Newsletter Name Ideas for Healthcare: A Complete Branding Guide

If you’re in the healthcare industry, you’ll know that email is one of the main channels for communication with patients and new customers. This is why a regular newsletter is a great way for healthcare brands to grow their business, while also keeping their existing audience happy and engaged.

But how do you go about deciding a name for your newsletter?

In this help guide, we’ll assist you in crafting the perfect newsletter name for your healthcare brand. We’ll help you understand the importance of newsletter name ideas and explain why identifying your audience is key. We will also cover how to brainstorm and ultimately craft your own creative newsletter names. You’ll even find a few free examples you can use towards the end of this piece.

Understanding the Importance of a Strong Newsletter Name

So what’s so important about a strong newsletter name?

The name of your email newsletter helps to identify your brand amongst the thousands of emails in your subscribers inboxes. A catchy newsletter name will stand out to your audience - without it, your newsletter will get lost and will probably be left unopened.

Strong newsletter names will be memorable, stand out from the crowd, and signify your brand so your subscribers know the newsletter is from you and not your competitors.

The Significance of Accessibility in Newsletter Names

You shouldn’t overlook accessibility when it comes to healthcare newsletter names.

This means that your newsletter name should be easily understandable to your target audience.t.

Here are some key factors in ensuring your newsletter name is accessible:

• Keep it short and sweet: A newsletter name that is concise will be easier to remember, plus it will appear more clearly in your subscriber’s inboxes.

• Make sure it’s not too wordy: A lengthy newsletter name won’t stay in your audience’s minds, so make sure it’s not too wordy. This will also help with ensuring the name of your newsletter fits well on smaller devices.

• Avoid unnecessary jargon: Jargon that is difficult to understand should be avoided at all costs, particularly in the name of your newsletter. Make sure your newsletter name is easy to understand and isn’t overly complicated.

Identifying Your Audience for a Healthcare Newsletter

Identifying the audience for your healthcare newsletter is vital in determining what to call your newsletter.

Once you know who your newsletter is for, ideas for a clever newsletter name will flow more easily.

To identify your audience, think about the demographics of your ideal customer. Factors could include gender, age, nationality, and marital status. These demographics indicate what type of person your subscriber could be and therefore what they might want from your newsletter.

Once you understand your audience demographics, you could segment this data to further narrow down your ideal subscribers. For example, this could be women over the age of 30, or single men based in the UK.

The beehiiv blog has some great articles discussing demographic targeting and email segmentation in more detail - this blog is one of our favorites, check it out.

Cultural Sensitivity in Newsletter Naming

Cultural sensitivity should be at the forefront of your mind when it comes to naming your newsletter.

If your newsletter name is culturally insensitive or creates negative connotations, users are likely to be turned off from your content before they’ve even got past the name.

Here are some questions to consider when naming your newsletter to ensure they are culturally sensitive:

• How is your newsletter pronounced? Read it aloud - is it easy to pronounce?

• Are there any negative or inappropriate connotations that come to mind when saying your newsletter name?

• Are there brands with a similar name that may be confused with yours?

Top Factors to Consider When Naming Your Healthcare Newsletter

Now that you understand the importance of naming your newsletter, let's move on to the fun bit - how to name your healthcare newsletter.

Here are some key factors to bear in mind when brainstorming ideas:

• The power of simplicity: Never overlook the power of simplicity when it comes to newsletter names. Something short and sweet is more likely to catch attention and be remembered than a name that is long and convoluted.

• Keywords: Bear in mind keywords that are relevant to your industry and brand when brainstorming your newsletter name. If you use words that link to your brand and industry, these are more likely to draw your reader’s attention when choosing an email to read.

• Keeping things catchy: A catchy newsletter will make your email stand out in your subscribers’ inboxes. Newsletters that have a catchy name are also more memorable, ensuring your audience will remember your newsletter and spot it more easily when browsing their emails. You could play with alliteration and wordplay to create a catchy newsletter name - more on this later.

• Legal considerations: This may not be your first thought, but you must consider the legal implications of your newsletter name. Ensure that your name is not being used by other brands and that you’re not using words that could get your company into trouble such as expletives or other brand names.

For more tips on creating a catchy newsletter name, check out this blog.

Exploring Creative Newsletter Names for the Healthcare Industry

The healthcare industry may not strike you as the most creative, but there are many ways you can be creative when crafting a newsletter name for this industry.

Brainstorming Techniques for Catchy Names

Here are some key techniques for brainstorming catchy healthcare newsletter names: 

• Brand name: Think about your brand when creating your newsletter name. This could open up different ideas for what your newsletter is called, as well as opportunities for wordplay such as alliteration or rhyming. An example of this would be following your brand name with an alliterative term, e.g. Johnson’s Journals, Norton’s News, or Wilson’s Weekly.

