Landing page templates are your friend if you want to launch and grow your newsletter. Trust me.

Everything on your landing page matters. 

The headline, the layout, the way you talk about your offer – it all helps someone decide if they should sign up or keep scrolling. That’s why I love using templates.

Landing page templates remove a lot of the guesswork. 

Instead of overthinking every pixel from scratch, templates give you a structure you can tailor to your own voice and audience. And if you’re just starting out or launching something new, they help you move fast with something that’s already proven to work.

In this article, I’ll share some helpful tips:

The main goal of any landing page is simple: to turn a visitor into a subscriber.

Everything on your page — your headline, your layout, the way you explain your offer — should help someone decide to sign up. And the way we track that is a conversion rate (how many people visit vs. how many people subscribe).

Here’s what I’m always trying to figure out:

How do we help more people go from just looking… to actually subscribing?

That’s the lens I bring to every newsletter I’ve launched, including Creator Diaries, and every client project I’ve supported. 

And over time, I’ve found that a few consistent principles make a difference:

People often worry about how the page looks, but they forget about what the page is saying.

Yes, design is important. You want it to be clean, simple, and easy to read. 

But what really helps people subscribe is the story you’re telling, why your newsletter matters, what problem it solves, and who it’s for.

That’s why I love using templates. They take care of the design part, so you can focus on your message. 

You don’t have to build anything from scratch — just plug in your copy, and you’re ready to go.

Your headline is usually the first — and sometimes only — thing someone reads.

What makes someone say “yes, I’ll subscribe” is knowing they’ll get something useful out of it, so your headline should clearly tell them what they’ll get and why it’s worth it.

I like Milk Road’s landing page. It’s clear that the newsletter is for crypto investors who want quick news and valuable market insights. 

This is classic copywriting advice, but please forgive me — I am a writer after all, so I’ll always come back to storytelling. 

A strong headline should do the following:

Example:

Instead of: “Insights From the World of Creators”

Try: “Stories and Strategy To Help You Grow Your Creator Business — One Email a Week.”

I love how small tweaks like this can be so powerful. The second version tells the reader exactly what to expect and why it’s valuable to them.

This is a lesson I’ve learned through trial and error.

In earlier versions of my Creator Diaries landing page, I included links to social media, my lead magnet, and even a couple of blog posts. 

But what I noticed was that all those extra options were pulling people away from the thing I actually wanted them to do: subscribe.

Now, I’ve simplified my tactic.

There’s one email form, one clear value proposition, and one primary CTA: join our community of builders, creators, solopreneurs and more who are looking to build a life and business they love. 

From a design and user experience (UX) perspective, I want the path to be obvious: Here’s what this newsletter is. Here’s why it’s worth subscribing. Here’s where to sign up. Everything else is secondary.

If you ask for too much information, people bounce.

Most of the time, all you need is an email. You might ask for a first name if you want to personalize emails, but even that can lower conversions slightly.

For creators’ and solopreneurs’ space, however, you typically don’t need more than an email address. 

The goal here is to remove as much friction as possible. For a great example of this, take a look at The Neuron. The landing page is clean, the form is short, and the value is obvious.

Why trust me: I’m a freelance writer, content strategist, and storyteller who helps MarTech, Sales, and other B2B SaaS companies showcase the real-world impact of their tools. You can follow my work on LinkedIn and through my newsletter Creator Diaries. 

Templates can help you start quickly. You don’t have to guess where to put things or how long your copy should be. 

These seven formats work well for different goals, and I’ll share landing page examples I’ve either used or really like.

This is one of the most popular landing page styles for newsletters, especially if you only have one main signup page.

Your goal here is simple: get more people to subscribe.

And this template is designed to remove any distractions from that one action, like this example from the Skip Blast newsletter. 

What’s great about beehiiv is that it makes it super easy to build your /subscribe page simply and cleanly. 

The editor makes it easy to create your main landing page section, feature testimonials, highlight your featured posts, and more. 

This one plays into something very human: our desire to be first, to not miss out, and to feel like we’re getting something limited or time-sensitive.

If you’re planning to launch something new – whether it’s a newsletter, paid product, course, or even a side project, this is a great format to test early interest while growing your list.

