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Best Klaviyo Alternatives To Boost Your Email Marketing
A Side-By-Side Comparison of Prices and Features
Jacob Bear
April 3rd, 2024
Choosing the wrong email platform can lead to years of pain and expense.
You might get stuck paying a small fortune every month for features you don’t need. Or worse, you’ll have to set up complex integrations just to get features that your chosen platform doesn’t have.
Many email marketers look to Klaviyo as a one-size-fits-all solution, but you might be missing out on a better Klaviyo alternative that fits your particular situation.
We’ve reviewed some of the most promising alternatives of Klaviyo for 2024. Here’s what we’ve discovered.
Best Klaviyo Alternatives in 2024: An Overview
First, here are the takeaways:
Every email marketing platform offers different features at different price points
Each platform is ideal for a different type of business
Start with the features you need. Then, compare the pricing for different Klaviyo alternatives
Table of Contents
You can click on the links for a deeper look into any of these Klaviyo alternatives that interest you. We’ll be diving into them all. But first, we want to give you a side-by-side comparison.
We’ll compare pricing in a moment.
A Quick Comparison of Alternatives of Klaviyo
It’s important to note that all of these platforms have most of the features you would expect – automation, analytics and reporting, the ability to easily design your emails, etc. The key differences are in what they emphasize and how they charge you. So let’s look at pricing.
Each platform has its own way of setting prices. We’ve compared them by the number of contacts since this is a common criterion.
All prices shown below are by the month. Many platforms offer a discount if you pay for a year in full.
Finally, when a platform offers different plans, the cost for their mid-tier plan is shown, unless there is a free plan.
The Monthly Price of Klaviyo Alternatives
Notes:
*Contact sales for a list of this size
**Pricing is based on the total number of emails sent, not the number of contacts. Our estimate assumes one email per day or 30x the number of contacts.
beehiiv: The High-Volume Alternative to Klaviyo
beehiiv was built for rapid growth, as users such as Robin Arzón and Saeed Ezzati can attest.
The platform offers several programs and tools to grow your contacts without relying on social media and advertising.
beehiiv’s referral tool enables you to reward subscribers who refer your newsletter to new readers. The platform tracks and automates this activity, making it simple and easy.
beehiiv also supports Boosts, in which you pay the owners of similar or complementary newsletters to promote you. You pay a fixed price per new subscriber, and you only pay when they sign up.
Finally, beehiiv users cross-promote each other’s newsletters by recommending them with a few simple clicks.
There’s a lot more to say about beehiiv as a Klaviyo alternative, but let’s break down some of the most important features.
Features of beehiiv
A no-code email design and editor that allows you to customize every aspect of your emails
AI tools for visual and written content creation
A/B testing with a single click on the Grow plan
Unlimited sends
Create segments on the Grow plan and automations on the Scale plan
Polls and surveys on the Grow plan
Advanced 3-D analytics and reporting
Automatically post your emails on an SEO-optimized blog
One of beehiiv’s Disadvantages
Having planted their flag as the must-have for creators, beehiiv doesn’t offer SMS or many tools for e-commerce or CRM.
What Makes beehiiv Great
In addition to helping creators build a large audience affordably, the platform enables users to monetize their lists.
The beehiiv Ad Network lets users insert ads into their emails with a few clicks. Users can boost other beehiiv newsletters (as described above) to generate another income stream.
Beehiiv also supports premium subscriptions on the Scale plan and above, effectively turning creators into publishers.
beehiiv Pricing
New users can get a free, 30-day trial of all the features of beehiiv’s Scale plan, the best and most comprehensive option.
Practically all email marketing platforms punish rapid growth. If you gain a sudden spike in subscribers due to unexpected publicity or a successful marketing campaign, your monthly costs could also spike.
When this happens before you’re able to monetize the new contacts, you’ll take a big hit to your bottom line.
beehiiv has the antidote to this problem, supporting large lists at a relatively low price.
