Email Marketing Ideas for Events: 10 Examples To Get You Started

Email marketing is one of the most effective ways to promote events and connect with your audience. Whether you're planning a swanky conference, a rocking concert, or a mind-blowing trade show, email marketing is your secret weapon to get people buzzing about your event.

However, coming up with creative and engaging email marketing ideas can be challenging.

In this article, we'll answer some of the top questions on event marketing–plus, we’ll share 10 email marketing ideas for events that are sure to grab your audience's attention.

How Do You Market An Event In An Email?

Marketing an event through email requires a well-crafted strategy that captures attention, builds excitement, and compels recipients to take action.

The best way to accomplish that?

Focus on the value that attendees will receive. Highlight the keynote speakers, the sessions, the activities, and any other unique aspects of the event that will make it a must-attend experience. It's also important to use social proof, such as testimonials and reviews, to showcase the value of your event.

Use persuasive language and clear calls to action to encourage attendees to register and take advantage of early bird discounts.

How Do You Create Hype For An Event In Email Marketing?

To create hype for an event in an email, focus on building anticipation and generating excitement.

This is typically done through social media and teaser videos, which are great opportunities for providing behind-the-scenes sneak peeks and leveraging influencer endorsements.

Use creative subject lines and preview text to pique your audience's interest, and use eye-catching visuals and engaging copy to highlight the value of the event.

How Do I Write An Attractive Email For Marketing?

To write an attractive email for marketing, start by focusing on the value that the recipient will receive.

Use a clear and compelling subject line to grab their attention, and personalize the content to their interests and preferences.

Use engaging visuals and persuasive language to encourage them to take action, and include clear calls to action throughout the email.

That’s the winning formula.

Email Marketing Ideas For Events (10 Examples)

If you want to sell out your event, sending a bland, generic email won't cut it. These 10 email marketing examples will help breed excitement, generate hype, and build anticipation for your event.

• Countdown Emails: Countdown emails build solid anticipation for your event. Each email should feature a different aspect of the event, such as speakers, sessions, or activities. Pro tip: Add teaser videos in your countdown emails to boost your marketing efforts.

• Personalized Invitations: Create personalized invitations that speak directly to your audience. Use their name and personalize the content to their interests and preferences.

• Early Bird Discounts: This one’s a classic, but it still works today! Offer your audience a special discount if they register early for your event. Use email marketing to promote the discount and encourage attendees to register as soon as possible.

• Video Teasers: You should be looking to create short videos showcasing your event's highlights. Share these videos with your audience on social media and generate excitement for the event. You can then offer exclusive footage or videos to your newsletter subscribers.

• Sneak Peeks: You can also provide a sneak peek of what attendees can expect from your event. This can be a behind-the-scenes look at the planning process, a preview of the venue, or a glimpse at the keynote speaker.

• Social Proof: Share testimonials and reviews from past attendees to showcase the value of your event. Your email marketing newsletter can then highlight these positive reviews and encourage potential attendees to register.

• Interactive Content: Use interactive content, such as quizzes or polls, to engage your audience and get them excited about the event. Polls are still a very powerful email marketing tactic that can be used to drive engagement from your users.

• VIP access: Offer special perks and VIP access to those who register for your event. Combine this one with early bird specials for a powerful one-two punch.

• Pre-event emails: Use email marketing to keep attendees informed and engaged in the lead-up to your event. This can include updates on the schedule, reminders about deadlines, or previews of keynote speakers.

• Post-event follow-up: Finally, use email marketing to follow up with attendees after the event to promote the next. This can include a thank you message, a survey to gather feedback or an invitation to next year's event.

Event Email Marketing Ideas (Closing Thoughts)

Email marketing is a powerful tool for promoting your event and connecting with your audience.

You can build excitement, generate interest, and drive registrations by using creative and engaging email marketing ideas.

Remember to personalize the content to your audience's interests and preferences and focus on the value that attendees will receive.

If you're interested in taking your event promotion to the next level, you may want to consider signing up for beehiiv.

Our email marketing platform offers customizable templates, automation tools, and analytics to help you reach your target audience with personalized messages.

Happy mailing!