Striking the Balance: Monthly vs Weekly Newsletters

You did it; you got your business up and running. Pat yourself on the back!

You crafted your marketing strategy and are ready to put it to the test. One of the tactics you chose to use is email marketing.

Email newsletters are a fantastic way to communicate with your customers and keep them up-to-date with your latest news, promotions, and products.

But now it’s time to decide how often to send your newsletter. Should you stick to a monthly newsletter, or would you be better off with a weekly one?

When creating and launching a successful newsletter, one of the most important decisions you'll make is how often to send it. Let’s look at the best practices for email newsletter frequency and how to ensure you're getting the most out of your email campaigns.

When Should You Send Out a Monthly Newsletter?

For most businesses, sending a monthly newsletter is the best option. This lets you keep your customers informed without overwhelming them with too many emails.

Not all days and weeks are created equal in the email newsletter world. Some weeks are better than others for sending newsletters, which should be considered for anyone who sends out seasonal offerings with their newsletters.

• The first two weeks of the month have 18% higher open rates and 5.59% higher click-through rates than the last two weeks.

• Later in the month, open rates and orders dip. By the last few weeks and days of the month, budgets may be spent, and customers don’t feel like spending.

If you plan on running seasonal promotions or event-specific emails, schedule them at least a month before the occasion. For example, if you have a Black Friday promotion, send your email sequence about a month before Black Friday and not the day before. The further out you have scheduled the promotion, the higher possibility of garnering more traction with your subscribers.

Is a Monthly Newsletter Enough?

Generally speaking, a monthly newsletter is enough, but it ultimately depends on your business. If you offer products, you should email a few weeks before you run a sale to notify your customers of your sale.

However, if you're in a fast-moving industry where things constantly change, consider sending a weekly newsletter instead. Just be sure to avoid bombarding your customers with too many emails, as this can quickly lead to them hitting the 'unsubscribe' button!

What Are the Best Practices for Email Newsletter Length?

The best practices for email newsletters should be between 500 and 700 words long. This is long enough to provide your customers with valuable information without overwhelming them with too much text. Break up your text with images, videos, and infographics to make your newsletter more visually appealing.

How Many Emails Should I Send per Month?

If you're sending out a monthly newsletter, consider sending an additional email once a month with a special offer or promotion. This helps keep your customers engaged and interested in your actions without annoying them with too many emails.

How Long Should a Weekly Newsletter Be?

If you're sending out a weekly newsletter, keep it short and sweet. Aim for around 300 words of text, and ensure you include plenty of visuals to break up the text and keep things interesting. Remember, your customers may receive dozens of emails daily, so you must ensure your newsletter stands out.

Is a Weekly Newsletter Too Much?

Generally, a weekly newsletter is OK – if you provide valuable content to your customers. If you're struggling to create enough content to fill a newsletter every week, it's probably best to stick to a monthly newsletter instead.

How Often Should You Email Your Audience?

The frequency of your emails will depend on your business and your audience. Generally, sending emails at least once a month would be best. If you're sending out promotional emails, you should send an additional email once a month with a special offer or discount code.

Is It Better To Send a Newsletter Friday or Saturday?

Some marketing professionals tend to refrain from sending newsletters during weekends because of the low open rates attributed to people running errands during these days. However, depending on your industry and target audience, Fridays and Saturdays may be the optimal days to send emails. It's worth trying different days and times to see what works best for you.

What Should Be Included in a Newsletter?

Your newsletters should include content that will engage and educate your audience. This could be anything from industry news, product updates, tips/tricks, customer stories, upcoming events or new blog posts. Make sure each newsletter provides some value to your readers by including relevant and interesting information.

Finally, don't forget to add links. Whether your email marketing plan is to increase traffic to your website or you have a specific call-to-action, like subscription sign-ups, always remember to add links to your newsletter.

Email newsletters can be a powerful tool for communicating with your customers and keeping them engaged with your business. However, choosing the right frequency for your newsletters is essential to get the most out of your campaigns.

A monthly newsletter is ideal for most businesses, while a weekly newsletter can work well if you have enough valuable content to share.

Remember to keep your newsletters brief and engaging, and experiment with different days and times to find what works best for you and your audience.

If you’re looking for an all-in-one email campaign platform, beehiiv has you covered! Creating an email newsletter with user-friendly tools and tips has never been easier!

Why Trust Us?

I have extensive experience in B2B marketing and previously worked at a renowned international facilities management company. During my time there, I played a crucial role in creating effective marketing plans for content and social media. Now I work as a marketing consultant, helping small businesses create compelling brand stories.