*Based on number of contacts
How To Get Started With beehiiv
It’s easy to start a beehiiv newsletter and take advantage of the 30-day, free trial.
Once you’re in, you can quickly build your subscriber list using TikTok, LinkedIn, or X (formerly Twitter).
Use beehiiv’s latest Resource Roundup to make sure that you’re taking advantage of every available feature.
Then, grow, monetize, scale, and be glad you looked to beehiiv as an alternative to Klaviyo.
ActiveCampaign: The E-Commerce Klaviyo Alternative
With ActiveCampaign, the key word is “active.” This platform offers a solid email marketing service, and that’s just the beginning. If you sell consumer products online, ActiveCampaign is one of the best alternatives of Klaviyo.
Features
A drag-and-drop editor that makes it easy to customize emails, landing pages, and sign-up forms
Autoresponders and other automations that can target specific segments when triggered by user behavior
Transactional emails
Reporting and analytics include site tracking which shows you when and where customers are carrying out actions such as buying, viewing a product, or abandoning your site
Supports Meta lead ads and custom audiences
Lead scoring (assign points to different user activities, give your leads a “score” based on their behaviors, and trigger automations based on score)
One of ActiveCampaign’s Disadvantages
The broad range of features means that you might be paying for features you don’t need
What Makes ActiveCampaign Great
The “Holy Trinity” of marketing, CRM, and automation saves a lot of time and money, especially for smaller teams.
Pricing
ActiveCampaign offers a free trial, but we were unable to find information on the length of the trial or what is included.
ActiveCampaign also offers a 20% discount to non-profit organizations. All you have to do is provide documentation of your non-profit status.
ActiveCampaign has separate plans for marketing, sales, and a bundle of the two. You can also pay for transactional emails separately. The pricing below reflects the marketing plans only.
Is Mailchimp Still the Most Popular Klaviyo Alternative?
Mailchimp used to be one of the most popular email platforms – and with good reason.
While Mailchimp presents itself as a comprehensive email platform, there’s one thing they do particularly well: Sell stuff using automated emails.
Features
Email templates: Mailchimp offers more than 100 pre-built, customizable templates. These designs support video, “Buy” buttons, gifs, and many other features. There’s a library of stock images and an AI “creative assistant” that can help design graphics for your emails.
A/B testing: Paid plans include A/B testing for several elements such as design, send time, content, and subject lines.
Automation: Mailchimp lets you create Customer Journeys based on specific triggers. For example, when someone signs up for your email list, it may trigger a welcome sequence that sells a product. If they make a purchase, it triggers further automated actions.
Segmentation: Send targeted messages to specific groups of people you identify based on their activity, when and how they joined your list, or special tags that you customize.
Reporting and analytics: The basic reporting included in every plan helps you to understand your data. At the Standard level and above, you have more analytics, including comparative reporting, which allows you to compare different campaigns over time to see what's really working.
One of Mailchimp’s Disadvantages
Mailchimp isn't always simple and intuitive to use. Chat support often refers users to articles that are confusing and sometimes outdated.
What Makes Mailchimp Great
Even on the moderately-priced Standard plan, you can set up multiple automations and customer journeys, which save time and give customers a better experience.
Pricing
Mailchimp has a free plan that allows users to send up to 2,500 emails per month to up to 500 contacts. Otherwise, the cost of Mailchimp depends on the number of contacts you have and the features you need.
For transactional emails, users have to estimate monthly sends and then prepay for “blocks” of 25,000 each. A block costs $20/month, but the price per block drops if you’re buying more than 20 blocks a month.
The cost of transactional emails is in addition to the cost of the monthly plan.
Here is a breakdown of Mailchimp’s various paid plans.
HubSpot: The Comprehensive Klaviyo Alternative
Hubspot has several comprehensive platforms, known as “Hubs.” These include a Marketing Hub, a Sales Hub, as well as Service, CRM, Operations, and Commerce Hubs.