• Industry: The healthcare industry opens up many different keywords that could be used within your newsletter name. Examples of these could be medicine, wellness, well-being, fitness, strength, etc.

• Market research: If you’re really unsure, you could ask your audience for their feedback. Send out surveys or polls to obtain market research on what your subscribers think of when they hear your brand.

Balancing Creativity With Clarity

While being creative is important when crafting your newsletter name, clarity is key.

You could come up with the most creative name for your newsletter, but if it’s difficult to pronounce or super wordy it’s unlikely to grab the attention of your subscribers.

Be creative, but make sure your newsletter name is concise, clear, and to the point to generate the best results.

Why Listen to Me? I have been working in the digital marketing space for nearly 10 years, predominantly helping brands with their email marketing and online presence. I now specialize in creating great content for beehiiv to help people nail their email strategies!

Leveraging Wordplay for Clever Newsletter Titles in Healthcare

Wordplay is highly effective in creating clever newsletter titles.

This technique allows you to be creative while creating a newsletter name that is catchy and memorable.

Examples of Wordplay in Practice

Here are some popular examples of wordplay in practice for healthcare newsletter names:

• Alliteration: Use the same sound at the beginning of consecutive words to create a catchy name, e.g. Medical Mail, Health Happenings, Wellness Weekly

• Rhyming: Including words that rhyme in your newsletter name can make it memorable and fun to say, e.g. The Wealth of Health

• Puns: Wordplay and puns can intrigue your audience, e.g. The Doctor’s Orders

Avoiding Common Pitfalls in Wordplay

While wordplay is a great method for brainstorming clever newsletter names, there are some common pitfalls to avoid.

Make sure you aren’t including any expletives in your newsletter names. While this may work for some industries/scenarios, it may come across as offensive and turn your subscribers off from your newsletters.

It’s also important to avoid being overly cheesy with your newsletter name. A bit of creativity is great, but don’t get carried away. A cheesy newsletter name may come across as unprofessional and silly.

The Role of Branding in Healthcare Newsletter Names

The role of branding is important to remember when brainstorming healthcare newsletter names. 

Your brand should be at the forefront of your email marketing to distinguish your newsletter from your competitors. Take a look at the below sections for more information on how to do this.

Aligning Newsletter Names with Brand Values

You should make sure that your newsletter name aligns well with your brand values. 

For example, if one of your brand values is transparency, ensure that your newsletter name embodies this and doesn’t misdirect/confuse your audience.

If your brand promotes fun and warmth, you could use a cheeky newsletter name to reflect these values.

Consistency with Branding Across Communications

Be consistent with your branding across all communication - this is relevant for branding generally, but certainly in naming your newsletter.

This is twofold;

1. Make sure your brand guidelines are adhered to when creating your newsletter name. This could include font, brand name, or color.

2. Keep all instances of your newsletter name consistent across all marketing channels. This is more professional and will ensure your brand/newsletter name is remembered.

Inspirations for Newsletter Name Ideas in Healthcare

To give you some inspiration, here are some examples of healthcare newsletter names that we’ve brainstormed. 

You can use these for your healthcare newsletter, or use them as inspiration to get your creative juices flowing:

• Health Highlights

• Medical Memos

• Wellness Weekly

• Doctors Despatch

• Medical Mail

• Health Happenings

• The Doctor’s Orders

• Health Hub

Take a look at this blog for some examples of brands that have nailed their newsletter names!

Reflecting Medical Ethics in Newsletter Titles

If you’re a member of the healthcare community, you’ll know how important medical ethics are in your marketing.

This also applies when deciding the name of your newsletter. The title of your newsletter shouldn’t be deceptive or mislead anybody, and it shouldn’t be discriminatory.

These points may sound obvious, but keeping your audience’s interests at heart is super important in creating a successful newsletter name.

Tailoring Content to Newsletter Themes

Once you’re set on your newsletter name, it’s important to tailor your content to ensure it works well with your newsletter theme.

This includes checking that your newsletter name is the right number of characters and fits onto one line clearly at the top of your email. Your newsletter name is likely to be the first element of your email that your subscribers will see - it’s therefore crucial that this is displayed clearly.

Color and font are other points to consider when embedding your newsletter name. These should adhere to your brand guidelines, and not clash with the background or other text.

Finalizing Your Healthcare Newsletter Name: Steps to Success

Hopefully, by the end of this piece, you know exactly how to create the best name for your healthcare newsletter.

To summarize:

• Keep your newsletter name short and sweet

• Identify your audience

• Get creative with your brand and wordplay

• Be consistent

• Ensure it’s memorable and effective

If you’re looking for a strong newsletter platform to practice your healthcare newsletter names, start a free 30-day free trial with beehiiv.

The beehiiv platform enables creators to grow their audience and distribute content in a clear, effective way, using features such as A/B testing, email automations, and unlimited email sends.

Step up email marketing for your healthcare brand today with beehiiv!