Create a Newsletter Upgrade Page That Converts

Learning how to create a newsletter upgrade page is an important step in building a successful subscription service. You want to entice readers into deeper — and more profitable — relationships with your brand.

The formula is simple. Combine an attractive landing page with clearly defined and enticing subscription plans. But what makes for upgrade-page success? We’ll break it down for you.

How Do I Create a Newsletter Subscription Service?

beehiiv makes creating a newsletter subscription service easy, providing all the tools to turn audiences into revenue.

But your first step is to grow your audience. Most newsletters start as a free periodical. Even after you introduce a paid newsletter, you might maintain a limited, free version or offer trials to entice new readers.

Once you're ready, work through the checklist for going paid on beehiiv. It'll take you through all the necessary steps to develop the infrastructure for your newsletter empire.

How Do I Create a Custom Newsletter?

A custom newsletter for paying subscribers requires you to get tactical and develop premium or niche content.

You can also think about different segments of your audience. There may be specialty niches that would pay for more quality content directed to their interests.

How Do I Create a Subscription Plan?

Create tiers or offshoot periodicals that are different enough from one another to be worth the extra money.

Offer different levels of access to your content. For example, you might develop a newsletter that offers brief teasers and headlines but put the full articles behind a paywall. Or you could cordon off some of your pieces according to different subscription plans, such as exclusive reporting or interviews with experts in the field.

You'll also need to decide if there are any additional benefits associated with each plan. What else does your brand do? You can create subscriber-only online events, offer store-wide discounts, or extend any other benefits that make sense with your business model.

How Do I Start a Subscription Page?

Create a dedicated page on your website or blog where visitors can go to sign up for your newsletters. This should include all the necessary information about your subscription service such as pricing plans, features, and benefits.

It's also important that this page is easy to find from other pages on your website so that visitors don't have trouble locating it when they're ready to level up their subscription.

Using Choice Architecture to Design Your Subscription Page

Choice architecture is the practice of presenting options in a way that influences people’s decisions. It's the guiding principle behind the design of brick-and-mortar stores as well as e-businesses. (Who hasn't succumbed to the last-minute impulse to buy a candy bar or magazine when checking out at the grocery store?)

When you're trying to grow your audience with a free newsletter, a high-converting landing page is a fairly stripped-down affair. The goal is to make it as easy as possible to opt-in. People usually take a little more convincing to part with their hard-earned money.

Here are a few ideas for increasing conversions as you lay out your different plans.

Highlight Value and Savings

Everybody loves a deal. Show people how much they save when paying for yearly subscriptions or the difference between your prices and that of similar services.

Underscore Premium Features

Not every element on the page deserves equal attention. Make your most compelling premium benefits prominent on the page. Tell people why they are worth paying extra.

Incentivize Prompt Action

Everybody has a list of books they'll read, movies they'll watch, and services they'll try someday. If you need to give people a reason to turn someday into today, design an immediately beneficial perk or limited-time offer.

Limit Initial Presentation

Don't overwhelm your audience by immediately listing absolutely every particular. A good idea is to lay out the most important points at the top of your subscription page but allow people to scroll further down or click on a link to see the nitty-gritty details.

Make It Easy to Pay

I've abandoned an online shopping cart because the checkout process was laborious. Keep your target market from suffering last-minute inattention by streamlining checkout. You should also give them multiple options for payment.

"Partner, let me upgrade you, upgrade you"

Your upgrade offer may never be as catchy as Queen Bey's, but that's why she's the queen.

For us lesser mortals, it's enough to develop an upgrade page that offers readers clearly defined — and carefully shaped — choices. beehiiv gives you the subscription tools to create, manage, and present different tiers for your newsletter service.

And remember not to over complicate matters. Just because you can design a Byzantine web of overlapping premium plans, it doesn't mean you should. Most people do well with a simple distinction between paid and unpaid plans.

Why Listen to Me

I spend my days writing on digital marketing and applying these tips on behalf of a few clients. My portfolio includes multiple, bylined pieces on email marketing.