How Gamma Scaled Their Marketing With beehiiv's Ad Network

With the rise of artificial intelligence (AI), many businesses are finding ways to leverage AI in all aspects of their operations, even marketing.

In today’s case study, we will showcase how a marketing AI platform is leveraging beehiiv to help them scale.

Gamma, an innovative presentation and website design software, leverages AI to help businesses create stunning, professional-grade presentations with ease and at a fraction of the cost.

A challenge for Gamma was identifying the right marketing channels and partnerships to promote their product while also minimizing time constraints associated with traditional partnerships and marketing strategies.

So, how did beehiiv help Gamma scale?

Scroll down to find out!

Marketing Expenditure and Channels

We had the pleasure of speaking with Grant Lee, co-founder of Gamma, and we learned some great strategies for growth.

Budget Allocation for Gamma

While specific dollar amounts were not disclosed, Lee said, “Historically, Gamma's marketing spend has been relatively low. The company has primarily relied on word-of-mouth marketing to drive growth.”

Despite the historically low spend, Lee continued, “Gamma plans to maintain its investment in newsletter advertising.” Lee emphasized that this channel has proven to be an effective way to reach a diverse audience.

Primary Marketing Channels

Gamma's marketing efforts are concentrated on two main channels:

• Social media

• Newsletters

Newsletter advertising forms one of the core pillars of Gamma's marketing strategy. This emphasis underscores the importance Gamma places on this channel for reaching and engaging its audience.

Scaling Newsletter Advertising With beehiiv Ad Network

Grant Lee highlighted how the beehiiv Ad Network had enabled Gamma to scale its newsletter advertising efforts efficiently. The platform's turnkey solution has significantly reduced the time and effort required to ramp up their advertising campaigns.

beehiiv Ad Network Approach

The beehiiv Ad Network is in a league of its own.

This advertising channel gives brands the ability to sponsor hundreds of premium newsletters, generate guaranteed clicks, and deliver native content.

By using beehiiv’s Ad Network, sponsors can put their brand in front of:

• 20,000+ publications

• 85M unique readers

• Average click-through rate of 4.3%

Lee described the partnership with beehiiv as "great," emphasizing the positive impact it has had on their marketing efforts.

He elaborated, "Partnering with beehiiv has completely transformed our newsletter advertising, making campaign management across dozens of newsletters highly efficient.” 

Lee added, “beehiiv's managed services have allowed us to optimize campaigns effortlessly, delivering better reach and conversions than if we were managing each publisher partnership individually."

Why Trust Me

Linda Hwang has extensive experience in B2B marketing and previously worked at a renowned international facilities management company. There, she played a crucial role in creating effective content and social media marketing plans. Now, Linda is a marketing consultant who helps small businesses create compelling brand stories.

Campaign Performance and Growth

Gamma has run three campaigns with beehiiv, with each subsequent campaign seeing an increase in budget allocation.

This pattern suggests growing confidence in the effectiveness of the platform and the results it delivers.

Gamma's ads have appeared in several prominent newsletters, including:

• Futurepedia

• Future Works News

• The Marketing Advantage

Conclusion

Gamma's experience with newsletter advertising, particularly through the beehiiv Ad Network, demonstrates the potential of this channel for companies looking to expand their reach efficiently.

By leveraging beehiiv's Ad Network services and a wide network of publishers, Gamma has been able to optimize its campaigns and achieve better results than it might have through individual publisher partnerships.

Don’t let competitors steal your spotlight.

Transform your newsletter advertising today with beehiiv Ad Network.