How To Boost Your Audience Relationships With A Thank You For Choosing Us Email

Think about the last time someone said “thank you” to you. 

For me, it was my 2-year-old. She smiled up at me with her big, toothy grin and said “Thank you, Mama.” 

All I did was give her blueberries, and all she did was say thank you - but those simple words made my day. 

Everyone wants to feel appreciated - and with the stiff competition that comes with digital marketing in 2024, tapping into that basic human need might just be the secret sauce. 

Your best shot to have your audience return again and again to read and engage with your content is to make your emails stand out from the crowd. 

The good news is that there are a variety of strategies that effectively communicate and build lasting relationships with your subscribers. Today, I’m going to share one of the easiest and most effective strategies: writing a personalized “thank you for choosing us” email. Let’s dive in. 

Crafting the Perfect “Thank You for Choosing Us” Email

You appreciate your audience. After all, you wouldn’t have a business without them. Saying “thank you” in a genuine and personalized way helps to show them how important they are to you and your business. 

Think about the excitement of buying a product online and receiving it in the mail. It’s exciting to know that your package has finally arrived and you get to open it for the first time. 

You want your audience to be excited to open your emails and dive into your content just as they would with a physical package. 

A well-crafted “thank you for choosing us” email is your first impression and your best opportunity to build excitement and lay the groundwork for what your audience can expect in the future. 

The Importance of Personalization

No one wants to feel like they are just a number to a business. Personalizing your “thank you for choosing us” email sets you apart from the crowd. 

Use beehiiv’s built-in personalization tools to insert your subscriber’s first name, and greet them like a friend. Your audience is important to you, so convey that in how you communicate with them. 

Using personalization lets your subscriber know that you appreciate them as an individual, and helps them feel special. That feeling translates to your audience feeling valued, and wanting to return time again. 

Tone and Language: Conveying Sincere Gratitude

If you’re insincere, your audience will be able to spot it from a mile away. Here are a few suggestions to help get your sincerity across: 

• Make sure that your “thank you” is genuine.

• Use a tone that is friendly and positive.

• Avoid using a tone that is too formal and insincere.

• Remember, you don’t get a second chance at a first impression! 

The way that you talk to your subscribers in your “thank you for choosing us email” will set the tone for emails to come. Crafting your email to express genuine, sincere gratitude tells your audience that you care about their experience with your business! 

Timing Your Thank You Email for Maximum Impact

Once your reader has signed up for your newsletter or made a purchase, you have a limited window to reach out to them to hold their interest. If you wait too long, your reader may have moved on to something else. Your “thank you for choosing us” email keeps your business at the forefront of their mind. 

Make sure not to send your email too soon, either. If you do, you run the risk of your audience thinking that your email responses are a robotic response. 

Likewise, an email that is sent too fast won’t feel genuine or sincere. You don’t want to lose trust in that way right off the bat! 

Here are some guidelines to leverage timing and make a maximum impact: 

• Make sure that you send your email a few minutes after your subscriber takes an action - whether that’s signing up for your newsletter, or buying your product. 

• Consider sending your email during the best windows for peak reader engagement. 

• Take advantage of beehiiv features like A/B testing to assess what times work best for your audience! 

Why Listen To Me: 

I live for the thrill of knowing my emails are being opened, read, and appreciated. While working as a Business Development Representative for a media agency, I maintained a 35% Response Rate approaching creators for sponsorship by using personalized, genuine copy. 

The Anatomy of an Effective Thank You Email

An effective “thank you for choosing us” email can be broken down into four crucial pieces. Take your writing to the next level by honing each part. 

1. Subject Line: The First Impression 

Your subject line will make or break your email. If your audience doesn’t resonate with your subject line, no one will see the rest of your message. 

Make sure that you follow best practices for deliverability. Avoid clickbait and be honest and straightforward. You are saying “thank you,” so use that in your subject line. This helps to build trust because your subscribers will know what to expect when they open your email. 

2. Opening Line: Starting with a Personal Touch 

Greet your reader like a friend, using their name. You can even use beehiiv’s segmenting and automation tools to customize your emails even further (more on that later). 

Pro tip: The personal touch may also help your email’s deliverability.  Greeting your subscriber without using their name could lead to your content being marked as spam.

3. Body Content: Expressing Appreciation

This is the real bread and butter of your “thank you for choosing us email.” Sincerely thank them for subscribing to your newsletter, buying your product, or giving you their contact information. Whatever action that they took, thank them, and let them know that they matter. 

