Twitter & Email Marketing: A Match Made In Heaven?

Twitter and email are a powerful one-two punch for creators who want to build an audience. Twitter is a great place to find an audience for thought leadership and email allows you to own and monetize that audience.

When we interview creators who successfully use the beehiiv platform to build a newsletter audience, they often tell us they started on Twitter. When they've found an audience for what they have to share, they soon start thinking about ways to interact directly with that audience without being dependent on a social media channel that could vanish overnight.

Twitter is great at connecting you with the right audience for your thoughts and ideas, but there's not much room for branding and making money. That's why having an email list can be a game-changer. It allows you to create, own, and monetize your audience—in ways that just aren't possible on Twitter or other social media platforms.

Why is Twitter so Good for Marketing?

Twitter uses hashtags and connections to help people find information on trending topics within seconds — so if you have good information to share, they'll find you with relatively little effort on your part. You can target specific audiences to share knowledge with people interested in the topic or use influencer marketing to spread your message even further. The platform is a great equalizer for small and medium-sized businesses and new influencers, as the algorithm doesn’t favor bigger companies over smaller players.

Twitter is a powerful platform for reaching new readers, engaging with them, building relationships, and promoting products. It’s easy to use and provides quick results. Not to mention, it’s free!

Why is Email Marketing Better than Social Media?

While Twitter is great for reaching a wide range of people quickly, it doesn't give you access to their contact information. Over the years, social media channels have come and gone; if your favorite social media channel disappears or even changes its algorithm dramatically, you could lose your audience overnight.

Plus, on any social media channel, you are one voice in a crowd. Even if they remember what you wrote, they may not recall who said it. But when you build an email relationship with your audience, you have their attention through a one-on-one communication channel, where you can send long-form messaging and explore your ideas in depth. That relationship lets you build rapport with readers and solidify your brand into a real business.

Furthermore, the email format lends itself to monetization. You can share special offers, sponsorships, discounts, or promotions. When your readers trust your opinion, they’re more likely to purchase a product or service you recommend.

How Can You Use Twitter to Build an Email List?

The best way to use Twitter to build your email list is to share intriguing messages and invite your readers to subscribe to your email list for more in-depth information. One effective strategy is to include a link to your email sign-up form in the middle of a captivating Twitter thread.

Offering incentives like free downloadables is a great way to encourage people to sign up for your email list.

Is Twitter Still Effective for Marketing?

Yes, absolutely! Twitter is still an effective tool for digital marketing. It’s a great way to connect with your audience and deliver relevant content directly to them. Twitter continues to be a popular and powerful platform for marketing, particularly in the realms of technology and finance.

So there you have it–Twitter and email marketing can combine beautifully to create an effective digital marketing strategy. It’s all about finding the right balance between the two platforms and using them in tandem to reach your target customers. To get started, make a plan to target your audience on Twitter and then set up a signup form to start capturing that audience for your email campaigns.