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Hair Salon Newsletters: Tips & Templates To Keep Your Clients Coming Back
Transform Client Communication With Actionable Hair Salon Newsletter Templates.
Kanishka Kumawat
October 25th, 2024
Imagine if you could extend the personalized service you offer in your salon to every touchpoint with your clients—even when they’re not in the chair.
89% of marketers see a positive ROI when they use personalization in their campaigns.
Now, think about your hair salon.
What happens when your clients walk out of the door? How do you keep that connection strong and ensure they return for their next appointment?
The answer lies in consistent, engaging communication.
One of the most effective ways to maintain and grow your relationship with clients is through a well-crafted email newsletter.
That’s where newsletter templates come in—helping you create professional, engaging, and on-brand communication effortlessly.
This blog will help you with some newsletter content ideas along with the templates so you can kickstart your salon’s newsletter journey.
Why Every Hair Salon Needs a Newsletter
Before diving into the templates, let’s explore why a newsletter is an essential tool for your hair salon.
1. Foster Client Loyalty
The beauty industry thrives on relationships. Clients are more likely to return to your salon if they feel connected to your brand and your stylists. A regular newsletter allows you to nurture these relationships by keeping your salon top of mind.
2. Promote New Services and Products
Launching a new hair treatment? Stocking a new line of products? A newsletter is the perfect platform to introduce these to your clients. Not only can you inform them about new offerings, but you can also educate them on how these products or services can benefit them.
3. Build Your Brand
Your salon’s brand is more than just a logo or a color scheme—it’s an experience. A well-designed newsletter reflects your salon’s personality and reinforces your brand identity.
4. Encourage Repeat Business
One of the primary goals of any salon is to keep clients coming back. A newsletter can include appointment reminders, special discounts for returning clients, or even a loyalty program update.
5. Provide Educational Content
Clients look to you as a hair expert. Use your newsletter to share that expertise. Whether it’s tips on maintaining a fresh color between visits, advice on choosing the right hair products, or insights into the latest trends, educational content positions you as a trusted authority.
Now that you understand the importance of a salon newsletter, let’s look at some specific templates that can help you get started.
These templates are designed to be easy to use, customizable, and effective in engaging your audience.
Purpose: To introduce new clients to your salon and set the tone for future communications.
Template Overview:
Subject Line: “Welcome to [Salon Name] – Here’s What You Can Expect!”
Header: A warm, inviting image of your salon or a team photo.
Body:
Introduction: Welcome message from the salon owner or head stylist.
What to Expect: Brief overview of your services and what makes your salon unique.
Call to Action: Encourage new subscribers to book their next appointment with an introductory discount.
Testimonials: Highlight a few positive reviews or client testimonials.
According to beehiiv’s 2024 report, welcome emails have an open rate of 47.0% compared to 38.7% when it comes to a newsletter post. Leveraging your welcome email can be a great step towards leveling up your content game.
Learn more about building an automated welcome email sequence:
Purpose: To keep clients engaged with regular updates, promotions, and tips.
Template Overview:
Subject Line: “August at [Salon Name] – New Trends, Exclusive Offers, and More!”
Header: Seasonal or themed image (e.g., summer styles, holiday prep).
Body:
Feature Article: Highlight a popular hair trend or a new product line.
Special Offer: Limited-time discount on a service or product.
Upcoming Events: Announce any upcoming salon events or community involvement.
Client Spotlight: Showcase a client’s transformation or testimonial.
Call to Action: Encourage bookings with a link to your online scheduling system.
Purpose: To drive bookings for specific services or time-limited offers.
Template Overview:
Subject Line: “Flash Sale: Get 20% Off All Hair Treatments This Weekend Only!”
Header: Eye-catching graphic highlighting the promotion.
Body:
Introduction: Briefly describe the promotion and its benefits.
Details: Clear explanation of the offer, including any terms and conditions.
Call to Action: Strong, urgent CTA encouraging clients to book immediately.
Purpose: To provide value through tips, tutorials, and expert advice.
Template Overview:
Subject Line: “5 Tips to Keep Your Hair Looking Fresh Between Salon Visits”
Header: Simple, clean image related to the educational content.
Body:
Introduction: Brief intro to the topic and its relevance to the client.
Tips/Advice: List of actionable tips, complete with product recommendations or styling tricks.
Call to Action: Encourage readers to book a consultation or purchase recommended products.
Purpose: To connect with clients during the holiday season and promote holiday-specific services.
Template Overview:
Subject Line: “Get Holiday-Ready with [Salon Name]!”
Header: Festive image or graphic that sets the holiday mood.
Body:
Holiday Message: Warm wishes from your salon team.
Special Holiday Offers: Promote gift cards, holiday packages, or festive hairstyles.
Event Announcements: Inform clients of any special holiday hours or events.
Call to Action: Encourage early bookings to secure appointments during the busy season.
Why Trust Me: I have been a writer for six years and part of the beehiiv content team for over a year now. This has given me a deep understanding of email marketing and how it can be optimized.
Final Thoughts
A well-crafted newsletter is more than just a marketing tool—it’s a way to build and maintain lasting relationships with your clients.
By regularly connecting with them through engaging, value-packed newsletters, you keep your salon top of mind and encourage repeat business.
The templates provided here offer a solid foundation to start from, but remember to infuse your unique brand personality into each one.
The beauty industry is ever-evolving, and so are the needs of your clients.
Stay ahead by consistently delivering content that resonates, educates, and inspires.
And if you’re looking for an easy way to manage and automate your newsletters, consider using a platform like beehiiv, where you can customize templates, segment your audience, and track performance—all in one place.
Ready to take your client communication to the next level?
Sign up for beehiiv today and start creating beautiful, effective newsletters that your clients will love!
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