To create an even richer selection, Hubspot offers versions of each Hub for businesses and enterprises, as well as for individuals and small teams.
If you have the budget and the need, HubSpot can integrate all of these features into a seamless, all-powerful marketing machine.
Features
Hubspot offers a suite of email marketing tools, including analytics and a free email builder. What you get depends on your size, budget, and which Hub or Hubs you choose.
To keep things simple, we’ll focus on the email features of the Marketing Hub.
Email: Even their free version allows up to 1,000 contacts and 2,000 sends/month with HubSpot branding.
Automation: Users can create sign-up forms with automation (such as a welcome sequence), and all plans support segmentation. Paid plans offer more automation features and better segmentation.
Web pages: Marketing Hub supports landing pages with increased features based on your plan. Users can also have a blog with HubSpot branding (free plan), all the way to 100 unbranded blogs on the Professional plan. Users can create versions of pages and blog posts in multiple languages.
Ads and social media: All plans support all ad types and retargeting. Facebook Messenger is also supported, but messages contain HubSpot branding on the free plan.
Teams: The Business and Enterprise Marketing Hub supports hundreds of email inboxes, as well as several extra tools for reporting, sharing, and collaborating.
Support: Paid plans offer email and chat support, with phone support on the Professional plan.
In addition, the Marketing Hub includes several e-commerce features such as product libraries, the ability to accept payments in different currencies, and integration with SalesForce. The higher end plans also include video management and additional integrations with WhatsApp and other tools.
One of HubSpot’s Disadvantages
As the jack of all trades, HubSpot is arguably the master of none. If a specific feature matters more to you than anything else, there’s probably another platform that does it better than HubSpot.
What Makes Hubspot Great
Whether you’re a large company or a lone entrepreneur still shackled with a day job, HubSpot can offer a plan that works for you.
Pricing
Below are the monthly rates. All plans give you a 10% discount if you pay for a full year at once.
Users can save more by bundling multiple Hubs. We’re only showing the prices for the Marketing Hub
Why Trust Us? All beehiiv writers are carefully vetted for their knowledge and experience. Jacob Bear has been writing email marketing campaigns for nearly a decade, working with several email platforms while serving clients in e-commerce, IT, and real estate. He used to use Constant Contact for his own business newsletter before switching to Mailchimp. In 2023, he made the change from Mailchimp to beehiiv. |
Drip Is One of the Clever Alternatives of Klaviyo
When it comes to email, Drip may not fit your image of the best Klaviyo alternatives. Their customer-centric approach is better suited for e-commerce. Nevertheless, their tracking tools and automations are among the best.
Features
Segmentation: Drip’s robust segmentation combines visitor and marketing data to create segments that can either be based on behavior or engagement. Segmentation is at the core of the Drip platform, which focuses on getting the right message to the right person at the right time.
Automation: The platform offers customizable workflow templates. You can adapt these to target your segments with evergreen marketing campaigns across multiple channels.
Email: Drip has an intuitive, visual email builder that’s centered around different e-commerce functions: Special offers, recommended bestsellers, and newsletters meant to build relationships. There are more than 50 templates. A/B testing is supported, and all paid plans include unlimited sends.
Analytics: Several reports and dashboards are supported. In particular, users can zoom in on an individual or a segment and can get performance snapshots to check the effectiveness of a given campaign or channel.
Onsite journeys: In addition to targeted messages, Drip lets you build customer journeys based on their activity on your store or website. Use sidebars, slide-ins, and pop-ups to convert at just the right moment.
Integrations. As an e-commerce marketing platform, Drip integrates with more than 90 platforms including Shopify, WooCommerce, and BigCommerce.
The strengths of Drip go beyond email. But if you’re looking to build an e-commerce business, Drip is one of the more clever alternatives to Klaviyo.
One of Drip’s Disadvantages
If selling products online is not a significant part of your business, then there’s nothing exceptional about Drip.
What Makes Drip Great
Given the complexity of everything the platform does, Drip is surprisingly intuitive and easy to use.
