Let’s be honest, the fitness content game is saturated, but it’s far from over. 

The key is niching down, building trust, and knowing how to monetize attention.

Starting a bodybuilding blog today isn’t just about sharing workouts. It’s a scalable business if you:

• Own a unique point of view or training philosophy

• Build an engaged audience (even small ones convert!)

• Leverage email marketing + monetization tools effectively

Part 1: The Foundation

Pick the Right Platform

Before you can cash in, you need a platform that:

• Helps you grow an audience

• Supports monetization (products, affiliate, ads)

• It is easy to use and scalable

Use beehiiv if:

• You’re focused on content + email.

• You want built-in growth tools like referrals, recommendations, and automations.

• You want to own your distribution, not fight algorithms.

Pro Tip: Start your newsletter and blog in the same place to make content go further.

Lock In a Strong Brand

Your blog name matters.

Choose a name that’s:

• Memorable (no numbers or hard-to-spell words)

• Relevant (like MuscleMemo, IronFuel, Vegan Gains Daily)

• Available (on .com and social handles)

Then secure it across:

• Domain (use Namecheap)

• Email address

• Instagram, TikTok, X, Threads, YouTube

This early brand prep = long-term professional polish.

Part 2: Nail the Niche

Don’t Be “Just Another Fitness Blog”

The riches are in the niches. Here are bodybuilding blog ideas that actually stand out:

You can also choose a niche by:

• Lifestyle (minimalist, work-from-home, travel)

• Body type (ectomorphs, mesomorphs)

• Training method (calisthenics, hypertrophy-only)

Part 3: Create Content That Converts

What to Post (and Why)

You’re not just writing for search engines. You’re building a relationship.

Post content like:

• Workout plans: “4-Week Hypertrophy Split for Beginners”

• Supplement reviews: Honest takes (with affiliate links!)

• Meal plans: Cutting/bulking/calorie-specific options

• Behind-the-scenes: Competition prep, lifestyle routines

• User stories: Testimonials from your audience or clients

Use visuals: Photos of lifts, progress shots, before/afters.

Content Format Mix

Diversify like your workouts:

Part 4: Monetize the Muscle

1.  Affiliate Marketing

The easiest monetization path:

• Recommend products you already use

• Insert affiliate links in blog posts, emails, and resources

Best categories:

• Supplements

• Workout gear

• Home gym equipment

• Coaching tools or trackers

• Apps (diet logs, weight tracking)

2. Digital Products

Low cost. High margin. Totally scalable.

Create:

• Training programs

• Meal plans

• Posing guides

• Competition prep planners

• Form critique templates

3. Coaching & Community

Go deeper with clients:

• Offer 1:1 Zoom coaching

• Monthly memberships (with access to plans, group calls, private Discord)

• Email-only coaching

Use beehiiv automations to:

• Welcome new leads

• Pitch services

• Build trust with drip sequences

4.  Paid Newsletters

Your most loyal audience = highest conversion.

Offer a premium newsletter with:

• Weekly advanced plans

• Exclusive Q&A

• Product discounts

• Progress templates

Example: “The $7 Muscle Memo” — a paid weekly email with cutting-edge bulking science.

Part 5: Growth = Gains

Grow Your Email List

Every monetization play starts with an audience.

List-building tips:

• Offer a free guide: “7-Day Hypertrophy Workout for Beginners”

• Host fitness challenges with an opt-in

• Run giveaways (protein, gear) and require emails

• Use beehiiv’s Boosts and Referrals to 10x your growth

Social Strategy for Bodybuilding Blogs

Don’t spread yourself too thin.

Start with ONE platform that matches your content style:

Use content to drive to email. That’s where monetization happens.

Part 6: SEO = Passive Traffic

Search is your best long-term asset.

SEO Basics for Fitness Blogs

• Use long-tail keywords (“natural bodybuilding 5-day split”)

• Add alt text to images

• Internal link blog posts

• Write 1,000+ words per post

• Answer People Also Ask questions

• Refresh content every 3–6 months

Use tools like:

• Ubersuggest

• AlsoAsked

• beehiiv’s own performance data

Part 7: Analyze and Adjust

Treat your blog like your body — track progress and tweak often.

Tools to Use

• Google Analytics (traffic sources, bounce rate)

• beehiiv Analytics (open rate, click rate, monetization)

• Hotjar or Microsoft Clarity (behavior insights)

Check:

• Top converting content

• Dead traffic sources

• Subscriber growth

• A/B testing email subject lines

Part 8: Monetization Stack Recap

Here are 9 ways to make money from your bodybuilding blog:

1. Affiliate marketing

2. Digital products

3. Online coaching

4. Paid newsletters (beehiiv makes this easy)

5. Sponsored content

6. YouTube ad revenue

7. Challenges or events

8. Premium memberships

9. Merchandise (tees, hoodies, shakers)

Final Reps 💪

Blogging in the fitness space is no longer a side hobby, it’s a business.

If you:

• Have a unique voice or niche

• Show up consistently with content

• Build a strong email list

• Leverage smart monetization tools

…you’re not just another gym rat — you’re a creator with a thriving fitness brand.

beehiiv gives you everything you need to turn workouts into wealth.

Start your fitness blog with beehiiv

💥 Grow your audience

💥 Monetize your expertise

💥 Build your fitness empire

The gym is waiting. So is your blog.