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Search Engines Simplified: How Often To Blog for Great SEO
Engage Your Readers With a Consistent Blogging Schedule
Lenore Sterner
February 12th, 2025
I’m a big fan of Grey’s Anatomy. I’ve seen every episode. Once a week, on Fridays, I turn on Hulu sometime after 5 a.m. to catch the latest. I’m excited by the show and seek out the newest episode.
The blogs and email newsletters that I read keep me engaged in the same way. By setting a consistent cadence, I know to expect amazing content, delivered at a frequency I can expect.
If you’re considering how often you should blog for SEO, your goal should be to achieve the same excitement with your audience.
After all, I’m not just stumbling upon the content. I am actively looking for it and am much more likely to engage.
If you’re consistently creating high-value, high-quality content and delivering it to your audience with a regular cadence, they will want to come back for more. They will seek out your content because they know what to expect.
Consistency is critical, and getting SEO results is a marathon, not a sprint. When you have a consistent optimized schedule for SEO, you’ll see results – in your SEO ranking, your engagement, and your domain authority.
Table of Contents
3 Factors That Influence Blogging Frequency for SEO
SEO is about more than just keywords. Good SEO is about creating content that’s made to be genuinely helpful for people – not a search engine, which leads us back to the question: How often should you blog to see SEO results?
The answer: It isn’t written in stone, and what makes sense for your blog may not make sense for another. It’s a balancing act between your audience’s expectations, your keyword strategy, and platform support for your goals.
What is important is staying consistent, both with your frequency and the quality of your work.
Just take it from EJ White, beehiiv’s Head of Growth: “Consistency isn’t just about perfecting your craft; it’s about giving the market time to catch up with your efforts. The true impact often lies beyond the horizon of immediate results. Persistence isn’t just recommended—it’s essential for breaking through the noise.”
Audience Expectations and Engagement
Getting your audience to find your blogs or newsletter is only a fraction of the battle. You have a very short window to capture their attention and, then, keep their attention.
In fact, according to internal data analyzed by Slate.com, 38% of your audience has likely already checked out in the very beginning of your blog. Of the people who remain, only a fraction will stick around until the very end.
I’m not going to bury the lede here: Consistency is about more than just frequency. It’s also about meeting your audience’s expectations every time with high-quality content that encourages your readers to read to the end and engage.
When your content is high-quality, it’s much more likely that another site will backlink your content on their page. When this happens, it’s a signal to search engines that your content is great, making it easier to get a coveted high ranking in your niche.
beehiiv is one of the best blogging platforms for writers because of how easy the platform makes it for you to make your content look professional and consistent every time.
Once you format your newsletter to your liking in beehiiv’s newsletter and website builders and create your first post, you can save that post as a template to use again and again, simplifying your creation process and keeping a consistent look for your readers.
Keyword Competition in Your Niche
Speaking of your niche, beating out the keyword competition comes down to a very important question: Is your content genuinely helpful?
From Google’s own description of their 2024 SEO updates: “This update involves refining some of our core ranking systems to help us better understand if webpages are unhelpful, have a poor user experience, or feel like they were created for search engines instead of people.”
When you think about your keyword strategy, it’s good to remind yourself that a keyword is really another way of saying “what someone is putting into a search engine to land on your content.”
If you were searching for the keyword that you are trying to rank for, would your content be helpful?
Look at other competing blogs that are already ranking for your keyword. What makes them great? How can you improve upon or introduce a new spin on the content that’s already out there?
Or, to put it another way, how can you be even more helpful than the competition? Great, high-ranking content answers that question by writing for the users searching for content, not for the search engine.
When considering your frequency, the same rules apply. What makes the most sense for your audience?
For example, it might make sense for a business blog written for professionals to publish early on Monday morning each week to be the perfect beginning to their work week.
A local blog about the best local hot spots to visit on the weekend may be best to post on Thursday, when your readers are likely making their weekend plans.
Platform Support for Frequent Posting
You want to make sure that the platform that you are using is going to make getting your content out there fast and easy so that you can put your energy into actually doing what you love – creating content.
Look for features that support your goal of frequent, consistent posting:
Scheduling options: Nobody wants to get on at the same time every week (or worse, every day) to post their new blog. Make sure that your platform offers the ability to schedule your content in advance.
Support for multiple users and collaborative tools: If you’re a part of a team, your platform should support you working together…as a team. Look for a platform that offers the ability to customize your user roles, including being able to have multiple writers without jeopardizing your private data.
SEO-optimized website: Great SEO shouldn’t require a lot of technical knowledge. Use a platform that makes SEO optimization a breeze.