Pricing
The cost is based on your list size. Drip offers a free, 14-day trial, which doesn’t require a credit card. All features are unlocked during the trial period except for unlimited emails.
Pricing after the trial is shown below:
Campaign Monitor: The Lower-Cost Klaviyo Alternative
Campaign Monitor isn’t necessarily cheap, but users can get practically all of the features they need in their most basic plan. This plan includes segmentation, A/B testing, some limited automation, transactional emails, and dynamic content. These are all features that cost extra on many platforms.
Features
Campaign Monitor literally has pages of features. We’re going to focus on some of the features that come with the Lite plan, starting at $11/month, which most platforms don’t include at their lowest price points.
Marketing automation: Their pricing page says that automation is “limited to email send volume,” but we were unable to find any send limits. This limitation doesn’t apply at the next tier and beyond; so, ultimately, you have access to automation in every plan
Transactional emails: Transactional emails are messages to confirm an order, notify a customer when they are being charged, or inform them when a product is shipped.
Analytics: Tack the performance of your email campaigns, even on the Lite plan. You can also conduct A/B tests.
Integrations: Campaign Monitor supports APIs and integrates with several tools and platforms around CRM, e-commerce, advertising, and more.
One of Campaign Monitor’s Disadvantages
The many email marketing features make Campaign Monitor ideal for e-commerce… yet you still need an e-commerce platform to take advantage of this quality.
What Makes Campaign Monitor Great
Users can access a surprising number of features with a low budget.
Pricing
Campaign Monitor offers a “Free Trial,” but it only allows users to send one email to five subscribers.
Campaign Monitor also has an option for paying annually, but users need to contact their sales team to discuss this.
As we mentioned above, the Lite plan contains almost all of the features of the two higher-level plans.
At the Essentials level, users get priority email support and a few additional email tools, such as a countdown timer and the ability to send emails by time zone.
The Premier plan includes phone support and advanced link tracking, in addition to a few extra email features.
Prices are based on the size of your list. We’ve broken it down for you here:
Brevo as an Alternative to Klaviyo
Brevo is unique as a Klaviyo alternative. It offers multiple products related to sales, marketing, customer service and more.
We’re going to focus on Brevo’s Marketing Platform, which includes email.
Features
Email marketing campaigns: Brevo has all of the usual tools to create and send email campaigns and newsletters. With its extensive template library, you’re likely to find a design that works for your brand.
Marketing automation: Users can segment and automate emails, SMS, and even What’sApp campaigns.
Email API: Users can send up to 120,000 emails a minute, including transactional emails and automations that are triggered by subscriber activity. This feature will also parse inbound emails, so it’s easier to reply.
Sign-up forms and landing pages: Brevo’s drag-and-drop editor makes it easy to create pages that build your list and increase conversions.
One of Brevo’s Disadvantages:
Users need an upper-level plan to remove Brevo’s branding from all of their content.
What Makes Brevo Great
Brevo’s policy of unlimited contacts in every plan lets users keep a large list on a small budget.
Pricing
Brevo’s pricing structure includes unlimited contacts at every level. Users pay more for features and monthly sends.
Brevo’s Free version comes with all of the basic features and editors. It includes WhatsApp campaigns, SMS, and up to 300 emails/day. Every message will carry the Brevo logo. On the down side, support and analytics are two features that are conspicuously missing.
The Starter plan, at $25/month, provides very basic reporting and email support. Users can pay extra to remove the Brevo logo as an add-on. There is no daily limit to email sends, and users can send up to 20,000 per month.
The Business Plan, at $65/month, includes many advanced features including automations, A/B testing, and the power to send emails at an optimized time. Users can give access to multiple users, and phone support is available at this level.
Omnisend: The “Better Than Email” Klaviyo Alternative
Email is only a fifth of what Omnisend does well. Their motto, “One platform, five channels,” sums up their capabilities.
