to action, “Join thousands of space leaders today.” The call to action speaks directly to the visitor, telling them that by subscribing, they’ll be joining alongside leaders in the industry, sparking a bit of FOMO.
Their landing page is filled with nicely designed social proof featuring a banner of authoritative organizations that read their newsletter, followed up by three reviews from C-suite executives from top space organizations. To top it off, they offer three subscription forms so readers have multiple chances to sign up.
4. Homescreen
What they do well:
- Offer visually-enticing graphics and design to keep visitors engaged
- Clear value proposition differentiating themselves from other biz newsletters
- A+ in communicating the benefits of their newsletter
Homescreen is one of the most captivating newsletter landing pages we’ve seen. Their landing page is popping off with hilarious memes and graphics of their sleek-shaded mascot. Homescreen’s newsletter is all about news for founders.
Their landing page makes it clear that they’re not just another business newsletter. They make it clear what makes them unique. Fun, engaging content that’s driven by humor, as summed up in this quote from their page, “Homescreen is like if TechCrunch and Morning Brew had a baby.”
Something they do really well is hyping up the value in their newsletter. Rather than relying on a simple headline and call to action, they expand even more by showing off “The Details,” showing you what to expect in each email: News, Resources, and Humor.
As they’ve written on their landing page, “in our eyes, it’s a crime to write a boring newsletter.”
5. Fantasy Life
What they do well:
- Clear, bright call to action
- Sample newsletters to give visitors a taste of the newsletter
- Simple landing page leading to two clear CTAs
Fantasy Life is a football newsletter founded by Matthew Berry, one of the leading sports and fantasy football faces in America. The newsletter covers up-to-date fantasy football information so subscribers can make informed fantasy and betting decisions.
Their landing page features a simple, yet clear call to action. You’ll find it front and center, capped with a bright green subscribe button the visitor won’t miss.
Fantasy Life’s landing page also includes a handful of the latest newsletters to give readers a sample of what it’s like being a subscriber, followed by a second call to action at the footer to increase newsletter signups.
How Do I Create a Newsletter Landing Page?
Email newsletters are one of the most effective ways to connect and engage with your audience. Since your newsletter landing page is likely the first impression you’ll make with your target audience, it’s important to ensure it’s well-designed.
A compelling landing page is crucial if you’re looking to grow your newsletter subscribers over time. You may be wondering, how do I create a newsletter landing page?
Here are a few tips:
- Start with a bold headline summarizing what your newsletter offers
- Add an image (or two) that grabs your visitor’s attention
- Highlight the value of your newsletter (what’s in it for them?)
- Set clear expectations (the type of content and how often you’ll publish)
- Add a strong call to action
Remember, it’s relatively easy to create a landing page for your newsletter, but it’s not easy to make it a good one.
If you’re looking to launch your first newsletter and you’re not sure where to start, you’ll want to check out beehiiv. There’s no easier way to set up a newsletter landing page anywhere else in the newsletter space than with beehiiv.
We’ll walk you through our simple signup form creator, and in just two minutes you’ll have a working landing page. With beehiiv’s newsletter platform, you get your own landing page that features a simple signup form, followed by your latest newsletters, and finally, a second call to action—so you can turn more visitors into subscribers.
If you’re ready to grow your newsletter, sign up for a free beehiiv account today!