This is also a great opportunity to provide more value to your audience by asking for feedback, offering exclusive discounts, and linking to social media (more on that below). 

4. Closing Statement: Ending on a High Note

What do you want your reader to do next in your sales funnel? This is the perfect opportunity to give your audience a Call to Action and inspire them to take the next step. You can do things like: 

• Share social handles and encourage subscribing 

• Give a discount code 

• Suggest a product with “shop now” links

• Invite them to take a survey 

Remember not to overcomplicate this - you want your reader to take action without feeling overwhelmed. Keep it simple and end on a high note! 

Best Practices for Thank You Emails

Here are a few of the best practices to help you craft compelling copy for your “thank you for choosing us email.” 

Incorporating Brand Voice and Values

Identifying your brand voice is critical. It’s what lets your audience know that this is who you are and how you communicate! Everything that you send to your audience should align with your brand’s unique voice. 

Keep your brand voice consistent by thinking about things like the language you use and the most important values your company holds. When you effectively convey that to your audience and keep your communication consistent, you build trust because they know what to expect. 

Keeping it Short and Sweet

A huge segment of your audience is likely to read your emails on their phone. In order to make their user experience the best it can possibly be, avoid large paragraphs and overly verbose sentences. Make it easy to read on a smaller screen by keeping your copy short and sweet. 

Using Clear and Concise Language

Make sure that all the language you use is clear and concise. You don’t want to confuse your audience with vague or misleading information. Keeping it concise and easy to read also helps to avoid miscommunications. 

Remember that copy does not have to be long or use advanced vocabulary. The best copy is short, sweet, and to the point. 

Engaging the Audience Beyond the Thank You

Your marketing efforts don’t end with one email. It’s important to get the reader engaged beyond their first action. Here are some examples of ways to get them to take the next step and engage with your business. 

Inviting Feedback: Show You Value Their Opinion

Remember, “the customer is always right.” While that phrase is often used incorrectly, it is an extremely practical strategy to use. Gathering feedback from your audience is the best way to know how your audience views your business and how they think that you are doing so far. 

Not only do you gain valuable insight into your readers’ opinions, but you also are telling your readers that their opinions matter. Especially when you listen to what it is your readers are asking for and implement the change. This helps to build trust over time to form stronger relationships. 

Offering Exclusive Deals or Future Discounts

Everyone loves a good deal. As a thank you and a token of your appreciation, offer your loyal email subscribers an exclusive deal just for them! 

Your most loyal subscribers are going to come back again and again providing you with a consistent source of income, so offering them their own exclusive deal or discount will help you retain those readers for the long term. 

Encouraging Social Media Interaction

Invite your audience to follow you on social media for more content. Do you make reels or full-length YouTube videos? Go beyond “Follow us on Instagram” by taking the next step and saying “Follow us on Instagram for videos about travel tips released every week!” Tell them why they should follow you and what value your content has to them. 

Encourage them to follow, subscribe, leave comments, and engage with your content. 

Real Examples of Effective 'Thank You for Choosing Us' Emails

Here are some real example templates that you can use for your business! 

Creator and Influencer Subscription Examples

“SUBJECT: Thank you for signing up! 

Hello [INSERT SUBSCRIBER NAME HERE],

[INSERT YOUR FIRST NAME HERE] from [INSERT COMPANY HERE]! 

Thank you so much for joining our email list! We’re so glad that you have decided to stay in touch. 

[OFFER A DISCOUNT, FEEDBACK LINK, ETC. HERE].

Check us out on [INSERT SOCIAL HANDLES HERE] for [INSERT EXAMPLES OF YOUR SOCIAL CONTENT THAT YOUR AUDIENCE CAN EXPECT].

Thanks again, and talk soon!

Warm regards, 

[SIGNED, YOUR NAME]”

Small Business and Personal Brand Examples

“SUBJECT: Thank you for your purchase! 

Hello [INSERT SUBSCRIBER NAME], 

Thank you for ordering [INSERT PRODUCT INFO]. Your order has been received. 

Your support for our business means so much to us. It wouldn’t be possible without you! 

Here are the details of your order: [INSERT ORDER DETAILS HERE].

While you wait, check us out on [INSERT SOCIAL MEDIA DETAILS HERE] for more great content.

Best regards, 

[INSERT BUSINESS NAME HERE].” 

Corporate and Large Enterprise Examples

“SUBJECT: Thank you for choosing [YOUR BRAND HERE]

We just wanted to take a moment to thank you for choosing [YOUR BRAND] for your [INSERT DETAILS OF YOUR PRODUCT] needs. Your ongoing support means the world to us, we couldn’t do it without you! 