Omnisend has all of the features you would expect in an email platform. They also have SMS campaigns, push notifications, and retargeting across Google and Meta.
This might all be a bit much if you just want to publish a newsletter and you’re not concerned with abandoned shopping carts and similar issues. But if you have an e-commerce business and you’re looking for a comprehensive solution, Onmisend might be one of the more promising alternatives of Klaviyo.
Features
Email: Omnisend offers email templates and a drag-and-drop editor. You can segment your audiences and create automated journeys. The ability to offer discount codes and to create transactional emails makes this an e-commerce friendly alternative to Klaviyo.
SMS marketing: Omnisend’s text marketing integrates with other marketing channels, or it can be used for one-off campaigns. This feature is fueled by prebuilt automations, which make it quick and easy to do a one-off campaign or handle common issues such as cart abandonment.
Shopper retargeting: Imagine a customer receiving a push notification with a special coupon code while browsing a particular product. Tactics like this can give you conversion rates of 30%.
Flexible segmentation: Omnisend synchronizes with Google Customer Match. Shopping activity automatically places customers in segments that determine which emails they receive and which ads they see. A change in status or activity will remove them from a segment, and they will no longer see the same ads.
Retargeting in Meta: Potential customers who have viewed one of your products will see ads pertaining to that product. Flexible segmentation ensures that your customers see hyper-targeted ads on Facebook and Instagram.
One of Omnisend’s Disadvantages
The creation of high quality content is sacrificed for the targeting and delivery of content.
What Makes Omnisend Great
One of the things that really sets Omnisend apart is that all plans include all features. You don’t need to upgrade just to get the features you want. You’ll upgrade when the size of your list requires it.
Pricing
Omnisend offers a free plan for up to 250 subscribers.
The main difference between each plan is the number of users, monthly sends, and web push notifications.
The Pro plan comes with unlimited emails and push notifications. But if you have fewer than 2500 contacts, there are less expensive plans available. Here’s a quick comparison.
Constant Contact: The Event Host’s Alternative to Klaviyo
Constant Contact provides all of the basic email features that a small business is likely to need, making it one of the easiest alternatives of Klaviyo.
Constant Contact also supports live events in ways that no other email platform does.
This popular Klaviyo alternative is affordable at a small scale. However, if you grow your list rapidly, you might feel frustrated by Constant Contact’s complex pricing structure.
Features of Constant Contact
The Constant Contact templates for email and landing pages won’t always give users 100% creative control; but if you want to create something fast with your logo and branding, it’ll do the trick.
Again, simplicity is Constant Contact’s strength.
Other useful features include:
Automations
A/B testing
Segmentation
Analytics and reporting
SMS messaging
Integration with popular tools and platforms
One really cool thing we like about Constant Contact is the detailed event management features, even with the lowest plans. Users can create registration forms, collect payments for events, and even create tickets and coupon codes.
This is all very useful if you want to grow your list or generate income through webinars or other live events.
One of Constant Contact’s Disadvantages
Constant Contact has a complicated and convoluted pricing structure.
What Makes Constant Contact Great
Constant Contact is the only platform with specialized tools just for managing live events. This makes it a good choice for coaches, performing artists, and others who put on a lot of events, whether virtual or in-person.
Pricing
If you are a non-profit organization and you’re willing to prepay at least 6 months, you can get a 20% to 30% discount on Constant Contact. To apply for the discount, send your Federal government Letter of Determination, 501 (c)3 or (c)6 if you are in the U.S or your country’s equivalent documentation if you are outside of the U.S.
Constant Contact comes with a free, 60-day trial. After that, there are 3 plans:
Lite (starting at $12/month): This basic plan includes the use of email templates, and total sends are equal to 10x your number of contacts. Many features that we consider to be essential are missing from this plan, such as segmentation, A/B testing, and even the ability to schedule emails in advance.
