Confirmation Email Template: How to Write a Strong Confirmation Email

What is a Confirmation Email Template?

Before we answer that question, we have to answer another one - “Should you send a confirmation email?”

You absolutely should send confirmation emails.

Confirmation emails are just what they sound like - they confirm with the client that they have made the right purchasing decision. This could be booking a flight, paying for an event, or purchasing an online course.

Your confirmation email is the first touchpoint you have with your client after they have bought from you. It’s essential to use this email to fight one of the worst things you’ll encounter in your business life - buyer’s remorse.

After every purchase, especially if it’s expensive, people experience instant regret and start questioning their decision.

“Should I have bought this course?” “Is this the right thing for me right now?” “Can I trust this person to deliver what they promised me?”

All of these questions hit your customer as soon as they make the payment.

So, the role of the confirmation email is to reaffirm that they’ve made the right choice buying from you.

But also, a confirmation email comes with a degree of proof.

A confirmation email should have a customer receipt, an invoice, and details of the product the customer has bought.

Think about the confirmation email as an extension of your brand - it should be consistent with your design, tone, and message.

Types of Confirmation Email Templates

There are a few different types of confirmation emails that depend on the type of purchase your customers have made.

Here are the different types of confirmation emails:

• Interview Confirmation 

• Order Confirmation 

• Appointment Confirmation

• Event Registration

• Subscription Confirmation

Let’s go over the different types.

Interview Confirmation Email Template

This email should set the expectation from the get-go and help the candidates prepare for the interview.

Here’s one effective interview confirmation email template:

Potential Subject Lines: 

• Job Interview for [Position Title]

• Your Interview for [Position Title] with [HR Person’s Name] 

Body: 

Hello [First Name],

This is your confirmation email for the upcoming interview for [Position Title] you’ll have on [Date and hour] with [Interviewer’s Name].

Here are the relevant links for the meeting:

[Insert the Zoom/Google Meet links, so the person can add the event to their calendars]

During the chat, we plan to discuss [Insert a few bullet points of potential topics you’ll be covering with the candidate; these could be prior projects/their experience in the field or something else].

Excited to chat!

Please let me know if you have any questions.

Thanks,

[Your Name]

Order Confirmation Email Template

One of the most frequently asked questions we get is, “How do you email to confirm payment received?”

You do this by leveraging automation. This can be accomplished with an email service provider like beehiiv.

Here’s the perfect order confirmation email template:

Subject Lines:

• Order Confirmation [Order Number]

• Your order from [Company Name]

• Access [Product Name Here]

Body (For a Digital Product)

Hey [First Name],

This is your confirmation email for your purchase of the [Name of the Product].

You can access [Product’s Name] here (Link product).

You can find your receipt and invoice below.

Please let me know if you have any questions.

Thanks,

[Your Name]

Body (For a Physical Product)

Hey [First Name],

This is your confirmation email for your purchase of the [Name of the Product].

You can expect it to come at [Add possible dates here].

You can track your order here (Link to the tracker).

You can find your receipt and invoice below.

Please let me know if you have any questions.

Thanks,

[Your Name]

Appointment Confirmation Email Template

Here’s a solid appointment confirmation email template:

Subject Lines:

• Confirmation for [Name of Appointment]

• [Customer’s Name]’s Appointment with [Provider Name]

• Details for your appointment

Body:

Hey [First Name],

This is your confirmation email for your upcoming appointment with [Person’s Name].

You can follow these links to add the event to your calendar.

[Add the next steps here - Questions you’ll be asking them, the information you need, etc.] 

Please let me know if you have any questions.

Thanks,

[Your Name]

Event Registration Confirmation Email Template

Here’s an event registration confirmation template you can use:

Subject Lines:

• Your Registration for [Event Name] is here

• [Customer’s Name], you have successfully registered

• Your information about [Event Name is Here]

Body:

Hey [First Name],

This is your confirmation email for the upcoming [Event Name].

The event will occur on [Insert dates here].

You can add the event to your calendar here: [Link to Zoom/Google Meet if it’s an online event].

Please let me know if you experience any problems or have any questions.

Thanks,

[Your Name]

Why Trust Me: Tanyo runs an email marketing agency focused on the finance industry. He helps his clients achieve higher engagement and sales from their email lists. Tanyo also writes a newsletter on beehiiv called One Story Friday. You can find him on X and LinkedIn.

Subscription Confirmation Email Template

Pay attention to this if you’re running a paid newsletter.

Here’s the template for subscriptions:

Subject Lines:

• Welcome to [Subscription Product’s Name]

• Access [Subscription Product’s Name]

• What can you expect from [Subscription Product’s Name] 

Body:

Hey [First Name],

This is your confirmation email that you’ve successfully paid for [Subscription Product’s Name].

Here’s what you can expect from it:

• Feature #1

• Feature #2

• Feature #3

You’ll receive the next edition of [Subscription Product’s Name] on [Insert Date Here].

Please let me know if you have any questions.

Thanks,

[Your Name]

Psst— if you’re interested in launching a paid newsletter, you should check out these three articles to help you get started:

• Create a Newsletter Upgrade Page That Converts

• Creating a Paid Newsletter: The Ultimate Blueprint for Success

• Launching a Paid Newsletter

Designing an Effective Confirmation Email Template

Now that we have gone over a few email confirmation templates, it’s time to answer the question - “How do you write a confirmation email?”

Here are the main components every confirmation email should have:

A Clear and Concise Subject Line

The subject line of the email confirmation should pique the curiosity of the reader and focus on the benefit for them.

Most confirmation emails have important information in them, so you should focus on that in your subject lines.

Personalization 

In most cases, after someone has purchased from you, you have more information about them. So, use it in your confirmation email for personalization.

Address the reader by their first name and mention specific details about their order.

Clear Expectations

The confirmation email should set the expectations about what happens next.

When is the event happening?

When are they going to receive their order?

Where is their receipt?

The confirmation email should answer all of these questions (when relevant).

Consistent Branding

As we mentioned earlier, the confirmation email is an extension of your brand, so it should be designed that way.

Keep the same brand aesthetic, design, and copy so you’re consistent across all of your emails.

Mobile Optimization

Most people view their emails on their phones, so you must optimize your confirmation email for mobile.

Make it a seamless experience for them.

Start Creating Your Own Confirmation Emails With beehiiv

You now have all of the information that you need to create your own confirmation emails.

It’s vital you nail it out of the park with your confirmation email because you can combat buyer’s remorse from the get-go.

So make it count.

Steal one of our templates, put your own sauce on it, and customize it for your audience using beehiiv.