I gotta admit, I am not a social media person.

Seriously – in my non-professional bios, I describe myself as a part-time cryptid, and for good reason. I lurk. I post memes. I occasionally appear to drop a sarcastic comment before vanishing back into the digital woods.

Unfortunately, sporadic meme-lording every few months is not exactly a winning marketing strategy for my ADHD coaching business. For many businesses, social media is often where people discover you first, so hiding in the shadows of the algorithm doesn’t do you any favors. 

That’s what pushed me to figure out how to make a website for Instagram business – trying to figure out how to have a web presence that works even when I don’t feel like posting. 

If you’re a fellow introvert (or cryptid) who breaks out in hives at the thought of “personal branding,” beehiiv’s site builder is worth a peek. It ended up being the simplest, least cringe solution for me: quick, low-stress, tech-newb friendly.

So, this isn’t a post about becoming a social media influencer overnight. It’s about how to make creating your instagram bio website less painful – especially if you’d rather spend your time writing, creating, or doing literally anything else.

In this guide, I’ll walk through how to make a website for an Instagram business using beehiiv, and how tools like its new link-in-bio feature make online visibility possible even for people who’d rather not be perceived.

Okay, real talk: I don’t even have a dedicated Instagram for my business yet, and my personal account is mostly a graveyard of ADHD memes, pictures of my dog, and the occasional existential crisis.

I’m actually coming at this thing in the reverse from most people; I built my business by starting with a website and skipping social media entirely. But for many creators, it’s the opposite; you already have a strong Instagram following, but no real “home base” to send people to once they find you.

In both cases, the problem is the same: there’s a gap between discovery and conversion.

If people find you on Instagram but don’t have an easy next step, that’s lost momentum. If they find you through search, but can’t get a sense of your personality or daily work, that’s a missed connection.

A simple, one-page Instagram bio website can bridge that gap for anyone with an Instagram business ready for growth, and beehiiv makes it easy to build one that looks polished without spending hours tinkering.

Whether you’re starting from the “social” side or the “website” side, the goal is the same: you need a simple, low-stress setup that turns curiosity into connection without eating your entire weekend.

If you’re building a website for your Instagram business, here’s what to look for in a builder that won’t make you want to yeet your laptop across the room:

beehiiv checks all three boxes, especially for people who want their site to do something beyond just looking nice.

Not everyone wants to spend hours comparing templates or trying to understand what a “container width” is. If you’re busy running a business (or, y’know, a life), you probably just want something that looks professional out of the box.

beehiiv’s homepage builder skips all the chaos. You can create a clean, functional homepage in minutes. No plugins, no coding, no late-night Googling “why is my hero image blurry,” or “why would I need an image of Superman on my beauty brand’s website?”

It’s perfect for creators who’d rather focus on content than color palettes.

And because it’s built directly into beehiiv, you can publish your site in the same place you already manage your newsletter. No need to juggle extra tools or subscriptions just to stay visible.

(If you’re craving visual inspiration, check out beehiiv’s Best Email Design Examples for 2025.)

Here’s the truth about online attention spans: if people can’t figure out what you do in about five seconds, they’ll bounce.

That’s why your Instagram website should do three things, quickly and clearly:

That’s it. No 10-tab menus. No endless scrolling. Just one simple page that guides people where you actually want them to go.

beehiiv’s homepage builder makes that easy. You can swap a CTA, update a headline, or feature a new product in seconds, all without hiring a designer or touching code. Since your site connects directly to your email list, it’s not just a static “link page.” It’s a living part of your marketing system that turns followers into subscribers.

Wanna see how others are turning clicks into signups? beehiiv’s Gated Content & Landing Page Examples Guide has tons of ideas to steal.

The biggest mistake most creators make when they set up a website?

They build it as a digital billboard instead of a digital ecosystem.

A good website shouldn’t just look nice; it should do something. Specifically, it should connect your followers to the platforms where real engagement happens: your newsletter, your shop, or your booking system.

If you’re serious about turning likes into leads, this integration matters. Otherwise, you’re constantly rebuilding the same audience from scratch every time a platform changes its algorithm (which, let’s face it, happens weekly).