Standard (Starting at $35/month): We consider this plan to be the bare minimum, since it allows users to schedule emails in advance. (This will save you from getting up at 4 a.m. just to hit “send.”) With the Standard plan, users get A/B testing, more detailed reports, some limited automation features, as well as segmentation.
Premium (Starting at $80/month): Some of the differences between Premium and Standard include the ability to add dynamic content to your emails and to design your own customized automation journeys. Reporting and analytics are also more detailed and versatile at the Premium level.
In addition to various add-ons that generally cost around $10/month each, the pricing for each plan goes up when you have 500 or more contacts.
We had to click around to find the “Tiered Pricing Fee Schedule” and then discovered that there was a different fee schedule for each of the three plans.
There’s no simple way to summarize this complex pricing structure in a chart, so we’ll give you a few examples from the Standard plan.
1,000 contacts: $55/month + add-ons
2,500 contacts: $75/month + add-on
10,000 contacts: $160/month + add-on
Adobe Marketo Engage as a Klaviyo Alternative
Like some of the other examples we looked at, Adobe Marketo Engage is far more than just an email marketing platform.
We had to sift through many features on Marketo’s main web page just to find the email capabilities. They include CRM, sales tracking, SEO, web design, an arsenal of analytics, and some very robust AI to interpret data.
Users can track customer activity, sales, pipelines, and even get recommendations and insights on how to direct your marketing.
Of course, email marketing is a part of the mix, but it’s only a single part of this huge and comprehensive platform.
If your business is at the Enterprise level, you'll love all the marketing automation offered by Marketo. Beyond merely sending emails or even posting on social media, Marketo can track the activity of your customers and hit them with the right message, at the right time, on the channel they're already on.
Features
Lead Management
Lead scoring: Rate a prospect’s level of interest based on their behavior as they interact with your content.
CRM integration:Track the actions taken by every lead. Marketo integrates well with Salesforce, Sales Cloud, Microsoft Dynamics for Sales, and SAP.
Multi-channel automations: Show up where your lead shows up in real-time. This can include email, websites, mobile, social media, and personalized URLs. Use AI to create personalized content that fits the actions of your lead.
Anonymous lead nurturing: Even before you have enough data to create a profile, you can track page visits, search terms, IP address, company size, and other prospect behaviors and attributes.
Marketing attribution: Powerful, easy-to-use reporting lets you see which activities in your funnel are generating the most revenue.
Analytics
Campaign reporting and insights: A comprehensive ROI dashboard measures data such as cost, revenue, pipeline, and conversions. This enables you to find the best performing programs, whether you’re looking at the level of accounts or individual leads.
Advanced journey analytics: Quickly identify issues and opportunities by monitoring the entire customer journey.
Ad-hoc reporting: Create customized reports on demand. Users can choose the measurements, fields, and objects in these reports to focus on specific engagements
One of Marketo’s Disadvantages
The lack of published pricing (see below) implies that Marketo is only for enterprise clients with large budgets.
What Makes Marketo Great
If you can handle the presumably high ticket, you’re going to get a bespoke solution of the highest quality and utility.
Pricing
Because Marketo is so highly adaptable and personalized, its prices are not posted. You have to submit information to Adobe in order to get a quote.
Marketo offers a PDF that’s supposed to show all of the features and prices from 2023, but the dollar amounts are blank in the document.
We would guess that the prices are high compared to most of the platforms in this article, but Marketo could be worth it if you have a large business with complex marketing needs across multiple channels.
What Is the Best Klaviyo Alternative in 2024?
There are really only three factors for choosing the best Klaviyo alternative.
The specific features you need
The size of your list
The size of your budget
We’ve sorted all of the best Klaviyo alternatives into four categories, based on list size and whether your business needs to emphasize email or e-commerce.
We suggest that you take a closer look at the platforms in the category that best fits your needs:
You may have noticed that beehiiv is the only Klaviyo alternative that stands alone in its category.
If creating excellent content is your core competency, beehiiv will keep your costs down while giving you the tools to grow and monetize.
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