Want more people to read your newsletter?
X threads are one of the highest-leverage ways to promote your newsletter and attract new readers.
They’re fast, shareable, and give you a second chance to repurpose content you’ve already written.
Creators like Nathan Baugh, Sahil Bloom, and Dan Go have turned weekly threads into subscriber machines. They use their newsletter content as the foundation, then repackage it into high-performing X threads. This strategy works across every niche, from health to finance to marketing.
In this guide, we’ll walk you through exactly how to do the same. We’ll cover:
What makes newsletter content perfect for X
How to structure and write viral threads
Real examples from top creators
Best practices for hooks, visuals, CTAs, and analysis
Let’s break it down.
Why Threads Work So Well
If your newsletter is sitting quietly in inboxes, you’re missing a bigger audience. X threads help you:
1. Reach more people
Your newsletter lives in an inbox. A thread lives on a social feed, where it can spread. Threads are favored by the algorithm and discovered by thousands of people who don’t know you yet.
2. Get more value from every issue
You already did the hard part. Instead of starting from scratch for a post, pull insights from your newsletter. A 1,000-word issue likely contains 5–10 post-worthy takeaways.
Dan Koe: “I saw X as an opportunity to just get started and refine ideas.”
3. Build awareness and drive growth
Many top newsletters attribute the majority of their subscriber growth to X. Threads are not fluff. They’re the front door to your long-form content.
Not every newsletter is thread material. Choose an issue with a clear structure or core idea that can be broken down into multiple posts.
What works best:
Listicles: “7 Lessons from Building a SaaS”
Frameworks: “The 3-Step System I Use to Stay Focused”
Stories: “How I Got My First 1,000 Subscribers”
Tips and how-tos: “5 Ways to Improve Your Cold Emails”
the most useful idea you’ll read today:
— #Shaan Puri (#@ShaanVP)
6:34 PM • May 30, 2025
Start with one idea. One thread = one concept. Avoid trying to squeeze in too much. If your newsletter has five great insights, you can write five separate threads over time.
Example: Amanda Natividad regularly pulls 3–5 tips from a single newsletter and turns them into a thread. Sometimes she even reverses it: writing a thread first, then expanding it into a newsletter.
Facebook is now saying explicitly that your links are killing your reach.
Meta/Facebook is advising users to drop their links into the comments instead of the main post. Their own report shows 97.3% of all Facebook post views are now going to content with NO external link.
This
— #Amanda Natividad (#@amandanat)
5:08 PM • Jun 18, 2025
Step 2: Nail the First Line (The Hook)
This is everything. Your first post decides whether people scroll or click “Show this thread.”
Here are some ways to hook:
A bold claim: “It took me 6 months to get to 400 subs. Then 6 weeks to hit 1,000. Here's how.”
A curiosity gap: “Most creators ignore this simple marketing trick. Here’s what they’re missing.”
A surprising stat: “90 percent of newsletter opens happen in the first 6 hours. Here's what that means.”
A short story teaser: “In 2017, I almost gave up. Then one idea changed everything...”
Great hooks stop people in their tracks. Keep it short. One sentence is enough.
Pro Tip: Test your hook as a single post before committing to a full thread. If it performs well, thread it out.
Step 3: Structure Your Thread
Once the hook is set, organize your thread logically. Two formats work best:
1. List threads: Each post shares one takeaway. Use numbers to guide the reader:
post 2: “Here are the 5 things I wish I knew about pricing.”
post 3: “1. Price for value, not time...”
post 4: “2. Always offer 3 tiers...”
...and so on.
2. Story threads: Use a beginning, middle, and end. This works great for case studies, personal wins, or behind-the-scenes breakdowns. Build tension, then resolve it.
No matter the format, keep each post short and skimmable. Write like you speak.
Step 4: Write the Thread Like a Newsletter in Fast-Forward
Threads are fast content. Your goal is to keep people reading post after post without friction.
Tips:
Break up text. Use line breaks.
Avoid long paragraphs.
Start each post with the main idea.
Use examples. People remember stories more than facts.
Sprinkle in formatting: bold words, caps for emphasis, short lists.
Keep your tone consistent with your newsletter.
Optional: Add visuals. Screenshots, graphs, even a selfie can make a thread stand out.
When you have clarity on your ICP this will unlock your IPP (Ideal Partner Profile).
Learned this from my boy @aleckrem @beehiiv
— #TG 🐝 (#@productizeguy)
2:28 PM • Jun 17, 2025
Step 5: Add a CTA That Converts
You’ve hooked the reader, delivered value, and they’ve made it to the end. Now what?
Send them to your newsletter with a clear, concise call-to-action (CTA).
Examples of CTAs:
“If you enjoyed this thread, you’ll love my newsletter. I share tips every week on X. Subscribe here: [link]”
“This thread is based on my latest issue. Read the full version here: [link]”
“Want more insights like this? Join 15,000+ readers here: [link]”
You can also prompt engagement:
“Which of these tips was most helpful? Reply and let me know.”
Need a few more examples? We’ve got you covered.
Best practice: Put your newsletter link in your X bio too. Some readers will go looking for it.
Step 6: Post Smart, Engage Hard
Good threads are posted with intent. Don’t just fire and forget.
Timing:
Choosing the right day and time to post can be the difference between a viral thread, or a major flop. Aim for weekday mornings, especially Tuesday to Thursday. Test and track what works best for your audience.
Engagement:
Reply to every comment.
Like and repost thoughtful responses.
Join the conversation your thread starts.
Reposting:
If a thread flops, don’t abandon it. Tweak the hook, change the structure, and repost later.
Pro Tip: Use tools like Typefully or Hypefury to schedule threads and monitor performance.
Step 7: Learn From the Best
Here’s how top creators do it:
Sahil Bloom
Turns mental models from his newsletter into simple, viral threads.
Master of hooks: curiosity, surprise, simplicity.
Ends every thread with a newsletter CTA and gains thousands of subs per post.
Dan Go
Converts health tips from his newsletter into list threads.
Includes visuals and easy wins in each post.
Consistent weekly posts have brought in over 460K subscribers.
Amanda Natividad
Focuses on useful marketing tips from her newsletter.
Threads feel like a conversation.
Uses CTAs only when relevant, always with intention.
Alex Lieberman
Threads = frameworks. Each one breaks down a topic in steps.
Uses screenshots or diagrams when helpful.
Consistently ties back to his deeper content or newsletter.
Why Trust Me: I’ve spent the last 7+ years deep in the content world and the past 2 building and scaling content at beehiiv, one of the fastest-growing platforms for creators and publishers. I’ve always been obsessed with the creator economy, newsletters, and the systems that drive real growth.
Final Thoughts
X threads are one of the most powerful tools to grow your newsletter. But only when done right.
Here’s your playbook:
Use your newsletter as the foundation. Use X as the distribution engine. One feeds the other.
Use beehiiv to turn both into a business that scales.
Done consistently, this becomes a growth loop that compounds over time. And the best part? You’re already sitting on the content. You just need to thread it.