Actionable analytics: Analytics that you can trust are critical to decision-making. Make sure that your platform has clear, robust analytics that paint a picture you can take action on.
Automations and Artificial Intelligence (AI): Simplify your life with automatic support, from automations like welcome emails for new subscribers or using AI to help streamline your content.
When it comes to AI, you may be asking about where AI content fits into Google’s SEO updates. And the short answer is that AI can absolutely be a part of your workflow, but it’s probably best not to make it your entire workflow.
A human touch is necessary to create content that’s genuine, engaging, and natural. AI can help you achieve that, but your own voice should shine through.
With that being said, one of the best features offered by beehiiv is the AI functions in the post editor. My personal favorite? Being able to translate your posts into different languages.
beehiiv offers all of this functionality and more, showing up other platforms like Medium and Substack with new product updates shipped regularly and consistently.
Just like a well-updated blog (see what I did there?), you can expect new and exciting feature updates from beehiiv on a regular cadence, something you can’t expect from other platforms.
Why Trust Us
In my freelance career, I’ve worked for a variety of brands to craft genuine, engaging content across a wide swath of industries and unique brand voices. I am also a daily, regular user of the platforms I talk about in this article.
4 Blogging Frequency Tips for SEO Success
Deciding how frequently to blog for SEO success begins by understanding what successful SEO looks like. Hint: It’s people-focused, meaning your audience should always be at the forefront.
Start With Quality Over Quantity
In my time as a writer, regardless of any changes in SEO best practices, one statement has always been true: Content is king – and not just any content, either.
Content that resonates with people is genuine. It speaks to the reader like a real person. It pays attention to the reader’s pain points and gives truly helpful advice.
If you only focus on the amount of content that you’re creating, you miss out on opportunities to form a genuine connection between you or your brand and your audience.
beehiiv really shines in its ability to get feedback from your readers, through polls and surveys to engage your audience, and find out what they like (or don’t like) about your blog.
You can even set up your blog for comments from your audience, giving you zero-party insight into your readers’ preferences.
Focus on Consistency, Not Just Volume
Conversely, if you’re creating content just to create content and releasing on an irregular schedule, your readers won’t know what to expect. One time they may get a fantastic blog that meets all of their expectations. Another time, they might get a lemon.
Don’t give your audience lemons. Take the time to create content that holds value for them.
If it’s hard for you to determine what value your content holds or how to provide value in the first place, it’s completely understandable (I had the same problem). I address this by doing an exercise when I write a piece of content and ask myself these questions:
Who is this piece of content meant for?: Known in the marketing world as an “Audience Persona,” creating content that speaks to your audience requires understanding who your audience is.
What are the pain points you’re addressing in your content?: What pain points do your audience members have? What “problem” can you solve for them?
What is the solution?: This is where the magic happens. Offer solutions for their pain points. Establish yourself or your brand as an authority on whatever you happen to be talking about. Make it easy for them to see the value by giving your readers exactly what they are seeking.
It may not make sense for every piece of content to be based in a problem-solution dynamic. In fact, it’s likely that most blogs won’t fit that format. However, this exercise helped me to get more in tune with writing for a specific audience, and it’s a great place to start.
Use Analytics To Adjust Your Cadence
While analytics only tell part of the story (you can fill in the rest with getting direct feedback from your audience), they can give you answers to help guide your cadence strategy.
For example:
You notice more traffic or email newsletter opens at 7 p.m. on Tuesdays compared to 9 a.m. on Mondays, so you adjust your strategy to continue publishing your blogs at 7 p.m. on Tuesdays.
Just be sure to take into account things like holidays that may play a role and be ready to be flexible with your content calendar based on how your audience responds.
beehiiv offers a whole suite of analytics to give you actionable insight into your blog’s performance, with detailed analytics dashboards and comprehensive insights.
Aim for Weekly Posts on beehiiv
Whether you choose to send your blogs via email as a newsletter, or post your blogs to your beehiiv website, or both, releasing your posts weekly is a good habit to start.
If you want to stay consistent with your posts, you need to be realistic with what you can commit to, especially when you’re just starting out.
Get in the habit of creating great content on a cadence that won’t leave you burnt out.
Much like weekly TV episode releases, weekly written content is often enough to give your readers something to look forward to, while giving you time to craft amazing blogs (without feeling rushed).
You can always increase your frequency as you get into the flow of writing content regularly. If you have extra time during the week, use that time to promote your blog, plan upcoming content, or join conversations and engage in thought leadership.
All of these parts are pieces of the puzzle to building your blog’s authority and, over time, increasing your organic reach on the internet.
5 Ways beehiiv Outshines Substack and Medium in Supporting SEO Blogging
It’s no secret that beehiiv’s features are best-in-class, with new features constantly being added to the platform.
