Are you struggling to find the right balance between productivity and self-care in a world filled with distractions?

Your day is likely filled with the constant ping of work text messages, emails, or the all-too-common doom scroll on social media.

Many of us face the challenge of focusing better, working smarter, and prioritizing our mental wellness amidst the chaos.

So what’s a solution to help you navigate the fog?

The You Got a Minute? newsletter is designed to be the antidote to being overwhelmed—providing readers with a refreshing approach to staying engaged without stress.

Rorrie Salazar, Devin Ajimine, and Danny Kim, the visionaries behind the newsletter, believe that “a newsletter should feel like a conversation, not a chore,” and this guiding principle shapes every aspect of You Got a Minute?’s content.

To amplify this commitment to genuine connection, You Got a Minute? recently partnered with beehiiv, enabling the team to scale its impact and reach a wider audience.

This case study will explore how this collaboration has transformed the newsletter into a dynamic platform for readers seeking a smarter, more fulfilling way to connect with valuable insights and ideas.

Transforming Newsletters Into Thriving Communities

In the quest for engaging audiences and fostering loyalty, Rorrie Salazar and her team faced the challenge of enhancing their existing subscriber experience for their newsletter You Got a Minute?.

“Unlike other platforms, [beehiiv] doesn’t just offer email-sending tools—it gives us everything we need to scale, engage, and actually understand our audience. The analytics, automation, and built-in growth features made it easy to transition and improve how we connect with our readers,” Salazar mentions.

Here’s how the You Got a Minute? team turned that challenge into an opportunity by leveraging beehiiv:

• Comprehensive Audience Understanding: Robust analytics provide deep insights that help tailor content, ensuring that it resonates with readers.

• Streamlined Efficiency: Automation tools not only save time but also enhance content delivery, making it easier to keep subscribers engaged.

• Built-In Growth Features: Designed to support scalability, these features help maintain engagement as the audience continues to expand.

Salazar emphasizes the transformation beehiiv has enabled, stating, “It’s more than just a newsletter platform; it’s a tool that helps us connect with our audience in a meaningful way.”

“It gives us the flexibility to create and send high-quality content while also providing the insights we need to grow and engage our community. [beehiiv] makes it easy to build a newsletter that isn’t just about pushing out a lot of content—it helps create a real connection between us and our readers,” Salazar adds.

By optimizing their workflow and focusing on delivering real value, the team has successfully cultivated a loyal readership eager for more.

Milestones and Metrics: A Success Story by the Numbers

You Got a Minute?’s journey to hitting one million subscribers on the beehiiv platform highlights the importance of a community-centered approach and the effectiveness of data-driven strategies.

Salazar emphasizes that success is not just about the numbers but about fostering genuine connections with readers. 

“It’s so helpful to quickly see how readers are engaging, what feedback they’re leaving, and where we can adjust or double down,” she explains, referring to her favorite feature—the interactions overview.

The results of this approach have been remarkable, showcasing not only the growth of the subscriber base but also a significant boost in reader engagement.

Here are some key highlights:

• Increased Open Rates: A clear indicator of interest and investment from subscribers

• Higher Reader Engagement: Active participation and interaction with the newsletter content

• Organic Social Media Sharing: Sharing of the newsletter on platforms like LinkedIn and Instagram, reflecting the resonance of the content

• Direct Reader Interactions and Feedback: Valuable insights that help refine strategies

“Seeing readers organically share our newsletter on LinkedIn and Instagram showed us that our content was really resonating,” Salazar reflects, encapsulating the essence of her approach to building a thriving community through her newsletter.

Why Trust Me

Linda Hwang has extensive experience in B2B marketing and previously worked at a renowned international facilities management company. There, she played a crucial role in creating effective content and social media marketing plans. Now, Hwang is a marketing consultant who helps small businesses create compelling brand stories.

Earning: Turning Passion Into Profit

beehiiv offers not only audience growth but also valuable earning opportunities, which Salazar has effectively leveraged.

Salazar tapped into the beehiiv Ad Network and explored direct sponsorships, ensuring that each strategy aligned with her content and community values. She emphasizes the importance of this alignment, stating that “any monetization strategy must resonate with my audience.”

Salazar adds, “I [also] really love using Boosts to discover new community crossover opportunities.”

When asked about You Got a Minute?’s return-on-investment (ROI), Salazar had this to say: “beehiiv has saved us time by making it easier to write, schedule, and iterate on content. We’ve also been able to drive revenue through the beehiiv Ad Network, which deepened engagement with our audience.”

This experience highlights how thoughtful earning strategies can enhance content while maintaining community integrity.

“Between faster workflows and new monetization opportunities, it’s absolutely been worth the switch.”

A Nugget of Wisdom for Aspiring Newsletter Creators

Salazar emphasizes a key principle for aspiring newsletter creators: “Think of your newsletter as a conversation, not just an update.”

Salazar continues, “The more natural it feels, the more your audience will connect with it.”

Salazar adds her secret sauce to this approach—writing as if you’re talking to a friend and experimenting with content to discover what resonates most with your audience. 

By blending these insights, creators can forge deeper connections and engage their readers more effectively.

Finding the right platform to share your thoughts is essential.

Salazar adds, “beehiiv helps me connect with our community in a meaningful way. It’s how we share tips, advice, and strategies to help people take care of themselves, manage work-life balance, and stay focused.”

The Road Ahead

Rorrie Salazar highlights the transformative potential of newsletters in today’s digital landscape.

She believes that a newsletter can be much more than just an email—it can evolve into a dynamic, engaging conversation.

beehiiv’s comprehensive features designed for growth and engagement have been instrumental in elevating You Got a Minute? to new heights.

With thoughtful content creation at the forefront and the right platform backing it up, Salazar’s journey serves as compelling evidence that newsletters can transcend mere inbox presence to become true engines for connection and growth.

If you’re ready to transform your newsletter into a powerful tool for engagement, explore what beehiiv has to offer today!