That’s why I’m drawn to beehiiv for this. It’s not just a site builder, it’s a content and audience hub, and that’s exactly what you need as a content creator. You can:

No more duct-taping together half a dozen tools or hoping your “subscribe” button actually works. It’s one ecosystem that handles it all: website, newsletter, and audience analytics in one place.

And if you’re curious about how that translates into growth, beehiiv’s How To Grow Newsletter Subscribers guide is packed with strategies for converting casual followers into loyal readers.

If you’re already using beehiiv for your newsletter, you’re halfway there.

Its site builder makes it easy to create a clean, one-page website that can serve as your Instagram home base. Even better for us cave-dwelling, tech-averse critters: no plugins, no domain setup headaches, no “web design phase” that drags on for weeks.

Even if you’ve never built a website before, you can have something up in under an hour that actually does what you need it to do: introduce yourself, collect emails, and give people a clear next step.

Here’s how to do it.

Start by heading to your beehiiv dashboard. On the left-hand menu, select Website, then click on Builder. The interface is refreshingly uncluttered. No mysterious sidebars or 47 layout options you’ll never use. 

If you’re prone to decision paralysis (hi, it’s me), this simplicity is a blessing. 

Here’s what it looks like for my newsletter website homepage:

Pick a layout that fits your vibe, upload your logo or a simple header image, and add a short intro that tells people who you are and what you do. That’s your “hero section” (what visitors will see first when they click your Instagram link).

From there, keep it lean. This isn’t your full company website; it’s a quick, skimmable landing page designed to bridge Instagram to your business. One or two scrolls max.

Here’s the simple structure I used that works just as beautifully for an Instagram site:

See how nice that looks? No menu bar, no wall of text. Nowhere for your followers to get lost in the weeds. 

When you’re done, preview it on your phone (most of your visitors will probably be coming from mobile). It’ll automatically scale beautifully thanks to beehiiv’s built-in mobile optimization.

If you’re someone who tends to overcomplicate things (raises hand), think of this as your minimalist starter page. You can always add more later, but perfectionism kills momentum, and beehiiv makes it easy to iterate once you’re live.

Once your basic page structure is in place, it’s time to make it functional.

Start by adding your email signup form. This is the single most valuable piece of digital “real estate” on your site. Social media algorithms can change overnight; an email list is yours forever. beehiiv automatically connects signups from your site directly to your subscriber dashboard, so you never lose track of who’s joining.

Next, add a link section for your key destinations: products, booking pages, or featured posts. This is also where beehiiv’s new link-in-bio feature comes in handy. It acts as a condensed version of your homepage that lives directly in your Instagram bio, giving visitors quick access to everything you want to highlight without leaving the app. 

Check it out – here’s beehiiv’s founder, Tyler Denk’s link-in-bio:

Finally, sprinkle in a little social proof. You don’t need much, just a testimonial from a happy client, a quick note about where you’ve been featured, or even a line like “Trusted by 100+ clients nationwide.” It helps new visitors feel confident that you’re legit without bogging down the page.

By the time you’ve added those three sections, you’ll have a complete, conversion-ready Instagram website that takes less than an hour to build, and actually works for you.

If you want to go a step further, beehiiv’s Email Deliverability Mastery guide will help you make sure every new signup actually hits the inbox (not the spam abyss).

If you’ve made it this far, congrats—you’re already ahead of most people.

Building a website for your Instagram business doesn’t have to be complicated, expensive, or soul-sucking. In fact, keeping it simple is the whole point.

Whether you’re a creator, coach, or small business owner (or a lurking meme enthusiast reluctantly entering the light), here are a few tips to make your new site actually work for you:

A website shouldn’t be another thing to manage—it should reduce your digital chaos. beehiiv lets you run your newsletter, collect subscribers, and manage your site all from one place, so you can spend more time creating (or napping) instead of juggling logins.

At the end of the day, whether you’re posting daily or just peeking out from your cryptid cave once a month, having a simple, functional website helps you stay findable and professional—without turning you into a full-time marketer.

Ready to make social media a little less painful (and a lot more productive)? Build your Instagram website with beehiiv’s free site builder. 

It’s quick, intuitive, and designed for people who’d rather get things done than figure out how to format a footer.