Here’s a template on Dribble that shows what an early access landing page might look like. I think this is a great option for a professional/educational brand. 

I haven’t used this template for Creator Diaries specifically, but I’ve seen so many creators use it effectively. 

I’ve actually signed up for a lot of newsletters or projects because of this kind of page.

This template comes into play when you need to sell a little more than just a free newsletter or opt-in.

Maybe you’re offering something premium, like a paid newsletter, a course, coaching, or a membership, and the person landing on your page needs more context before they’ll sign up. 

They might be asking themselves these questions:

That’s where a mini sales page comes in.

The Next Play newsletter uses this format. I’m a subscriber and also a member of their Friends of Next Play community, and I think their newsletter landing page is incredibly effective.

The structure is super simple, but it works because the copy is clear, the design is minimal, and the value is obvious.

Here’s a mini sales page template that you can purchase that’s editable on Canva. It takes a bit of a different approach than Next Play, but it’s a great option if you want something with more visual effects.

This is another really popular one for newsletter creators. It’s a lot easier to get someone to join your list when you’re offering clear value upfront.

Instead of just saying “subscribe to my newsletter,” you’re saying:

“Here’s something that solves a problem for you, and it’s free.”

You’re meeting them where they are and offering something useful before asking for anything in return.

I recently reviewed more than 20 lead magnets and broke down why they worked and what you can learn from each of them. Check it out here.

One of my favorite examples is Jay Clouse’s Professional Creator Crash Course. The copy is great. It’s clear, confident, and focused on outcomes. You know exactly what to expect when you sign up, and the value is obvious before he ever asks for your email. 

It also sets the tone for the kind of content and support Clouse offers throughout his other products and communities.

This is a more creative approach, and it’s a great option if you want to engage your audience before the opt-in.

You start by asking one strategic question, something that’s either thought-provoking, reflective, or tied to a challenge your readers are actively trying to solve.

Then, based on their answer, you invite them to subscribe for more content related to that specific topic or outcome.

The Ship 30 for 30 landing page does this in a smart way. I recently signed up for their digital writing email course and noticed that they ask a simple question to help personalize their response. 

I think this is a great idea if you have different groups of people in your audience and want to tailor your course by their experience/background/interests, etc. 

This approach is something I'm interested in experimenting with in my newsletter as well.

I'd love to learn more about my subscribers’ pain points — like building a content system or starting their newsletter. 

This approach can help me understand more about my subscribers’ needs, which will then shape my products and offers.

This one builds on the early access idea but adds proof that other people already want in — which boosts trust and fear of missing out (FOMO).

I’ve signed up for tons of products and tools via a waitlist, especially when they’re positioned as limited, invite-only, or community-based.

Kyle Balmer’s Prompt Entrepreneur serves as a great example for a waitlist template. 

Daniel Priestley has a lot of great advice on building a waitlist. He says it's a really important tool to test an idea and its demand before you fully invest in a product or service. 

If you’re sending traffic from Instagram, TikTok, or Twitter, don’t just link to your homepage. (Again, it’s another reason new visitors could get lost and exit out, all before you show the value you can offer!)

This template is optimized for mobile-first action.

Structure:

Why it works: It feels like a personal welcome page, and it focuses attention on your most important goal: email signups.

I love this example from author and speaker Natalie Franke.

This one is a great option for creators and influencers, especially if you are driving a lot of traffic from social media.

Here are the tools I come back to, whether I’m launching something for myself or helping a client:

Landing page templates are such a great way to grow your newsletter,especially if you’re someone who just wants a little structure to get started.

Even after writing this article, I’m buzzing with ideas for new pages I could test for Creator Diaries. 

That’s the fun of it! You don’t have to get it perfect right away. 

Your newsletter landing pages are always evolving to what you want to say and how you want to attract new subscribers, and that’s honestly why I love using beehiiv. 

beehiiv’s landing page builder makes it super easy to spin up pages for my newsletter, lead magnets, paid offers, all in one place. I don’t need five different tools to test new ideas or launch something new.

If you’re building a newsletter and want to try out some of these templates for yourself, I definitely recommend starting with beehiiv. It’s what I use, and it’s made the whole process way more fun (and effective!)