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How To Create a High-Impact Cryptocurrency Newsletter for Novice Investors
A Guide to Building a Cryptocurrency Email Newsletter
Creating a cryptocurrency email newsletter is a great way to keep your followers in the loop or find new clients. It can also be a service to novice investors (like me) who need help entering the cryptocurrency world.
As it happens, I know a lot more about email newsletters than I do about crypto, and I'm ready to help you help me.
Let's talk newsletter creation: the steps to launch your publication, strong existing publications and crypto news sources, and the best content to attract newbies like yours truly.
How Can You Create a Cryptocurrency Email Newsletter?
Congratulations. You've already figured out one of the most important aspects of starting an email newsletter. You know both your content niche and your target audience: novice cryptocurrency investors.
A strong understanding of your goals also matters.
Do you hope to start a paid newsletter (though you'll likely have to give away samples or limited subscriptions to grow your list)? Or is this a venture supporting a different revenue stream or interest?
Clear intentions should shape every step of your newsletter process.
Next, it's time to start building your newsletter. You'll need to:
Select an email newsletter platform: Find a service that fits your publication such as beehiiv, which provides world-class tools for both free and paid newsletters — including built-in referral programs.
Grow your email list: Start building your list of subscribers. Promote your newsletter on social media, your website, and other marketing channels.
Design your newsletter: Use your platform's templates or create your own design. It should match your brand, engage your audience, and look good on all devices.
Plan your content: Decide on the type of content you'll share. This could range from blog posts, industry news, tips, and tricks, or exclusive offers.
Set a consistent schedule: Determine the frequency of your newsletter – weekly, biweekly, monthly. Consistency helps retain subscribers and manage expectations.
Track and analyze performance: Use your email platform's analytics to track opens, clicks, and unsubscribe rates. This data will help you tweak and improve future newsletters.
Remember, the key to a successful newsletter is delivering valuable content to your audience consistently. Be realistic about the time you have to devote to this project and set length and frequency accordingly.
What Makes for a Good Crypto Email Newsletter?
Understand who your target readers are, their interests, and what they would find valuable in a newsletter. Novice investors often find keeping up with the ever-changing world of cryptocurrency a daunting proposition.
Your mission — should you choose to accept it — is to help them gain the confidence they need to navigate this space.
Your newsletter needs to be informative, but not overwhelming. It should provide valuable insights into the latest trends and developments in the industry but also break down complex concepts into simple, understandable language. Visual aids also help readers understand and retain ideas.
Curate or write articles with your audience in mind. Cover fundamental concepts and offer practical tips and advice. You can also talk about common crypto-novice mistakes to help your readers avoid them.
What Is the Best Newsletter for Crypto?
Any new newsletter creator needs to be aware of the relevant publications in their field. Crypto Allstars using beehiiv include WTF CRYPTO and Milk Road, which was acquired within a year of its launch.
You should also check out the newsletters of respected crypto media outlets. For example, CoinDesk, one of the largest and most popular crypto media outlets, is also known for its informative newsletters.
How Do I Get Cryptocurrency News?
The trick isn't finding cryptocurrency news — it's navigating the sea of information and opinions. Pay attention to trending conversations on social media, particularly when major crypto influencers and experts engage. But be careful to properly trace the source of any nugget of wisdom you intend to pass on.
You should also follow established crypto news websites, such as CoinDesk or CryptoSlate, which offer comprehensive coverage of developments in the industry.
Other sources can include content platforms such as podcasts, YouTube channels, and your own favorite crypto newsletters.
Go Ahead: Invest Your Time
With the right mix of substance and accessibility, a good crypto email newsletter for novices can be a valuable tool for your readers and a lucrative opportunity for you.
Be strategic as you write and build your publication. Use authoritative sources but laymen's vocabulary. Find a frequency that keeps you present in subscriber inboxes without burning you out. And use analytics tools to track your successes so you can repeat them.
You can start with a strategic choice of email newsletter platform. Sure, we're a little biased, but might we suggest you consider joining the impressive publications at beehiiv? Take a tour of the platform. You won't be disappointed.
Why Trust Me
I’m an experienced writer and researcher who’s spent the last few years developing a niche in email marketing and other digital strategies. I write pieces for email and newsletter services such as beehiiv. I also practice what I preach on behalf of my own marketing clients.
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