I remember the precise moment I first realized I didn’t need a full website. I had come up with a newsletter idea that I wanted to validate, so a quick landing page to test my concept seemed to be the best route for me.

Previously, I would have overcomplicated things by going straight to a WordPress template, wasting days figuring out my design, and probably losing interest before even going live. 

This time, I decided to keep it concise and use beehiiv.

beehiiv’s home page tool provided me with exactly what I needed: a straightforward page builder that emphasized a clear structure – a headline, copy, and an email sign-up. I had something live in minutes (not days!), letting me focus on testing my idea instead of designing my website.

This guide will explain the lessons I learned when using beehiiv’s one-page website builder, how beehiiv made it super easy, and what I’d recommend to you when creating your own simple landing page.

The idea for my landing page started small. I wasn’t building a company. I just had a concept I wanted to test – a newsletter I thought people might find useful.

I didn’t need lots of pages or even a navigation bar. I just needed a place to clearly explain my idea and give people one action to take: sign up.

A one-page site made sense to me because it removed all the clutter and noise that would end up distracting users from my call to action (CTA). 

My website visitors wouldn’t have to click around or bounce off the site due to a lack of interest. They’d either connect with the message and subscribe, or they wouldn’t. 

When I first thought of using a one-page website builder, I thought the main challenge I’d need to tackle would be design. 

What I quickly realized was that a one-page site actually helps with design, as it forces you to keep things really simple, which can help clarify the overall message.

Here’s what worked for me:

Before I even logged into beehiiv’s website builder, I sketched my idea on a piece of paper. 

Nothing fancy, just a rough outline: headline at the top, short explanation in the middle, and a sign-up form featuring above the fold.

My sketch became a structure that I could follow, helping me stick to the plan and stopping me from getting distracted. If I thought of adding something else, I’d really consider whether it was truly necessary before deciding whether to put it in.

The next step was getting my copy right. 

I drafted the headline, subheading, and body copy before thinking about my colors, fonts, or themes. 

Focusing on the copy before touching design enabled me to get my key messages on the page first, allowing my design to fall into place to support what was already there. This meant I didn’t need to tweak my visuals endlessly because my copy already carried the weight. 

As long as the design complemented my copy by making it readable and focused, it was doing its job.

When I chose beehiiv to test out my idea, I needed to get live as soon as I could. However, I wanted a design that was easy to use, but also one that would work.

I found the process to be pretty effortless. Instead of wrestling with plugins or juggling different settings, I could focus on my key messages, layout, and email signup CTA.

Here are some tools that worked really well for me and some tips on how to use them:

beehiiv’s homepage tool made setup super easy. Here’s what it looked like step by step:

Using beehiiv’s homepage tool felt more like filling in the blanks than designing a site, which was just what I needed for my proof of concept landing page.

A case study that I love from beehiiv that shows how well their process can work is from Status News, a publication that grew to 70,000 subscribers in six months. They used a focused landing page to communicate their value and collect email signups, proving that a simple, one-page site can drive tangible results.

Take a look at this case study to see how this worked.

The beauty of beehiiv is that it doesn’t push you to add more than what you need. 

Since my only goal was collecting emails, I didn’t need a store, a blog, or an endless navigation menu. The homepage builder kept things focused on my primary CTA: Sign Up.

That simplicity was liberating. I didn’t need to worry about what else I should include and instead doubled down on the goal that mattered, which was finding out if people wanted to hear more about my idea.

I really liked that my beehiiv site was super easy to edit. 

I could easily change the headline or CTA myself, and I didn’t need to hire a developer to make changes for me. I could make quick changes on the fly, which definitely made my work more efficient. 

I also felt reassured that my site was never set in stone. My site could be edited whenever I needed it to be, which was super helpful if I wanted to adjust my idea slightly.

Why Listen to Me? I have been working in the digital marketing space for nearly 10 years, predominantly helping brands with their email marketing and online presence. I now specialize in creating great content for beehiiv to help people nail their email strategies!

If you’re thinking about launching a simple one-page website, try not to overthink it. 

Start by sketching out a rough layout, and then add in some copy and a strong CTA. 

Remember that if your landing page is clean and uncluttered, your visitors will find it much easier to understand your key message.

That’s where beehiiv really helped me. Their home page tool stripped away the distractions and let me go live with what mattered – no plugins, no complex setup, just a clean page with a signup form that I could update any time.

If you’ve been waiting to launch a website, stop waiting. 

Start simple, and try out beehiiv’s home page tool to build a landing page fast. They even offer a 30-day free trial, so you can try it out without the commitment.

Building a one-page website can be free, or it can cost a couple of hundred dollars. Platforms like beehiiv allow you to launch a one-page site via their free platform or free trial, and allow you to upgrade to premium features if they prove necessary in the future.

You can create a one-page website by using tools like beehiiv. These platforms allow creators to build one-page websites in a short period of time, with features like headlines, CTA widgets, and pre-made templates readily available.

One-page websites are a good idea for testing new ideas, running sale landing pages, or launching newsletters. They keep things simple, avoid distractions, and drive visitors to a clear CTA. They can also be easily expanded with tools like beehiiv to create a larger website as required. 

OnePage offers a free plan to create a single landing page. However, it’s more limited in its features and flexibility compared to beehiiv, which makes building, customizing, and updating a one-page website faster, easier, and more focused on a clear action.