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Why Adding A Newsletter Sign-Up To Your Facebook Page Is Crucial
Why Newsletter Sign-Up On Facebook Is Key To Building A Loyal Audience
Linda Hwang
October 7th, 2024
What do Miss Excel and Robin Arzón have in common?
Successful beehiiv newsletters and high-engaging Facebook Pages.
Facebook is the world’s number one social media platform, boasting 3 billion monthly active users. If you are a content creator or business owner, tapping into Facebook should be part of your marketing plan.
The Workbook and The Pivot are two beehiiv newsletters that have garnered audiences through their websites and Facebook pages.
Robin Arzón, the founder of one of beehiiv’s successful newsletters, The Pivot, said:
Her Facebook page has 230,000 followers, and she also uses the platform to promote her newsletter.
By engaging with her various social media platforms, Robin can increase the opportunity for her followers to sign up for her newsletters.
Is setting up a newsletter sign-up on a Facebook page easy?
The answer is—yes!
We have collected tips and advice from our top content creators and answered frequently asked questions to assist you in creating a Facebook Sign-up for your newsletter.
Let’s start with why newsletter sign-ups are essential.
Sign-ups are the lifeline of your email newsletters. Your goal is to keep your email list growing and your subscribers engaged.
There are many reasons why newsletter sign-ups are essential, and they can vary depending on your marketing strategy.
For example, Jon Finkel, creator of the Books & Biceps newsletter on beehiiv, wanted to create a platform that offers physical strength and intellectual stimulation in equal measure – because, as he puts it:
Finkel used a newsletter sign-up to help create a community where fitness and books could be equal. His Facebook page has 5,900 followers, and he advertises his newsletter link on it to help increase his reach.
Before you start a newsletter, determine what your newsletter will provide to your subscribers. Once you have established the intent to have a newsletter, you can tailor your incentives to get more sign-ups.
With many active Facebook members, offering a newsletter sign-up on your page is a strategic move to grow your audience.
Are you ready to maximize your newsletter sign-ups through Facebook?
Let’s start with Step 1, creating a login for you and a Facebook Business Page.
Build a Facebook Business Page
Establishing a Facebook Business Page is the foundation for integrating a newsletter sign-up. It provides a professional platform to showcase your brand and potentially engage 3 billion active users.
If you don’t have a personal Facebook account, you will need one to access the Business Page, so sign up!
Login to your personal Facebook account.
Click the ‘Menu’ button (9 dots) icon.
The menu options will open, and a ‘Create’ section will be on the right-hand side.
Scroll down to ‘Page’ and click on it.
Next screen, you will fill out your business information:
a. Page Name (Business Name)
b. Category (Home Décor, Financial Services, Fitness Trainer, etc.)
c. Bio (this is optional, but fill it out to let people know a bit about what you do)
Once you review the information and it’s to your liking, click ‘Create Page.’
Under your ‘Cover Photo’, you’ll see the ‘Edit’ button; click on it.
Here, you have the option to add photos to your page:
a. Add Profile Picture (170px x 170px).
b. Add Cover Photo (851px x 315px).
c. Avatar Photo (this is private, and you can only see it).
Customize your ‘Intro’ section: make sure to fill out your website information.
If you have photos or stories, you can share them under your page’s ‘Feature’ section.
Next, fill out your ‘About’ section.
Voilà! You have now created your Facebook Business Page!
Set an Admin or Editor for Your Facebook Page
Once you set up your Facebook Business Page, you default as the page’s Admin.
You can easily assign others to Admin or Editor of your Facebook Business Page.
The first step is to make sure each individual has a Facebook account.
On your Facebook Business Home Page, you will see a section called ‘Manage Page’ on the left-hand side, with a list of tabs underneath it. Click ‘Professional Dashboard.’
Once you are taken to your Professional Dashboard, you’ll see different category breakdowns, such as Insights, Grow Your Audience, Your Tools, etc. Scroll down to ‘Your Tools’ and click ‘Page Access.’
You will see ‘Manage and view access’ on your main screen, and beneath are three options:
People with Facebook access: People who can switch into the Page and manage it directly on Facebook, or by using tools like Meta Business Suite or Creator Studio.
People with task access: These people can’t switch into the Page on Facebook, but they can manage specific tasks using other tools like Meta Business Suite or Creator Studio.
Community Managers: Ability to moderate chat comments, suspend or remove people who violate community standards and see all admins of the Page.
By adjusting these access options, you can finetune your Admins and Editors for your Facebook Business Page.
Why Trust Us
Linda Hwang has extensive experience in B2B marketing and previously worked at a renowned international facilities management company. She played a crucial role in creating effective content and social media marketing plans there. Now, Linda is a marketing consultant who helps small businesses create compelling brand stories.
Add a Custom Sign-Up Page
Here are a few things first to consider before you add a custom sign-up page:
Having an email marketing campaign platform in place for your newsletter.
Having a landing page in place for your newsletter.
