Design That Clicks

How to Design Newsletters Optimized for Engagement & Conversion

Description: Learn how you can use beehiiv's built-in design tools to create visually stunning, engaging newsletters. From our rich text editor to our AI assistant, we'll cover all the creative tools available on the beehiiv platform.

Table of Contents

Resources

Coolers: https://coolors.co/ 

Adobe Color: https://color.adobe.com/ 

Kristina’s Website: https://kristi.digital/ 

Kristina’s Newsletter: https://kristi.digital/newsletter 

Timestamps

Getting Started👇

00:00:00 - Introducing Our Guest Kristina

00:02:16 - What We'll Cover

Understanding the Psychology of Newsletter Design ✍️

00:05:07 - Key Principles of Newsletter Design

00:06:33 - Visual Hierarchy

00:10:36 - The Role of Motion in Design

00:14:48 - Mastering Typography: Choosing the Right Fonts

00:23:20 - Color Theory and Its Impact

00:28:52 - Layout and Composition Techniques

00:37:08 - Visual Content Creation and Curation

00:38:49 - Web Design Elements for Newsletters

00:41:11 - Advanced Techniques and Trends

00:47:00 - Playbooks

Q&A 🙋 

00:50:34 - Differences Between Website and Newsletter Styling

00:54:46 - Sharing Media Assets Between Multiple Publications

00:55:44 - A/B Testing Design and Copy

00:56:36 - Templates and Typedream Integration

00:57:59 - Support for CSS Media Queries

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