Full disclosure, as a freelancer, I use all three platforms regularly. While Substack and Medium have their advantages, they also leave a lot to be desired. beehiiv is constantly addressing users’ pain points with product updates that just make sense.
Built-In Analytics To Track SEO Progress
beehiiv offers three main analytics reports: Subscribers, Posts, and Clicks, giving you actionable insight that you can trust to guide your content strategy.
The Posts Report gives you an overview of multiple posts over time, so you can see your content strategy as a whole. To get there from within the beehiiv app, navigate to the left panel dashboard and click Analyze > Posts Report.
If you wish to see how a particular blog is performing, you can see that post’s individual performance in the Posts page.
To get there from within the beehiiv app, navigate to the left panel dashboard and click Posts. Scroll to the post you want and click into it, then click the Performance tab to see a breakdown of how that post has performed.
Armed with this valuable insight, you can see what content is performing, what content isn’t, and make adjustments to your strategy to support your SEO blogging goals.
Integrated SEO Tools for Optimal Content Delivery
beehiiv’s post flow provides the opportunity to set up your SEO options before sending your post.
In the Email page of the post flow, you’re given SEO options like setting your title and meta description for search engines, and you even get a preview of what your post will look like.
Scheduled Publishing for Better Consistency
On the Review page of the beehiiv post flow, you can schedule your post ahead, making it easy to stay consistent.
beehiiv’s calendar feature makes seeing your post releases easy, with a visual, calendar spread of all of your upcoming posts and ads through the Ad Network, making beehiiv one of the best blogging platforms to make money.
Better User Engagement and Growth Features
Engaging your audience and keeping them engaged is easier with beehiiv’s polls and surveys features. You can create custom polls, like this one from the beehiiv Product Update email.
When your audience gives their response, you can even ask for more feedback to find out more about the opinion they gave.
Growing on beehiiv is a piece of cake with recommendations and the Boosts network.
Recommendations are exactly what they sound like. You can recommend other blogs and newsletters (even your own, if you have multiple publications), and they can recommend you, creating a support network of publications empowering other publications within their specific niches.
The Boosts network is a network of paid recommendations – and what’s amazing about it is that you can use it for growth (through paid acquisitions) or to monetize (get paid to help other publications grow).
Customizable Templates for Faster Content Creation
The best blogs around keep a consistent look for their posts, making a unique brand identity for their posts.
With beehiiv, this is easy to do using templates. You can save any post as a template to use later, or you can create your template from scratch and use it across your posts.
Your brand identity will be on point, and your content will be created much faster because your design decisions will be taken care of.
3 Key Benefits of a Consistent Blogging Schedule on beehiiv
As EJ said above, “Persistence isn’t just recommended—it’s essential for breaking through the noise.”
Help your blog stand out by being consistent and persistent in your strategy. Not only will your audience love your content, but so will your SEO rankings.
If you’re consistently producing high-quality blogs, Google will take notice and see that your content is addressing the pain points that your readers are searching for. Over time, your SEO ranking will improve, and so will your authority as the Google web crawlers see that your blog is an authority in your niche.
Don’t forget to pay attention to the little details like your slug, that you can modify within the Web page of the beehiiv post flow. It’s being consistent with all the factors that come together for good SEO that helps your blog get noticed.
Increased Reader Retention and Engagement
Your readers want a steady stream of content, and they want to engage with the content that they love. Staying consistent keeps your readers happy, and makes them seek out your content (like a Grey’s Anatomy fan on a Friday).
Give them amazing content on a schedule that you can commit to, then set the expectation. If you’re going to post every Monday and Wednesday, let them know that you’re going to post every Monday and Wednesday.
Then, follow the schedule you commit to. Your audience then knows when to expect your posts, and without any extra effort from you, you’re helping them get excited for their next read.
Excited readers will engage with your posts – and at the end of the day, that’s the goal!
Better Content Planning for Strategic SEO
Just in case I didn’t say it enough: staying consistent is the best way to plan content for strategic SEO.
Your content should be aligned with what your audience is looking for and their expectations. Google’s updates to their SEO algorithms tells this story loud and clear.
If Google is looking for people-focused content to rank and your audience is looking for people-focused content to read, it’s a no-brainer that consistently creating people-focused content is the way to go.
beehiiv’s suite of tools makes creating content that appeases both your audience and the SEO gods easy.
If you focus on making amazing content, all the tools that you need to get your content in front of people are at your fingertips.
You can try out most of beehiiv’s paid features absolutely free, with no credit card required, with your 30-day, free trial.
Create your beehiiv account today to get started and learn how thousands of creators have succeeded using beehiiv for their blog.
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