If you’re looking for a user-friendly email marketing tool that offers professional-looking landing pages or email marketing campaign templates, beehiiv is an excellent choice. Simple to use and includes up to 2,500 contacts on its free plan, beehiiv is a great choice for savvy budget-conscious content creators.
Don’t take our word, we have proof of how good beehiiv is. We captured data from our hiiv in 2023, and man, do we have impressive numbers—98% delivery rate and 38.7% open rate! Mind-blown, yet?
For content creators using beehiiv, designing and building a custom landing page is easy.
Log into your beehiiv account.
You will be taken to your dashboard; go to ‘Settings.’
Find ‘Admin’ and click ‘Website.’
Click the ‘Pages’ tab.
Scroll down to ‘Landing Page.’
Add Meta Title and Meta Description.
Click ‘Design Landing Page.’
You will be taken to a screen where it will look like the Design Lab. This is where you create your landing page!
Click the ‘Main Section,’ and you can customize your texts, form colors, placeholder texts, button texts, redirect link text, and underline text.
You can also add a Testimonials and Featured Posts Section and customize them with your brand font, logo, and other images.
Creating a custom sign-up page as a landing page can quickly help you integrate the page with other platforms, offering a more extensive audience reach.
Once you set up the email marketing platform and landing page, you can integrate your custom sign-up landing page with your Facebook page. To do this, you have to create a call-to-action (CTA) button. In this case, we want to make a ‘Sign-up’ button to direct the Facebook audience to your Sign-up form.
On your Facebook Business page, scroll down until you see the header ‘How healthy is your Page?’
Click the ‘Add an Action Button.’
Choose the ‘Sign-up’ option.
Scroll down and click ‘Next.’
Add your newsletter sign-up landing page URL.
Click ‘Save.’
You have added a ‘Sign-up’ button on your page. The button is hosted under your Facebook Business Page Cover Photo next to your ‘Search’ Button.
Bonus Tip: Best Practices for Newsletter Sign-Ups on Facebook
Let’s begin with the landing page design!
Your landing page should be visually appealing, clean, and easy to navigate.
Have a well-placed CTA that directs visitors to take the desired action.
Make sure to optimize the sign-up process, whether using high-quality images, videos, or other media files.
Design with a mobile-first mentality.
The landing page URL is responsive.
Use flexible layouts that adapt to different screen sizes.
Test regularly.
Review your metrics like conversion rate, subscriber growth, time on page, and form abandonment rate.
Once you have tweaked your landing page to perfection, let’s discuss best practices for Facebook Business Pages.
Select the best categories for your business to maximize visibility in search and make your Facebook Page easier to find.
If your business has a physical location, add your address.
Add website URLs, landing page(s) URLs, whichever URL you want to direct your audience to, and add them to your Facebook Page.
Encourage engagement and followers to your page.
Final Thoughts
If your marketing strategy involves growth, integrating your social media accounts with email marketing is a quick and effective solution.
One of beehiiv’s successful social media creators turned email marketer, Samir Mezrahi, creator of Zillow Gone Wild, said, “I’ve been in social media for over ten years, and social platforms are scary.”
Mezrahi continued:
This solidifies the need for social media platforms to integrate with email marketing.
By following the outlined steps above, you can be confident that your newsletter will find success on Facebook.
Take the next step and elevate your email marketing strategy by signing up for beehiiv today.
If you’re looking for a platform to help grow your audience on Facebook, beehiiv is the best choice!
Now, let’s discuss some frequently asked questions when adding a newsletter on Facebook.
Now that you have uncovered the basics of building a sign-up page on Facebook, it’s time to discuss some commonly asked questions.
At any point in time, you can remove a newsletter sign-up CTA button from your Facebook Business Page.
Log into your Facebook account.
Select the Facebook page from which you want to remove the sign-up.
On your dashboard, click the ‘Menu’ (…) button.
Click ‘Edit Action Button,’ then click ‘Delete Button.’
Click ‘Confirm.’
There are various ways to advertise a newsletter on Facebook.
The most common way is to showcase your newsletter landing page as your Facebook cover photo because the action buttons like ‘Sign Up’ are located right underneath the cover photo.
You can also promote it as a ‘Featured’ post on your page and, if you have funds set aside you leverage paid ads. You can also generate interest by having live sessions where you tell your followers about your newsletter and how to sign up.
When it comes to the growth and scalability of your newsletter, always test different advertising methods to find the one that best fits your industry and marketing needs.
Simple—by posting about it!
Sharing your newsletter content on Facebook can be as easy as posting links to the sign-up page, sharing snippets of your newsletter content, or using social media publishing tools to automate the scheduling of regular posts.
Always engage your audience directly with valuable Facebook content to drive your subscriptions and amplify your reach. Conduct A/B testing on your posts, whether tweaking CTA buttons or timing your posts. The more you align with your audience’s online presence, the more engagement you can achieve.
You can also do live sessions on Facebook to draw attention to your newsletter. During your live sessions, you can direct your viewers to click on a specific URL landing page.
Another way to share your newsletter on Facebook is with your family and friends and have them refer it to their network. It’s like the digital version of word-of-mouth.
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