CEO.com didn’t start out as a newsletter. It started with a simple idea: interview CEOs from around the world and share what they know.
Over time, the team realized that these conversations shouldn’t live in a vacuum. They needed a consistent way to share insights with a wider audience—and a newsletter felt like the right fit.
“We have been interviewing CEOs across the globe and decided it would be worthwhile to share the content in a newsletter format,” says Nate Heaps.
That decision sparked a slow and steady journey. From an initial few hundred subscribers to a growing list of nearly 50,000 readers, CEO.com has become a go-to resource for curated leadership insights.
And powering that growth behind the scenes? beehiiv.
From 0 to 1,000: A Slow and Steady Climb
Starting from zero is never easy.
“The process of growing from 0 to 1,000 subscribers was difficult at times,” Nate says. “You want to see a newsletter take off, but in reality, that isn’t always the case.”
Like most successful newsletters, the CEO.com team didn’t chase hacks or gimmicks. They showed up, delivered value, and stayed consistent. And it worked.
Today, CEO.com has grown to nearly 50,000 subscribers—leaders, operators, and aspiring executives who turn to the newsletter for insights from global CEOs.
“Subscribers come with consistency,” Nate explains. “We just kept publishing quality content.”
While the newsletter is the heartbeat of CEO.com, their content engine runs on multiple cylinders—including YouTube, Instagram, TikTok, Spotify, and X (Formerly Twitter).
The goal? Maximize the value of every CEO interview and leadership insight by distributing content strategically across platforms.
Here’s how CEO.com uses each channel to drive awareness and fuel subscriber growth:
YouTube: Full-length interviews and snackable leadership clips build authority and deepen audience engagement. These evergreen videos drive organic search traffic and convert curious viewers into loyal readers.
Instagram: High-impact visuals, inspirational leadership quotes, and behind-the-scenes reels are used to build brand affinity and capture attention, eventually funneling audiences to the newsletter.
TikTok: Short, punchy video clips deliver leadership insights to a younger, highly engaged audience. It’s where future decision-makers discover CEO.com’s content.
Spotify: Full interview audio episodes are shared to reach podcast listeners and professionals who prefer insights on the go.
Twitter (X): A steady stream of real-time leadership takeaways, industry commentary, and newsletter highlights. It’s where CEO.com sparks conversations and reminds followers that the best content lives in their inbox.
Why beehiiv Made Sense
When it came time to scale, CEO.com needed a platform that could match their ambition. beehiiv delivered.
“Everyone we asked said beehiiv is the way to go,” Nate says.
With beehiiv, the CEO.com team found a platform that could handle their editorial volume and growth goals with ease.
Ease of publishing: “The ease of mass producing a newsletter has been a game-changer.”
Unlimited scalability: beehiiv enabled the team to send without artificial limits or slowdowns.
All-in-one workflow: From writing to reporting, everything lives in one intuitive dashboard.
Steady Growth With a Few Big Leaps
Growth hasn’t always been linear. Some weeks bring small gains. Other weeks bring major jumps. But across it all, the team has kept one thing consistent: publishing.
“Our growth timeline has been slow and steady, with a few major jumps here and there,” Nate says.
That steady pace, combined with strong content, is what has built a loyal reader base and long-term momentum.
And while they’re not monetizing the newsletter yet, the team knows they’re building something with long-term value.
Tracking Progress With beehiiv Reports
Every creator has a favorite feature. For Nate, it’s the reporting dashboard.
“I love checking in to see where our subscribers are at with the newsletter,” he says.
beehiiv’s real-time analytics make it easy to:
And for a content-driven team like CEO.com, those insights help guide future editorial direction.
Advice for New Creators
Nate has a simple piece of advice for anyone starting a newsletter today:
“Remember that at times it can be slow, but keep publishing your content!”
Success rarely comes overnight. But with a clear mission, consistent publishing, and the right tools, growth compounds.
TL;DR
CEO.com has grown to nearly 50K subscribers by consistently publishing high-quality content from global leaders.
beehiiv made it easy to scale, publish, and track performance all in one place.
The team isn’t monetizing yet, but they’re building a long-term brand on a strong platform.
If you’re creating great content and need the infrastructure to support real growth, beehiiv is ready.
Ready to start your newsletter journey?
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