We are here for you 24/7 at our support email [INSERT EMAIL HERE] and during normal business hours Monday - Friday at this phone number [INSERT PHONE NUMBER]. 

We are committed to you having the best service possible. If you have any questions or concerns, please don’t hesitate to reach back out. We’re happy to help! 

We’d love to hear from you about your experience. Here’s a link to a brief survey [INSERT DETAILS FOR FEEDBACK FORM HERE]. 

Best regards, 

[INSERT YOUR COMPANY INFO]”

Common Mistakes to Avoid in Your Thank You Email

Here are a few super common mistakes that you want to avoid. Optimizing to avoid these mistakes will help elevate your emails over the competition! 

Overdoing the Sales Pitch

It’s ok to remind your readers why they chose your product, but no one wants to feel like they’re just reading another ad. Make sure that you stay with the purpose of the email - thanking your audience - and keep your gratitude front and center. 

Neglecting the Call to Action

Your audience needs to know the next step that you want them to take. Whether that’s following you on social media, claiming a discount code, or filling out a feedback form, your Call to Action is crucial for getting your readers to the next step in your marketing funnel. 

Forgetting to Proofread

Don’t let little mistakes hold you back. Use spell-check to verify your spelling, but read your email out loud to make sure that everything makes sense and that you’re conveying accurate information. 

Measuring the Success of Your Thank You Email

Writing great copy is one thing, but how do you know if your emails are a success? Here are the key metrics to measuring the success of your “thank you for choosing us email.” 

Tracking Open and Click-Through Rates

Unfamiliar with Open and Click-Through Rates? Get caught up on Open Rates and Click-Through Rates!

Your Open Rates can tell you things like how effective your subject line is or whether you need to adjust the timing of when your emails go out. Your Click-Through Rates can help you figure out how effective your hyperlinks and CTAs are. 

You can use both those pieces of valuable insight to see what you can tweak to make your copy more effective. Better yet, you can use the beehiiv A/B testing tool to try different versions of your copy and see what is the most sticky with your audience. 

Analyzing Audience Response and Engagement

Take a look at the actions your audience is taking. Are they using a discount code you provided? Are you seeing an uptick in social media after your emails go out? Did your subscribers fill out a feedback form? 

These approaches offer valuable insights into your audience's activities and potential areas for improvement. Paying close attention to their feedback is crucial—it reveals what truly matters to them!

Roland Fraiser is a real-life example who used beehiiv analytics and insights to grow his subscriber list. 

Adjusting Your Strategy Based on Metrics

Analytics are powerful insights when you use them to adjust your strategy. Small tweaks in how you write your copy can lead to major results! 

Andrew Grillo uses beehiiv analytics tools to stay nimble and adjust his strategy, leading to his newsletter having an unheard of 60% open rate. 

Integrating Thank You Emails Into Your Customer Relationship Management 

The great news is that you don’t have to sit and write an email for every reader—but your emails can still be personalized and direct. 

Your CRM software can automate your emails while still giving that personal touch. 

Automating Your Thank You Emails

Set your emails to go out after a certain trigger. For example, your reader has been subscribed to your newsletter for a year, or perhaps they just made a purchase or took another action with your business. 

Automating ensures that your emails get out in a timely fashion, but more importantly, that you don’t have to manually email individuals yourself, saving time and energy for what’s truly important. 

Segmenting Your Audience for Tailored Messages

beehiv’s powerful segmenting features allow you to segment your audience based on different factors. For example, what source led to them signing up for your emails in the first place? 

With that powerful information, you can segment groups of subscribers to give more custom automated emails that are personalized and directly what your audience is looking for. 

Pro tip: check out beehiiv’s new subscriber tag feature that gives you a powerful, customizable tool to segment your subscribers. 

Scheduling Follow-ups and Ongoing Communication

Don’t leave it up to chance whether you remember to follow-up with your subscribers. Schedule follow-up emails and ongoing communications to keep the door open for communication and keep your business at the front of your reader’s mind. 

The Lasting Impact of a Thank You Email

Your “thank you for choosing us email” is your best chance at a strong first impression. You’re telling your audience that they matter and you value your relationship with them. 

Starting out strong with your audience is how you build a lasting, sticky relationship with readers who are loyal to your brand. 

Those brand-loyal subscribers will be the cornerstone of your business and your marketing efforts. Start your relationship with them off on the right foot by letting them know how valuable they are. 

Build your “thank you for choosing us” email today to leave a lasting impact on your audience by starting your free trial with beehiiv.